Zaman Mukhtar

Mc190401920
(MGT603)

1. Based on the following table’s hypothetical values of IFE scores, EFE scores, and revenue
percentage, fill the IE matrix solution file (available in the Download section of LMS) just like
the one present on page # 3, Figure 2 of the provided study material “IE Matrix for Assignment
#1” (available in the Download section of LMS) and identify which product falls in which
quadrant of the IE matrix i.e., either I, II, III, IV, V, VI, VII, VIII, or IX.

Solution1:
 2. Based on the quadrant position of the products which of the strategies from amongst Growth
& Build strategy, Hold & Maintain strategy, or Harvest/ Divest strategy will you suggest to P&G
for each product? Justify your answer in light of logical arguments.

Solutions2:

Product Strategy IFE EFE Justification

Name name score score
Arial Grow and 3.3 3.7 IFE and FFE both have significant
Built quadrant ratings, meaning Ariel is
Strategy in the first quadrant, also known as
the "Grow and Build" quadrant.

logical arguments: Increase

revenue and sales over a set time
period. Effective growth strategies
are specified, measured, and aimed
at advancing through time.
Pampers Grow and 3.9 2.5 In Quadrant IV, Pampers' products
Built can be found among cells that also
Strategy use the Grow and Build method.

Arguments based on logic

Effective growth methods are
precise, quantifiable, and geared
toward improving the situation.

Head & hold and 2.2 2.7 Head & Shoulders is situated in
Shoulders maintain Quadrant V. so it is
strategy
Use of hold and maintain
techniques is advised.

Arguments based on logic: Grow,

but not aggressively; further enter
the market; develop new existing
ones. Don't grow, divest, or
retrench; harvest and divest;
Develop Harvest & Divest
techniques; diversify; reinforce
weak points;
Olay Harvest & 2.8 1.5 The processes of Harvest & Divest
Divest should be used because Olay is
 Strategy classified as an VIII.

Arguments based on logic: Avoid

joint ventures, expansion,
divestment, retrenchment,
diversification, and strengthening
of vulnerabilities in this area.
Alternative strategies If the costs
are modest, it should be tried to
revive the local business. Proactive
cost control is a winning tactic in
other circumstances.
Safeguard Harvest & 1.1 2.2 Techniques for harvesting and
Divest divesting should be applied, and
Strategy cell VI

should be safeguarded.

Logic Behind Expansion,

Divestment,

In this region, joint ventures,

retrenchment, diversification, or
strengthening of vulnerabilities are
not permitted. [Complementary
tactics It should be attempted to
resurrect the neighbourhood
business if the costs are reasonable.