Agenda 1: List five possible methods to promote the program.

1. Offer loyal customers an exclusive preview

Because they are most likely to acquire your product and spread the word about it to
their networks, your devoted consumers are an important component of your marketing
strategy. An online tour, preview, or demo are some examples of private, in-person or
virtual pre-launch events that could be used for this. Alternatively, it might be a unique
invitation to try it out and provide feedback. These special offers are not only a terrific
way to keep your customers engaged, but they also show them how much you
appreciate them. Engagement and loyalty are key components of any effective growth
marketing strategy.

2. Use a special introductory offer

You might offer it as a part of a special introductory bargain rather than merely
promoting your new product or service. This agreement may take a variety of shapes,
including:
• Discounted pricing.
• Reduced-rate bundle or package.
• Joint promotion with a complementary business.
• Voucher or coupon with purchase.
• Buy one get one free deal.
• Double the points if you have a loyalty program.
• Free gift for every referral.
Whatever your promotion, make careful to highlight that it is temporary. Customers will
experience a greater sense of urgency to purchase when their purchasing power is
constrained—either by time or inventory.

3. Make use of Google My Business

Provides you with the ability to list your business location on Google Maps and local
search results. You can display important information about your business, including the
opening/closing times, contact details or a link to your website. More recently Google
has also released a new feature allowing you to post a link to articles or up and coming
events. More about that later.

4. Run a social media contest

Social media competitions are a simple and enjoyable method to interact with
customers, gain more fans, followers, and potential customers for your company. A
fantastic strategy to offset the platform's low organic reach on Facebook is to run
contests, which bring in an average of 34% new consumers every campaign.

Regarding positioning, the winner(s) of your Facebook or Instagram contest ought to get
the chance to be the first to use your brand-new product, and they ought to be able to
do so for nothing or at a significant discount.

5. Spread the word via email

Prior to the worldwide e-commerce and internet-based business growth, firms had few
choices for luring new clients or retaining their current client. Pre-electronic marketing
techniques, such paper fliers or other printed promotional materials, would frequently
also be expensive and comparatively useless. Today, however, online businesses may
benefit from a wide choice of straightforward, affordable email marketing tactics that
spread the word with the touch of a button. Three main types can be differentiated
among the numerous electronic marketing options available.

Agenda 2: Identify strengths and weaknesses of each method. 

1. Offer loyal customers an exclusive preview

Strengths:

 The customer will most likely appreciate the exclusivity and inclusivity
given by this method. Studies show that clients would take advantage of
exclusive offers and promote your services to colleagues.  

 Exclusive offers can be a significant motivating factor in consumer/client

behavior.
  Increases how often clients purchase the products or services offered.

 The utilization of exclusive offers using online platforms is essentially free

of charge so there is not much loss in making use of virtual or online
previews.

 Exclusivity is a surefire way to boost campaign engagement and influence

consumer engagement.

Weaknesses:

 Your product announcement should be early, but not too early. You want
the world to know about your product before its release, but you don’t
want the news to grow stale.

 These loyal customers also have the tendency to be demanding. You

might need to give extra attention to this group of valued customers. This
also means additional workload on your marketing team. 

 Make sure that only a selected few are given these privileges. It is very
easy nowadays to brag about exclusive promotions and once your loyal
customers find out that it is not that exclusive after all, their satisfaction
may also lower. 

2. Use a special introductory offer

Strengths:

 A favorable price perception by the customer.

 Attracts more students to avail of the programs offered. College students

embrace the “poor college student” generalization and they utilize
promotional discounts.

 A product with an attractive price is a magnificent base for a successful

promotion. 

 Hastens the sale of the programs and courses offered. 

 Weaknesses:

 Changes customers’ price perception. Your customers might be

disappointed when they see the price increasing.

 Limits your revenue. Sales promotions naturally limit your per-transaction

revenue opportunities.

 In search of a better offer, some buyers can be described as

grasshoppers who switch from one offer to another.

3. Make use of Google My Business

Strengths:

 Digital Marketing using this platform is free of charge. 

 Presence in Google Maps listing. This makes it easier for the target-
market in your area to see your platform and offerings much easier.

 It is straightforward and user-friendly. A few clicks in the search bar with

keywords matching yours and customers can easily find your presented
courses.

 Generates clicks to your website.

Weaknesses:

 The review function is great but you do not have much control over what
gets posted and it can be incorrect or competitors can post about you.

 Drive for more traffic and calls may be used by availing of the paid
version.

 Limited functionality and customization of your listing.

4. Run a social media contest

 Strengths: 

 It is a great way to build a community and a strong following. Contestants

are often urged to voice out and tell their friends and family about it. In this
way, it is the market who is actually promoting you rather than building the
community on your own. 

 It creates brand and course offerings awareness. With the help of social
media ads, people will start sharing about the contest with their friends
and a group of people will highly likely flock to the page. Most of them will
end up to be buyers.

 Increase in email subscription newsletter. Social media contest platforms

come with a lead capture form which fans would need to fill in to join.

 Increases sales. Contests are a great way to convert your business leads
into valuable customers – especially in the case of the winners because
they had just tried your product for free and they will most likely return to
purchase more if your product or program satisfies them.

Weaknesses:

 Devaluation of your promotions and programs. Frequent contests give

your customers the idea that your programs are less valuable and that
your audience may stop viewing them as special.

 Fair promotion fans are only interested in your brand for what they can get
for free. If you’re giving something away or offering the chance to win
something, they’re willing to take you up on it. But once you charge them
for it, they flee.

 Alienation of loyal customers. This people come to you because they

really like your brand and your programs. They really want to engage with
your brand and build a relationship with you but seeing that more and
more people get exclusive offerings rather than them who actually paid for
your program somehow turns them off. 

5. Spread the word via email

Strengths: 

 Email Marketing is cost- effective. The costs of email marketing can be

much lower than many other forms of marketing. There are no advertising
fees, printing or media space costs.

 Permission-based email subscription. Your marketing list will be made up

of people who have actively chosen to receive email communications from
you. Customers who are genuinely interested in your products and/or
services are more likely to engage with your business.

 Scalable and flexible. Email marketing can be used to reach large

audiences or smaller targeted lists.

 Personalized and segmented. With email marketing you can personalize

messages. You can also segment your marketing list, so that your
customers receive messages from you that they are interested in - this will
help boost their engagement with you.

 Less intrusive. Unlike telephone marketing, recipients can read your

message at a time that suits them.  Customers can also update their
preferences if they would like to receive different messages from you or
unsubscribe if they feel they no longer want to receive your email
communications.

 Time-saving. Through automation you can trigger emails to be sent to

customers based on an action they have performed on your website - eg.
send a welcome email when a user signs up to your website, or issue an
email offering a discount incentive if the user abandons an online
shopping cart. Once you have developed a template you can reuse it for
numerous email campaigns.   

Weaknesses: 

 Commercial email or 'spam' irritates consumers. If your messages aren't

targeted to the right people, the recipient may delete your email or
unsubscribe. You need to make sure that your email marketing complies
with privacy and data protection rules, and that it is properly targeted at
 people who want to receive it. The 'click through rate' for non-targeted
emails is likely to be very low.

 Your email must be designed so that it appears as it should across

multiple devices and email providers.  You may encounter a trade-off
between design and functionality. Some people opt to receive text-only
emails, consider how your message will look if this is the case. 

 Files need to be small enough to download quickly. Emails containing

many images may take too long to load, frustrating your audience and
losing their interest.

Agenda 3: Vote for the 3 best methods.

1. Offer advanced courses that can ensure the quality of education

2. Scholarships and all expense study with allowance (only if deserving).

3. Offer programs that are affordable with certainty.

Agenda 4: Write three action items.

Person
Action items responsible Deadline
Run Facebook ads 11-01-17
Host an event 01-20-18
Share customer or student reviews 04-20-18

Run Facebook ads

 One of the biggest audiences in the world is available through Facebook.

 Facebook ads can provide results very quickly.

Host an event
 Increase Brand Awareness and Product Exposure.

 Encourages new customers

Share customer or student reviews

 Customers use reviews to choose whether they want to make a purchase.

 It can significantly boost sales by giving customers a voice, boosting consumer

confidence, and enhancing product visibility.
References:

Agenda 1:

https://www.wordstream.com/blog/ws/2020/07/29/how-to-promote-a-product

Agenda 2:

Why Is Exclusivity Valuable in Retail?

https://smallbusiness.chron.com/exclusivity-valuable-retail-80152.html 

Introductory Pricing: How to Set the Price for a New Product

Introductory Pricing for New Products. 

Google Business Profile

https://www.trustradius.com/products/google-business-profile/reviews?qs=pros-and-
cons#reviews 

6 Benefits of Running Social Media Contests

https://nealschaffer.com/6-benefits-of-running-social-media-contests/ 

Advantages and Disadvantages of Email Marketing 

Advantages and disadvantages of email marketing | nibusinessinfo.co.uk