Component B - Individual Reflection 

The following report on International Business and Global Strategy as a part of my

curriculum helped me to understand the components of how an effective business is run in an
international domain. Furthermore, with effective and appropriate tools and methods, I have
worked on the file that helped to understand the components that Hotel Chocolat Group, as a
renowned and premium chocolate company in the UK will undertake when globally
expanding in foreign countries. One of the strongest points during the assignment was my
ability to realise that to expand into a foreign domain, it is important for businesses to
understand the macro screening and micro criteria of the target country that will help to
understand the accessibility. My overall experience during the assignment was undoubtedly
phenomenal as it allowed me to push my boundaries and transcend into an In-depth analysis
of the various factors that are involved with it. 

However, considering my feelings before the commencement of the assignment, I would

assert that I felt quite doubtful as I was unaware of the existence of the company and that had
a great toll on my research. However, with extensive research and with the help of my
instructor, I was able to analyse my competencies and at the same time, broaden my
capabilities of gaining excellence during the module. One of the limitations that hampered
my interest was the limitation of adequate information about the company. There were not
many sources present about the organisational infrastructure of Hotel Chocolat Group PLC
and whatever research went through the course, hampered my time management skills.
Irrespective of asserting that, I really had a great time undertaking the assignment where I
learnt robust concepts of marketing and global expansion. Furthermore, I had also imbibed
into the learning of global expansion in various countries that will help me in my future
endeavours robustly.  

Component B - Individual Reflection 

I was capable of better understanding the fundamentals of how an excellent corporation is

conducted in a globalised world because of the report on international trade and global
expansion which I had to compose for the course. Moreover, I have engaged in the report that
helped to identify the actions that Hotel Chocolat Group, a prominent and upscale chocolate
brand in the UK, will undertake while expanding globally in other locations, using successful
and appropriate methods and techniques.
My important understanding is that in terms of developing into international markets,
enterprises must appreciate the macro and micro filtering parameters of the targeted
community that would help in understanding the manageability which was one of my greatest
attributes during the assignment. My whole experience with the task was undeniably fantastic
since it encouraged me to expand outside my normal routine and undertake a thorough
evaluation of all the elements that are related. However, if I were to dwell on how I reacted
before the assignment began, I would claim that I was extremely doubtful due to my being
unfamiliar with the situation of the business, which had a serious influence on my work.
However, I was able to interpret my capabilities and, at the same time, develop my capacities
of enhancing performance during the session with the support of my professor and substantial
reading. Lack of enough business information was one of the obstacles that lessened my
motivation. There were few channels available on the corporate structure of Hotel Chocolat
Group PLC, which made it impossible for me to allocate my time productively when doing
research. Despite that, I had a significant amount of fun engaging in the assignment and
learned numerous fundamental marketing and overseas business principles. Additionally, I
had internalized learning on overseas expansion in various zones, which will benefit me
much in my new endeavours.

Component B - Individual Reflection 

Since the inception of the module, I had a significantly great understanding of the lesson on
global marketing and business expansion. I have been able to understand and analyse the
important factors regarding the understanding of the paper. My idea was to create a
comprehensive report on one of the renowned organisations in the UK, Hotel Chocolat Group
and understand the various domains of how global expansion as a subject is suitable for the
company. Furthermore, through the report, I was quite apprehensive during the
commencement because I did not have much knowledge about the company which kind
lessened my motivation. 

To my surprise, as the course of my assignment continued, I felt quite confident because of

the factors of global expansion like macro and micro analysis, macro and micro screening of
the company and the countries, that is The Netherlands and Belgium as well as understanding
of the various segmentation, customer profiling and sales helped me to understand how
important it is to understand and research explicitly the various components of international
expansion using significant global strategies. Furthermore, it is also important for me to
understand and put all my knowledge into the course for better results. 

However, there were certain limitations during the course. As it was a significantly lengthy
assignment, I was engrossed in completing it without having proper knowledge about the
company which curbed my enthusiasm in between because of time consumption. However,
as time passed by, I learned and imbibed the courage to perform excellently in the task that
will further help me to excel in my future studies so that I can better understand the
appropriate elements that are crucial for global expansion. 

Component B - Individual Reflection 

I had a very detailed understanding of the session on international marketing and commercial
expansion from the commencement of the module. I was capable of comprehending and
appraising important features that determined how well the report was accepted. My plan was
to produce a comprehensive analysis of the Hotel Chocolat Group, one of the most well-
known companies in the UK, and to discuss the multiple ways that the concept of global
expansion is appropriate for the corporation. Additionally, as I mentioned in my report, I
went into work with a lot of anxiety because I knew almost nothing about the organisation,
which kind of undermined my energy. Surprisingly, as my mission made progress, I started to
become quite hopeful because of the overseas expansion considerations, such as macro and
micro interpretation, macro and micro monitoring of the corporate and the European
countries, namely The Netherlands and Belgium, as well as an understanding of the different
segmentation, targeted marketing, and profits, which helped me to acknowledge how
extremely important it is to fathom and analysis clearly and unambiguously the major
components of international operations using predictive relevance for the better attainment of
information. For excellent outcomes, it is also necessary for me to absorb and utilize all of
my skills in the course. There were, however, certain constraints all through the session.
Given that the job was rather prolonged and I was fascinated by accomplishing it despite
knowing little to nothing about the corporation, my excitement subsequently dissipated as a
product of the workload. However, as weeks pass on, I acquired and cultivated the
determination to excel at the project, which will then encourage me to achieve in my future
studies and be better capable of comprehending the essential factors that are critical for
international integration.