POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Lopez, Quezon Branch

Lopez, Quezon

LUMPIANG GULAY
A Business Plan

BUSINESS PLAN for On Job Training for BSAME 3-2

Student
ERVIN JOHN C. PUSAG
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

TABLE OF CONTENTS
I. Introduction …………………………………………………………………… p. 2-8

A. The Business Concept and the Business Model p. 2-4

…………………………

B. The Business Goals: Vision, Mission, Objectives, and Performance p. 5-7

Targets

C. The Business Offering and Justification ………………………………… p. 7-8

II. Executive Summary ………………………………………………………… p. 9-11

III. The Business Proponents: Organizers with their Capabilities and p. 11-12

Contributions …………………………………………………………… ………

IV. The Target Customers and the Main Value Proposition to the p. 12-13

Customer …

V. Market Demand and Supply, Industry Dynamics, and Macro p. 13-16

Environmental Factors ……………

VI. The Product/Service Offerings: Description, Evolution & Justification p. 17

VII. The Enterprise Strategy and Enterprise Delivery Systems: Business p. 18-25

Competitiveness ………………………………………………………………

VIII. The Financial Forecasts and Expected Returns, Risks, and p. 25-28

sanitation Contingencies ………………………………………………………

IX. Environmental and Regulatory Compliance ………………………… p. 29

X. Capital Structure and Financial Offering: Returns and Benefits to

Investors, Financiers and Business Partners …………………………… p. 30

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 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
CHAPTER I: INTRODUCTION

A. BUSINESS CONCEPT

Nowadays, with pandemic or without, people would always want to satisfy

cravings that is why they always look for what is something new to indulge in whic

could find the convenience and low budget products yet very promising and are op

to what they already knew.

The partners all agreed to focus on food and beverage industry particularly

dessert business and they came up with the idea of manufacturing coffee jelly d

This product is a coffee-based dessert made of flavored jelly cubes in a ric

delightful coffee infused cream.

But valuing what people looked-for is their top priority, since that customers

something that is new, the Drippin’ Crave Jellies’ partners finally recognize

opportunity of venturing an online store for jelly-dessert products that will offer n

one flavor but with various flavors of jelly desserts that will provide cust

satisfaction while maintaining the best and consistent service among other comp

and promote values of entrepreneurship culture.

BUSINESS MODEL

Drippin’ Crave Jellies (DCJ) is a specialty jelly-dessert online store. DCJ is

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 partnership

business that is owned by Agribusiness Management and Entrepreneurship stu

These individuals are also the key partners of the firm until on the long run

endeavor.

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 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Drippin’ Crave Jellies (DCJ) key resources are the capital for purchasing

ingredients and container/cups for the products and utility cost such as in the

electricity for refrigerating jelly-desserts. Drippin’ Crave Jellies (DCJ) will be manu

and will be stored in the house of one of the partners.

Each of the partners invested ₱200.00 of their own money with a total amo

₱1,400.00 into the start-up of their business. Drippin’ Crave Jellies (DCJ)’s cost st

will refer to the expenses that will be fund for ingredients, transportation, pac

materials and for the utilities such as electricity.

Drippin’ Crave Jellies (DCJ) key activities are quick fulfillment process from

firm to their customers through the sense of offering the best taste of jelly dess

course by means of selecting the freshest ingredients, cleanest equipment, pr

serving containers, consistent flavor.

The primary revenue streams of the DCJ business will be coming from dire

purchase of their products by their customers. And the secondary revenue stream

coming from made to orders products whenever customer demands for special ev

Drippin’ Crave Jellies (DCJ) target customers are the netizens and local re

who are fond of eating desserts. Also, their secondary customers will be t

jellydessert consumers.

Drippin’ Crave Jellies (DCJ) provides a substantial value proposition in tha

customer does not necessarily have to go in a physical store for this busines

ecommerce that introduce online purchasing platform that offers and quickly d

jellydessert products to anyone, anywhere and anytime.

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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

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 Also, Drippin’ Crave Jellies (DCJ) ensure that every of their customers will

a high-quality product at a competitive price that would not only satisfy their cravi

also will redefine their extraordinary taste experiences when it comes to desserts.

Drippin’ Crave Jellies (DCJ) is also providing a significant community value

because every purchase a customer makes from us, will really give a delight t

who are in needs through the sense of charitable giving, even in small ways.

And it is important that the visibility and convenience must take place. So t

availment of DCJ desert products may be pick-up at Peñaflor’s residence and fo

customers who are unable to pick up their orders will receive their orders with

delivery service.

Drippin’ Crave Jellies (DCJ) customers’ relationships are: actively and

communicatively response to the queries about the products and for their orders.

etiquette in rendering products/services; and last is a consistent satisfaction offerin

obtaining products and services of the firm.

Drippin’ Crave Jellies anticipates the initial combination of investments and

term financing to carry it without the need for any additional equity or debt inves

beyond the purchase of equipment or facilities. This will mean growing a bit more

than might be otherwise possible, but it will be a solid, financially sound growth ba

customer request and product demand that would really benefit all the key part

the business including its other human resources.

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 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

B. BUSINESS GOALS: VISION, MISSION, OBJECTIVE AND PERFORMAN

INDICATOR

Drippin’ Crave Jellies envision itself to be a firm of progression as a

trendsetter of customer-focused innovation- driven firm delivering various jelly d

in Quezon, three years from now.

Drippin’ Crave Jellies’ mission is to establish a customer-friendly online st

means of manufacturing and offering innovative jelly-dessert products that would

and meet the expectations of our customers. Also, it is our mission to drive sust

business growth on the following years that would ensure continuous satisfaction

not only for our customers but also for us; the partners and for the employees of th

Also, aside from satisfying customer and generating profits out from those, our mis

to provide community support through charitable giving.

BUSINESS OBJECTIVES
1. To produce low-budget jelly-dessert products that can be consume a

anywhere and by any age segment that will provide the value of satisfaction to

2. to establish a progressive jelly-dessert online store in Lopez, Quezon and

localities in Quezon

3. to generate sufficient returns for the partners

4. to help and to give delight to those who are in need even in small ways that

obtain from some part of our profits

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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

BUSINESS NAME AND LOGO

 The partners of the Drippin Crave Jellies, hope to bring happiness and

satisfactory to everyone mostly to their customers who trusted to buy their product.

In the presence of the enterprise,delighted to bring joy and contentmentfor the

people, worker, and man power, for what is shown in their logo, joy is the bringing luck

for the business.

Thus, Drippin Crave Jellies (DCJ) with its tagline “ Don’t endure your cravings,

so get full with our jelly -desserts ” is positioned for the fulfillment of the customers .

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CHAPTER II:EXECUTIVE SUMMARY

Drippin’ Crave Jellies (DCJ) is a specialty-desserts

jelly onlineretailerstore. DCJ

is a partnership business that is owned by Agribusiness Management and

Entrepreneurship students namely Barba, Cantara, Competente, Dela Rosa, Dolar,

Peñaflor and Pusag. The individuals stated are also the key partners of the firm until on

the long un
r of this business.

Drippin’ Crave Jellies (DCJ) key resources are the capital for purchasing

ingredients and container/cups for the products and use of electricity for refrigerating
- jelly

desserts.

key activities are quick fulfillment process from the

Drippin’ Crave Jellies (DCJ)

firm to their customers through the sense of offering the best taste of jelly desserts, of

course by means of selecting the freshest ingredients, cleanest equipment, premi

um

serving containers, consistent flavor.

Drippin’ Crave Jellies (DCJ) will be manufactured and will be stored in the house

of one of the partners.

potentialcustomersis divided between local residents

Drippin’ Crave Jellies (DCJ)

and netizens/socialmedia users. DCJ Company expects to easily generate sales to

existing committed dessert

-lovers, who will immediately recognize the quality of our

products and services.

The entrepreneurs anticipated that their customers would be any

of the age group.

Also,their secondary customers will be the new
-dessert
jelly consumers.

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Drippin’ Crave Jellies (DCJ)provide a substantialvalue propositionin that the

customer does not necessarily have to go in a physical store

for this business is ane-

commerce that introduce online purchasing platform that offers and quickly delivers
- jelly

dessert products to anyone, anywhere and anytime.

Drippin’ Crave Jellies (DCJ) is also providing a significant community value to

patronizingDCJ. For every purchase a customer makes from

them, will really give a

delight to those who are in needs through the sense of charitable giving, even in small

ways.

Drippin’ CraveJellies partners believe that this kind of business would be only

possible if there would be various channels that would make the firm succeed on the first

phase of venturing this kind of business.

And it is important that the visibility and convenience must take place. the
So that,

availment of DCJ desert products may be -up

pickat Peñaflor’s residence and for those

customers who areunable to pick up their orders will receive their orders with a free

delivery service.

Drippin’ Crave Jellies (DCJ) customers’ relationships are: actively and

communicatively response to the queries about the products and for their orders. Proper

etiquette inrendering products/services; and last is a consistent satisfaction offering from

obtaining products and services of the firm.

Drippin’ Crave Jellies (DCJ) Company considered some of thecafés

localin their

area as their direct competitors. While, business

es that were offered by their fellow

classmatesthat are located in their area are the ones that are indirect competitors of (DCJ)

Company.

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But Drippin Crave Jellies (DCJ)Company’s

growingsatisfactionand innovations

work intheirfavor, as ourlower-middle class customer base

seeks out new status markers

and craving-satisfactionexperiences in a convenient

and competitive pricing
.

well-examined and conventional sales

Drippin’ Crave Jellies (DCJ) Company’s

forecasts project sales over ₱100,000.00in the first year, with continued moderate

increases3 years hence.We project a net profit in the first year of over
₱60,000.00with

steadily increasing net worth for the

likely future.

CHAPTER III
: THE BUSINESS PROPONENTS

PARTNERSWITH THEIR POSITION AND THEIR ROLES

Joyce B. Barba
PRESIDENT

Mitz Onice J. Alonika Eula SheilaMae Ian S. Ervin John C. Enrico Angelo
Cantara A. Peñaflor
VICE
C. Dela Rosa Competente Pusag L. Dolar
VICE PRESIDENT VICE VICE VICE PRESIDENT FOR VICE PRESIDENT
FOR PRESIDENT PRESIDENT FOR PRSIDENT FOR ADVERTISING AND FOR MARKETING
ADMINISTRATION FOR FINANCE HUMAN PROMOTION
PRODUCTION RESOURCE

Joyce B. Barba, President

She is responsible for the implementation of the company's mission and vision

and anticipating the overall success of the team through making of good decisions.

Mitz Onice J. Cantara, Vice President for Administration

She is responsible of supervising

the whole team.

Alonika Eula A. Peñaflor, Vice President for Production

She is responsible for the planning, coordination, and control of production

processes to ensure that the goods and services are efficiently produced.

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Sheila Mae C. Dela Rosa, Vice President for Finance

She is responsible for creating financial report and monitoring the activities regarding

the financial capability of the company.

Ian S. Competente, Vice President for Human Resource

He is responsible for recruiting additional workers that would fit to the team and that

would contribute to the business endeavor

Enrico Angelo L. Dolar, Vice President for Marketing together with Ervin John C. Pusag, Vice

President for Advertising and Promotion

Both are responsible for the planning and implementing of strategies to increase the

demand for the goods and services.

CHAPTER IV: THE TARGET CUSTOMERS AND THE MAIN VALUE

PROPOSITION TO THE CUSTOMER

THE TARGET CUSTOMERS

Drippin’ Crave Jellies (DCJ) target customers are divided between local residents of

Lopez, Quezon and netizens/social media users. DCJ Company expects to easily generate

sales to existing committed dessert-lovers, who will immediately recognize the quality of its

products. In terms of age segmentation, their main target market will be the millennial group

who always look for something that is new to consume. Nevertheless, the partners

anticipated that their customers would not only be the millennials but also would be in any of

the age group. Last, in terms of purchasing power, since that the partners value the

economic class of their customers, their products will be highly recommended and offered to

low income class.

Drippin’ Crave Jellies (DCJ)’s other possible customers would be the new jelly-dessert

consumers who have never tried yet the satisfactory taste of the business offerings.

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 MAIN
VALUE PROPOSITION TO THE CUSTOMER

Drippin’ Crave Jellies (DCJ) is a newly ventured online store that offers such a wide array

of jelly desserts in the local town. Also, Drippin’ Crave Jellies (DCJ) is committed in providing only

high-quality products that would not only satisfy their cravings but also will redefine their

extraordinary taste experiences when it comes to desserts due to its creamiest and flavorful

tastes among the same competing businesses.

Drippin’ Crave Jellies (DCJ)’s online stores provide a substantial value proposition in that

the customer does not have to find a physical store, just to satisfy their cravings, with just one

click, customers will be able to avail their orders.

Drippin’ Crave Jellies (DCJ)’s concept is that the customers place their order, receives a

high-quality product at a competitive price, having wasted little time in the process due to the

online and ease of transaction strategies that the DCJ Company uses.

Drippin’ Crave Jellies (DCJ) is also providing a significant community value even in small

ways to indigent individuals that will be generated from some of the partners’ income.

CHAPTER V: MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS, AND MACRO

ENVIRONMENTAL FACTORS

MARKET DEMAND AND SUPPLY

The partners have estimated that their Jelly Dessert market size is composed of around

20,000 customers. In line with this, the projected demand and supply for Drippin’ Crave Jellies

depends on the cravings and special events that the target customers are engage with. As a

starting up business, to compete in an existing business is one of the aspects that may affect the

market demand and supply for this business. Nevertheless, the partners projected a 40% of the

market for the first year of running their business, 50% of the market for the second year and

60% above as their market reach. In short, the partners are anticipating for a wider market reach

for Jelly desserts in the long run of their business.

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 BUSINESS COMPETITORS

Drippin’ Crave Jellies is not the only business in local that offers Jelly desserts. Oriental

Dua Eatery also offers the same product. Oriental Dua Eatery is a Restaurant that

offers different dishes and different dessert products. Its advantage to DCJ’s business

is that this business is running for so many years already and that this business could

easily attract customers because their desserts is a good complement for heavy meals

and that their location is near the plaza where people are seen most of the time. In

addition, aside from direct competitors, the partners also consider various local cafés or

milk tea shops as their indirect competitors, their advantages to DCJ’s Business is that

they have their physical kiosks or shops and they use different promotion strategies. All

of the competitors of the DCJ’s business are existing competitive businesses in the

locality but despite of that they have the same weaknesses and those are high pricing

and inconsistency of their product’s quality or taste.

MACRO ENVIRONMENTAL FACTORS

During this time of pandemic and along the establishing of this business endeavor

some Macro-environmental factors really impact the operation of this business.

In terms of Political Environment, instead of putting up a mini kiosk in town, the

partners just planned to operate an online business for the partners believe that this is
the only way that they could really execute their business endeavor and considering the
Modified General Community Quarantine Protocols. Aside from that while the people of
this business are on transaction, they also follow these MGCQ Protocols as the
directive given by the AITF and DOH: such as the wearing of personal protective
equipment and observing social distancing.

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 While, in terms of Economic Environment, the demand of the business will also

depend on the purchasing power of the customers that is why the partners will always

strive to offer products at a competitive price that everyone could afford. But of course,

the price of the products will also depend on the cost of manufacturing of products.

And in terms of Social Environment, taste and preference of the customers really

matter that is why this business will always strive to offer a consistent and promising

product offering to its customer that would also be the reason for the business to build a

long-lasting loyalty to its customer.

Last, in terms of Technological Environment, technology really has a great help in

order to improve products and services. By this time, Drippin’ Crave Jellies products are

manufactured manually, but in the long run of the business through innovation and

sufficient financing capabilities, the partners are foreseeing their business to be aided

by technology in due time.

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BUSINESS COMPETITIVENESS

COMPETITIVE STRENGTH

Drippin’ Crave Jellies (DCJ) competitive edge is simple. DCJ provides a consistent

high-quality product at a competitive price in a convenient

transaction.

COMPETITIVE WEAKNESS

Drippin’ Crave Jellies (DCJ)’s primary weakness is that it is a new business competing

against established chains, for customers who may not know how great its products are.

To significantly build sales, the business mustnot just find new customers – and the

business must take customers away from existing stores.

Drippin Crave Jellies can only

accomplish this by offering a superior selection of innovative jelly -desserts and

convenient delivery service

.

BUSINESS OPPORTUNIT
Y

Drippin’ Crave Jellies (DCJ)’s opportunities recognized is the demand for an

innovative, personalized yet quality desserts that would likely increase the market share

of the business in the locality of Lopez and other future targeted areaexploit
to with.

BUSINESS THREATS

Drippin’ Crave Jellies (DCJ)’s threats are: first is the pandemic situation where it hinders

the entrepreneur to exploit their business into a traditional way of running a business.

like the cancellation of online order scenario,

Second is the threat of being “ghosted” or

especially when it is already at process or for delivery. Third, since that this business is

quite promising and as of now the competition is small, it would likely to increase the

competition, once this business flourish overtime and also recognize by the start -up

business players.

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PHILIPPINES

CHAPTER VI:PRODUCTOFFERING
: DESCRIPTION, EVOLUTION
JUSTIFICATION

Through theirpassion, thepartnerspush their boundaries by creating innovative

dessert products that will redefine extraordinary taste experiences.

offersits finest refreshing

Drippin’ Crave Jellies jelly-dessert products that will not

only have one flavor but with various flavors

of jelly desserts such as coffee jelly (the usual

one), Mango Jelly & Pandan Jelly (Innovation)

which will ensurecustomers’cravings

satisfaction.

Drippin’ Crave Jellies will offer local residents and netizens a convenient,

attractive, and consistent atisfaction

s experience at a reasonable price, with a bit of

reputation.

product offerings provide the customer

Drippin’ Crave Jellies a variety of

choicein flavordifferentiation or with a wide array of products for

partners
the believe that

it will increases customers’ likelihood and will enhance customers’ responsiveness in

finding a good matc

h on what they are looking
/craving for.All in all, Drippin’ Crave Jellies

will offer local residents and netizens a convenient, attractive, and consistent satisfaction

experience at a reasonable price, with a bit of reputation.

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CHAPTER VII: HE
T ENTERPR
ISE STRATEGY AND ENTERPRISE DELIVERY

SYSTEMS: BUSINESS COMPETITIVENESS

THE ENTERPRISE STRATEGIES

Since that this an online business,
he partners
t created a page in social media that

serves as a platform to introduce our product to the wide range of customers online. Since

the target market of the business has a wide range (for anyone and for any age segment)

and are considered as netizens or people

who are actively engage in social media, the

entrepreneurs posted some information with regards on their product and its availability.

Through this platform, customers could get easily in touch with the entrepreneurs for their

orders and deliveries.

Aside from the convenient service, Drippin’ Crave Jellies will soon offer product

promossuch as buy 1 take 1, free products upon purchase of several products,

as soon

as the business generates sufficient returns and that would make the ease o implementing

this kind of strategy.

THE ENTERPRISE DELIVERY SYSTEM

INPUT: MONEY, MEN, MACHINES, METHODS, MANAGEMENT

The preparation of high
-quality and fresh ingredients is the first thing to consider

in order to produce a promising product offering.

The Production team headed by Alonika

Eula Peñaflor are the people who are in charge for these matters. And in terms of

financing, Sheila Dela Rosa, the Vice president for Finance, is responsible for pulling out

sufficient money that will be used for purchasing of ingredients and for packaging

materials.Since that the products are manufactured and stored at Alonika’s House, their

refrigerator is significantly used for the cooling of the business products. Drippin’ Crave

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PHI

Jellies only follows a uniform method so that the consistency of the products will be

achieved. Lastly, this business operations are managed by all the business partners at all

cost.

THROUGHOUT THE PRODUCTION

Drippin’ Crave Jellies (DCJ) production team only follows specific production

methods in order to produce consistent and promising jelly desserts

. The cooking method

for Mango Jelly is alsoapplied to other Jelly dessert flavors.

Its differentiatoris from its

main ingredie
nt depending on flavor category

DCJ MANGO JELLYPROCEDURES

Ingredients
For the jelly- cubes

▢(3) sachet unflavored gelatin

▢(12) cups of water
▢½ cup sugar
For the creamy sauce

▢(2) cans condensed milk

▢(2) cans All-purpose cream
Toppings: Sliced Mangoes

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1. Prepare all the

needed ingredients .

2. In a large pot, combine

jelly mix, sugar, and 3
cups water.

3. Pour the jelly powdered mix

into the medium boil ed water

4. Over medium heat, cook

while stirring into a near
boil.

5. Allow to cool at room temperature and refrigerate for

about 1 hour to completely set. Cut into 1 -inch cubes.

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6. Peel mangoes and slice the

flesh from the pits into its
finest size

7. combine all-purpose
cream to the mango

8. After the cream, Add the

condensed milk to the
finely sliced mangoes

9. Add the creamy

mango sauce to the
sliced gelatin

10. Gently stir to

distribute its
flavorful mix

11. Serve in a
cup then store
in refrigerator

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OUTPUT: PRODUCTS

These products are flavory-based dessert made of flavored jelly cubes in a rich

and delightful flavored infused cream

s.

MARKETING: 7P’s POSITIONING, PRODUCT, PACKAGING, PLACE, PEOPLE,

PROMOTION, PRICE

Drippin Crave Jellies (DCJ) with its tagline “Don’t endure your cravings, so get

full with our jelly -desserts” is positioned for the fulfillment of the customers .

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 Drippin
Crave
Jellies’ (DCJ) products are made from innovation for its reason

is to offer something that is unusual but quite promising and that would really redefine the

extraordinary taste experiences of its customers.

Drippin Crave Jellies’(DCJ) products are well packed in a 3.5 oz and 10 oz -

sized cup with a business sticker logo on top of its cover.

Drippin Crave Jellies (DCJ) is currently located at Talolong, Lopez, Quezon.

Nevertheless, the partners are looking forward to offer their products in a larger and

wider market in due time.

Drippin Crave Jellies (DCJ) key partners, the customers, the competitors and the

suppliers are the important players to make this business be competitive and make

flourish in the long run.

Drippin Crave Jellies (DCJ) promotes its products through social media posts, where it

is an easy way to reach our customers. Also, thru the word of mouth by its customers.

Lastly, when it comes to pricing, as long as possible the Drippin Crave Jellies

(DCJ) will always strive to offer its products with a competitive price. But of course, the

cost of manufacturing the products may also influence the product pricing. Pricing

Strategy: Costing + Marked up = selling price

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Drippin’ Crave Jellies Production Area

FLOOR PLAN

WASHING AREA

AREA
STORAGE
Equipment
DOOR

DOOR

PREPARATION AREA
AREA
STORAGE
SUPPLY

CO O LING AREA
PACKAGING AREA

DOOR

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CHAPTER VIII: THE

FINANCIAL FORECASTS

Since DCJ is operating

Drippin’ Crave Jellies’ financial picture is quite promising.

a cash business, theinitial cost is significantly less

than many start
-ups these days. In

terms of DCJ’s innovative operation as time passes by, the partners recognize that a

higher level of skill and effort are required. The financial investment in future
its and

growing employeeswill be one of the greatest differentiators between it and DCJ’s

competition. For the purpose of this business plan, the facilities and equipment will be

financed. These items are

capital expenditures and
will be available for
financing. There

will be a minimum of inventory on hand so as to keep the product fresh and to take

advantage of price drops, when and if they should occur.

- long
Drippin’ Crave Jellies anticipates the initial combination of investments and

term financingto carry it without the need for any additional equity or debt investment,

beyond the purchase of equi

pment or facilities. This will mean growing a bit more slowly

than might be otherwise possible, but it will be a solid, financially sound growth based on

customer request and product demand that would really benefit all the key partners of the

business inc
luding its other human resources.

-examined and conventional sales

Drippin’ Crave Jellies (DCJ) Company’s well

forecasts project sales over₱100,000.00in the first year, with continued moderate

increases 3 years hence. We project a net profit in theyear

firstof over₱60,000.00 with

steadily increasing net worth for the likely future.

DCJ’s PROJECTED FINANCIAL STATEMENTS

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CHAPTER IX: ENVIRONMENTAL AND REGULATORY COMPLIANCE

Since that Drippin’ Crave Jellies is an online store and there is no yet physical

kiosk, there is also no yet permits that were secured by the partners. But in due time, as

the partners planned to build various kiosks from different location, then by that, the

partners will ensure to secure those permits as per regulatory compliance.

Nevertheless, Drippin’ Crave Jellies (DCJ) Company is also a law-abiding

business that is why major environmental safety regulations are observed at all times,

especially that the business belongs to food and beverage industry.

In line with the “Food Safety Act of 2013” which strengthen the food safety

regulatory system here in Philippines to protect consumer’s health and facilitate market

access of local foods and food manufactured products and for other purposes, and in

subject for compliance, the partners observe these small acts of obeying the regulation,

whereas:

Alonika Eula Peñaflor, the Vice President for Production together with the team

constantly value the one of the keys to success of Drippin’ Crave Jellies (DCJ) and that

is to offer the best products by means of considering freshest ingredients, cleanest

equipment, premium serving containers, consistent flavor.

Also, Drippin’ Crave Jellies (DCJ) observes all the environmental legislation that

relates to the company. One of those is strictly observing Republic Act 9003 or the Solid

Waste Management of 2001. Whereas; keeping separate containers for dry and wet

waste in the kitchen; keeping two bags for biodegradable and non-biodegradable

wastes, disposing of waste out of the production area regularly, promoting 3R’S Reuse,

Reduce,

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 Recycle
both
internally and among their team, customers and suppliers.

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 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

CHAPTER X: CAPITAL STRUCTURE AND FINANCIAL OFFERING: RETURNS AND

BENEFITS TO INVESTORS, FINANCIERS AND BUSINESS PARTNERS

Drippin’ Crave Jellies is a partnership

business that is composed o seven

members/partners who are ready enough to operate this kind of business endeavor.

Aside from competency that each of the members could contribute to the team,

each of the partners invested ₱200.00 of their own money with a total amount of

₱1,400.00 into the start-up of their business. Drippin’ Crave Jellies (DCJ)’s cost structure

will refer to the expenses that will be fund for ingredients, transportation, packaging

materials and for the utilities such as electricity.

Drippin’ Crave Jellies’ financial picture is quite promising. Since DCJ is operating

a cash business, the initial cost is significantly less than many start-ups these days. In

terms of DCJ’s innovative operation as time passes by, the partners recognize that a

higher level of skill and effort are required. The financial investment in its future and

growing employees will be one of the greatest differentiators between it and DCJ’s

competition. For the purpose of this business plan, the facilities and equipment will be

financed. These items are capital expenditures and will be available for financing. There

will be a minimum of inventory on hand so as to keep the product fresh and to take

advantage of price drops, when and if they should occur.

Drippin’ Crave Jellies anticipates the initial combination of investments and long-

term financing to carry it without the need for any additional equity or debt investment,
beyond the purchase of equipment or facilities. This will mean growing a bit more slowly
than might be otherwise possible, but it will be a solid, financially sound growth based on
customer request and product demand that would really benefit all the key partners of
the business including its other human resources.

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