Ashish Narayan

ReLearners

Commercial

Communication
BBA Semester 3
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Chapter 4

Communication
What is Communication
The word "Communication" is derived from the Latin word 'Communis' which
means to share or to make common. The imparting or exchanging of information,
ideas, thoughts, and feelings by speaking, writing, or using some other
channel/medium is known as communication.

It is a continuous process, which means it doesn’t have any apparent beginning

or end. If you can honestly achieve that goal, you are communicating.

Communication is simply the act of transferring information from one place to

another. Basic elements of communication
➔ The Sender,
➔ The Message,
➔ The Receiver

Process Of Communication
1. Sender
The source of the message is the sender. The sender must know why the
communication is necessary and what result is needed.

2. Message
The message is simply the information that you want to communicate. Without a
message, there is no cause for sharing.

3. Encoding
Encoding is the process of taking your message and transferring it into a format
that can be shared with another party. It requires knowing your receiver or
audience and ensuring that your message provides all of the information they
need.
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4. Channel
The channel is the method or method that you use to convey your message. The
type of message you have will help to determine the channel that you should use.
Channels include face-to-face conversations, telephone calls or videoconferences,
and written communication like emails and memos.

Each channel has its advantages and disadvantages. For example, you will find it
difficult to give complex, technical information or instructions by using just the
telephone. Or you may get bad results if you try to give criticism via email.

5. Receiver
The message is simply the information that the sender wants to communicate
with you. Without a receiver, there is no cause for sharing.

6. Decoding
Decoding happens when you receive the message that has been sent. The
communication skills required to decode a message successfully include the
ability to read and comprehend, listen actively, or ask clarifying questions when
needed.

7. Feedback
No matter what channel you have used to convey your message, you can use
feedback to help determine how successful your communication was. If you are
face-to-face with your audience, you can read body language and ask questions
to ensure understanding. If you have communicated via writing, you can gauge
the success of your communication by the response that you get or by seeing if
the result you wanted is delivered.

Feedback lets you gauge how successful you were at communicating. It also
offers a chance to adjust your communication process for the future.

In any case, feedback is invaluable for helping you to improve your

communication skills. You can learn what worked well and what didn’t so that
you can be even more efficient the next time you communicate with that person
or the next time you need to communicate a similar message.
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Barriers to Communication
Any obstacle or problem in the process of Communication which
hinders/obstructs the process of Communication is called Barrier.

Barriers are part of the process of Communication. Whenever we are

communicating we encode and decode. We use various channels for passing
messages. At any level or at any moment or stage there can be problems in the
communication process. Sometimes the sender may not use proper language that
the receiver will understand. The receiver may not be able to Decode properly.
There can be a lot of noise in the surrounding which can disturb us. It rarely
happens that barriers do not arise in the communication process. Many times
barriers arise in the minds of the sender and receiver. The intended messages are
not sent to the receivers

Types of Barriers: We face many barriers while communicating. These barriers

can create obstacles in the communication process. These barriers are classified
into the following types.
1. Physical Barrier
2. Cultural Barrier
3. Psychological Barrier
4. Language Barrier
5. Fear of mistakes
6. Gender Barriers
7. Attitude Barriers
8. Physiological Barriers

1. Physical Barrier
The physical barriers affect both verbal and non-verbal communication. These
barriers are present around us in the environment, such as noise, technical
problems, design problems, etc.

2. Cultural Barrier
Cultural barriers usually exist between countries, religions, caste, colour, etc. at
any level in society or an organisation. Different people have different values,
body language, gestures, beliefs, and behaviour. We should not underestimate
any culture or religion.
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3. Psychological Barrier
The psychological state of a person can be a barrier to communication, such as
opinion, consciousness, emotions, attitude, and behaviour. It distracts the user
from paying attention while communicating.
For example, a person with low confidence or self-esteem may not respond
appropriately while talking to a superior.

4. Language Barrier
Language barriers are also known as linguistic barriers. A small variation in
language can lead to colossal misunderstandings between people. It is
recommended to use simple language and words while communicating.

5. Fear of Mistakes
Mistakes are a part of the communication process. Practice is the best key to
reducing our mistakes; We can practise exercises to improve our communication
skills. Always try to learn from your mistakes.

For example, We sent an email to someone with some mistakes. Do not fear.
Instead, again write an email with the text, "Sorry for the mistake. Please, ignore
that email and consider the below email."
In the above example, we can rewrite the email.

6. Gender Barriers
Gender barriers signify how men and women behave; such barriers include
different choices, styles of decision-making, etc. Women prefer to discuss the
problems verbally. Overcoming gender barriers is essential to maintaining
equality in the workspace.

7. Attitude Barriers
The attitude barriers can arise due to overconfidence, poor management, lack of
motivation, and behaviour. Attitude barriers prevent people from communicating
effectively with others. Such types of persons are less likeable. These barriers
arise due to a lack of understanding that can cause a person to misjudge and
ignore another person.
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Respectful, polite, and pleasant behaviour helps us move upward in the

workspace with increased sales and productivity.

8. Physiological barriers
Physiological barriers to communication are related to the limitations of the
human body and the human mind (memory, attention, and perception).
Physiological barriers may result from individuals' personal discomfort, caused by
ill-health, poor eyesight, or hearing difficulties.

Importance Of Communication
Communication is art. Success and Failure depend on communication, whoever is
popular or famous or successful is also because of their communication skills.
Communication skills are soft skills that everybody needs to develop in their
career. Many candidates are selected for interviews not just because of their
knowledge but because of their soft skills also. Research conducted by Harvard
University concluded that 85% of job success comes from having well‐developed
soft and people skills, and only 15% of job success comes from technical skills
and knowledge (hard skills).

1. In the Organization
Communication plays a very important role in the management of any
organisation. As it is a tool for sharing thoughts, ideas, opinions and plans in
various parts of an organisation. Good communication is required not only in
building relationships but also for a successful business. That is why
communication is having tremendous importance in the organisation.
Communication helps to increase efficiency in the workplace.

2. Importance for Individuals

Communication is important to express oneself. It also satisfies one's needs. One
should have effective communication for advancement in the career. In your
personal life, effective communication skills can smooth your way and your
relationships with others by helping you to understand others, and to be
understood.
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3. To Secure an Interview
To secure yourself in the interview you should communicate confidently and
clearly. Good communication skills would help you to get selected for the job.

4. For Motivation
Communication is a basic tool for motivation. This can improve the morale of the
people.

5. To Increase Productivity
With effective communication, you can maintain relationships. It helps to increase
productivity.

6. To Develop Professionalism
They need empathy, and friendliness in their profession for interacting with
patients. In the future students will become political / business, entrepreneurs,
and leaders, in all these fields they need to communicate effectively.

7. To Increase the Quality of Being Friendly With Others

It is important to be friendly with others. Good communication builds strong
friendships. It will give confidence. In this way, communication skills enhance the
ability to understand and share the feelings of each other. It is important for
making friendly relationships.

Conclusion
Communication is a key element in any human activity. Communication is a
learned skill. We all need to cultivate it. It is the building block of academic life
and career, it occupies a central position in a people’s life.