QUESTIONNAIRE

1. Name :

2. Gender : Male Female

3. Age : Below 25 26-35 36-45

46-55 56 & above

4. Occupation : Govt. Employee Own Business

Private Company Professional
Housewife Other (specify)

5. Income per month : Below 10,000 10,001-15,000

15,001 – 20,000 above 20,001
6. Why do you come to ‘Ponlait’ store because of?
(a) Price
(b) Quality
(c) Taste
(d) New promotional offer
(e) Other (specify)

7. When do you visit ‘Ponlait’ store:

(a) Everyday
(b) Once in a week
(c) Twice in a week
(d) Monthly once
(e) Promotional times

8. What time do you prefer to come to stores?

(a) 7am to 10am
(b) 10am to 1pm
(c) 1pm to 4pm
(d) 4pm to 7pm
(e) 7pm to 10pm
9. What do you like in ‘Ponlait’ store?
(a) Single point purchase
(b) Visual Merchandising
(c) Clean Environment
(d) Arrival of new products
(e) Customer Service

10. Do you satisfied with the product ‘varieties’ and ‘availability’:

(a) Strongly Agree
(b) Partially Agree
(c) Neither Agrees nor Disagree
(d) Partially Disagree
(e) Strongly Disagree

11. Do you satisfied with the service provided in ‘Ponlait’ Store

(a) Strongly Agree
(b) Partially Agree
(c) Neither Agrees nor Disagree
(d) Partially Disagree
(e) Strongly Disagree

12. Do you know? What are the products available in Ponlait Store?
(a) Strongly all Items
(b) Partially Items
(c) Few Items
(d) Very Few Items
(e) Nil Items

13. Do you like to buy vegetables whether sold in ‘Ponlait’ Store?

(a) Strongly Buy
(b) Partially Buy
(c) Neither Buy nor Buy
(d) Partially Not Buy
(e) Not at all buy

14. Do you like to buy ‘Cereals & Grains’ whether sold in ‘Ponlait’ Store?
(a) Strongly Buy
(b) Partially Buy
(c) Neither Buy nor Buy
(d) Partially Not Buy
(e) Not at all buy

15. Do you like the Salesman Attire?

(a) Strongly Like
(b) Partially Like
(c) Neither Like nor Like
 (d) Partially Not Like
(e) Not at all like

16. Which Product does you like the Most?

(a) Ice creams Items
(b) Milk and Coffee
(c) Badham Mix and Pasayam Mix
(d) Butter milk, Lesi and Curd
(e) Not at all like

17. Do you get Milk From?

(a) Ponlait Store
(b) Milk Depot
(c) Retail Store
(d) Milk Man
(e) Not at all

18. If you get Milk from Ponlait Store Because of

(a) Price
(b) Quality
(c) Taste
(d) Availability
(e) Convenience

19. If you don’t get Milk from Ponlait Store Because of

(a) Price
(b) Quality
(c) Taste
(d) Availability
(e) Convenience

20. Do you find Range of products in Ponlait Store?

(a) Strongly Agree
(b) Partially Agree
(c) Neither Agrees nor Disagree
(d) Partially Disagree
(e) Strongly Disagree