Chile Instagram in Uencers: Achieving Impressions Through

.Achieving 1.
9M impressions
through 46 Chile Instagram
influencers.
CASE STUDY
CASE STUDY
May 2020. Upfluence. All rights reserved.

t
.The Context .The Challenges
Increase Social Engagement
AliExpress looked to generate social media
awareness and engagement with
Chile-based followers, as a part of their
Consumer Goods Industry
9-year anniversary.
Fashion and Lifestyle products

Drive Online Visits to e-shop
China AliExpress aimed to promote and drive
conversions to the online site Trendyol,
aliexpress.com through working with beauty and lifestyle
influencers sharing coupon codes.
@aliexpress
www.upfluence.com hey@upfluence.com
.Appendix
KPIs Explained
Community Size Engaged Audience
The number of followers an influencer has An influencer’s engaged audience is the

on their social channel. community that engage with influencers
through liking and commenting on their
posts.
Engagement/Interactions Real
Engagement figures reflect the ways in Influencer’s realness score represents

which fans and followers interact with a the percentage of their audience that is
social post or story: Likes, Comments, real, as opposed to bots or spam
Saves, Story Views, and Clicks. accounts.
Impressions Location
The total number of times a piece of The engaged audience’s locations are
content was displayed. abbreviated as follows:
ES: Spain
US: United States of America
CO: Colombia
Clicks MX: Mexico
CL: Chile
The number of clicks is calculated BR: United Kingdom
based on the number of website traffic IT: Italy
generated from influencers’ unique
links.
.The campaign - Affiliation & Paid
.Influencer Marketing as an Approach
GLOBAL REACH PRECISE AUDIENCE CONTENT PRODUCTION

TARGETING
From millions of influencers Upfluence’s services team The desired content was
in the database, Upfluence produced a catalog of delivered as Instagram
sourced 46 Instagram highly targeted influencers stories and posts that
creators who introduced who matched AliExpress’ celebrated AliExpress’ 9th
AliExpress to a collective of desired demographic: anniversary.
4.6 Million prospective They also included coupon
Chile-based audience
customers. codes for Trendyol, which
interested in fashion and
lifestyle. prompted additional clicks
and conversions.
TARGET AUDIENCE
Instagram
Fashionable women
Chile
Mid-size + Macro influencers
Sampling Affiliation + Paid
.The results
46
Creator collaborations
256
Stories and posts
4.6M 1.9M 1.5M

Community Size Impressions Interactions
6 250 10k
Instagram posts Instagram stories Clicks
.Influencer Selection
INTRODUCTION
SELECTED INFLUENCERS
Influencer
DEMOGRAPHIC
46 101K
Influencers Average Followers
46 Female
creators
0 Male
creators
5.5k Average
per post engagements
Channel
ACTIVATED
Instagram posts & stories
Content
HASHTAG + HANDLE
#HappyBirthdayToAE
#AliExpressFashion
#Ad
@aliexpress.latam
MID-SIZE INFLUENCER
ENGAGED AUDIENCE
83%
55K 91%
Followers Real 17%
COMMUNITY
ES 33%
US 18%
CO 13%
MX 11%
LOCATION
0-17 14%
18-24 31%
25-34 42%
35-54 12%
AGE
@danielaliepertw
MACRO INFLUENCER
ENGAGED AUDIENCE
79%
332K 98%
Followers Real 21%
COMMUNITY
CL 42%
US 15%
BR 8%
IT 3%
LOCATION
0-17 15%
18-24 36%
25-34 41%
35-54 8%
AGE
@carmentuitera
.Key takeaways
AliExpress’ partnership with Instagram

influencers for their 9th anniversary
was incredibly successful. With the
main content focused on Instagram
stories, influencers could freely
express their creativity, resulting in
nearly 2M impressions and 10K clicks.
AliExpress achieved its goal of

reaching out and engaging with
Chile-based followers, thanks to the
precise location targeting of the 46
onboarded content creators.
By including unique discount codes in

their content, AliExpress’ influencers
were able to share with their followers
a way to shop and save at Trendyol.
The campaign helped reach the goal of
3,000 coupons used.
The campaign exceeded expectations,

“
Vestido y bolso @aliexpress ✨
thanks to influencers generating 250 Disfruta del código promocional de
Instagram stories instead of the Ali328CL en la página hasta el 31 de
expected 136, and cumulative story marzo”
views reaching nearly 1.5M. @rihannafaire (34.2K followers)
.More Stories
MORE STORIES

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.Achieving 1.

May 2020. Upﬂuence. All rights reserved.

Fashion and Lifestyle products

Community Size Engaged Audience

The number of followers an inﬂuencer has An inﬂuencer’s engaged audience is the

Engagement figures reflect the ways in Influencer’s realness score represents

GLOBAL REACH PRECISE AUDIENCE CONTENT PRODUCTION

Mid-size + Macro inﬂuencers

Sampling Aﬃliation + Paid

4.6M 1.9M 1.5M

AliExpress’ partnership with Instagram

AliExpress achieved its goal of

By including unique discount codes in

The campaign exceeded expectations,

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