ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 1: Business and Business Environment

Submission date 29/10/2021 Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name DO THI QUY Student ID GBH200759

Class GBH1008 Assessor name DOAN THI THUY TRANG

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

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 Contents
1. Introduction: ............................................................................................................................................ 4
2. Introduction background of ACECOOK Vietnam Joint Stock Company: ................................................. 5
3. Impact the macro environment: .............................................................................................................. 7
3.1. The impact of economic factors: Unemployment rate: .................................................................... 7
3.2. Impacts of social factors: social class (relating income): .................................................................. 9
4. Analysis of the impacts of macro environment: .................................................................................... 11
4.1. All PESTLE factors: ........................................................................................................................... 11
4.2. Conclude the impacts result Opportunities or Threats: ................................................................. 13
5. Identify strengths and weaknesses: ................................................................................................... 14
5.1. Strengths of the brand name: ......................................................................................................... 14
5.2. Weaknesses in organizational structure: ........................................................................................ 16
6. Analysis of the strengths and weaknesses: ........................................................................................... 17
6.1. Strength of human resources: ......................................................................................................... 17
6.2. Financial strength/ factors: ............................................................................................................. 18
6.3. Weakness in fix/physical assets: ..................................................................................................... 19
7. Strengths and weaknesses interrelate with external factors: ............................................................... 20
7.1. Describe facts of business decision: ................................................................................................ 20
7.2. Explain business decisions that match strengths and weaknesses: ............................................... 20
7.3. Business decisions can deal with the impacts opposed by the macro environment: .................... 20
8. Evaluate the impacts that both macro factors have upon business objectives:................................... 21
8.1. Describe 1 opportunity or threat to the selected company which are opposed by macro
environments or competitive environment: .......................................................................................... 21
8.2. Evaluate how this situation makes the company issue various business decisions and change
objectives:............................................................................................................................................... 21
9. Concusion: .............................................................................................................................................. 22
References: ................................................................................................................................................ 23
1. Introduction:
Vietnam's economy is growing rapidly. The Vietnamese market is increasingly diversified and highly competitive.
There are many business blocks that assert their position and develop constantly. . Therefore, there are many
potential companies. As a business analyst at Vietcombank Fund Management (“VCBF”), a joint venture
between Vietnam Foreign Trade Bank Joint Stock Company (“Vietcombank”) and Franklin Templeton
Investments, I researched and found that ACECOOK Vietnam Joint Stock Company would be a profitable
investment. ACECOOK Vietnam Company is a company providing instant products with high nutritional value. I
affirm that this is a potential company worthy of our investment and cooperation.
2. Introduction background of ACECOOK Vietnam Joint Stock Company:

ACECOOK Vietnam Joint Stock Company is a leading general food company in Vietnam. ACECOOK always holds a
strong position in the market, specializing in providing high quality and nutritious instant products.
2.1. History:
The journey to establish ACECOOK and the transformation steps to reach out to the world:

December 15, 1993 established Vifon Acecook joint venture company. In 1995, the company started operating
and selling its first products in Ho Chi Minh City. In 1999, for the first time, it won the title of "Vietnamese High
Quality Goods". Year 2000, Hao Hao noodle product was born. In 2004 changed its name to Acecook Vietnam
Co., Ltd. In 2008 changed its name to ACECOOK Vietnam Joint Stock Company and became an official member
of the World MAL Association. In 2010, he received the First Class Labor Medal. In 2015, ACECOOK Vietnam
Joint Stock Company changed its brand identity.

Photo of ACECOOK Vietnam Joint Stock Company (thuonghieucongluan, 2021).

 Some products of ACECOOK Vietnam (Acecookvietnam, n.d).

2.2. Main business areas and geographical markets:

ACECOOK's main business is packaged food such as noodles, pho, vermicelli, noodle soup,... ACECOOK is the
brand behind legendary dishes such as Hao Hao noodles, Phu Huong vermicelli, De Nhat pho.. .

The geographical market of ACECOOK is very wide. Right from the first years of operation, ACECOOK has made
impressive changes. Not only has a production factory in Vietnam, ACECOOK simultaneously expanded export
markets to 46 countries such as Australia, Russia, USA, China,... ACECOOK owns a system of 10 factories, 4
branches and more 300 distributors. Moreover, ACECOOK has a large coverage, covering over 95% of retail
points, accounting for nearly 50% of the market share in Vietnam.

3. Impact the macro environment:

Any business is affected by the macro environment. Macro environment includes factors such as economic,
political, socio-cultural, technological, legal for business (PESTLE). Enterprises cannot change the macro factors
but must adapt themselves.

3.1. The impact of economic factors: Unemployment rate:

Unemployment is one of the factors that seriously affect the economy. The country of Vietnam has experienced
4 outbreaks of the Covid-19 epidemic and has been hardest hit by the labor market. The labor force
participation rate is at a 10-year low. For Ho Chi Minh City GDP is negative 6.17%. The unemployment rate in
the third quarter of 2021 is 3.72%, the highest since the beginning of 2021 (Binh, 2021).
 The graph shows the national unemployment rate (tongcucthongke, 2021).

According to TRI THUC newspaper, the workforce in the third quarter of 2021 is about 43.2 million people,
down 1.9 million people compared to the previous quarter and down 3 million people compared to the
previous year. The Covid situation is complicated localities have to implement prolonged distance, people
cannot go out to work. Moreover, restaurants, companies, and services also had to close, leading to a sharp
increase in the unemployment rate. The rising unemployment rate leads to a decrease in the productivity of the
society, negative GDP, and a serious impact on the economy. In addition, HCMC's economy is affected by having
to pay workers' allowances and unemployment insurance.

The business blocks will be adversely affected, many businesses cannot stand to close and go bankrupt. The
report stated that the food processing industry decreased by 8.7% (Nhuan, 2021). When workers are
unemployed, they don't get a paycheck and from there they have to cut demand. Business blocks will be
reduced in size and the scale of economic power will be reduced. Companies will have to change their business
plans and strategies.

During the pandemic, people's demand for instant products and packaged products increased, so ACECOOK
remained stable. Even ACECOOK adapts well to the environment and creates growth opportunities for the
company. ACECOOK tries to maintain the "3 on-site" production model of all 3 regions of North, Central, and
South. However, the company's productivity is also reduced because the number of employees who meet this
production model is only half of the total number of employees (sgtiepthi, 2021). The application of the "3 on-
site" production model is difficult because workers do not have comfort and anxiety when staying in the factory.
Therefore, ACECOOK tries to encourage, motivate, develop salary policies and regulations for home workers,
people directly affected by the epidemic,... This is an extremely necessary job in Vietnam. current time.
Currently, ACECOOK Vietnam has nearly 6000 officers and employees working in two groups of offices and
production. During the epidemic season, people's demand for instant noodles increases sharply, so ACECOOK
needs a large human resource to produce and serve consumers. But during the epidemic, people need to strictly
follow the rules of epidemic prevention and control. Therefore, ACECOOK has difficulty in recruiting workers.

Despite the common difficulties and affected by the unemployment rate, ACECOOK always implements timely
plans to help workers and join hands for socio-economic development.

Workers in ACECOOK's production plant (sgtiepthi, 2021).

3.2. Impacts of social factors: social class (relating income):

Social class is the idea of grouping people with similar social status views (rich, poor, middle class) (Trang, 2021,
slide 27). For Vietnam, the middle and rich classes are expanding and increasing. The number of households
classified as economically secure increased from less than 50% (2010) to 70% (2016) and including 13.3% are
now part of the global middle class ( NCIF, 2020). Those in the economically safe quintile are those with a daily
 per capita income of at least $5.50 under PPP 2011 (NTIF, 2020).

Population by economic class 2010-2016 (WB, 2018).

As the middle and rich classes increase, it is certain that consumption will increase. At that time, human
demand will increase and the sales level of the business will increase accordingly. In particular, high-end
products will sell more, improving the value of goods. When the enterprise sells many products, the business
scale of the enterprise will change in a positive direction and expand. From there, GDP will increase and the
economy of the country will develop well.

For ACECOOK Vietnam Joint Stock Company, the company soon saw social stratification. ACECOOK has divided
products into 2 segments. One is popular, cheap products. Two are more advanced products in terms of both
design and quality. Cheap products from only 2500 VND - 3500 VND are suitable for students, households with
limited economic. For those with higher income, they can use products priced from 5000 VND-10000 VND. They
can use convenient cup noodles instead of instant noodles. It is because of product segmentation to suit all
customers whether they belong to poor, middle, or rich social class.
The rise of the rich and middle classes has helped ACECOOK sell many high-end products, such as Modern Cup
Noodles, Udon Noodles, Spaghetti Bistro... Every year, ACECOOK delivers billions of packages of noodles. to
consumers. Therefore, ACECOOK's profit grew strongly. In 4 years (2016-2019), profit after tax has increased by
80%, specifically in 2016 it was 920 billion VND, in 2019 it was 1,660 billion VND (Vu, 2021).

In summary, the influence of social class on the market in general and ACECOOK is very important. ACE COOK
has the right plan and products to make the most of the growth potential.

Revenue and profit after tax of ACECOOK Vietnam (Vienambiz, 2021).

4. Analysis of the impacts of macro environment:

4.1. All PESTLE factors:

4.1.1. Impacts of political factors: Stability of government:

Politics always have a great influence on the economy, on the business sector. Vietnam is a one-party country
with political unity. In Ho Chi Minh City, the stability of the government has a strong impact on the business
sector.
Facing the Covid pandemic, the key leadership apparatus of Ho Chi Minh City was supplemented and
consolidated on June 24, 2021. Nguyen Van Nen took office as Party Secretary for the 2020-2025 term. In which,
Mr. Phan Van Mai was the Head of the Steering Committee for the Prevention and Control of the epidemic,
replacing Mr. Nguyen Thanh Phong. The change in leadership helped Ho Chi Minh City be saved in time. The
Covid epidemic has had a heavy impact on the economy of Ho Chi Minh City. Restaurants, eateries, services and
transport are all closed. The epidemic situation is becoming more and more complicated. However, when there
was a change in leadership, Ho Chi Minh City gradually recovered. The number of infections is slowly increasing
and people are slowly returning to normal life. Projects continue to be built. Some restaurants, services are
open and delivery services are open. These are optimistic signals, positively affecting the business sector.

For ACECOOK, the change in the executive direction of the head and the leadership has helped to solve the
difficult problems caused by the covid epidemic. Therefore, ACECOOK also has a solid foundation and stepping
stone to produce and continue implementing the plan. In particular, the company produces instant food and
instant noodles that sell well during the covid pandemic. Specifically, Acecook's March 2020 revenue increased
29% over the same period last year, and at the same time increased 10% compared to February 2020 (Anh,
2020). ACECOOK also has business strategies with compassion to both bring profits to the company, and show
solidarity and relief in difficult times.

4.1.2. Impacts of technology factors: Artificial Intelligence (AI), increased innovation and
disruptive innovation:
Technology is an important factor in socio-economic development. Vietnam is a country in the process of
industrialization, modernization and international integration, applying technology to open up many
opportunities in improving production capacity. Technology contributes to promoting economic growth and
restructuring, increasing labor productivity. In the period of 2015 - 2020, labor productivity is increased,
reflected in the TFP composite factor productivity index (increasing from 33.6% in the period 2011 - 2015 to
44.46% in the period 2016 - 2019), the proportion of export value of high-tech products in the total value of
exported goods will reach 50% by 2020 (Hung, 2020).

For ACECOOK, technology has helped the company increase productivity. ACECOOK decided to increase
production with an increase of about 30%. Specifically, businesses can produce 400,000-500,000 boxes of
products per day, equivalent to 12-13 million packages of noodles (tuoitre, 2021). From increasing productivity,
minimizing labor costs and maintaining machinery, the company also earns a large amount of money. The
company's revenue also increased significantly from applying technology in production. Specifically, Acecook's
March 2020 revenue increased 29% over the same period last year, and at the same time increased 10%
compared to February 2020 (Le, 2021).

4.1.3. Impacts of lagal factors: Law :

Law is a system of created rules that are universally binding. The law is not only binding but also supports
business activities. Legal systems related to business. The industries affected are mainly commercial law,
contracts, intellectual property law, etc. Regulations on the establishment and operation of enterprises. In
addition, there are laws on health and safety for consumers. Law is a tool to help the state manage enterprises.
All businesses and businesses need to follow the law.

ACECOOK is a company that provides food and packaged food, so in addition to the basic laws, it is necessary to
pay attention to the law on health and safety of consumers. The incident of Hao Hao noodles is a warning for
the company. ACECOOK's Hao Hao noodle product suspected of containing banned substance Ethy Oxide has
been handled by the company and proved that the company does not violate food safety laws. Acecook
Vietnam has also confirmed that it does not use Ethylene Oxide technology at any stage of production.
However, according to the law on food safety in Vietnam, Ethylene Oxide is not on the List of substances
banned from use in the production and trading of health-protecting foods issued together with Circular No.
10/2021/ TT-BYT stipulates the list of substances banned from use in food production and trading and health
protection. Although the incident did not cause too much economic loss, it did affect the brand.

4.1.4. Impacts of Ethical and Ecological Environment:

Ethics and environmental ecology have a great influence on business. In Vietnam, ethical standards have a great
impact on the existence and development of enterprises. When businesses trade products or with forms that
are not in accordance with ethical standards, consumers and society will boycott. From there, businesses will
not find customers to use the product. In addition, environmental impacts such as pollution, epidemics, and
natural disasters also affect businesses. With the Covid 19 epidemic, Vietnam's economy was seriously affected.
Vietnam's GDP was reduced, the import and export of goods to other countries in the world also faced many
difficulties. Many businesses come close to bankruptcy.

With ACECOOK, there are products that are very suitable for Vietnamese taste. The Covid 19 epidemic has
helped the company gain more profits. When everyone has to stay at home, restaurants and services are
closed, people's demand for instant noodles will increase. Since then, ACECOOK took advantage of the
opportunity, expanded production, increased productivity, and the company increased revenue rapidly.
Acecook Vietnam's representative shared with the media that the production frequency of instant noodles of
this unit is still increasing every day. Acecook's March 2020 revenue increased 29% over the same period last
year, and at the same time increased 10% compared to February 2020 (Hoai, 2021). In terms of both revenue
and profit, Acecook is ranked second in the market.

4.2. Conclude the impacts result Opportunities or Threats:

4.2.1. Political:
The main political factor is ACECOOK's opportunity. With the stability of the Vietnamese government, the right
policies will create a solid foundation for the company to develop. The change in leadership of Ho Chi Minh City
in particular also helps the company to reduce the negative impact of the economy and the epidemic.
4.2.2. Economic:
Economic factors, specifically the unemployment rate, are also considered an opportunity of ACECOOK.
Because the overall unemployment rate does not negatively affect the company. The company still maintains its
employees, ensuring its operation. Moreover, the rising unemployment rate will help ACECOOK increase
customers to use low-priced products, such as Hao Hao noodles, etc. Since then, the company will continue to
be profitable.

4.2.3. Social:
ACECOOK has turned the influence of social factors, namely social class into opportunities. Because, the
influence of social class has helped the company expand more products in the higher price segment, diversify
products and diversify customer files.

4.2.4. Technology:
Technology is the main threat to ACECOOK. Technology is developing very rapidly. Therefore, the company
needs to constantly update the trend of new technology to apply. While the company has made strides in
adopting the technology, it still needs constant updates.

4.2.5. E environment:
E environment is an opportunity for ACECOOK. Because ACECOOK has had 25 years of conquering the hearts of
Vietnamese people and has grown very well thanks to the covid 19 epidemic.

4.2.6. Legal:
Legal is a threat factor for ACECOOK. If the company does not carefully study and comply with the law, it will be
fined and may lose the right to do businessbusiness.

5. Identify strengths and weaknesses:

5.1. Strengths of the brand name:
Packaged food, ready-to-eat food has been associated with the journey of adulthood for many generations.
ACECOOK VietNam is the brand behind legendary dishes such as Hao Hao noodles, Phu Huong vermicelli, Pho
De Nhat, etc. Previously, consumers identified with the VINA ACECOOK brand. In 2015, ACECOOK Vietnam Joint
Stock Company changed its brand identity. We must recognize that brands have a great influence on the
psychology and purchasing decisions of customers. Despite the change in brand identity, ACECOOK is still not
forgotten by consumers. ACECOOK has succeeded in building a strong brand and wide coverage. Referring to
instant noodles, pho, vermicelli, almost Vietnamese people and many foreigners remember ACECOOK.
ACECOOK has had a 25-year journey from taste to heart. ACECOOK uses simple and close things to touch the
hearts of consumers. ACECOOK has built its own identity for its brand, creating a deep impression in the hearts
of consumers, associated with the two words "quality" (Acecookvienam, n.d.). ACECOOK has won many awards
and major titles, affirming its brand.

Some awards of ACECOOK (acecookvietnam, n.d)

The Vietnamese instant noodle market has experienced strong growth even in the context of the covid 19
pandemic. This is a market with great competition. In 2020, Vietnam consumed about 7.03 billion packages of
instant noodles, ranking third in the world (vtc, 2021). Strong brand name has helped ACECOOK always lead the
instant noodle market. In addition, users also recognize the ACECOOK brand through the legendary Hao Hao
noodle product. Hao Hao noodle is the product that helps the company achieve great achievements and has the
current brand coverage. ACECOOK holds 50% market share in the city and 43% nationwide. In the period 2016-
2019, the company's revenue reached more than 10,000 billion VND and net profit was more than 1,600 billion
VND ... ACECOOK's revenue grew suddenly. From 2017-2020, the average increase is 8.2%.

In short, the brand is the power that helps ACECOOK develop, gain the trust of consumers and make a
difference.
5.2. Weaknesses in organizational structure:

Organization chart of ACECOOK ( vietnambiz, n.d)

Regarding the organizational structure of ACECOOK, it is necessary to change some positions to help perform
the function well. Initially, the company consisted of 3 levels of management: board of directors, board of
directors, departments and units under departments. The Board of Directors has to manage too many
subordinate departments, easily causing overload and uncontrolled. The company should change to 4 levels of
management, with an additional deputy director level. In addition, departments with similar characteristics can
be grouped into one room (engineering room and electromechanical department) (Trang, n.d.). And the
coordination between departments of the company has not reached a high level. The company needs to
improve the coordination of the activities of the departments, especially the research, production, sales and
marketing departments, because that will create good products and high sales. In particular, the company
needs to have more product quality department. This department will be responsible for checking product
samples in accordance with prescribed standards, ensuring safe quality products for consumers.

From the fact that ACECOOK's products (Hao Hao noodles and Good noodles) are suspected of containing the
banned substance Ethylene Oxide, it becomes clearer the importance of the product quality department.
ACECOOK pays special attention to product quality, so the lack of product quality department is a weakness.
This affects the company greatly. The company's brand is affected, consumers are suspicious and may abandon
the brand. And ACECOOK has had that shipment withdrawn. This also causes financial loss and revenue loss of
the company. Even if the matter is more serious, it may be subject to legal penalties and loss of a large amount
of compensation.

In short, ACECOOK needs to overcome weaknesses in organizational structure in order to complete the
organizational structure chart and develop a strong internal structure.

6. Analysis of the strengths and weaknesses:

6.1. Strength of human resources:
Human resources play an important role in an enterprise. Human resources are the main factor creating profits
for enterprises. That is why ACECOOK Vietnam always focuses on the interests of employees in the company.
Human resource is the main strength of ACECOOK. ACECOOK creates a desirable working environment. It is an
ideal and professional working environment based on the motto 3H. (Happiness for customers - Happiness for
employees and families - Happiness for the whole society). In recent years, ACECOOK has always held the
position of top 10 enterprises with happy human resources. ACECOOK is proud to be ranked 13th in the top
100 best places to work in Vietnam, 8th in the top 10 best places to work in the consumer goods industry
(doanhnhansaigon, 2020). From there, it shows that ACECOOK's human resources are very qualified. Currently,
ACECOOK Vietnam has about 6000 employees.
Representative image of ACECOOK Vietnam receiving a certificate of merit (doanhnhansaigon, 2020).

ACECOOK builds a working environment based on the value of each person, so when working at ACECOOK they
feel comfortable and respected. ACECOOK's personnel are always facilitated to learn, develop and improve their
professional skills. ACECOOK has succeeded in helping employees work with a cheerful attitude, keeping the
core values of happiness, and always learning (Giang, 2021). Human resources have helped ACECOOK have
strong growth. Thanks to the quality workers, ACECOOK has successfully brought to consumers good, safe, and
correct products. During the Covid 19 period, the company's human resources still strive to work safely and with
high productivity to serve the needs of consumers. Human resources have met the production increase by
about 30% to meet the increase of the market. Specifically, each day, businesses can produce about 12 million -
13 million packages of noodles (tuoitre, 2020).

Thanks to these things, enterprises and human resources have brought to society material values and many
achievements.

6.2. Financial strength/ factors:

Financial structure is an important core to assess the strength of the company. ACECOOK has strengths in
financial structure. This is a strong point that helps the company affirm its position as the "instant noodle king"
in the market. As of 2020, ACECOOK Vietnam has a charter capital of VND 298 billion, Japanese shareholder
Acecook Co., LTD holds 16.9 million shares, equaling VND 169 billion, equivalent to 56.64%. The only
Vietnamese is Mr. Hoang Cao Tri, holding about 25% of the shares (An, 2021). In the period 2016 - 2019, the
company's net revenue grew continuously, from: VND 8,413 billion (2016) and reached the milestone of VND
10,647 billion (2019).

With the advantage of foreign investment and capital, ACECOOK has a strong financial structure and is
constantly expanding. Compared to major competitors such as Masan, Micoem, Asia Food,... ACECOOK still has
a stronger advantage in terms of total assets, capital,...Masan is a serious competitor of the company. Masan
has total assets as of December 2020 of VND 25,533 billion (MSC, 2021).
In short, ACECOOK is still holding the leading position in the instant noodle market, far ahead of its competitors.
ACECOOK has the strength in financial structure to help the company grow stronger and stronger.

ACECOOK's revenue outperformed its competitors (Thang, 2020).

6.3. Weakness in fix/physical assets:

ACECOOK has been established and developed for about 28 years. The company has 7 branches and built 11
factories stretching from North and South of Vietnam. In the South, there are 7 large factories located in
beautiful locations. In the North, there are 3 factories located in the industrial zones of the cities, and the
Central has 1 factory. The factories all have large areas, the largest is Ho Chi Minh 2 factory with 20,000 square
meters. The factories all ensure strict regulations of the quality management system.

However, fixed assets and number of factories are not really ACECOOK's strong points. Compared with the
wide spread of the brand, the company should have more factories, spanning many provinces and strategic
locations. Compared to Masan (ACECOOK's big competitor), Masan has fixed assets of VND 5,730 billion, up
21% and has 15 factories in operation by the end of 2020. Moreover, the physical asset management not strict,
use wasteful. This proves that ACECOOK Vietnam's fixed assets, area and factories are still weak. Maybe
ACECOOK is focusing on expanding overseas markets. ACECOOK should explore the market more deeply, open
more factories in the Central region. In short, ACECOOK needs to overcome the weakness of fixed assets to
maintain its position, not to let competitors down.
7. Strengths and weaknesses interrelate with external factors:
7.1. Describe facts of business decision:
In the context of the Covid-19 outbreak, many businesses had to close or suffer heavy losses. Therefore, in
order to survive and stand firm in the market, businesses must have appropriate business decisions. For
ACECOOK, realizing the potential from the instant noodle market, ACECOOK decided to increase production
with an increase of about 30%. Specifically, businesses can produce 400,000-500,000 boxes of products per day,
equivalent to 12-13 million packages of noodles (tuoitre, 2021). This is a job that can meet the needs of the
market. ACECOOK also produces products to donate to the poor and needy.

7.2. Explain business decisions that match strengths and weaknesses:

With this business decision, ACECOOK has promoted its strength in human resources. With a large number of
highly qualified staff, the company can fully implement this business decision. This has helped the company stay
in the market and increase revenue during the pandemic. This decision has solved the problem of increasing
demand for instant noodles during the epidemic season.

However, this business decision has not been able to overcome the weakness of the organizational structure.
Specifically, there is no quality control room. With the decision to increase production, the company will bring a
large amount of goods to the market. This requires strict quality control for each product so that the products
put on the market do not violate the law and consumers can use safe and good quality products. ACECOOK can
apply technology, put modern machinery and equipment with automation into production and quality control
to overcome the above weaknesses.

7.3. Business decisions can deal with the impacts opposed by the macro environment:
With this business decision, ACECOOK is able to address the environmental impact of the opposing macro
environment. With the Covid 19 epidemic, the unemployment rate increased and businesses in general were
negatively affected. With the decision to increase production, ACECOOK created jobs for many people,
increased revenue, profit and spread its brand. The company took the right steps, adapted to the environment
and turned difficulties into opportunities. The Covid environment has a great impact on society. ACECOOK has
benefited society by giving boxes of noodles to people in need. ACECOOK has sponsored people with many
instant noodle products. ACECOOK has joined hands with the whole country to fight the epidemic.
 ACECOOK's activities in the face of Covid 19.

8. Evaluate the impacts that both macro factors have upon business objectives:
8.1. Describe 1 opportunity or threat to the selected company which are opposed by macro
environments or competitive environment:
With the fierce competition of the instant noodle market, we can clearly see the rise of brands such as Masan,
Asia Food,... Besides, there are brands that have lost their identity even though they were once dominant.
noodle industry. The monopolistic competition of brands has forced companies to continuously innovate,
differentiate themselves to win in the market. Masan launched the Omachi instant noodle product, which is a
highly advertised product and brings Masan trillions of dollars in revenue each year. This is a fiercely
competitive product with ACECOOK's Hao Hao noodles.

From the reality of fierce competition, ACECOOK has taken advantage of the strengths of the brand name,
human resources and financial structure to turn that competitive environment into an opportunity. The
opportunity to dominate the market, create a difference that no other brand has. The company has a brand
advantage, 25 years of building a brand that touches the hearts of consumers. The company has capital, has a
large investment capital and continuously increases revenue. The company owns a large number of well-trained
and productive human resources.

8.2. Evaluate how this situation makes the company issue various business decisions and
change objectives:
From the pressure of the competitive environment and how to take advantage of its strengths, ACECOOK has
made a business decision to expand the production of products that are loved by consumers. Furthermore, the
company decided to open "Cup Noodles Buffet Restaurant". This project will be put into operation on
December 19 at Aeon Mall Hai Phong (Minh, 2021). That changed the goal of ACECOOK. Previously, ACECOOK's
goal was to create products suitable for Vietnamese taste, cheap and simple. Currently, the company has
focused on increasing the consumption of cup noodles in Vietnam. ACECOOK wants to give customers new
experiences, luxurious buffet, hand-picking ingredients for 10000 VND / glass.

With the next steps of ACECOOK, the company will surely create a new wave and develop the brand. And
importantly, ACECOOK's revenue will continue to increase and the number of loyal customers will also increase.
ACECOOK will win in the competitive instant noodle market.

The cup noodle buffet restaurant is about to be opened (Minh, 2021).

9. Concusion:
From the analysis of the company, environment, strengths and weaknesses,... ACECOOK deserves to be a
company to invest in. With its leading position, long-term vision and core values full of humanity, ACECOOK will
always develop and further enhance its value.
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Nhuận, H., 2021. Soha. [Online] Available at: https://soha.vn/ty-le-that-nghiep-trong-9-thang-la-267-cao-nhat-

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