QUESTIONNAIRE

ONLINE SHOPPING ATTITUDE AND PURCHASE INTENTION

OF NCBA COLLEGE STUDENTS

Name: (Optional)

Direction: Please put check (✔) in the corresponding statement below.

I. Students’ Demographic

1. Age

Below 18

18-21

22-25

26 and above

2. Gender

Female Male

3. What is your total household income as per month?

Less than ₱20,000

₱20,000-₱40,000
₱40,001-₱60,000
₱60,001-₱80,000
₱80,001 and above

4. What course are you enrolled in?

YEAR LEVEL COURSE

First Year BSBA
Second Year BSA
 LIBERAL ARTS
Irregular INFORMATION SYSTEM
HRM

5. What do you or your family usually does if you have extra money?

Save
Invest
Buy things they need
Buy things they like
Other, please specify

6. How many are you in your Family? (please include yourself)

1-3 members

4-6 members

7-11 members

12 members and above

II. This part of the questionnaire is related to the online shopping attitude of the
students.
Direction: Please put check (✔) in the corresponding statement below.

1. What influences you to buy? (select top 3 that applies)

Advertisement
Sale
Friends
Family Member
Social Influencer

2. What are your considerations in buying online?

Time Saving
Price Attractiveness
 Convenient
Mode of Payment Available
Fashion Trends

3. How much do you typically spend on online shopping per month?

₱100-₱300 ₱1,001 and above

₱301-₱500
₱501-₱800
₱801-₱1,000

4. What type of products do you usually buy online?

Books/Magazines

Gadgets

Food and beverages

Computer Software

Makeup

Games or Video Games

Home Electronics

Clothing

Accessories

Shoes

Tickets (e.g. Movies, concerts, theaters etc.)

Services (e.g. e-Load etc.)

Other, please specify

5. Which online websites do you usually use?

Ebay
Shopee
Lazada
Zalora
 Carousell
OLX
Facebook Marketplace
Other, please specify

6. In what particular occasion do you usually bought online?

Universal Occasion (e.g. Christmas)

Regular Personal Occasion (e.g. Birthdays)
Rare Personal Occasion (e.g. Wedding)
No particular occasion

7. What are the factors that affecting your online buying intention?

Accessibility
Promotions
Wider Selection
Customer Service
Fashion Involvement
Product Quality

8. How frequently do you purchase from online shops?

Every day
Every week
Every 2-3 weeks
Every month
Every 2-3 months
Every 4-6 months
Once to twice a year

9. How long have you used online shops?

Less than 6 months

1 year to less than 3 years
3 years to less than 5 years
 5 years and more

III. Related to your answers from the above questions; rate the following variables from
1 to 5 (1 stands for the least important and 5 for very important) as significant
things you considered in online shopping:

Direction: Please put check (✔) in the corresponding statement below.

Not Least More Very

VARIABLES Important Important Important Important Important
(1) (2) (3) (4) (5)

1. Benefits Sought

2. Price
Attractiveness

3. Mode of
Payment
Available

4. Security

5. Delivery
Method

6. Time Saving

IV.