PRODUCT LIFE CYCLE

1. B) PRODUCT LIFE CYCLE - BMW

There are four stages of product life cycle: introduction, growth, maturity and decline.
This concept does not work for BMW products. According to McDowell, the vice
president of marketing at BMW if there is any product which is declining, they would
rather withdraw it from the market and keep it and face loses and this is how they deal
with declining products. What he meant to say is that maturity and declining stages
does not exist in BMW’s product life cycle. Before a product reaching the maturity
stage that characterized by decreasing sales rate and declining profit, BMW pulls it
out from the market. The shape of BMW cars life cycle is half shaped since maturity
and declining stages are already eliminated.
PRODUCT LIFE CYCLE - TOYOTA
There are four different stages of product life cycle
a) Products introduction in market.
b) Products growth in market.
c) Products maturity in market.
d) Products decline in sales.
In marketing new innovations and new designs are very crucial from customers perspectives.

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 By looking at Toyota depreciation curve almost all the segments have been retained by 2020,
as customer rely upon innovative automaker like Toyota.
There are some products whose increasing utility (in case of Toyota it can be Qualis) can
stagnate company’s growth as people settles down with the choice and may lose connection
to acknowledge upcoming innovation.
That’s why companies should also know when to put an end towards production of a high
utility product to safeguard themselves from future loses in other models or products.

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