PARALLEL ASSESSMENT

ENTREPRENEURSHIP
Quarter 2 – POST TEST
Module 1 - 5

Name: _____________________________________________________________ Score: _____________________

Year & Section: _____________________________________________________ Date: ______________________

I. MULTIPLE CHOICE
Answer the questions below. Write your correct answer on the space provided.

1. The process of gathering, analyzing and interpreting the information about the products or the services to be offered for sale to the
potential consumers in the market _________
a. Market research b. Data collection c. Surveys d. Interview
2. Is the most valuable tool in any type of research study. Inaccurate data collection may cause mistakes and ultimately lead to
invalid results. _________
a. Surveys b. Interview c. Market research d. Data collection
3. Are the most common way to gather primary research with the use of questionnaires or interview schedule. _________
a. Focus group discussion b. Market research c. Interview d. Surveys
4. Is one of the most reliable and credible ways of getting relevant information from target customers. _________
a. Interview b. Surveys c. Market research d. Focus group discussion
5. It is typically done in person between the researcher/entrepreneur and a respondent where the researcher asks pertinent
questions that will give significant pieces of information about the problem that he will solve. _________
a. Market research b. Data collection c. Surveys d. Interview
6. Is an excellent method for generating and screening ideas and concepts. _________
a. Focus group discussion b. Market research c. Data collection d. Survey
7. These can be done via direct mail, over the phone, internet or email or face-to-face on the web. _________
a. Surveys b. Personal interview c. Focus group discussion d. Telephone interview
8. It normally lasts from 15 to 40 minutes. _________
a. Interview b. Surveys c. Market research d. Focus group discussion
9. It can be moderated group interviews and brainstorming sessions that provide information on user’s needs and behaviors. ______
a. Focus group discussion b. Market research c. Surveys d. Interview
10. Are the traditional method of conducting an interview. _________
a. Surveys b. Personal interview c. Focus group discussion d. Telephone interview
11. Are less expensive and less time-consuming. _________
a. Focus group discussion b. Telephone interview c. Surveys d. Personal interview
12. It allows the researcher to establish relationship with potential participants and therefore gain their cooperation. _________
a. Personal interview b. Telephone interview c. Focus group discussion d. Surveys
13. Are the response rates is not as high as the face-to-face interview. _________
a. Surveys b. Personal interview c. Focus group discussion d. Telephone interview
14. It generate highest response rates in survey research. _________
a. Focus group discussion b. Telephone interview c. Surveys d. Personal interview
15. Conduct with 8 to 10 participants per group. _________
a. Personal interview b. Focus group discussion c. Surveys d. Telephone interview
II. MATCHING TYPE
Select the best answer and write the letter only on the space provided.

1. The total market is divided according to geographical location. _________ a. Geographic segmentation
2. Divided in terms of how customers think and believe. _________ b. Demographic segmentation
3. Is like a size of the arena where the entrepreneurs will play their business. _________ c. Output requirements
4. Refers to how you sell your product or services to your customer. _________ d. Unique selling proposition
5. Divided based on consumers. _________ e. Target market
6. Is a sage in market identification process that aims to determine the buyers f. Service requirements
with common needs and characteristics. _________
7. An intangible thing or product that cannot be touched g. Psychological segmentation
but the customer can feel the fulfillment. _________
8. Tangible thing or things that can be seen. _________ h. Market size
9. Divided according to customers’ behavior pattern as they interact i. Value proposition
with a company. _________
10. Is a business or marketing statement that summarizes why a j. Behavioral segmentation
consumer should buy a company's product or use its service. _________

III. IDENTIFICATION
Identify the following. Write your answer on the space provided before the number.
Positioning People Price Product Sales Promotions
Packaging Promotion Place Personal Selling Direct Marketing

_______________1. Refers to any goods or services that is produced to meet the consumers’ wants, tastes and preferences.
_______________2. Is the amount or value that a customer gives up to enjoy the benefits of having or using a product or service.
_______________3. Refers to a process used by marketers to create an image in the minds of a target market.
_______________4. Refers to the outside appearance of a product and how it is presented to the customers.
_______________5. This consist of each person who is involved in the product or service whether directly or indirectly.
_______________6. Is a promotional method that involves presenting information about your company, product, or service to your
target customer without the use of an advertising middleman.
_______________7. Is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or
service.
_______________8. Occurs when an individual salesperson sells a product, service or solution to a client.
_______________9. Refers to the complete set of activities, which communicate the product, brand or service to the user.
_______________10. Represents the location where the buyer and seller exchange goods or services.

IV. TRUE OR FALSE

Read the statements carefully then write T if the statement is correct. Write F if you think the statement is not correct,
underline the wrong word in the statement and write the correct word on the space provided.

____________________1. The word “entrepreneur” which means “to undertake.”

____________________2. The word “entrepreneur” was derived from the French verb “entrepende.”
____________________3. The enterprise is created by an entrepreneur and the process is called “Entrepreneurship.”
____________________4. Imitating entrepreneurs are those who always make new things by thinking of new ideas.
____________________5. Drone entrepreneurs are those who don’t create new things but only follow the ideas of other
entrepreneurs.
____________________6. Fabian entrepreneurs are skeptical about changes to be made in the organization.
____________________7. Social entrepreneurs are those who live on the labor of others.
____________________8. Innovative entrepreneurs those who initiate changes and drive social innovation and transformation in the
various fields such as education, health, human rights, environment and enterprise development.
____________________9. Innovative entrepreneurs are have the ability to think newer, better and more economical ideas.
____________________10. Drone entrepreneurs are die-hard conservatives even ready to suffer the loss of business.
V. ENUMERATION
Give the five(5) Sources of Opportunities.
1.
2.
3.
4.
5.

Give the three(3) External Environment.

1.
2.
3.

Give the five(5) Forces of Competition.

1.
2.
3.
4.
5.

Give the five(5) Career Opportunities of entrepreneurship.

1.
2.
3.
4.
5.

“The sacrifice of the wicked is an abomination to the LORD: but the prayer of the upright is his delight.”
Proverbs 15:8
Prepared by: Ma’am ERZELENE B. BALSAMO