Professional Documents
Culture Documents
MANAGEMENT
for Organization and Management
Senior High School (ABM)
Quarter 2 / Week 7
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FOREWORD
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LESSON FUNCTIONAL AREAS OF MANAGEMENT
OBJECTIVES:
K: Discuss the nature of the different functional
areas of management;
S: Differentiate the role in the firm of the different
functional areas of management;
A: Appreciate the importance of the different
functional areas of management in the firm.
LEARNING COMPETENCY:
I. WHAT HAPPENED
To prepare you to become future leaders and managers, you must
become familiar with the functional areas of management – Human Resource
Management, Marketing Management, Operations Management, Financial
Management, Material and Procurement Management, Office Management
and Information and Communication Technology Management. In doing so,
you will be ready for the local and global challenges that you will inevitably
meet in tomorrow’s workplace. Managerial and leadership functions are
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essentially the same because all these aims to establish an environment for the
effective and efficient performance of individuals and cooperate with one
another in teams/groups of different organizations. Therefore, reading and
understanding this module will be beneficial to all persons who will one day join
organizations – not just business companies but also nonbusiness organizations
such as government, educational, health care institutions, and other non-profit
organizations.
PRE-TEST:
Match the different functional areas of management in Column B with its
definition in Column A. Write the letter of your answer in your activity notebook.
Column A Column B
1. The process of attracting, training, A. Financial Management
developing, and maintain an excellent B. Information and
work force. Communication
2. The process of managerial planning and Technology Management
carrying out of the conception, pricing, C. Human Resource
promotion, and distribution of ideas, Management
goods, and services D. Marketing Management
3. The study of how goods and services are E. Material Management
produces in organizations. F. Operations Management
4. The management and custody of the G. Office Management
organization’s funds, seeing to it that
funds are effectively and efficiently
utilized.
5. These collects, organizes, and distributes
data to be used in making the
organization’s decision-making functions.
6. This involves the planning, design,
implementation of work in an
organization and its offices.
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II. WHAT YOU NEED TO KNOW
DISCUSSION
DIFFERENT FUNCTIONAL AREAS OF MANAGEMENT
Selecting candidates for the job. This involves the matching of people
and jobs. Job specifications help identify the person-job fit and identify their
competencies, their knowledge, skills, abilities, and other factors that may lead
to excellent performance. Managers may use different selection methods
such as interviews, psychological tests, and calling references, among others.
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• designing the training program by considering the institutional
objectives, the trainees’ readiness and motivation, and the principles
oof learning;
• implementation of the training program for non-managerial employees
using on-the-job training, apprenticeship training, cooperative training,
internship, government training, classroom instruction, and e-learning.
• evaluating the training program in order to determine effectiveness,
considering reactions, learning, behavior of the trainees, return on
investment (ROI) or results, and benchmarking.
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the achievement of company goals/objectives. Besides carrying out internal
communication, managers must also have good communication with
customers, suppliers and other stakeholders in the external environment.
Communication may be hindered by barriers and breakdowns in the
communication process. Identifying these barriers and learning how to listen
well will facilitate both understanding and managing process.
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placement, training, and development) is a must since all other management
activities (planning, organizing, staffing, leading, and controlling) could be
done easily if organization managers practice proper human resource
management.
RECRUITMENT
HUMAN
TRAINING AND SELECTION
DEVELOPMENT RESOURCES
MANAGEMENT
PLACEMENT
B. MARKETING MANAGEMENT
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promotion. The implementation of the marketing plan is formally carried out by
sales managers, salespeople, advertising and promotion managers, and
customer service managers.
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b. Management of advertising. Although used less frequently than
sales calls in business markets, it is still important in marketing. In
can perform different functions such as: build awareness; build
comprehension of the good features of the product or service;
remind prospective customers about the product; provide the
company’s contact information to customers; and lead to
customers to get in touch with sales representatives.
c. Management of marketing research. This involves identifying the
seven characteristics of good marketing research:
1. the principles of the scientific method are used;
2. research creativity is practiced by using innovative ways
to solve marketing problems;
3. multiple methods of research are used in order to adapt
the method of the problem;
4. interdependence of models and data which recognize
that data are interpreted from underlying models;
5. value and cost of information is concerned with
estimating the value of the information against the cost
which helps the marketing research department
determine which projects to prioritize;
6. healthy skepticism enables researches to show a healthy
questioning of the hurried assumptions made by the
managers about how a market works; and
7. ethical marketing research which is concerned with
research that benefits both the sponsoring company and
the consumers; self-serving results may mislead consumers
to buy the company’s product which, in reality, is not
good or effective.
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Make crucial decisions that will ensure the company’s competitiveness.
These are decisions regarding target markets, development of products,
distribution of goods, market positioning, and setting the right prices for their
products.
C. OPERATIONS MANAGEMENT
Business managers today focus on productivity, technology use, quality
of goods and services, customer satisfaction, and speed. They are conscious
that they need to innovate on their processes and activities in order to
succeed in a highly competitive globalized market. Because of these needs,
the operations management functions of management must include the
following:
a. Overseeing the transformation process that change resources into
finished goods and services. In order to do this, managers must address
resource acquisition inventories, facilities, workflows, technologies and quality.
In doing so, productivity and competitive advantage will be ensured as they
accomplish the multiple processes that transform the various resources – in the
form of people, material, equipment, and capital – into quality finished
products and services.
b. Improve of productivity and competitive advantage. Productivity
measures the efficiency by which inputs are turned into outputs. The basic
equation for productivity is:
productivity = output / input
Competitive advantage is the competency of an organization to
outperform a competitor or competitors. To ensure productivity, work
processes must be subjected to complete analysis and redesigned, if
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necessary, through process engineering. Other ways to ensure productivity are
process value analysis and reengineering. In process value analysis, all
elements of a process and their workflows are analyzed to be able to know
their contributions to key performance results. Reengineering discards work
steps that are not needed, combines other work steps, uses technological
know-how to reduce costs, and ensures efficiency and effectiveness.
Competitive advantage follows when organizations improve their productivity.
PLAN
ACT
+ DO
CHECK
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D. FINANCIAL MANAGEMENT
Gaining profit is the main goal of businesses. To attain this goal,
managers must practice good financial management and this, of course,
starts with understanding the financial management functions of
management. These functions include:
Taking charge of the company’s financial policies and strategies,
investments, capital structures, and divided policies. Financial managers of
organizations must formulate sound financial standing plans that will
communicate broad guidelines for their financial decisions and strategies.
These plans include typical financial policies that address the organization’s
investments, capital structures and dividend policies. Investment policy covers
choice of product lines and capital projects. Capital structure policy covers a
working capital policy (for the balancing assets and liabilities) and leverage
policy (for balancing long-term financing). Dividend policy considers the use
of either a systematic pattern of earnings retention or dividend distribution.
Financial management and control. The management and custody of
the organization’s funds also include control which gives an assurance that
funds are properly utilized in order to provide for all the organization’s needs.
Examples of financial standard management and control practices by
organizations are the following:
➢ project management, which makes sure that long-term projects
are implemented according to previously planned budgets and
checks if these have yielded forecasted cash returns
➢ working capital management, which includes cash, accounts
receivable, and inventory management
➢ cash management, which gives an assurance that there is
enough cash balance that maybe used for daily operating needs,
that idle cash in invested through marketable securities, and that
proper cash control are instituted
➢ accounts receivable management, which ensures the
optimization of accounts receivable investments and the
formulation of sound credit evaluation and collection procedures
➢ inventory management, determines inventory levels by making
maximum use of trade-off between inventory carrying cost,
ordering cost, and lost sales opportunities; it also institutes good
stable inventory control procedures
➢ fund sources management identifies short-and long-term funds
that may be available and transacts and keeps watch of credit
facilities with banks and other financial institutions.
➢ dividend policy implementation determines the form and
amounts of dividends and schedules their payment
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Financial forecasting involves:
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Break-even chart – is used by the organization’s financial management
planners and accountants to identify how the various sales levels affect the
income and
profits of the firm.
The break-even
point is the level
of operations
which shows
equal income
and expenses
incurred by the
company.
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E. MATERIAL AND PROCUREMENT MANAGEMENT
MATERIAL MANAGEMENT
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much to stock so that costs associated with buying and storing are
optimal without interrupting production and sales. Inventory control
basically deals with two problems: (i) When should an order be
placed? (Order level) and (ii) How much should be ordered? (Order
quantity).
5. Standardization
Standardization means producing maximum variety of
products from a minimum variety of materials, parts, tools, and
processes. It is the process of establishing standards or units of
measure by which extent, quality, quantity, value, performance
etc., may be compared and measured.
6. Simplification
The concept of simplification is closely related to
standardization. Simplification is the process of reducing the variety
of products manufactured. Simplification is concerned with the
reduction of product range, assemblies, parts, materials and
design.
7. Value Analysis
Value engineering or value analysis had its birth during the
World War II Lawrence D. Miles was responsible for developing the
technique and naming it. Value analysis is defined as “an organized
creative approach which has its objective, the efficient
identification of unnecessary cost – cost which provides neither
quality nor use nor life nor appearance nor customer features.”
Value Analysis focuses engineering, manufacturing and purchasing
attention to one objective-equivalent performance at lower cost.
Value analysis is concerned with the cost added due to
inefficient or unnecessary specifications and features. It makes its
contribution in the last stage of product cycle, namely, the maturity
stage. At this stage, research and development no longer make
positive contributions in terms of improving the efficiency of the
functions of the product or adding new function to it.
8. Ergonomics (Human Engineering)
The word ‘Ergonomics” has its origin in two Greek words Ergon
meaning laws. So, it is the study of the man in relation to his work. In
the USA and other countries, it is called by the name ‘human
engineering or human factors engineering.’ ILO defines human
engineering as, “The application of human biological sciences
along with engineering sciences to achieve optimum mutual
adjustment of men and his work, the benefits being measured in
terms of human efficiency and well-being.”
The human factors or human engineering is concerned with
man-machine system. Thus another definition which highlights the
man-machine system is: “The design of human tasks, man-machine
system, and effective accomplishment of the job, including displays
for presenting information to human sensors, controls for human
operations and complex man-machine systems.”
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Human engineering focuses on human beings and their
interaction with products, equipment facilities and environments
used in the work. Human engineering seeks to change the things
people use and the environment in which they use the things to
match in a better way the capabilities, limitations and needs of
people.
9. Just-in-Time (JIT)
Just-in-Time (JIT) Manufacturing is a philosophy rather than a
technique. By eliminating all waste and seeking continuous
improvement, it aims at creating manufacturing systems that is
response to the market needs.
The phase just in time is used because this system operates with
low WIP (Work-In-Process) inventory and often with a very low
finished goods inventory. Products are assembled just before they
are sold, subassemblies are made just before they are assembled,
and components are made and fabricated just before
subassemblies are made. This leads to lower WIP and reduced lead
times. To achieve this organizations, have to be excellent in other
areas e.g. quality.
According to Voss, JIT is viewed as a “Production methodology
which aims to improve overall productivity through elimination of
waste, and which leads to improve quality”. JIT provides an efficient
production in an organization and delivery of only the necessary
parts in the right quantity, at the right time and place while using
the minimum facilities”.
1. Standardization
2. Simplification
3. Specifications
4. Value Analysis
5. Ergonomics
6. Just-in-Time
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IMPORTANCE OF MATERIAL MANAGEMENT
PROCUREMENT MANAGEMENT
Procurement involves much more than just handing over the company
credit card and paying for a purchase. And effective procurement strategy
includes everything from identifying which goods and services a company
needs right through to maintaining the right documentation and records.
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Overview of the procurement process:
• Corporate Identity
o What does our company do and stand for?
o What beliefs inform our business model?
• Market Placement
o Who are our customers?
o What do they want?
o What do they believe?
• Company Capabilities
o What are our strengths and weaknesses?
o Does our strength support our long-term goals?
o How do we want to grow?
• Management Issues
o Do we need to hire/develop talent to lead us to our goals?
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o Does the company have the resources needed to achieve our
goal?
F. OFFICE MANAGEMENT
Office management refers to the process of planning, organizing,
guiding, communicating, directing, coordinating, and controlling the activities
of a group of people who are working to achieve business objectives efficiently
and economically.
Office management is not only necessary to business organization but
also essential to non-business organization. In modern internet society also,
there is a need of direction to the individual effort towards common purpose
or objective. The direction is given from a place i.e. office.
The process can be treated as office management. A business is carried
on by businessman with the help of group of persons. This group of persons has
different interest, talent, and motto. So, it is the function of office management
to organize, guide and control the activities of such group or persons to
achieve business objectives.
1. Personnel
Office personnel are performing the office work. Generally, the
selection and placement of office personnel is carried on by the
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office manager in small organization. In large organization, staffing is
carried on by the human resource management department.
In both the case, the office work is to be performed by
allocating the work to each individual according to their efficiency,
guide the personnel to do the work with the help of means available
in an office within a specified time and control the activities of office
personnel. The office manager has to do all these activities.
2. Means
Means refers to tools used to perform the office work. Means
include pen, pencil, eraser, paper, ink, office forms, typewriter,
computer, printer, calculator, and the like. Adequate tools have
been supplied in an office and put them to the most efficient and
economical objectives.
3. Environment
The nature of business determines the environment of an office.
The various office works have to be carried on under a particular
condition or environment. A working environment is created and
maintained for the smooth performance of office work. It is the duty
and responsibility of an office manager to bring suitable environment
by adopting various procedures and practice.
4. Purpose
The office personnel must be aware of the purpose for which a
particular work is carried on and the impact of such work on others’
performance. The office manager teaches the purpose office
personnel. If not so, the performance of office work does not bring
the most efficient and economical use of office resources and
achieve the objectives.
1. Achievement of goals
Office management helps in increases office efficiency, smooth
flow of work, maintaining public relations, minimization of cost,
managing change and accepting the new challenges which help in
achievement of goals of the organization.
2. Increases office efficiency
Office management focuses on office activities and helps office
in economical way.
3. Smooth flow of work
Office management helps in performing efficient and effective
office work. It helps in proper planning and effective control office.
4. Public relations
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There must be a good public relation of the organization. The main
purpose of public relation is to make the organization look trustworthy to
all people who deal with it in all its action. It helps in increasing the
goodwill of the organization.
5. Minimization of cost
Office management guides the use of capital, natural, financial,
human and other resources effectively without leakage and wastage
which helps in minimization of cost.
6. Managing change
Office management helps in implementation of plans in right time
and right way. But there may be change in resources, need, technology,
preferences and so on which make it necessary to bring about the
change in plans. Office management makes the office flexible which
helps to manage the change.
7. New challenges
In an office, to achieve goals, many challenges should be faced.
It helps in improving the research and information system. It helps in
managing all the rigid matters.
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Common e-business strategies involve business to business (B2B) and business
to customer (B2C) transactions. B2B transactions use IT and web portals to link
companies with members of their supply chains and those dealing with their
resource supplies. B2C transactions also use IT and web portals, but in this case,
the link created is one between the company and its customers. A common
example is e-tailing or the sale of goods directly to customers via the Internet.
Other web-based business models are brokerage, which brings buyers and
sellers together; advertising, which provides information while generating
revenue from advertisements; merchant model, or selling products through the
web; subscription model, the selling of access to a website; infomediary model,
the collecting of information on users and selling it to other businesses; and the
community model which supports websites by asking for donations from users.
B2B
B2C ‘high involvement’
‘low involvement’
Smaller, niche
Target market Larger
Multiple
Purchaser(s) Single
Multiple step
Buying process Single step
Longer
Sales cycle Shorter
Relationship and
Recognition and detailed information
Sales driver
repetition
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IMPORTANCE OF INFORMATION TECHNOLOGY AND COMMUNICATION
TECHNOLOGY MANAGEMENT
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III. WHAT HAVE I LEARNED
EVALUATION:
A. Direction: Read and analyze each item carefully. Write only the letter of
the best answer in your activity notebook.
1. In business, which sector would deals with all employee matters?
A. Financial C. Human Resource
B. Office D. Marketing
2. Which description best describes what a finance person does?
A. Checks the pricing of products are suitable.
B. Plans and monitors budgets so the business does not lose money.
C. Contacts possible new customers.
D. Installs new software.
3. Marketing management “is essentially demand management”. Who
said it?
A. Philip Kotler C. McCarthy
B. Newman D. William J. Stanton
4. Which of the following is one of the functions of operating
management?
A. Estimates the capital requirements of a business.
B. Helping to design and develop products and services.
C. Encouraging commerce through internet use.
D. Stimulates demands for the products of the company.
5. Which of the following is one of the functions of Information and
Communication Technology Management?
A. Estimates the capital requirements of a business.
B. Helping to design and develop products and services.
C. Encouraging commerce through internet use.
D. Stimulates demands for the products of the company.
6. This is the process of obtaining information about jobs needed to
achieve the organization’s goals.
A. Job specification C. Job analysis
B. Job order D. Part time job
7. This is the actual sequence of activities that results in the production
of goods and services that have values for customers.
A. Value chain C. Productivity
B. Reengineering D. Value analysis
8. This a financial policy which considers whether to follow a systematic
pattern of earnings retention or dividend distribution.
A. Dividend policy C. Investment policy
B. Capital Structure policy D. Dividends
9. This is an electronic business which involves business to business (B2B)
and business to customers (B2C) transactions.
A. Blogging C. Digital marketing
B. E-commerce D. Auction online
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10. One of the important functions of material management that
involves buying the equipment, materials, tools, parts etc. that are
required for an industry.
A. Store management C. Inventory Management
B. Material planning and control D. Purchasing
B. Essay. Answer the question succinctly. Write your answer in your activity
notebook.
1. Select one among the functional areas of management for your
future path. Why do you choose this path?
Criteria:
Content – 10 points
Organization - 5 points
Total - 15 points
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REFERENCES
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DEPARTMENT OF EDUCATION
SCHOOLS DIVISION OF NEGROS ORIENTAL
ROSELA R. ABIERA
Education Program Supervisor – (LRMS)
ARNOLD R. JUNGCO
Education Program Supervisor – (SCIENCE & MATH)
MARICEL S. RASID
Librarian II (LRMDS)
ELMAR L. CABRERA
PDO II (LRMDS)
MARGIE A. QUINDO
Writer
ALPHA QA TEAM
GIL . DAEL
MARIA SOLEDAD M. DAYUPAY
MARIA ACENITH DESPI
JEE LIZA INGUITO
BETA QA TEAM
RICKLEOBEN V. BAYKING
LITTIE BETH S. BERNADEZ
GIL . DAEL
MARIA SOLEDAD M. DAYUPAY
MARIA ACENITH DESPI
JEE LIZA INGUITO
MERCYDITHA D. ENOLPE
RONALD G. TOLENTINO
DISCLAIMER
The information, activities and assessments used in this material are designed to provide accessible learning modality to the
teachers and learners of the Division of Negros Oriental. The contents of this module are carefully researched, chosen, and evaluated to
comply with the set learning competencies. The writers and evaluator were clearly instructed to give credits to information and illustrations
used to substantiate this material. All content is subject to copyright and may not be reproduced in any form without expressed written consent
from the division.
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SYNOPSIS AND ABOUT THE AUTHOR
SYNOPSIS ANSWER KEY
This self-learning kit discusses about the
nature and role in the firm of the following
functional areas of management: Human Resource
Management, Marketing Management,
Operations Management, Financial Management,
Material And Procurement Management, Office B. Answers may vary
AUTHOR
MARGIE A. QUINDO finished her bachelor’s
degree in Business Administration major in
Management at Silliman University,
Dumaguete City in October 2003. She earned
42 units in Bachelor of Science in Secondary
Education – Crash Program at Foundation
University, Dumaguete City in March 2015 and
passed the Licensure Examination for
Professional Teachers on the same year.
Currently, she is a SHS-Teacher at Giligaon High
School of Siaton 4 District in the Division of
Negros Oriental from 2017 up to present.
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