Before you launch, prep an outreach plan

Make a list

While an exceptional project can find outpourings of support from all over the web, much of your
support may still come from people who already know your work.

Begin by making a list of everyone you plan to reach out to about your project. For example, think of the
last 50 people you've emailed or texted—these are likely the people who'll support your project on day
one. Collect email addresses, social media handles, and phone numbers in a single place.

Next, segment your contacts into a few groups—think friends, family, fans, coworkers, and industry
contacts—and draft specific messaging for each group. For example, frame your message to friends
around specific reward tiers that you think might appeal to them and why.

Create a calendar

Think through your campaign holistically: How will you promote your project pre-launch, on day one, on
week two, and beyond? Put together a week-by-week calendar to schedule emails, social media
announcements, project updates, and more.

For example:

At least one week before: Draft social media posts, newsletters, and other content to announce your
project. Share your Pre-Launch and/or Preview Page with 10 friends.

Week 1: Announce to your mailing list, social media followers, and friends and family.

Week 2-3: Plan two strategies that you'll use to push through the very common mid-campaign
“plateau.”

Anytime: Draft a project update, including never-before-seen photos or video of your project.
Build some buzz

A week or two before launch, share your project with your community to give them an early heads up.
Here are two tools that can help:

Preview Page

Your shareable Preview Page shows your full project as it will appear once it’s live, including your title,
video, description, and rewards. Share this page with close collaborators for feedback on everything
from copy to images to reward tiers. Viewers of your Preview Page can also choose to be notified once
your project has launched.

Pre-Launch Page

Once your project has been approved by our Trust & Safety team, you’ll have access to your Pre-Launch
Page. This page allows you to tease your project by sharing your project image, title, and description.
From here, potential backers can choose to be notified once your project has launched. This is a useful
way to build momentum around your project before launch without giving away all of the juicy details.

Announce with a bang

Once your project is live, let people know!

Send personal emails to your friends and family, and follow up with folks who received your Preview
or Pre-Launch Page.

Alert your wider mailing list that your project is live, making sure to share a few key details about why
you’re excited about it.

Share your project on social media with eye-catching visuals and custom referral tags to help you
track where your pledges are coming from.

Here are some additional tips for spreading the word:

 Recruit some help. If your goal is ambitious, you might need more than just yourself to get the word
out. Tap your collaborators, peers, or pals to help. Draft some simple messaging that your community
can easily repurpose when sharing your project with their networks.

Don’t spam. When you’re in promotional mode, it’s easy to unintentionally come across as a spambot.
Try not to overwhelm people with e-blasts and group texts. (Sticking to your outreach calendar can help
space out your messaging.) Visit our Community Guidelines for more information on spamming.

How to pitch your project to press

A well-placed piece of press can place your project in the cultural conversation, and help you reach a
wider network of people interested in your idea.

If you plan to reach out to the press, make sure to include the essentials: who, what, where, when, and
why. Journalists appreciate concise messages that respect their time and give them exactly the
information they need. Put yourself in their shoes, and tell them why your idea is worth covering. Some
tips to remember:

Twitter is your friend.

Many reporters list direct contact info there.

Keep your contact lists targeted.

Reach out to people and sources you know are interested in topics like yours.

Mention who’s available for interviews.

That goes double if prominent folks are involved in your project.

Offer any content you can.

Put together a folder of hi-res images to promote your project, including portraits of yourself and your
team. Bonus: Show off a sample, a trailer, or a preview.

Be thoughtful about timing.

 When will it be most relevant to cover your project? Consider how long do you think each media
outlet will need to prepare a piece.

Use Kickstarter resources.

You can provide press contacts with a link to our Pressroom for information on Kickstarter itself.

Be considerate.

Avoid being pushy—bothering people can have negative consequences for your project.

Keep working.

Getting press for your project isn’t a guarantee. While you wait to hear back, continue to put in the
work to let people know what you’re doing—your own efforts will pay off regardless.

For more tips on PR strategy, read “How to Get Press for Your Creative Work” by Communications
Strategist Kate Bernyk on The Creative Independent.

https://www.kickstarter.com/help/handbook/promotion
Pledges:
$10 and more – Jerusalem View poster

You are a wind at our backs, and we love you for it. A high resolution digital photo postcard from Torah
Command team awaits you

$30 and more – 3 Jerusalem View poster

$50 and more - T-shirt with Torah Command logo

Thanks for supporting us to build the Torah Command platform we've

all been waiting for!
$100 and more –Wholesale 925 Sterling Silver Gold Plated Torah

Command Logo Disc Round Coin Blank Necklace Pendant

$4.00 - $8.00/ Piece|30 Piece/Pieces(Min. Order)

All good things begin with a vision. This is Torah Command

vision of the spirit of Unity - a place of growth and

cooperation that rises up like a phoenix.

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$200 and more - DJMAX Pure Silver 999 Silver Bars 10g
Silver Ingot with Stamp Ag9999 Sterling Silver Bullion
9999,

US $15.90

Thanks for helping make this project a reality!

We're going after a lofty goal and we're grateful for

every vote of confidence and show of support. Thank
you.

$300 – 2 Pure Silver 999 Silver Bars 10g

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$1000 - 1g [Au9999] DJMAX 24K Pure Gold Beads 999,

Each Bead with Stamp 9999 Solid Yellow Gold

Bars Pure Gold 999

US $85.00 - 170.00

Now we're talking... We're looking at getting to the

first peak, but you're already helping us summit

the second one. Amazing, thank you.

$2000 - 2g

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$10,000 - 0.3ct Lab Grown Diamond CVD HPHT

$228.73

$20,000 - 0.4ct D VS2 Lab Grown Diamond CVD HPHT

$30,000 - 0.5ct D VS2 Lab Grown Diamond CVD HPHT

$40,000 - 0.5ct D VS1 Lab Grown Diamond CVD HPHT

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As a patron, you're a key player helping ensure our success.

Wow. You are a true believer in this vision. We know we would not have been able to do this without
you and as appreciation token, we consider your pelage as beautiful diamond.

You are becoming a catalyst of change and to that we thank you! Our World appreciates your support