Name: Kerly Bustamante Cevallos
According to (Kotler, 2001), a niche is a
group of consumers that are even narrower
than the market segment and whose needs
are not satisfied.
According to (Hooley and Saunders ,
1993), a niche is nothing more than a small
What does
market, formed by an individual client or a
the term
small group of clients with the same
niche mean?
characteristics or needs.
A niche is a strictly defined market that
typically consists of a single customer or a
comparatively small group of customers
with similar needs (Dalgic / Leeuw , 1994).
Macro and micro niche tourism
Micro, represents a small part.
Macro, covers a very broad subject.
Why has niche tourism become
popular?
The profile of the new tourist has evolved
in recent years and, given the needs of
consumers, niche tourism is an
alternative to reach new markets and
consumers because they adapt to the
different travel needs of the tourist.
However, also in tourism, niche products
need further development and marketing
in response to the evolution of tourism
demand in order to increase tourism
revenues. (Hall, 1999).
(Robinson and Novelli , 2005) the term “niche
Definition of tourism” is largely borrowed from the
niche term “niche marketing”, which in turn has
tourism appropriated the concept of niche from
language.
As (Holden , 2000) and (Sharpley and
Telfer, 2002) highlight, the consumer
behavior of tourists has produced a more
segmented market, and we can conceive
the development of niche tourism as a
response to consumer needs.
Advantages of niche tourism
• Responsible consumption and respect for the environment.
• Incorporates planning appropriate to the carrying capacity.
• Respect for local cultures and traditions.
• You pay more but it is a service that adapts to our needs.
• Interest in knowing the tourist destination and its people.
Disadvantages of niche tourism
• Limited number of tourists in tourist destinations and
therefore the economic income is low.
• Some niches are not ecological.
• Many visitors are attracted.
• Niche companies take over business from elsewhere.
• Niche tourism activities can lose popularity over time.