PART A

(Demographic & Socio-Economic Information)

Instructions
Please complete the following questionnaire with specific regard to the
above enquiry by placing a TICK in the appropriate box.
Answer questions as they relate to you.

A1. Your Age group

(Select only one.)
17 or less
18-25
26-35
36-45
46-55
56-65
66-75
76 or more

A2. Your Gender

(Select only one.)
Female
Male
Trans-Gender

A3. Education
(Select only one.)
 Equivalent or Below Intermediate
 Bachelor's
Masters
Above

A4. Occupation
(Select only one.)
Student
Self Employed
 Employed
Retired
Others

A5. Martial Status

(Select only one.)
Married
 Unmarried
Divorced
 Widowed
Separated

A6. Monthly Household Income

 Less than RS 20000

RS 20000 To RS 300000
RS 30000 To RS 40000
RS 40000 To RS 50000
Above RS 50000

A7. Famil Size

(Select all that apply.)
 Less than 5 members
5 To 6 members
6 To 7 members
7 To 8 members
Above 8 members

A8. How do you consider yourself?

(Select only one.)
Very Poor
 Poor
 Lower Middle Income Level
Middle Income Level
Higher Middle Income Level
Rich
Very Rich

A9. Number of economically active members in your family?

(Select only one.)
One
 Two
 Three Or More

PART B
(Supermarket Experience)
Please complete the following questionnaire with specific regard to the
above enquiry by placing a TICK in the appropriate box.
Answer questions as they relate to you.

B1. Do you shop from Supermarket?

(Select only one.)
Yes
 No
 Occasionally

B2. Do you prefer shopping at a large supermarket than ordinary

grocery shop
(Select only one.)
Yes
 No

B3. How long you have been shopping at supermarket?

(Select only one.)
Very Recently
 For a couple of Months
 Above one Year
Above one Year

B4. How many times in a month do you shop at a supermarket?

(Select only one.)
1 To 2 Times
 3 To 5 Times
 6 To 10 Times
10 + Times

B5. What is Your satisfaction level with the variety of products offered
by supermarket?
(Select only one.)
Not Satisfied
 Slightly Satisfied
 Satisfied
 Very Satisfied
  Extremely satisfied

B6. The price range of products at supermarket is ?

(Select only one.)
Very High

 Slightly High
 Reasonable
Affordable
 Low

B7. Does the supermarket offer more foreign products than the local
products?
(Select only one.)
Yes
 No

B8. Distance traveled to the supermarket?

(Select only one.)
 Less than 1 KM
 1 KM to 3 KM
 4 KM to 6 KM
6 KM to 10 KM
Above 10 Km

B9. Mode of transport used to go to supermarket?

(Select only one.)
Two wheeler
 Four wheeler
 Public or Private Transport
Others

B10. Do you think there should be more supermarket in our country?

(Select only one.)
Yes
 No

B11. Would you recommend other people to shop at supermarket?

(Select only one.)
Yes
 No
 PART C
Buying Behavior At Supermarket

Strongly Agree Neutral Disagree Strongly

Agree Disagree
1 I usually shop different
brands.
2 You like to buy familiar
products.
3 Buying dress is a
pleasant activity for
me.
4 I enjoy shopping for
grocery product.
5 Shopping is an art.