HOW TO DEFINE A

Common Vision for your Organization

Rally & Align Vision, Strategy

& Values

Structure &
Synchronize
People & Responsabilities & Time &
Competencies Indicators Synchronization

Strandardize &
Anchor
Behaviors Visual Management Tools
 Vision, Strategy
& Values

“People don’t buy what you do; they buy why you do it. And
what you do simply proves what you believe.”
Simon Sinek

This Vision has to be clear, communicable and realist.

Leaders have to answer the questions :

"WHY are we working today and tomorrow?" - Vision

" HOW are we converging to our WHY?" - Strategy
"WHAT values & activities make our HOW possible?" - Values

Behaviors Tools

Leadership Hoshin Kanri

Vision X-Matrix
Transparency Golden circle
 TOOL #1
Golden Circle
You should always "Start With WHY".
Purpose is what drives people.
Then you can draw your journey defining
HOW you want to succeed and WHAT you
will do for this.

For all the above, consistency &

sustainability will come only with
Internal motivation.

External motivation, the Internal motivation, Martin

carrot for the donkey L.King's dream

 EXEMPLE #1
Golden Circle

External motivation Internal motivation

WHY ? We want to be the N°1 WHY ? We want to make our

Football Team in the League. supporters proud of their Team

HOW ? By providing quality

HOW ? By providing the best
contracts in the League.
WHAT ? We will increase our
salaries to the highest in the
League.
football and a positive
environment.
WHAT ? We will involve our
supporters in the Team
decision.
 TOOL #2
Hoshin Matrix or X- Matrix

The Hoshin Matrix aims to link your WHY

and your WHAT's through HOW's in a
structured way.
In each corner you will map the
consistency of your strategy.