BM COLLEGE OF TECHNOLOGY, INDORE [M.P.

BMCT
MINOR RESEARCH PROJECT SYNOPSIS ON To Study the Impact of various Sales Promotion Schemes adopted by Premium Brands of soap

Submitted To :

Submitted By :
MOHIT BOPCHE

Introduction :The Indian Census is the most credible source of information on Demography (Population characteristics), Economic Activity, Literacy & Education, Housing & Household Amenities, Urbanization, Fertility and Mortality, Scheduled Castes and Scheduled Tribes, Language, Religion, Migration, Disability and many other socio-cultural and demographic data since 1872. Census 2011 will be the 15th National Census of the country. This is the only source of primary data at village, town and ward level. It provides valuable information for planning and formulation of polices for Central & State Governments and is widely used by National & International agencies, scholars, business people, industrialists, and many more. The delimitation/reservation of Constituencies. India on Apr 01, 2010 launched Census 2011,ftfty the biggest-ever census an empted in the history of mankind enumerating the country's 1.2 billion population and classifying usual residents according to their gender, religion, occupation and education.

What is Advertising ?
Advertising is the dissemination of concerning an idea, product of induces action in accordance with the intent of the advertiser. Advertising consists of all the activities involve in presenting to an audience a non-personal, sponsor identified, paid for message about a product or organization. --William J. Stanton

Features of Advertising :
American market association has define advertising as any paid from of non-personal presentation and promotion of ideas, goods and services of an identified sponsor. This definition reveals the following features of advertising:

It is a paid form of communication. It is non-personal presentation of message. The purpose of advertising is to promote idea about the product and services of that organization.

Advertising is necessary for giving information to people for any specific thing.

Advertisement is issued by an identified sponsor.

Type of Advertising:
Consumer oriented or persuasive advertising Informative advertising Institutional or corporate advertising Financial advertising Classified advertising Government advertising

Literature Review :
Reports on an advertising campaign of the United States Census Bureau to encourage Americans to return their census forms. Development of an advertisement by Young & Rubicam which stressed the use of a census in allocating federal funds; Targeting of advertisements to reach different ethnic groups; Increased response to the census. --Stein Wellner, Alison The article discusses the effects of French anti-smoking laws on advertisements. The Paris, France, public transportation system has banned all advertisements which feature images of tobacco abuse. A marketing campaign for the rerelease of films by Jacques Tati was altered to replace all images of tobacco pipes with a child's windmill. Similar problems faced by the film "Coco before Chanel" by Anne Fontaine are discussed. --Roddick, Nick The purpose of this paper is to demonstrate the political functions of governmentsponsored social marketing campaigns aimed at changing citizens' behavior and to argue for the reconsideration of the boundaries between political, public sector and social marketing. Design/methodology/approach - Critical discourse analysis of print advertisements and promotional material of a government-sponsored social marketing campaign is used. Findings - The paper identifies the discursive ways in which the campaign influences the public's views of social issues and actors and discusses the role of such campaigns in the redefinition of the relationship between the citizen and the state. Originality/value - The paper contributes to critical perspectives on the wider impact of social marketing activities on democracy by demonstrating the political impact function and effects of campaigns run by governments. --Raftopoulou, Effi Hogg, Margaret K.

We conducted a content analysis on 203 comparative print advertisements in India. We found that as hypothesized, direct comparative advertisements were used more (vis--vis indirect ones), differentiate claims were used more (vis--vis associative ones), maximal claims were higher than minimal claims, multi brand comparisons were greater in number (vis--vis single-brand comparisons), positive valence is preferred to negative valence, and underdog brands used more comparative advertisements than top-dog brands. Contrary to expectations, we found that hedonic and utilitarian products used comparative advertisements equally. We offer a snapshot of the state of comparative advertisements in India that would be useful to managers and researchers. --Kalro, Arti D.

Rationale :
The census of India has been most comprehensive and credible source of information since 1872 on population, economic activity, literacy, education, housing, and a variety of demographic and socio- culture parameters of the country. So, the information collect from each householder in the census should be correct and answer all the questions correctly and also to analysis the effect of census 2011 advertisement. People are motivated by the CENSUS Advertisement or ignore it, because census was most credible source of information on Demography.

Objectives :

To carry out content analysis of advertisement released for CENSUS 2011. To know the effectiveness of advertisements.

Research Methodology :
Achieving accuracy in any research requires a deep study regarding the subject. As the primary objective of the project is To know the effectiveness of advertisement selection in reference to census 2011. The research methodology adopted is basically based on primary data via which the most recent and accurate price of first hand information could be collected. Primary data was collected using the following techniques: Questionnaire Method Research design = Expletory Sample Size =120 Sampling technique =Convenient Sampling Data Collection : - Primary data was collected by self designed Questionnaire method. Data Analysis : - Z-test.

Type of Research :
Analytical Research Applied Research

Sample Design:It is not possible to survey the population .it may be time costly or time consuming. Sampling is the process of selecting unit from a population of interest. Sampling design help for: Free from Bais. Controlling the extraneous variables. Minimize errors. Increasing Reliability.

Criteria of Sample Selection :

Student Business Man Service Person House Hold

Sampling Terminology :
Sampling Frame : The listing of the accessible population from which we will draw our sample is called sampling frame. Sample : When, we actually draw our sample using one of the many sampling procedures. The sample is the group of people who we select to be in our study. The group that actually completes our study is a sub-sample; it does not include non-respondents or dropouts. Sampling Distribution : The distribution of an infinite number of samples of the same size from a population is known as the sample distribution.

Type of Data :
Two types of data have been collected:

Primary Data : A primary source is one that itself collect the data. Questionnaire Survey: In the studies a questionnaire is prepared. The questionnaire consists of different close ended & open ended question. Secondary Data : A secondary source is one that makes available data, which where collected by some other agency. They are as follow: books, journal, magazines, newspaper, and industry report other relevant studies material and web side. The research process was done by interacting with number of people during the activities performed, which included markets, cold calling etc. Sample design consists of random sampling. Sample size: 120 The sample will divide on the basis of their income, education, life style.

Tools of Data Collection :

Field procedure for gathering primary data included the questionnaires were filed by the respondents. Advertisement Collection (Published) Self designed questionnaires to collect data on advertisement effectiveness.

Tools for Data Analysis :

Content Analysis will be done for analyzing the advertisements.

Z test will be applied to compare the effectiveness of advertising in various categories of people.

References : Book :

Sachdeva J.K. (2008) Business Research Methodology.Mumbai -400 004 Himalaya Publishing House, 1st Edition, page -469. Gupta,S.P.(2007), Statistical Methods, New Delhi:Sultan Chand and Sons,35th Edition,page-1153. Chhabra.T.N & Grovre.S.K.(2010),Marketing Management ,1710,Nai Sarak,Delhi-110006,Dhanpal Rai & Co. (Pvt.) Ltd.5th Edition ,page -510.

Internet :

www.wikipedia.com Date 10/03/2011: Time 11.15 PM www.census.gov.in Date 10/03/2011: Time 11.37 PM http://www.indiaexam.org/info-census-of-india-2011-930 Date 08/03/2011 : Time 01.25 PM

CONTENTS

1. INTERODUCTION
Introduction Literature review Rationale Objective

2. RESEARCH METHODOLOGY
Sample Design Research Design Tools For Data Collection Tools For Data Analysis

3. RESULT AND DISCUSSION Major Result Table / Charts Discussion 4. CONCLUSION Conclusion

Implication

Suggestions Scope for future work

5. REFERENCES

 Internet Book 6. ANNEXURES Questionnaire Tabulation of Data