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Naturalistic Inquiry is an approach to understanding the social world in which the researcher
observes, describes, and interprets the experiences and actions of specific people and groups
in societal and cultural context.
The chapter begins with the notion that the concept of the active observer, “one who reaches
out and sees if his ideas worked or not” was consistent with the positivist point of view.
Science seen as empirical, formal, and exact. Scientist pictured as objective, independent.
Subject-object dualism, wherein the investigator is the subject, and the entity being studied
is the object.
Slide 2
The first chink they identify in the positivist armor is that of “reactivity”.
Reactivity, described as “an error from the respondent”, is the tendency of “subjects” to
react differentially to the research stimulus.
The authors describe four classes of reactivity error
Awareness of being tested, which is often called the “guinea pig effect”.
Role selection, which has to do with the respondent choosing one out of many selves, which
he believes to be proper.
Measurement as change agents, which states that the mere act of measurement may alter
the respondent’s reaction to subsequent measurements.
Response sets which has to do with the respondent exhibiting certain typical behaviours, such
as a tendency to endorse a strongly stated statement to a weakly stated one.
There have been many well documented instances of reactivity such as Hawthorne effect,
Pygmalion effect etc.
There have been various responses to this threat to internal validity.
First being the use of equivalent comparison groups. One of them being the Solomon Four-
Group Design.
The second response was the use of unobtrusive measures. Ethicality of the such measures
becomes questionable.
The third response is when the researchers resort to out-and-out deception.
Critique -
Awareness of being tested (guinea pig effect) - Difficult to control but can be controlled
through misdirection
Response Sets – Can be controlled for to some extent
The question of ethics in this instance seems a bit misguided. As long as the intentions are
made completely clear to the respondent about what the researcher is exactly pursuing, the
researcher is in some sense misinforming the respondent, which according to the author is
“unethical”.
Critique –
Interaction cannot be avoided, but it can be minimised unlike what the author seems to
imply. there is a clear imbalance of information between the researcher and the
respondent.
Questions can be tailored in a way to keep the respondent from shaping their responses
from the interaction with the questionnaire.
The second question that the authors ask is can adequate safeguards be mounted against
investigator bias?
There are techniques that naturalists employ that help provide a system of useful checks and
balances:
Member checks : Referring data and interpretation back to data sources for verification.
Debriefings by peers : Discussion with non-involved professional peers about research
experiences, findings, decisions etc.
Prolonged engagement and persistent observation : Maintaining long-term, in-depth contact
with the subjects.
Use of reflexive journals
Independent audit : External auditor examines the inquiry to establish that the process was
carried out within the bounds of professional practice.