1.

The element of marketing that is concerned with which products a business will offer
its customers is
a. Promotion b. price c. product d. place
2. The process of determining what to charge for the product or service.
a. Promotion b. price c. product d. place
3. A product’s marketing mix consists of:
a. Positioning, product, price, and promotion
b. Product, price, promotion, place, packaging, people and positioning
c. Product, profile, price, and promotion
d. Promotion, psychographics, price, and place
4. A local florist chooses to locate her new store in a mall instead of a small building
across the street from the mall. This is an example of:
a. product b. price c. planning d. place
5. Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to
encourage more people to come at that time. What element of marketing is the focus
of this strategy? 
a. price b. promotion c. place d planning.
6. The makers of Crest toothpaste decide to sell the product in grocery stores,
convenience stores, and drug stores. This is a decision involving which element of
the marketing mix?
a. product b. place c. price d. promotion
7. A business wants to build customer awareness of features and benefits in its
products that are better than their competition. Which element of the marketing mix is
most likely to help them achieve this?
a. product b. promotion c. place d. price
8. The marketing mix is also referred to as the:
a. Seven Functions b. place c. 7Ps of marketing d. 5 utilities
9. McDonalds conducts extensive research to determine the most cost effective way to
transport their products. This is which component of the marketing mix?
a. product b. price c. place d. promotion
10. A local florist chooses to locate her new store in a mall instead of a small building
across the street from the mall. This is an example of:
a. product b. price c. planning d. place