1.

It is highly regarded as the arena where

the entrepreneur’s business will play.

a. Market size
b. Market share
c. Market
d. Potential market
2. It is the most common way to gather
primary information/data with the use of
questionnaires or interview schedule.

a. Data gathering
b. Focus Group Discussion
c. Interview
d. Survey
3. A data gathering technique where it can be
moderated to group interviews and
brainstorming sessions that provide
information on user’s needs and behaviors.

a. Data gathering
b. Focus Group Discussion
c. Personal Interview
d. Survey
4. It refers to information gathered directly
from the respondents who answered a set of
questions.

a. Data gathering
b. Primary Research
c. Secondary Research
d. Survey
5. It is the most valuable tool in any type of
research study
a. Data Collection
b. Market Research
c. Qualitative Research
d. Quantitative
Research
For items nos. 6-10, identify which P in the
marketing mix is being addressed.
6. Customers conveniently transact on-site
or online.
a. Packaging
b. Place
c. People
d. Promotion
e. Product
7. Physical evidence the entrepreneur needs
to set up so as to sell the service.

a. Packaging
b. Place
c. People
d. Promotion
e. Product
8. Includes the most effective
advertisement to be used to drive awareness
and increase sales.
a. Packaging
b. Place
c. People
d. Promotion
e. Product
9. The ultimate marketing strategy.

a. Packaging
b. Place
c. People
d. Promotion
e. Product
10. Any goods or services that is produced
to meet the consumers’ wants, tastes and
preferences.

a. Packaging
b. Place
c. People
d. Promotion
e. Product
IDENTIFICATION
11. A marketing model that modifies the
4Ps model.
12. It refers to how a business creates
awareness in the market.
13. The way your product or service
appears from the outside.
14. The amount of money that a customer
pays for to enjoy a product or service.
15. It can be intangible or tangible as it
can be in the form of services or goods.
16. The place occupied by products in
the hearts and minds of the consumers.
17. It is responsible for every element of
your sales, marketing strategies, and
activities.
18. It occurs when an individual
salesperson sells a product, service or
solution to a client
19. A powerful and sustainable high-
level marketing strategy used to create
or influence a brand.
20. It is a set of controllable and
interrelated variables composed of
product, place, price and promotions
that a company assembles to satisfy a
target group better than its competitor.