A.

MULTIPLE CHOICE

INSTRUCTION: Write the letter of the

correct answer.
1. What is the main function of the Value Proposition?

A. to convince a customer to purchase a particular product or service

B. use to power up sales
C. customers provide buying habits
D. provide value to your customer

2. ._____ is part of the service requirement in which it cannot be touched but the customer can
feel the fulfillment.

A. Output
B. Service
C. Tangible thing
D. Intangible thing

3. What is the relationship between Value Proposition and Unique Selling Proposition?

A. Meet your competitor’s needs and wants

B. a framework of a business industry
C. persuades another to exchange money for a product/services
D. connected with only one particular thing
4. This refers to how you sell your products or services to your customer.

A. Value Proposition
B. Unique Selling Proposition
C. Selling Style
D. Marketing Strategy

5. _______ is part of the output requirement in which it can be able to seen and touched.

A. Intangible thing
B. Service
C. Tangible thing
D. Output

6. It refers to the process of gathering, analyzing, and interpreting information about the product or the services to be
offered for sale in the market.

A. Primary Research
B. Secondary Research
C. Data Gathering
D. Market Research
7. It is the most common way to gather primary research with the use of questionnaires or interview schedules.

A. Interview
B. Focus Group Discussion
C. Survey
D. Data Gathering

8. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that
provide information on users’ needs and behaviors.

A. Personal Interview
B. Focus Group Discussion
C. Survey
D. Data Gathering

9. A data gathering technique where it can be done via direct mail, over the phone, internet, or e-mail.

A. Data Gathering
B. Survey
C. Focus Group Discussion
D. Interview
10. It is the traditional method of data collection which is normally done in a personal manner with the
respondents.

A. Personal Interview
B. Focus Group Discussion
C. Survey
D. Data gathering

11. It is a set of controllable and interrelated variables composed of product, place, price, and promotions
that a company assembles to satisfy a target group better than its competitor.

A. Price
B. Marketing Mix
C. Product
D. Packaging

12. The amount that a customer pays for to enjoy it.

A. Price
B. Marketing Mix
C. Product
D. Packaging
13. An item that is produced to satisfy the needs of a certain group of people.

A. Price
B. Marketing Mix
C. Product
D. Packaging

14. The way your product or service appears from the outside.

A. Price
B. Marketing Mix
C. Product
D. Packaging

15. Where your product or service is actually sold.

A. Place
B. Brand Name
C. Services
D. Promotion
16. The 4M’s of production are as follows except ONE.

A. Management
B. Manpower
C. Method
D. Machine

17. Which of the following refers to the human workforce involved in the manufacture of products?

A. Materials
B. Method
C. Machine
D. Manpower

18. It represents the final products from the production process and is distributed to the customers.

A. Input
B. Supplies
C. Output
D. Materials
19. Which of the following refers to the manufacturing equipment used
in the production of goods or delivery of services?

A. Machine C. Materials
B. Manpower D. Materials

20. It refers to the process or technique of converting raw materials to

finished products.

A. Machine C. Method
B. Manpower D. Materials
B. MATCHING TYPE

INSTRUCTION: Choose the correct letter that corresponds

to your answer. Then write the letter together with the
words in the space provided. NO ERASURES AND
ALTERATIONS.
1. It is the most common way to gather primary research with the use of questionnaires A. PLACE
or interview schedule. B. PRICE
2. It refers to the outside appearance of a product and how it is presented to the C. PRODUCT
customers. D. POSITIONING
3. These are the ultimate marketing strategy.
4. It refers to the complete set of activities, which communicate the product, brand, or
E. PACKAGING
service to the user.
5. A serious component of the marketing mix.
6. It represents the location where the buyer and seller exchange goods or services. F. PROMOTION
7. It refers to any goods or services that are produced to meet the consumers’ wants,
tastes, and preferences. G. PEOPLE
8. It refers to the process or technique of converting raw materials to finished products. H. METHOD
9. It simply refers to the raw materials needed in the production of a product.
10. Talks about human labor force involved in the manufacture of products.
I. MATERIALS
11. Discusses about manufacturing equipment used in the production of goods or
delivery of services.
12. A data gathering technique where it can be moderated to group interviews and J. MANPOWER
brainstorming sessions that provide information on user’s needs and behaviors.
13. A data gathering technique where it can be done via direct mail, over the phone, K. PERSONAL
internet or e-mail. INTERVIEW
14. The place occupied by products in the heart and minds of the consumers. L. MACHINE
15. It is the traditional method of data collection which is normally done on personal
manner with the respondents.
M. SURVEY

N. FOCUS GROUP
DISCUSSION
O. MARKET
RESEARCH
C. ENUMERATION

INSTRUCTION: List down or enumerate what

are being asked on each of the following items.
1-4. Enumerate the 4M’s of production.

5-10. Who is your student-teacher in your

entrepreneurship subject?

11-15. What kind of student-teacher he is?

THANK
YOU !!!