ALEJANDRO FIRMEZA MEMORIAL NATIONAL HIGH SCHOOL

Aguiauan, Miagao, Iloilo

ENTREPRENEURSHIP
Summative Test

Name:____________________________ Grade/Section:___________Date:___________Score:________

Test I. Multiple Choice: Write the letter of the correct answer on the space before each number.

__________1. The ultimate marketing strategy.

a. 7 P’s Model b. Marketing Mix c. People d. Branding
__________2. Where your product or service is actually sold.
a. Place b. Brand Name c. Services d. Promotion
__________3. The place occupied by products in the heart and minds of the consumers.
a. Branding b. Positioning c. Goods d. Place
__________4. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
a. Brand Name b. Positioning c. Branding d. Place
__________5. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a. Brand Name b. Positioning c. Branding d. Place
__________6. It is the most common way to gather primary research with the use of questionnaires or interview
schedule.
A. Interview B. Focus Group Discussion C. Survey D. Data Gathering
__________7. It is the traditional method of data collection which is normally done on personal manner with the
respondents.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data gathering
__________8. A data gathering technique where it can be moderated to group interviews and brainstorming sessions
that provide information on user’s needs and behaviors.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data Gathering
__________9. It refers to information gathered directly from the respondents who answered set of questions.
A. Primary Research B. Secondary Research C. Survey D. Data Gathering
__________10.. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
A. Data Gathering B. Survey C. Focus Group Discussion D. Interview
__________11. The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
__________12. A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
__________13. Responsible for every element of your sales, marketing strategies, and activities.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
__________14. How a business creates awareness in the market?
a. Place b. Brand Name c. Services d. Promotion
__________15. It is intangible. Its example includes hair salons and accounting firms
a. Place b. Brand Name c. Services d. Promotion
__________16. It is a set of controllable and interrelated variables composed of product, place, price and promotions
that a company assembles to satisfy a target group better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
__________17. The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
__________18. An item that is produced to satisfy the needs of a certain group of people.
a. Price b. Marketing Mix c. Product d. Packaging
__________19. It is a tangible product. It’s example includes tires, MP3 players, clothing and etc.
a. Branding b. Positioning c. Goods d. Place
__________20. It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
Test II. Essay: Answer the ff.(Write your answer in a one whole sheet of paper)

Give at least three data gathering techniques and explain. 10pts

PERFORMANCE TASK: 3rd Quarter

CASE STUDY OF AN ENTREPRENEUR

1.Chose one of the entrepreneur videos to watch or if you do not have internet at home interview a known
entreprenuer in your place(TAKE NOTE:during the interview pls. observe the health protocols). Read the
accompanying career profile and research the entrepreneur further on the internet or gather and record all details
during interview.

Name of Entrepreneur: _______________________________________

Answer the following questions below.Write your answers in a long size bond paper)
Question 1. What was the issue or problem that the entrepreneur identified?
Question 2. What was the creative solution to the problem?
Question 3. Who benefits from the solution to the problem? Individuals, communities, the environment?
Question 4. Give examples of how the entrepreneur demonstrated characteristics such as
Confidence Initiative Creativity and innovation
Willingness to take a risk Resilience
Question 5. What makes them different from other people in their industry?
Question 6. Write down any ideas they mentioned about managing work-life balance.
Question 7. What characteristics does your chosen entrepreneur have?
This will be complied on or before May 21, 2021 send via email:jonadhe.mondeja@deped.gov.ph or if you do
not have internet prepare and pass it in a hardcopy with folder and front cover.you can documentations if you have.

Prepared by :

Miss Jonadhe C. Mondeja

Subject Teacher Noted by :

____________________________
Parent/Guardin Name and Signature

EntrepL/2021/jonadhe.mondeja@deped.gov.ph
3rd summative test M4-5/5-17-2021