Interim Report

On

DIGITAL MARKETING
BY
DHRUV GARG
A20001921013
2021-2023

DATAOXY SOFTWARE TECHNOLOGY

Submitted in partial fulfilment of the requirements of

Summer Internship Project
Of

AMITY UNIVERSITY RAJASTHAN

ABSTRACT:
In this internship, I am working on digital marketing under the
mentorship of MR. ROHIT SINGH at DATAOXY. During this half month
of the internship period, I am working on some projects for
DATAOXY. I handle 3-4 projects simultaneously, and the work of all
these projects are doing, research, content writing, poster designing,
and copywriting with all that maintaining SEO, and social media
marketing also. This internship has provided me the opportunity to
develop skills in the application of strategies and data analytics and
to get more expertise in this field.

INTRODUCTION:
Digital marketing is the marketing of products or services
using digital technologies, mainly on the Internet, but also
including mobile phones, display advertising, and any other
digital medium. The key objective is to promote brands
through various forms of digital media.
The main objective of an internship is to get exposure to the
real business world. This is an ideal way to learn about an
industry and to build a relationship with a prospective
employer as well as give one a chance to simply hone his
skills
I want to learn all about Digital marketing and want to
implement my knowledge in live projects. I also want to work
on all the parts of digital marketing because every part will
help me in my business world.
I also told our boss to let me do something on my own so
that whatever you taught I can use it and you just check out
our work so that when we start our own business, we don’t
do all those mistakes again.

PROGRESS WORK:
In the initial stage of our internship, we were given a detailed
explanation of the company and its work.
Then after that, they started briefing about the project like they have
1. Taxes
2. Sxsms
3. Arihant groups.
They taught us how we need to research because before starting any
work we need to research how they started, what they do, how they
created everything we need to know. this all work took one week.
In the second week, we started working on the projects. In the
starting phase, I started with content writing. Boss gave us some
topics daily or sometimes we need to create topics by ourselves and
for that topic, we need to write a description. I write descriptions so
that I can easily write content on those topics. The content is about
1000-1200 words. I did this work, or we can say I fulfilled the target
for the whole week.
In the next week, I got the task to create posters. And I create the
poster as per the blog which I wrote before. The best thing is that I
wrote a description before through which I can easily make a poster.
Basically, for the poster, I use Canva, through which I create a great
post. No doubt posters are rejected so many times but with that, my
boss taught me what mistakes I did and what I need to improve on it
and this same thing happen when I wrote content.
This all work or I say skills will help me in the future for sure, so I am
learning everything very deeply with that my mentor is teaching me
in a great way.

CONCLUSION:
From this one-month experience in a corporate, I got a good
exposure to what corporate life is about. It's waking along with
targets and mind stresses every morning. The person who can
manage these targets and stress is shining in those fields. I think that
marketing is not everyone's cup of tea but if one set his target high
and continuously strives towards that, nothing is impossible. The
only thing required in our field is the right attitude or a positive
attitude towards attaining one's goal.

REFERENCES:
• www.slideshare.net
• www.academia.edu
• www.scribd.com