Advance Institute of Technology, Inc.

of Lapu-Lapu City
Sangi New Road, Pajo, Lapu-Lapu City

FINAL UNIT ASSESSMENT

PROCEDURE:
NO. OF ITEMS: 40 1. This Final Unit Assessment in Reading
TEST TYPE: MULTIPLE CHOICES and Writing will be done in a Face-to-Face
manner in which students are required to be
SUBJECT: FUNDAMENALS OF ABM 1 in school 20 minutes before the scheduled
GRADE & SECTION: 11 – Py / Pa time to start the exam. (See Exam Guidelines
for further details.)

TEACHER: MRS.JOANNA MARIE F. RICA, LPT 2. The test is composed of 40 item questions
with multiple choices which is worth 1point
per item.
3. Read and follow the instructions
in the test.
4. Answer the questions with
honesty. No using of cellular phone
GUIDE FOR REVIEW during the exam.
5. You will be given one hour to answer the
TOPIC # COVERAGE/TOPICS SAMPLE TEST ITEM
test.
MARKET IDENTIFICATION
1  describe the concept of market segmentation 1.THANK
3.WhichYOU
is theAND
process
GOD of transferring
BLESS!
information from the journal to the
 discuss market targeting and
 determine the importance of market positioning ledger?
a. Journalizing
2 
CONSUMER BUYING BEHAVIOR
Discuss the concept of consumer buying behavior b. Posting
 Identify other environmental factors that influence consumer c. Adjusting
buying behavior d. Reversing
 Enumerate the steps in the buying decision process

ENTREPRENEURIAL RESEARCH ON
3 CONSUMER BEHAVIOR
 Discuss the different types of consumer buying behavior
 Describe the types of entrepreneurial research
 Identify the research instruments used to gather data, and
 Identify the different steps in entrepreneurial research
THE CONCEPT OF NEEDS, WANTS AND
4 BRANDING
 Differentiate needs from wants and
 Identify the commonly used branding strategy