1.

The element of marketing that is concerned with which products a business will offer its customers is
a. Promotion b. price c. product d. place
2. The process of determining what to charge for the product or service.
a. Promotion b. price c. product d. place
3. A product’s marketing mix consists of:
a. Positioning, product, price, and promotion
b. Product, price, promotion, place, packaging, people and positioning
c. Product, profile, price, and promotion
d. Promotion, psychographics, price, and place
4. A local florist chooses to locate her new store in a mall instead of a small building across the street from
the mall. This is an example of:
a. product b. price c. planning d. place
5. Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more
people to come at that time. What element of marketing is the focus of this strategy? 
a. price b. promotion c. place d planning.
6. The makers of Crest toothpaste decide to sell the product in grocery stores, convenience stores, and
drug stores. This is a decision involving which element of the marketing mix?
a. product b. place c. price d. promotion
7. A business wants to build customer awareness of features and benefits in its products that are better
than their competition. Which element of the marketing mix is most likely to help them achieve this?
a. product b. promotion c. place d. price
8. The marketing mix is also referred to as the:
a. Seven Functions b. place c. 7Ps of marketing d. 5 utilities
9. McDonalds conducts extensive research to determine the most cost effective way to transport their
products. This is which component of the marketing mix?
a. product b. price c. place d. promotion
10. A local florist chooses to locate her new store in a mall instead of a small building across the street from
the mall. This is an example of:
a. product b. price c. planning d. place

1. The element of marketing that is concerned with which products a business will offer its customers is
a. Promotion b. price c. product d. place
2. The process of determining what to charge for the product or service.
a. Promotion b. price c. product d. place
3. A product’s marketing mix consists of:
a. Positioning, product, price, and promotion
b. Product, price, promotion, place, packaging, people and positioning
c. Product, profile, price, and promotion
d. Promotion, psychographics, price, and place
4. A local florist chooses to locate her new store in a mall instead of a small building across the street from
the mall. This is an example of:
a. product b. price c. planning d. place
5. Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more
people to come at that time. What element of marketing is the focus of this strategy?
a. price b. promotion c. place d planning.
6. The makers of Crest toothpaste decide to sell the product in grocery stores, convenience stores, and
drug stores. This is a decision involving which element of the marketing mix?
a. product b. place c. price d. promotion
7. A business wants to build customer awareness of features and benefits in its products that are better
than their competition. Which element of the marketing mix is most likely to help them achieve this?
a. product b. promotion c. place d. price
8. The marketing mix is also referred to as the:
a. Seven Functions b. place c. 7Ps of marketing d. 5 utilities
9. McDonalds conducts extensive research to determine the most cost effective way to transport their
products. This is which component of the marketing mix?
a. product b. price c. place d. promotion
10. A local florist chooses to locate her new store in a mall instead of a small building across the street from
the mall. This is an example of:
a. product b. price c. planning d. place