Date:

Title of the case:

Topic:

Key decision maker/s:

Hema, Puan Rani

Dilemma/conflict faced by the decision maker:because of no prior experience hema did not know
how to manage the business and continue the business in gains.

Problem statement:

How the improve the business and gain profits.

Causes of the problem:

No proper management system.

Mother was diagnosed with cancer

She did not have any prior experience in handling the business. More and more problems

waited for her, such as insufficient workers to handle the business, loss of customers, sales

decline and lack of sufficient capital.

Hema felt stressed.

The rising cost of sugar was one of the challenges that Rani faced. It increased the cost of treats and made it
nearly an luxury item.

the prices were quite high.

luxury to a lot of people and became something that could be avoided.

Rani was afraid of losing her customers because it was not a staple food for families.

Hema realized that she had to sacrifice her own ambition to fulfill her mom’s to see the happiness in her mom’s
ailing pale face.

Hema was shocked and went into a deep depression, she found herself contained in sorrow. It took her family to
help her through and bring her to her senses. This devastating period nearly caused the

business to close down and when Hema came to her senses, the company was barely surviving

Hema realized that the workers’ salaries had not been paid for the last two months. After

Rani fell sick, the management of the family business collapsed. Sometimes,

employees had to work more than 8 h without any pay for their over-time. As a result,

two out of six employees quit their job because of dissatisfaction and the extra work

load. Hema realized that, without the cooperation of the employees, she could not fi

the problem.
the company lost two of the major customers.

the late delivery of orders.

loan from the bank.

Criteria for effective solution to the problem identified:

-get expert option on management and improving the business.

-make the bakery not a luxury.

-hire employees who are fit .

-improve the delivery time.

-increa efficiency and start including many constarctors.

-Also first focus on the popular item rather than everything at once thast was the other company
did.

Alternatives/options/solutions:

make employees work in batches and pay then hourly .

see alternative affordable raw materials

Analysis of the alternatives/solutions:

Implications:

Decision/summary/learning: