Programme : Diploma Programme in Dress Designing and Garment Manufacturing

Course : FASHION RETAIL MANAGEMENT (FRM) Course code :6575

1.0 Teaching & Examination Scheme:

Teaching Scheme Examination Scheme
Hrs / week TH Marks
T T Credits Paper TES TH+TES T TOTA
PR TH PR OR
H U Hrs. T T W L
Max 100
80 20 100 -- -- --
.
04 -- -- 04 03
--
Min. 32 08 40 -- -- --

Rationale:
The field of Retail Management has opened up with the entry of big players in the Retail market.
Innovative methodologies are being adopted to push retail sales. Professional opportunities are
therefore growing by leaps and bounds.

2.0 Course objectives:

Students will be able to:
1. Know retail carrier opportunities
2. distinguish retailing formats
3. Application of retail promotional strategies
4. Learn store policies for loos prevention
5. Understand intricacies of retail and promotion pricing.
6. Know branding and private labelling
7. Assortment and Inventory planning methods.

3.0 Course Outcome: students will :

1. Select any carrier opportunity in retail sector
2. Apply functions for retail formats.
3. Select appropriate retail promotional strategies
4. Launch a brand or label
5. Plan and select resources as per consumer demand.

4.0 Course Details:

Unit Major learning Topic and Subtopic Hours Mark

outcomes s
Unit 1  What role does 1.1 Marketing channel. 08 10
RETAIL retail stores play 1.2Retail organization structure.
MERCHAN in channelling 1.3Organization functions.
DISING the products 1.4Skills required for
from producer to merchandising functions.
consumer.
 Explain the
retail
organizational
structure.
Unit2  Distinguish 2.1Study of different retailing 08 10
RETAILING between formats.(onsite & offsite)
FORMATS. different 2.2Discounters and other retailing
retailing formats.
formats.
 Non store
 Unit Major learning Topic and Subtopic Hours Mark
outcomes s
retailing.
Unit 3  Classification of 3.1 Retailers’ Sales Promotion 10 12
RETAIL retailing (advertising, publicity
ADVERTISI advertisement. &promotional programmes)
NG &  Explain the 3.2Basics of Visual
PROMOTIO techniques and merchandising
N. special events of (elements, principles & trends
promotion in VM)
adopted by Store layout & fixtures.
retailer. 3.3Servicing the customers in
 State the onsite & offsite ventures.
importance of 3.4Sales representations,& other
visual services.(onsite & offsite)
presentation in
retailing.
 Discuss the
different types
of customer
services offered
by retailers.
Unit 4  Explain 4.1 Merchandise distribution 08 10
RETAIL merchandise
MERCHAN distribution and 4.2Merchandise marking
DISE receiving
DISTRIBUT procedures. 4.3Loss prevention.
ION AND  Effect of
LOSS shoplifting on
PREVENTI retailers bottom
ON. line.
 Loss prevention
methods.
Unit 5  Enlist the retail 5.1 Retail Pricing & promotional 08 10
RETAIL pricing pricing.
PRICING components. 5.2 Impact of pricing on
 Explain organization sales and
promotional profitability.
pricing and
reasons for
promotional
pricing.
Unit 6  Explain brand & 6.1 Brand 06 08
BRANDS & brand 6.2 Brand positioning
LABELS positioning 6.3 Licensing
 Definite private 6.4 Private labelling.
label & state
pros and cons of
private label
Unit 7  State the Manufacturers ,wholesalers ,impo 06 08
MERCHAN resources for rts & trade shows
DISE merchandise
RESOURCE buying.
S
Unit 8  State different 8.1 Inventory planning methods 10 12
INVENTOR types of 8.2 Inventory replenishment.
Y inventory 8.3 Assortment planning.
 Unit Major learning Topic and Subtopic Hours Mark
outcomes s
PLANNING planning
& methods
REPLINSH  Explain
MENT Assortment
planning

Total 64 80

5.0 Suggested specification table with marks (Theory):

Unit unit title Distribution of Theory marks

No. R Level U level A and Above Total Marks
levels
1 retail merchandising 2 4 4 10
2 Retailing formats 2 4 4 10

3 Retail advertising & 4 4 4 12

promotion.
4 Retail merchandise 2 4 4 10
distribution and loss
prevention.

5 retail pricing 2 4 4 10
6 brands & labels 2 2 4 08

7 merchandise 2 4 2 08
resources
8 inventory planning 4 4 4 12
& replenishment
total 20 30 30 80

Legends: R= Remembrance (Knowledge) ; U= Understanding ; A= Application & Above

level( Revised bloom taxonomy )
Note: This specification table shall be treated as general guidelines for students and teachers.
The actual distribution of marks in the question paper may vary slightly from above table.

6.0 Assignment / Practical / Task:

7.0 Student activities:

1. Visit to different onsite and offsite retail formats.
2. Collection of information on costumer services provided by retailers.
3. Collection of national , international brands and labels.

8.0 Special instructional strategies (if any)

1. Show clippings/PPT of retail formats
2. Arrange visit to malls
 3. Guide students for Market survey for loss prevention

9.0 Learning Resources

A) Books

Sr. Title of book Author Publisher

No.
1 Merchandise buying and John Donnellan Fairchild books
management
2 Fashion from concept to consumer Gini Stephen fringes Pearson edition
3 Inside fashion business Kitty dickerson Pearson edition

B) Major equipments / instruments with broad specification

1. Computer core2 duo with 2GB Ram ,Mouse, Keyboard.
2. Visualizer and LCD Projector for demonstration

C) Software or learning websites.

1. http://study.com/academy/lesson/non-store-retailing-types-trends-
examples.html
2. https://www.boundless.com/business/textbooks/boundless-business-
textbook/product-distribution-16/retailers-102/nonstore-retailers-476-8123/
3. http://www.slideshare.net/chandra.itmw/11non-store-retailing2011
4. http://www.onlineclothing.com

10.0 Mapping of PO’s and CO’s

Course Programme Outcomes

Outcomes a b c d e f g h i
CO1 - H H M M - H M M
CO2 - M - M H L M M M
CO3 - H M M L M H H M
CO4 M M - M H H M M M
CO5 - M - - H M M H M
H: High Relationship M: Moderate Relationship L: Low Relationship