SESSION 7 – CASE STUDY

– MILLINNEAL FOODS INC.

 ABOUT MILLENNIAL
FOODS INC.
• Millennial Foods Inc. India is a subsidiary of Millennial Foods Italy -
one of the most popular fast food restaurant chain globally.
Established in Milan, the chain has grown significantly in the last 4
decades to having a presence in over 109 countries with over
21000 restaurants globally and growing with each passing day.
• With the help of incredible franchise partners around the world,
we’ve become one of the fastest growing retail brands. Our over
8,50,000 passionate team members provide excellent service to
our over 10 million loyal customers daily making us one of the
most popular & loved brands globally.
• Established in India with our first brand store in Mumbai in May
2006, we have grown rapidly to 450 stores across the nation in just
16 years, with an aim to opening another 1050 stores by 2025.

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 • The Diversity and Inclusion agenda has been a Key Business
agenda for Millennial Foods Inc. – both at Global and
India/APAC levels. Increasing representation of Women and
SA/PWD in the workforce across levels being an articulated
intention within the organization
• This is in line with Millennial Food’s D&I Vision of – “Employee
MILLENNIAL Diversity to reflect Consumer Diversity @Stores”.
FOODS D&I
ASPIRATIONS
Employee Diversity to
Reflect Consumer
Diversity @ Store…
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 • With this Vision Millennial Food’s Inc. India has initiated
various interventions in the past such as -
• Increasing Representation of Diverse workforce
(Women & SA)
MILLENNIAL • Training on Unconscious Bias
FOODS INC. • POSH training both in the Field & Corporate)

JOURNEY • Flexi-work hour policy etc.

• Gender Intelligence workshops (4 years ago)
S O FA R …
• Hi-Po Women Leaders Program (not very successful
initiative)
• Although there has been some progress with these
initiatives, there has been some loss of momentum on
these interventions in the past 3-4 years owing to business
pressures and other strategic changes

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 • Millennial Food’s India with a view to augment their work in the
Gender Inclusion space would like to -
• Develop a Strategy/ Roadmap by involving Senior Stakeholders
BUILDING D&I
MOMENTUM @ and Employees of the 3 entities – Millennial Foods,
MILLENNIAL Gastronomy Foods and Diamond Foods
FOODS INC. –
ST R AT E GY, • Your Team has been invited to chalk out a Strategy and a 3 year
R O A D M A P, Roadmap with clear Actions & Accountability across Equity &
BUSINESS Franchise entities (Millennial Foods Inc., Gastronomy Foods and
CASE,
IMPACT/ Diamond Foods) for the next 3 years
MEASURES • Co-Creating buy in from the Franchise partners through a strong
Business case is a must – so you need to present that
• Also create KPI’s/matrix for measuring success
• With the implementation of this new wave Millennial Foods India
aspires to claim the Employer of Choice status for Gender and
Specially-abled/ Persons with Disability Inclusion within the Food
Industry
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 Teams to Reflect Customer
Diversity @Stores

MILLENNIAL
FOODS
VISION
2025
• 1500 stores
• 25000 Team Members
• 5000 Store Management

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 • High Intentionality | Started as Industry Leaders
• Good to Reflect
MILLENNIAL
• Philosophy – Representation | Inclusion | Impact
FOODS – • Focus on representation in Goals
OUR D&I • Gender Intelligence Workshops
JOURNEY • Differentiated program for Hi-Po Women

S O FA R … • Results to Celebrate
• From 1 special stores in 2005 to 28 in 2022
• From 6% female TM (Team Member) representation to
27% in 2022
• Lost Momentum | No Structure and Governance

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 D&I Statement

DIVERSITY & “Believing each individual is

INCLUSION – unique and supporting them to
MILLENNIAL
FOODS INC find their own strength to win
diverse customers and build a
sustainable business”

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 Representation + Inclusion = Impact
MILLENNIAL
Intention + Method = Performance
FOODS INC –
CREDO FOR
All actions to be evaluated through the RED lens
DIVERSITY &
INCLUSION
ACTION
RELEVENT EFFORT DIFFERENTIATED

(Action is Relevant) (Effort vs (New, Innovative,

Outcomes will help us stand
Effort vs Cost) out)

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 D&I Commitment

• Scarcity of Quality Talent- Hiring

• Inclusion & Retention
• Career Growth
• Communication/ Eco-system
• Structure

Gender
DEEP DIVE • High Effort/ Complex/ Demanding
OPPORTUNITY •
•
Working in night shifts
Safety & Travel issues
• Filial, Childcare etc.

Specially-Abled

• Attracting more suitable candidates

• Enabling through extensive training/ ecosystem
• Safety & Travel issues

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 Gender

AIMING FOR THE • 40% Team Members

• 25% Restaurant Managers
STARS 2025
Specially-Abled

• 100 Special Stores

• 12 Brand Building Stores
• 14 Restaurant Managers

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 What we plan to achieve? – GENDER
• We will continue focusing on Gender Diversity by enabling 40%
ABOUT
Gender Diversity in our Workforce with atleast 20% Women in
MILLENNIAL Managerial Positions at Stores across all Millennial Foods entities
FOODS – by 2025
GENDER • We plan to enable Career Advancement and Development and

DIVERSITY Development opportunities for Women and attain Best Employer

Status through our Distinctive Inclusion Programs.

• The Millennial Foods growth plan is to go from 450 – 1500 Stores –

adding 1050 stores is a great opportunity to enable Diversity Hiring
and Sustainable Talent Pools.

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 What we plan to achieve? – SPECIALLY-ABLED
• Specially-abled (SA) stores must have minimum 50% SA Employees
to qualify as a SA Store – with 1050 Stores this provides an incredible
ABOUT opportunity to Employ 1000 SA Candidates by 2025

MILLENNIAL • Both SA & Women bring unique Perspectives, World Views to

augment Customer Experiences and build Cultures of High Morale
FOODS –
and Productivity. We expect our Actions to improve the Customer
S P E C I A L LY-
Experience Feedback
ABLED (SA) • The opportunity to integrate both Diversities need a Governance
DIVERSITY Structure that is involved in manifesting the many benefits of our
D&I Journey from Representation to Inclusion to Impact
• The Employee Diversity to reflect Customer Diversity @Stores adage
can help us transform our Store Operations and Customer Service
to become a Technology enabled Contemporary Employer. Our
intention is to become an Employer of Choice for both Gender
and SA within the Community.
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 • Millennial Foods, Gastronomy Foods & Diamond Foods, has been doing
Pioneering Work in the Area of Integrating Specially-abled Persons by not
just employing them, but also running Specially-abled (SA) Stores across the
Country – where majority Team Members (TM) are Persons with Disabilities

Actuals Till Date

Ownership
SA Stores SA TM
Millennial 8 30
ABOUT Gastronomy 9 75
Diamond 15 134
MILLENNIAL All 32 239

FOODS • As part of the D&I Vision “Employee Diversity to Reflect Consumer Diversity @
Stores”, for All entities see itself themselves focussing on Hiring Specially
Abled Employees over the next few Years

Ownership Millennial Gastronomy Diamond All

SA Stores Target 22 38 40 100
SA Team Target 242 418 429 1089

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 D&I Commitment

• Culture of Respect & Meritocracy

• Approachable Leaders
• Pride- External Accolades

Gender
DEEP DIVE • 35% - overall women representation
STRENGTHS • 18% Store Management
• High Customer centricity, Retention, Commitment
& Productivity

Specially-Abled

• Brand Pride
• High Retention, Commitment & Productivity

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 • 1500 Stores

• 25,000 Team Members

FUTURE
BACK 2025 • 5000 Store Management

Teams to Reflect Customer

Diversity @ Stores

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 Upto 15 minutes ASSIGNMENT FOR
Team Presentation
TEAM – 1,2 ,3
TEAM ASSIGNMENT –
Basis the details provided for Millennial Foods Inc., you are the Team entrusted to execute the
Vision. Accordingly please prepare the following –

1. D&I Strategy & Roadmap of Key Actions required to achieve targets for both Gender & SA
Diversities
2. Articulate a Business Case for Millennial Foods Inc and its Franchisee Partners so there is greater
clarity on the ‘Why’ of Strategy & Actions
3. Propose a D&I Governance Structure
4. Articulate Measures/ Metrics so the Team knows its progressing

NOTE – Use the data from the case-study and make some assumptions as you go along. Call Sunith
at 7400488288 or write to us @ sunith@capstonepeople.com should you have any queries

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Reach us at Sujaya@capstonepeople.com ; Or at sunith@capstonepeople.com
Contact us at 7400488288
Or visit our Website at www.capstonepeople.in 18