Business English

Material
Level 2 – Rank A
Level 2 – Rank A – Lesson 1: Making Introductions
Tip Tip
See Give your full name and then offer When introducing someone,
your first name. Also, repeat the other make sure to include their title
person’s name to build the relationship. and position.

Example 1 Example 2

Sung Hee: Hi. My name’s Lee.
Wei: Is that your first name?
Sung Hee: No, it’s my last name.
Wei: I see. It’s a pleasure to
meet you, Ms. Lee. I’m Wei
Chan. Please call me Wei.
Sung Hee: Nice to meet you. By the
way, this is David.
Wei: Hi, I’m Wei. It’s nice to
meet you, Mr…?
Sung Hee: Hi. My name’s Lee Sung Hee.
Wei: It’s a pleasure to meet you,
Ms. Lee.
Sung Hee: Please call me Sung Hee.
Wei: I see. It’s a pleasure to
meet you, Sung Hee. I’m Wei
Chan. Please call me Wei.
Sung Hee: It’s nice to meet you. By the
way, I’d like you to meet my
boss, Mr. David Park. He’s our
department manager.
Wei: Hi, I’m Wei. It’s nice to
meet you, Mr. Park.
Level 2 – Rank A – Lesson 1: Making Introductions

Try Practice introducing yourself and the following people.

1. Jim Garfield, Sales Manager

2. Sarah Chow, a vendor from Malaysia
3. Kumar Patel, IT Engineer
4. Bob Patterson, Head of legal department
5. Stacey Park, Ph.D.

Act Introduce yourself and someone important in your office.

Level 2 – Rank A – Lesson 2: Explaining where you’re from
Tip
Tip
See To sound more natural, say, “So” or
When answering questions, follow
three steps:
“Oh” or “And” in your conversation. 1. Give your answer
2. Add some details
3. Ask a question

Example 1 Wei: Oh, I’m from Nanjing. It’s a big

city near Shanghai. So, what’s
Wei: So, where are you from? there to see in Suwon?
Sung Hee: I’m from Suwon. Sung Hee: Well, Suwon is quite a historical
Wei: And where’s that?
Sung Hee: It’s near Seoul. place, so a lot of locals and
Wei: I see. tourists go sightseeing. Are you
interested in history?
Wei: No, not really, but I’ve always
Example 2 wanted to experience going on
a tour there. Do you also go on
Wei: So, where are you from? a tour?
Sung Hee: Oh, I’m from Suwon. It’s a Sung Hee: Yes. My friends and I do. Have
small city near Seoul. And how about you…
you?
Level 2 – Rank A – Lesson 2: Explaining where you’re from

Practice using “So”, “Oh”, and “And” in your conversation.

Try Also, be sure to give your answer, add some details, and
ask a question to continue the conversation.
Example:
“Where do you live?”
“Oh, I live in Bucheon. It’s a small city near Incheon. And where do you live?”

Try it with these questions.

“What are your hobbies?”
“Where do you work?”
“How was your weekend?”
“Do you have any plans tonight?”

Act Talk about where you’re from with a business partner and try to
continue the conversation by asking questions.
Level 2 – Rank A – Lesson 3: Using Numbers
Tip
See To give yourself time to think, use
these expressions: Let me see, Let’s
see, That’s a good question. Let me
think.
Tip
Unless necessary, it’s more
natural to quote ballpark figures by
using words like: About/around;
Over/under; Roughly

Example 1 Example 2

Wei: So, how many people are there in Wei: So, how many people are there in
your department?
your department?
Sung Hee: Let’s see, I’d say over a hundred
Sung Hee: (long silence)… I think there are 112 people. That’s about fifth of the
people. number of employees in the Seoul
Wei: Sounds like a huge department. How office.
about the whole company? Wei: Sounds like a huge department. How
Sung Hee: (long silence)… there are 10,273 about the whole company?
employees in total. Sung Hee: That’s a good question. I’m not sure,
Wei: Wow, that’s a big workforce. I bet but I think it’s somewhere around
10,000 employees.
your company has a lot of customers
Wei: Wow, that’s a big workforce. I bet
too. your company has a lot of customers
Sung Hee: Yes, it does. We have 2,356,704 too.
customers worldwide. Sung Hee: Yes, it does. We have roughly 2,000,000
customers worldwide.
Level 2 – Rank A – Lesson 3: Using Numbers

Practice reading these numbers and then give their ballpark

Try figures.
1. 8,309 6. 98.30
2. 78,390 7. 68.7%
3. 2,348,059 8. 29.3 degrees
4. 391,482,210 9. 23.5 cm
5. 90,143,998,489 10. 38.4 million dollars

Act Refer to the table below as you use numbers in your conversation.

Workforce Offices Sales Market Number of

Revenue Share Customers
ABC Corp. 30, 562 42 $1.675 B 36.09% 3,722,303
XYZ Co. 503 7 $84.736 M 10.63% 5,684
Your --- --- --- --- ---
company
Level 2 – Rank A – Lesson 4: Explaining what your company does
Tip Tip
See Don’t just give the name of your
company. This is your chance to let •
When you explain your company, say:
the name of your company
them know about your company and to • the kind of company it is
learn about theirs. • some other details

Example 1 Example 2

Wei: So, where do you work?

Wei: So, where do you work? Sung Hee: I work for MMB Corp. It’s a
Sung Hee: I work for MMB Corp. manufacturer of electrical
Wei: Oh, what kind of company is wiring. We make electrical wires
it? for major companies . What
Sung Hee: It’s a marker. about you?
Wei: I see. Wei: I work for EnergyTec. It’s an IT
service provider. We provide IT
solutions to medium-sized
companies.
Sung Hee: That’s interesting…
Level 2 – Rank A – Lesson 4: Explaining what your company does

Try Explain the following companies by saying the name, kind

of company, and some other details.

1. 2 famous Korean companies

2. 2 famous non-Korean companies

Act Explain what your company does to a business partner.

Level 2 – Rank A – Lesson 5: Explaining your job
Tip
See Just giving your job title can be
confusing or meaningless to the
other person.
Tip
When you talk about your job, explain
your position, your department and your
responsibilities so they can understand
what you really do.

Example 1 Example 2

Wei: So, what do you do at MMB Wei: So, what do you do at MMB Corp?
Corp? Sung Hee: Oh, I’m a sales representative in
the domestic sales department.
Sung Hee: Oh, I’m a junior technical So, I’m responsible for getting
sales engineer. specifications from customers,
Wei: So, you sell electrical parts? recommending materials for
Sung Hee: Yes. wiring, and communicating this
to our engineers.
Wei: Sounds like exciting work.
Sung Hee: It really is. And what do you do at
your company?
Level 2 – Rank A – Lesson 5: Explaining your job

Practice explaining these jobs:

Try
Name Position Department Responsibilities
1. Wei Lee Accountant Accounting She’s responsible
for…
2. David Cheng Engineer Research and He’s in charge of…
Development
3. Simon Taylor Assistant Human resources He looks over…
4. Liz Thompson Analyst Corporate Planning Her job is to…

Act Explain your job to a business partner.

Level 2 – Rank A – Lesson 6: Describing my typical day
Tip
See When you explain your typical
day, it’s more meaningful to say
why you need to do each task.
Example 1
Wei: What’s it like being a sales
representative at MMB?
Sung Hee: I go to work at nine o’clock
every morning. I check my
e-mails. I have meetings
with two or three clients
every day. I listen to their
needs and recommend our
products. At the end of the
week, I report my work to
my boss.
Wei: It sounds like a busy job.
Sung Hee: Yes, I’m very busy.
Tip
To keep your conversation
positive, also explain what you like
about your job.
Example 2
Wei: What’s it like being a sales representative at MMB?
Sung Hee: It’s hard work, but it’s also very exciting.
Wei: Really? How so?
Sung Hee: Well, my job is not just to sell electrical wiring. I
need to build trust with my clients.
Wei: Right.
Sung Hee: So, I get to the office at 9AM to check e-mails from
my clients. I respond immediately to questions so
our customer don’t have to wait. Then, I usually
visit two or three clients a day.
Wei: So, you have a lot of clients?
Sung Hee: Yes, I do. And each client is different. They have
different needs and different requests. So, I have
to be flexible and really listen to them. But when I
can offer the perfect solution to them, I get a lot
of satisfaction.
Wei: I see you really like your job.
Level 2 – Rank A – Lesson 6: Describing my typical day

Before you explain your typical day to a business partner

Try answer these questions.
1. What are your main responsibilities?
2. What do you do in the morning?
3. What do you do in the afternoon?
4. Who do you work with?
5. What do you like about your job?

Act Explain your typical day to a business partner.

Level 2 – Rank A – Lesson 7: Making a connection
Tip Tip
See The first step to making a connection is
to find something in common. It could be
Another key point in making a
business or non-business. You can do this by connection is to look for ways to
asking questions. help your business partner.

Example 1 Example 2

Sung Hee: So, is this your first time to attend this trade
Sung Hee: So, is this your first time to show?
attend this trade show? Wei: No, I come to this Seoul Technology Trade Show
Wei: No, I come to this Seoul every year.
Technology Trade Show every Sung Hee: Me too. Have you seen anything exciting here so
far?
year. Wei: Oh yes. I was really impressed with BT’s new web
Sung Hee: Oh, I see. How do you application.
like it? Sung Hee: Yes, I saw that. It’s very similar to the one we use
Wei: It’s great. I meet so many now.
Wei: Really? We’re looking for something like that for
people each year. our company.
Sung Hee: That’s good. Well, I hope you Sung Hee: Well, the application that we’re using now is a
enjoy the event. different brand, but it’s very easy to use. I can give
Wei: Thanks. It was nice meeting you. you the contact information of the salesperson if
you’d like.
Wei: Yes, that would be great. Here’s my contact
information, by the way.
Level 2 – Rank A – Lesson 7: Making a connection

Before making a connection with your business partner,

Try answer these questions.

1. Where do you have opportunities to meet new people?

2. What type of people would you like to make connections
with?
3. What valuable information could you give these people?

Act Make a connection with a business partner by finding something in

common and looking for ways to help him or her.
Level 2 – Rank A – Lesson 8: Describing company facilities
Tip Tip
See It’s a good idea to be
knowledgeable of your company’s
When explaining your company
facilities, explain the location,
overseas facilities as this knowledge
size, and function of the facility.
could lead to potential partners.
Example 1 Example 2

Wei: So, does MMB have offices Wei: So, does MMB have offices
overseas? overseas?
Sung Hee: Yes, we do. Our main factories are in
Sung Hee: Oh, yes, we have many offices South Korea, but we have a wiring
and factories overseas. plant in Thailand, too. We also have
Wei: oh, really? Do you have a an R&D center in Singapore. And we
manufacturing plant in China? have sales offices in China and
Sung Hee: I think so, but I’m not sure. I’m Malaysia.
sure we have a branch office in Wei: Oh, what does the office in China
Shanghai. do?
Wei: Oh, what does the Shanghai Sung Hee: Well, we have a small sales team in
office do? the China office and a couple of
engineers to provide our China-based
Sung Hee: Oh, I have no idea. I never have customers with technical support.
contact with them. Wei: I see.
Wei: Oh, I see.
Level 2 – Rank A – Lesson 8: Describing company facilities

Before you describe your company’s facilities to a business

Try partner, answer these questions.

1. How many offices/factories does your company have in

South Korea and overseas?
2. How big are those facilities and what are their functions?
3. Which is the biggest and the most important?

Act Describe the facilities of your company to a business partner.

Level 2 – Rank A – Lesson 9: Explaining career opportunities
Tip Tip
See To build relationships in business, The new global currency is
always look for ways to help your business information. Be willing to share information
partner. you have and to ask for information you want.

Example 1
Wei: Are MMB employees outside Korea
all Koreans?
Sung Hee: I don’t think so. We have many local
staff based in overseas locations. I
believe they’re hired locally.
Wei: I have a friend working in sales in
Malaysia and he’s interested in
changing jobs who should he contact
to get more information about
available positions at MMB Malaysia?
Sung Hee: Sorry. I don’t know anyone in MMB
Malaysia.
Wei: That’s OK.
Sung Hee: Maybe he can get more information
from their website.
Wei: Okay, I’ll let him know.
Example 2
Wei: Are MMB employees outside Korea all
Koreans?
Sung Hee: I don’t think so. We have many local staff
based in overseas locations. I believe
they’re hired locally.
Wei: Oh really? I have a friend working in sales
in Malaysia and he’s interested in
changing jobs who should he contact to
get more information about available
positions at MMB Malaysia?
Sung Hee: I don’t know anyone in MMB Malaysia, but
I might be able to get more information
from our HR department.
Wei: I don’t want to trouble you.
Sung Hee: It’s no trouble at all. Let me get back to
you. By the way, do you know anyone in
China who can help me with…
Level 2 – Rank A – Lesson 9: Explaining career opportunities

Before you explain career opportunities to a business partner,

Try answer these questions.
1. What career opportunities are there in your company?
2. What is the process for hiring overseas and locally at your
company?
3. Do you know anyone working at an overseas location in your
company?
4. Where can you get more information about available positions at
overseas locations in your company?

Act Explain career opportunities at overseas locations to your business

partner.
 Level 2 – Rank A – Lesson 10: Review

 Lesson 1: Making Introductions

Introduce yourself to someone in your business.
 Lesson 6: Describing your typical day
Explain your typical day to a business partner.
 Lesson 2: Explaining where you’re from
Talk about where you’re from with a business
partner and try to continue the conversation by  Lesson 7: Making a connection
asking questions. Make a connection with a business partner by finding
something in common and looking for ways to help
him or her.
 Lesson 3: Using numbers
Use some numbers in a conversation with a
business partner.  Lesson 8: Describing company facilities
Describe the facilities of your company to a business
partner.
 Lesson 4: Explaining what your company does
Explain what your company does to a business
partner.  Lesson 9: Explaining career opportunities
Explain career opportunities at overseas locations to
your business partner.
 Lesson 5: Explaining your job
Explain your job to a business partner.
Level 2 – Rank A – Lesson 11: Explaining your company history
Tip
See When explaining your company
history, give it a personal touch to
make it sound more interesting.
Example 1
Wei: How did your company get started?
Sung Hee: Our company was founded in 1927
by Lee Soo Man. In 1952, his son
took over the company. In 1981, we
were listed on the South Korea
Stock Exchange. In 1998, we merged
with Sunwoo Wiring Co. to become
MMB Corp.
Wei: So, MMB has a long history.
Sung Hee: Yes, that’s right.
Tip
Instead of a one-way speech, ask
your business partner questions to
maintain his or her interest.
Example 2
Wei: How did your company get started?
Sung Hee: Our company was founded in 1927
by Lee Soo-man. Have you heard of
Lee Soo-man?
Wei: No, I haven’t.
Sung Hee: He was an engineering genius. He had
worked in the US and could speak English
very well. Do you know anyone who
worked overseas 85 years ago?
Wei: No, I don’t That’s amazing.
Sung Hee: Yes, he patented many new wiring designs
and started his own company in South
Korea. In 1952, his son, Hyuk-bin, took
over the company. What do you think his
major was in university?
Wei: I don’t know. Engineering?
Sung Hee: No, politics. He wanted to become a
politician. But,…
Level 2 – Rank A – Lesson 11: Explaining your company history

Think of some interesting facts about your company history. Use

Try these questions to help you.

1. When and by whom was your company founded?

2. What type of person was the founder?
3. What was the founder’s dream?
4. Did your company go through any mergers or acquisitions?
5. Was your company ever listed on the stock exchange?
6. When and how did the company begin to grow?

Act Explain your company’s history to a business partner. Give it a

personal touch and be sure to ask some questions to keep your
business partner interested.
Level 2 – Rank A – Lesson 12: Explaining your company’s products
Tip
See When explaining your company’s
products, avoid using technical words
or give clear explanations when you do.
Example 1
Wei: What kinds of products does your
company make?
Sung Hee: Basically, we make connectors and
wires for automobiles. Connectors
can be grouped into sealed,
unsealed, and high frequency
connectors. Our wires have
different models based on heat
resistance.
Wei: Sorry, I have no idea what you just
said.
Sung Hee: I’m sorry. Our products are very
technical.
Tip
Use necessary background
information to help explain your
product.
Example 2
Wei: What kinds of products does your company make?
Sung Hee: Basically, we make connectors and wires for
automobiles. Do you have a car?
Wei: Yes, why?
Sung Hee: Well, your car has many electric wires for the
engine, brakes, stereo, navigation system, and so
on. All those wires have different functions and
specifications. Some need to be thin or strong or
flexible. We make all those wires.
Wei: Wow, I didn’t know that.
Sung Hee: Those wires need to be connected to other
electrical parts. So, we also make those
connectors.
Wei: So, my car wouldn’t run without your company’s
products.
Sung Hee: That’s right. Many people don’t know about our
products, but they are everywhere in our daily
lives.
Level 2 – Rank A – Lesson 12: Explaining your company’s products

Before you explain your company’s products to a business partner,

Try answer these questions.

1. What background information can you give to help understand your

product?
2. Who uses your products/services?
3. What benefits do consumers get from using your products/services?

Act Explain your company’s products/services to a business partner.

Level 2 – Rank A – Lesson 13: Explaining your customers
Tip Tip
See When describing who your It’s also good to give some
customers are, start with customer examples using “like” or “such as”.
groups.
Example 1 Example 2

Wei: So, who are your customers? Wei: So, who are your customers?
Sung Hee: We have many customers. They are Sung Hee: Well, we have three main customer groups:
manufacturers. transportation companies, like airlines and
Wei: Like electronic companies? train companies, and electronic companies,
Sung Hee: Yes, but we also sell to car makers. such as audio equipment manufacturers,
Wei: I see. and medical equipment companies.
Wei: So, your company has a wide customer base.
Which customer group is the most
important?
Sung Hee: All three are really important.
Transportation companies make up over half
of our sales, but the profit margin is much
lower than sales from electronic companies
and medical equipment companies.
Level 2 – Rank A – Lesson 13: Explaining your customers

Practice explaining customers of these companies.

Try
1. 2 famous Korean companies
2. 2 famous foreign companies

Act Describe who your customers are to a business partner by starting

with your customer groups and giving examples for each group.
Level 2 – Rank A – Lesson 14: Describing your competitors
Tip Tip
See When describing your competitors, Explain your company’s competitive
divide them into understandable advantage by focusing on its strengths.
groups.

Example 1 Example 2

Wei: Do you have a lot competitors in the Wei: Do you have a lot competitors in the electrical
electrical wiring industry? wiring industry?
Sung Hee: Yes, we have many small and big Sung Hee: Yes, we have two major types of competitors,
major companies that offer total wiring solutions
competitors.
and smaller companies that offer specialized
Wei: So, it’s a tough market, I guess? electrical wiring.
Sung Hee: Yes, we are just a medium-sized Wei: I see.
company, so it’s very tough. Sung Hee: We’re a medium-sized company, so we compete
Wei: I see. with both types of competitors. However, we
make highly customized wires that major
competitors can’t design. Also, the quality of our
wires is much higher than our smaller
competitors.
Wei: So, your company is in a strong position.
Sung Hee: Yes, that’s right.
Level 2 – Rank A – Lesson 14: Describing your competitors

Practice explaining the competitors of these companies.

Try
1. 2 famous Korean companies
2. 2 famous foreign companies

Act Explain who your competitors are by starting with your competitor
groups and highlighting your company’s competitive advantage.
Level 2 – Rank A – Lesson 15: Describing your company’s performance
Tip Tip
See When explaining your company’s
performance, give some information about
Focus on the non-financial as well
as financial performance.
the industry as a whole instead of just your
company.

Example 1 Example 2

Wei: How’s business at MMB? Wei: How’s business at MMB?

Sung Hee: Not very good. It’s a tough situation
for us now.
Wei: I’m sorry to hear that. Why is that?
Sung Hee: Car sales in Korea are low and we
have many foreign competitors now.
Wei: I see. I hope things get better.
Sung Hee: Financially, it’s been very tough for
the whole industry. Car sales are
down, so demand for wiring is down.
But we have some good news too.
Wei: That’s great. Like what?
Sung Hee: Well, this year we’ve already
registered 20 new patents and we
received a global award from FT
Trade Magazine. So, our brand
awareness is going up. We also
opened a new factory in Thailand last
month.
Wei: So, it’s been a good year so far.
Sung Hee: Yes, I think so.
Level 2 – Rank A – Lesson 15: Describing your company’s performance

Before you explain your company’s performance to a business partner,

Try answer these questions.

1. How is the business performance of your industry as a whole?

2. How are your company’s sales and profit compared to company targets?
3. Has your company improved any processes or systems?
4. Has your company opened new facilities?
5. Has your company started any new projects?

Act Explain your company’s performance to a business partner.

Level 2 – Rank A – Lesson 16: Describing your corporate structure
Tip Tip
See When explaining corporate Try to focus on the positive
structure, start with the objective of features of your company rather than
the structure. negative ones.

Example 1 Example 2

Wei: What type of organizational Wei: What type of organizational structure

structure does MMB have? does MMB have?
Sung Hee: We have a traditional structure for Sung Hee: Well, in our business, quality and
consistency are most important. So, we
a manufacturing company.
have many levels of management under
Wei: And what’s a traditional structure? the CEO and COO. But the Head of
Sung Hee: We have many levels of Production has a lot of authority too.
management. Wei: So, decisions on quality control can be
Wei: So, does it take time for decisions made faster?
to be made? Sung Hee: That’s right. So, our factory managers can
Sung Hee: Yes, it’s a slow process. speak directly to the Head of Production.
Wei: I see. That’s a very efficient corporate
structure.
Sung Hee: Thank you.
Level 2 – Rank A – Lesson 16: Describing your corporate structure

Before you explain your corporate structure to a business partner,

Try answer these questions.

1. What are some important factors for your company’s business?

2. What are the main objectives of your corporate structure?
3. Does your company have a flat structure or hierarchical structure?
4. How are decisions made in your company?

Act Explain your company’s corporate structure to a business partner.

Level 2 – Rank A – Lesson 17: Describing your corporate culture
Tip Tip
See Every company has its own unique Many factors affect corporate culture,
including the industry, the leader, the
culture, so avoid saying it is typical.
corporate structure, the history, the rewards
system, the people, and globalization.

Example 1 Example 2

Wei: What’s the corporate culture like at Wei: What’s the corporate culture like at MMB?
MMB? Sung Hee: Our employees are product-minded, so we
Sung Hee: We are a typical Korean company. care about quality and perfection. We have
Wei: Do you mean everyone works hard many rules and we are very careful not to
and is loyal to the company? make mistakes. We have a process for
Sung Hee: Yes, and we must listen to our boss. everything.
Wei: I didn’t know all Korean companies Wei: It sounds like a very strict culture.
were like that. Sung Hee: It is, but I think it’s necessary to make top
Sung Hee: I think most Korean companies are. quality products. Another unique
characteristic is that we are like a family
business. Everyone has met the president
and most people stay with MMB for their
entire career.
Wei: That sounds like a wonderful place to work.
Level 2 – Rank A – Lesson 17: Describing your corporate culture

Before you explain your corporate culture to a business partner, answer

Try these questions.

1. What is considered to be most important in your company?

2. What type of employees are successful in your company?
3. What are some things that employees must never do in your company?
4. What historical events are important to your company?
5. What are your company’s long-term goals?

Act Explain your company’s corporate culture to a business partner.

Level 2 – Rank A – Lesson 18: Describing your CSR activities
Tip Tip
See Being environmentally friendly is
something every company says. Be specific
CSR covers a wide range of areas
including, the environment, human, and
to show your company really cares. animal rights, diversity, education, health,
developing countries, etc.

Example 1 Example 2
Wei: What sort of corporate social responsibility
Wei: What sort of corporate social activities does MMB do?
responsibility activities does MMB Sung Hee: Well, we are a manufacturing company, so
do? we do everything we can in our production
Sung Hee: We try to be environmentally process to be environmentally friendly. So,
friendly. we take great care from the selection of
Wei: That’s good. vendors, the materials, to our production
Sung Hee: I think we also offer scholarships to process, packaging, and even delivery.
support engineering students in Wei: Wow, MMB takes environmental
rural areas. conservation very seriously.
Wei: So, your company cares about Sung Hee: Yes, we do. We also believe in supporting
education too. the engineering industry. So, we offer
Sung Hee: Yes, we do. scholarships to talented engineering
students who can’t afford to go to
university.
Wei: I’m really impressed with your company’s
efforts to give back to society.
Level 2 – Rank A – Lesson 18: Describing your CSR activities

Before you explain your company’s CSR activities to a business partner,

Try answer these questions.

1. What does your company do to protect the environment?

2. What does your company do to support diversity in the workplace?
3. What does your company do to support education?
4. What events/organizations does your company sponsor?

Act Explain your company’s CSR activities to a business partner.

Level 2 – Rank A – Lesson 19: Describing your company’s future
Tip Tip
See When explaining the company’s future,
use SWOT (Strengths, Weaknesses,
To sound positive, explain the
weaknesses and then the strengths, same
Opportunities, and Threats) to help organize with threats and opportunities.
your thoughts.

Example 1 Example 2

Wei: So, how does the future look for
MMB?
Sung Hee: I hope we have a good future.
Wei: I mean what are some of the key
internal factors that affect your
business?
Sung Hee: I’m sorry I don’t understand.
Wei: Well, what are your company’s
strengths and weaknesses?
Sung Hee: To be honest, I’ve never really
thought of that before.
Wei: So, how does the future look for MMB?
Sung Hee: We have many challenges ahead, but I’m
confident that MMB has a bright future.
Wei: That’s good to hear.
Sung Hee: Our prices may be a little higher than our
competitors, but we have excellent
technology and a strong brand image.
Wei: I see.
Sung Hee: Although, more foreign competitors are
entering the Korean market, we are not
worried because technology is getting more
advanced, so companies need more
specialized wiring that only we can make.
Wei: Then, the future looks good for MMB.
Level 2 – Rank A – Lesson 19: Describing your company’s future

Before you explain your company’s future to a business partner,

Try answer these questions.

1. Strengths: What are your company’s unique selling points?

2. Weaknesses: What areas could your company improve in?
3. Opportunities: What changes, such as technology, government
policy, and social trends, can positively affect your company’s
business?
4. Threats: What changes, such as technology, government policy, and
social trends, can negatively affect your company’s business?

Act Explain your company’s future to a business partner.

Level 2 – Rank A – Lesson 20: Review
 Lesson 11: Explaining your company history
Explain your company’s history to a business
partner. Give it a personal touch and be sure to ask some
questions to keep your business partner interested.
 Lesson 12: Explaining your company’s products
Explain your company’s products/services to a
business partner.
 Lesson 13: Describing your customers
Describe who your customers are to a business
partner by starting with your customer groups and giving
examples for each group.
 Lesson 14: Describing your competitors
Explain who your competitors are to a business
partner by starting with your competitor groups and
highlighting how your company is different.
 Lesson 15: Describing your company’s performance
Explain your company’s performance to a business
partner.
 Lesson 16: Describing your corporate structure
Explain your company’s corporate structure to a
business partner.
 Lesson 17: Describing your corporate culture
Explain your company’s corporate culture to a
business partner.
 Lesson 18: Describing your CSR activities
Explain your company’s CSR activities to a business
partner.
 Lesson 19: Describing your company’s future
Explain your company’s future a business partner.