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  • Activity 1.3 Application of CSR Conceptual Framework

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    April Joy Dar
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    The document provides instructions for an activity applying a conceptual matrix of corporate social responsibility. Students are asked to choose one of five listed Philippine companies and answer questions about how they would manage CSR for that company across six areas: vision and mission, stakeholders, recommendations for integrating CSR, marketing strategy, environmental issues, and accountability. Students will be graded on a 10-point scale based on the thoroughness, organization, and details in their responses.

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    The document provides instructions for an activity applying a conceptual matrix of corporate social responsibility. Students are asked to choose one of five listed Philippine companies and answer questions about how they would manage CSR for that company across six areas: vision and mission, stakeholders, recommendations for integrating CSR, marketing strategy, environmental issues, and accountability. Students will be graded on a 10-point scale based on the thoroughness, organization, and details in their responses.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views2 pages

    Activity 1.3 Application of CSR Conceptual Framework

    Uploaded by

    April Joy Dar
    The document provides instructions for an activity applying a conceptual matrix of corporate social responsibility. Students are asked to choose one of five listed Philippine companies and answer questions about how they would manage CSR for that company across six areas: vision and mission, stakeholders, recommendations for integrating CSR, marketing strategy, environmental issues, and accountability. Students will be graded on a 10-point scale based on the thoroughness, organization, and details in their responses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    ACTIVITY 1.

    3 Application of CSR Conceptual Matrix

    Name:________________________ Date: ______________

    Section:_______________________ ACTIVITY 1.3

    Instruction: Applying the Conceptual Matrix of CSR from Villanova, ESADE (2003),
    choose one from the following companies in the Philippines and state how you are
    going to manage Corporate Social Responsibility by giving your own insights on the six
    main areas of the discussed matrix.

    Companies to choose from:

    A. Jollibee
    B. ABS CBN
    C. GMA Network
    D. Starbucks
    E. SM Corporation

    After choosing one company, try to answer the following:

    1. What is the company that you have chosen to apply the conceptual framework?
    Why?
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________
    2. What will be the vision and mission?
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________

    3. Who are the stakeholders? How can they help the business to promote CSR?
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________

    4. What are the recommendations that you have to integrate CSR in working?
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________

    5. How will you change the existing marketing strategy?


    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________

    6. How are you going to consider environmental issues in your business?


    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________
    7. How can you become accountable to your duties?
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ________________________________________________________________
    ___________________________________________________________

    GRADING CRITERIA:

    Category Performance Criteria Points


    Complete and thoughtful 5
    explanation of idea.
    Strong organization and 3
    Structure
    Content Vivid supporting details 2
    included.
    Total points 10

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