Interview Schedule

Title: Consumer Preference and Acceptance of Online Shopping

Department of Agricultural Marketing and Business Management
Sylhet Agricultural University, Sylhet-3100
Sample No:

1. Name:
2. Address:
3. General Information:
[Put a tick mark in the appropriate box regarding your details from the following:]

Gender  Male
 Female

Age  21-30
 31-40

 Single
 Married
Marital Status
 Widow
 Divorced

 Young and dependent

Life Stage  Young and independent
 Less Young and independent

 S.S.C.
Year of Schooling  H.S.C.
 Hons.
 M.S.

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4. Consumer Purchase Behavior:
[Put a tick mark in the appropriate box regarding your details from the following:]

Have you had any experience in  Yes

buying products through internet?  No

If yes; how often do you use  Frequently (more than 12 times in a month)
internet?  Occasionally ( less than 12 times in a month)
 Rarely

 Jewelleries
 Textiles
What products have you purchase
 Books
online/website?
 Gift articles
 Electronic goods
 Others ( Specify )

 I buy online after analyzing the information

When you buy products online
/website which of the produces do
you follow?
provide
 I get information from the internet and
discuss with others before placing orders
online
 I get information from the internet; visit shops
to verify the details and place order either
online or buy locally
 I get the information from internet but I buy
only from the local shops

 None
How often have you visited  1-2
online/websites during the last 12  3-5
months?  6-10
 More than 10 times

 Once in 10 day
How often have you purchase  Once a month
online/websites?  Once in 2 month
 Once a quarter

 Less than Tk. 2000

What is the total value of purchase  Between Tk. 2000-5000
through online in a year?  Between Tk. 5000-10,000

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 Above Tk. 10,000

1.
Name the online stores/websites
from which you have made 2.
purchases 3.

5. In your opinion please rank from 1 to 10 (with 1 being most influential in your choice) in order
to priority the reasons for purchasing online:-

Factors Rank
1. Security 
2. Ease of usage 
3. Speed/saving of Time 
4. Reliability 
5. Deals offered by the company 
6. Gathering information 
7. Wide range of choice 
8. Easy payment mechanism 
9. Quick delivery of products and services 
10. Access to global markets


6. Please indicate (by tick mark) the degree of your agreement against each statement given
below:
SA- Strongly Agree A- Agree N- Neutral D- Disagree SD- Strongly Disagree

Sl. No. Statements SA A N D SD

1 The instructions displayed in the web/store are very

clear.
2 The site/store enables the visitors to acquire the
required information.
3 The website has related links so that the customer is able
to get maximum information.
4 Product selection is easy/enjoyable.

5 Ordering procedure is simple.

6 Payment process is simple to follow.

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 7 The website is interesting to watch.

Sl. No. Statements SA A N D SD

8 The site uses multimedia and color graphics and shows

colorful electronic images of products.
9 Images of the products give a good sense of the actual
product.
10 Supplementary information such as size, weight, color
etc are depicted clearly on the website.
11 Website able to receive and send messages quickly.

12 Website is able to handle large volume of data.

13 The financial information and personal information is

not misused or does not result in data theft.
14 The site allows customers to make online payments
through secure electronic payment system.
15 The site enables customers to check delivery and order
status of the goods ordered by them.
16 Websites have contact details.

17 Websites send confirmation when orders are placed.

18 Websites provide details of customer service.

19 Websites provide details of after sales service.

7. Please indicate by a tick mark the degree of your satisfaction against each statement given
below:
SA- Strongly Agree A- Agree N- Neutral D- Disagree SD- Strongly Disagree

Sl. No. Statements SA A N D SD

1 Internet sellers do not overcharge the credit or debit card.

2 Personal information is not misused by internet

merchants.

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3 Correct delivery of product is ensured.

Sl. No. Statements SA A N D SD

4 Real product matches the product displayed on the

websites.
5 Compute disclosure of product information.

6 Refund policy is presented clearly.

7 Product prices are clearly stated.

8 Orders are return service.

9 Orders are delivered on time.

10 Better product return service.

11 Bad reviews like not receiving a refund/not receiving a

product are less.
12 Been online business for quite some time with good track
record.
13 Minimal browsing to find the desired product.

14 Varieties in products available.

15 Best product selection is possible.

16 Enables the buyer to judge the quality of the product as

displayed in the web.
17 Gifts arrive in properly packed condition.

18 Online support staff is responsive to the needs of

customers.
19 Access to latest products.

20 Best secure to search for information.

21 Hassle free shopping 24*7

22 Cancellation of order is possible.

23 A cooling off period is given to cancel the order.

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Sl. No. Statements SA A N D SD

24 Replacement of goods is possible if the products are

defective.
25 Refund policy is available if the delivery is not made within
the due date.

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