KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

These days, almost every brand or company has some customer loyalty rewards programs.
Loyalty programs are undertaken businesses such as offering rewards, discounts, and other
special incentives as a way to attract and retain customers. They are designed to encourage repeat
business, offering people a reward for store/brand loyalty.
Loyalty programs benefit companies not only by developing customer loyalty but by providing
crucial information on how customers are spending and what products or types of offers are most
appealing

LOYALTY PROGRAMS IN GHANA

MTN
As part of MTN to retain current customers, they sometimes offer rewards and discounts to their
loyal customers for their patronage and this helps to attract more of potential customers.
Examples: They offer free after one on calls, Sunday Special, and MTN-Just4U.Loyal customers
also get to redeem their points.

SURFLINE
Surf + Rewards is an end to end loyalty program which rewards customers on their birthday
anniversaries and further more to turn bundle usage into a loyalty building block.

VODAFONE
Vodafone maintains a vast customer database and uses its CRM system to improve its customer
service and to manage day to day relationships with customers through loyalty programs such as
earning a top up anytime you purchase airtime or data bundle. Customers are also able to send
money even to other networks without any charge.
PIZZA HUT
Customers earn rewards on every 9th visit, they are able to make online orders, also able to enjoy
exclusive offers like free birthday dessert.
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GLOBAL LOYALTY PROGRAMS

KOHLS
Customers get the chance to earn 5% Kohl's Rewards on every purchase, get some special
birthday gift and personalized perks to help you earn rewards faster
MOOSEJAW
The Moosejaw Rewards Program lets you earn Moosejaw Reward Dollars, or MJ$, whenever
you make a purchase. You can then use the MJ$ to buy gear and clothing. If you spend at least
$500 in a year, you can become part of the High-Altitude program, which has four separate tiers.
SAMSUNG
Users earn Samsung Rewards points by buying Samsung products and using Samsung services.
Points can be redeemed toward purchases at Samsung.com/Shop, in the Shop Samsung app, the
Galaxy Store, or in the Samsung Rewards catalog for products, the chance to win prizes and
others.

AMAZON PRIME
Amazon’s loyal customers enjoy all the fast, convenient delivery options Prime offers. They get
exclusive access to deals and discounts before anyone else with 30-minute early access to
Lightning Deals. Prime Customers get exclusive deals at Whole Foods Market and 5% back with
the Amazon Prime Rewards Visa Card.

SHELL
Customers participating in the Loyalty Programme earn points after a purchase and on presenting
their cards/tags at the participating retail station after each purchase and /or after purchasing a
service or goods with Vivo Energy’s Earn Partners.