Marketing Project by Dr.

Muhammad Naveed Riaz

Class: BS 8th SS Roll No. _BPYF18E048

MARKETING PROJECT: Write down a comprehensive business plan entitled "I will design a website” by keeping in view following aspects:

STEPS DESCRIPTION
1) Business idea Generate / create an idea to start a new business (also mention name of Idea of business is to develop a website providing information
your company) regarding admission and scholarship across country. Name of company
is SS&AS (Student Scholarship &Admission Service )
2) Need assessment Need assessment (how you came to decide that this business should be On the basis of my personal observation and interview from a target
started, like on the basis of market survey, personal observation, people (college students), I can observe providing eligibility of
interviews). admission in all public and private sector universities along with
Use of multiple strategies to collect information from a targeted market scholarship information in just one click is going to be a smart business
by using several methods including observation, surveys and interviews. by sitting at home.
Need assessment is to make sure before conducting business that the According to my observation and interview with target audience, there
business initiative is worth considering. Need assessment is the are multiple websites informing students about which university offers
identification of "business deficiency" from the market which will be admission on what percentage of marks and some other websites
filled by conducting a new business or conducting the same business in a inform about scholarships in universities across country. My business
new way by incorporating all the aspects which were not addressed by will not only combine both of these services at one click but also I’ll
the existing marketers. send newsletters to students when particular university portal open
admission in departments as well as for scholarships.
3) Mission statement Mission statement is the core message company wants to give (like Mission of our company is to provide complete guideline and assess to
Nokia connecting people reshaping lives) admission portal along with scholarship application according to their
 Marketing Project by Dr. Muhammad Naveed Riaz

percentage of marks.
4) Core business values Business values are like "no compromise on quality, honesty, Our business facilitates customer with authentic and updated
truthfulness), information in market. Our website is recently developed and
successfully getting a huge number of traffic.
5) Management of financial Financial resources means how would you mange finances for business Resources of our business are based upon partnership with my close
resources (through your own sources, partnership (stakeholder), finding investors) friend and brother.
6) Human Resource Management HRM (how would you hire people and make effective placements) In HRM we hire new freelance content writers and SEO experts on low
budget and train them to work according to the needs of company.
7) Key stakeholders, if any Key stakeholders (your business partners, manufactures, suppliers, My close friend and brother both are my business partners
marketers)
8) Use of marketing mix (a- Marketing mix 1) product (which product to be manufactured or which a. Product/ Service
product/service, b-price, c-place i.e. service to be provided like tourism guidance agency is a service Our company SS&AS provides complete guidelines to students
market place or digital, d- providing organization), price (pricing of products), place (offices, shops, regarding admission and scholarship across public and private
promotion) branches or online media, digital marketing), 4) which media i.e. print / universities in Pakistan.
electronic or any other will be used to convey your message effectively). b. Price
Design an ad for promotion. Login to my website with ZERO investment.
c. Place
Online service on Microsoft Google.
Promotion
I can use print media, electronic media (TV ads, poster, email etc) for
promoting our business. There is generic market segmentation.
9) Potential customers Potential customers (your targeted customers whom you will provide Our potential /target customers are students who have completed their
 Marketing Project by Dr. Muhammad Naveed Riaz

services or offer products) intermediate qualification and looking for information about university
admission. SS&AS is using single target market approach.
10) Time frame (for implementation Time frame (how much time is required to implement your business According to me we want almost 6-8months for implementation of my
of this business idea) plan) business idea
Marketing Project by Dr. Muhammad Naveed Riaz
 Marketing Project by Dr. Muhammad Naveed Riaz
PASTE YOUR AD ABOUT HERE