The Progress Board

1 2 3 4
Business Experiment: Experiment: Experiment: Learn Decide Progress
Hypotheses Backlog Design In Progress
List the hypotheses that need to be The experiments that you intend to run. The experiments that are The experiments that are currently
www.getwsodo.com
www.getwsodo.com The experiments that were Progress you made from unproven idea
true for your idea to work. Prioritize being planned, designed, or built. running and collecting data. executed, collected data, to validate business model.
the highest risk hypotheses that could and are ready to be analyzed.
kill your business idea.

100%
Evidence Supports Hypothesis Validated
business model
Continue testing and collect stronger evidence
for same hypothesis, or test next critical hypothesis.

80%

60%
Evidence Doesn’t
Support Hypothesis
Kill your idea, pivot your design, or continue testing
to collect stronger evidence before making a decision.

40%

New Insights
Continue testing to collect stronger evidence
or update the design of your idea.

20%

?
? ?

Unproven idea
Unclear Insights
Design another experiment, and learn
0%
more before making a decision.

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