Professional Documents
Culture Documents
Public Expose
November 2021
Our presenters today
2 Growth Strategies 20
3 Financial Performance 24
4 Transaction Overview 31
2
1 Key Investment Highlights
Key investment highlights
Category creators with a strong track record of product innovations, resulting in market
2 leading Indonesian dairy and food brands
Strong presence in Modern Trade, with a rapidly developing footprint in General Trade
4 and our proprietary direct-to-consumer Miss Cimory channel
Achieving premium price points which contribute to high profitability, defensible due to our
6 competitive advantages and high barriers to entry
Execution focused Management team aiming to produce safe and high quality products, whilst
7 simultaneously delivering a positive ESG impact
4
Since founding, we have grown to become a household name
1 in Indonesia and are well-positioned for explosive growth
2019 2020
Launch of UHT Milk Launch of Yogurt Drink
product line Low Fat product line
5
Through innovation, we have gained a market leading position
2 in Yogurt as well as a fast growing foothold in Milk
47% 19%
1H21 Net Sales Milk 1H21 Net Sales
Contribution Contribution
Yogurt Milk
Cimory
Cimory Cimory UHT Cimory
Yogurt Drink
Greek Yogurt Milk Fresh Milk
UHT
400gm 125ml 950ml
200ml
(2 SKUs) (4 SKUs) (1 SKU)
(2 SKUs)
Source: Euromonitor.
Note: Euromonitor fixed exchange rate of US$1.00 = Rp14,582; Indonesian Market Rank, Market Share and Market Rank by RSP Sales Value for 2020 per Euromonitor. Commercial Focus 6
We are also achieving strong growth in our Premium Consumer
2 Foods business led by our Kanzler brand
33%
Milk 1H21 Net Sales
Contribution
Premium
Consumer Foods
Chilled Processed Meat Frozen Processed Meat
Market Rank: #4 Market Rank: #4 Egg Products &
Market Share: 9.7% Market Share: 3.7% Egg-Based Condiments
Market Size: US$167mn Market Size: US$641mn
Euro Gourmet
Kanzler Singles
Kanzler Mayonnaise &
Sausage
(28 SKUs) Condiments
(4 SKUs)
(19 SKUs)
Source: Euromonitor.
Note: Euromonitor fixed exchange rate of US$1.00 = Rp14,582; Indonesian Market Rank, Market Share and Market Rank by RSP Sales Value for 2020 per Euromonitor.
7
At the core of our success is our ability to continually innovate
2 new product categories and disrupt existing verticals
9
Cimory Pouch launched via a strong digital campaign with
3 influencers and key opinion leaders across platforms
Select Collaborations
Production
Distribution Centres (“DC”) & Branches
Facilities
Cikupa
c. 120 9 c. 80 115
Refrigerated truck DCs and Branches with GT distributors with Miss Cimory centres
fleet operated by MN cold storage facilities cold storage facilities with cold storage
Our chilled and frozen products offer Cimory has invested significant Miss Cimory serves as an exclusive
the promise of superior taste and time and CAPEX in developing our cost-effective marketing and sales
nutritional content relative to in-house infrastructure, which would initiative to educate the market on
ambient comparables, commanding a be difficult for our peers to our innovative products through in-
higher price point replicate person interaction
Synergistic distribution between Our cold-chain expertise allows us to Our GT distributors are equipped
Premium Dairy and Premium efficiently manage our distributors’ with cold storage facilities
Consumer Food allows for higher inventory levels, resulting in a low
truck utilization and lower product return rate of 2% of total
distribution costs sales in FY20
16
Our operational model enables our premium price points and
6 high margins, whilst maintaining mass market appeal
Strong net sales growth and premium positioning, resulting in high profitability
Our high quality, nutritionally beneficial products are poised to benefit from the
1 ongoing trend of premiumisation
Our premium price points create a margin buffer which helps to mitigate volatility in
2 raw material prices
Board of Directors
Farell Grandisuri Sutantio Axel Sutantio Bharat Joshi
President Director Director Director
Group Chief Executive Officer MP Chief Executive Officer Chief Financial Officer & Investor
Acting as President Director of Cimory Acting as President Director at PT Relations
since 2015 Macroprima Panganutama (“MP”) since 15 years of asset management
Previously at Boston Consulting Group 2013 experience at Aberdeen Standard
MBA from University of Oxford and Bachelor's degree in Food Science & Investments and Credit Suisse
Bachelor’s degree in Commerce from Technology from Curtin University, Bachelor’s degree in Actuarial Science,
The University of Western Australia Australia Warwick University, UK
CFA charterholder
Board of Commissioners
Bambang Sutantio Wenzel Sutantio Alexander Rusli
Group Founder & President Commissioner Independent Commissioner
Commissioner Acting as Director at PT Java Egg Independent Commissioner of Unilever
Cimory Group founder Specialties (“JES”), PT Macroprima Indonesia and Medikaloka Hermina
Acting as Group’s President Panganutama (“MN”), and MP Founder of PT Digi Asia Bios
Commissioner since 2015 Bachelor’s degree in Commerce from Bachelor’s degree in Commerce (Hons)
Dipl. Ing. (Food Technology) from University of Sydney, Australia and Business, Information System,
Technical University of Berlin, Germany Curtin University of Technology, Australia
Doctor of Philosophy in Information
System, Curtin University of Technology,
Perth, Australia
18
We strive to have a positive ESG impact at every step along
7 our value chain, meeting UN sustainable development goals
All of our production facilities are equipped with wastewater 2 Zero Hunger
treatment plants to minimize our environmental footprint
Our production facilities are also materially complaint with the
applicable environmental regulations issued by the central
and local governments
Growing Market Size & Increasing Category Penetration Gaining Market Share Through Innovation
Strong potential as consumption per capita of yogurt is Core competency in understanding Indonesian
low consumer’s shifting tastes and preferences
Drive category adoption through investment in marketing Track record of successful targeted product line extensions
Maintain dominant market share in each category which are differentiated by flavour profile (e.g. our UHT
Milk product lines)
Product innovation pairs hand-in-hand with our digital
marketing strategy, with the ability to build strong interest
at launch
Source: Euromonitor.
Note: Euromonitor fixed exchange rate of US$1.00 = Rp14,582; (1) Per Euromonitor.
21
We will continue to leverage our core competency of product
innovation with new category offerings
Innovative line extension Affordable price per unit SKU Foray into dessert market Diversifying Milk business
16 ,000
+ Riau + Bengkulu
14 ,000
+ Aceh 312 35 0
230
MCM Agents 12 ,000
165
25 0
125
10 ,000
8,0 00
5,500
4,000
6,0 00
50
2,731 3,000
2.6x
4,0 00
1,053
-5 0
2,0 00
0 -1 50
73 75 80
MCM Reach
1,0 00, 000
750,000
3.8x
70
80 0,00 0
60
60 0,00 0
500,000 50
40 0,00 0
350,000
200,000 225,000 40
20 0,00 0
30
0 20
23
Draft
3 Financial Performance
24
Net sales
Yogurt
― Growth primarily attributable to new
product launches, namely Cimory
Pouch and Cimory Greek Yogurt in 2020
Milk
1,862 ― Growth partially due to launch of Cimory
UHT Milk product line in 2019 and
1,582
subsequent new flavour extensions in
2020
1,391
Premium Consumer Foods
― Growth primarily driven by Kanzler
1,087
Singles launch in 2019, and new flavour
extensions launched in 2020 and 1H21
25
Gross profit
Cost of Sales % Net Sales (Rp bn) Commentary
1,8 00
1,6 00
39% 41%
37%
45 %
1,4 00
1,2 00
40 %
1,0 00
760 757 30 %
impact of raw materials prices
517
80 0
60 0
420 25 %
40 0
20 %
Additionally, growing scale of operations
contributing to gross margin uplift
15 %
20 0
0 10 %
Selling & Marketing Expenses (Rp bn) Selling & Marketing Expenses % Net Sales (Rp bn)
Advertising, Promotion & Marketing Advertising, Promotion & Marketing
Salaries & Allowances Salaries & Allowances
Distribution & Administration Distribution & Administration
Others Others
One-Off Listing Fees One-Off Listing Fees
Listing Fee
460 Adjusted
22.3%
24.1% 24.7%
58 23.5% 23.9%
2.4%
328 3.4% 3.5% 3.5%
3.1%
146
262 49 16.4%
259
7.4% 7.4%
8.1% 7.8% 3.1%
37 49
112 176
81 26 93 5.9%
240 55
11.5% 10.7% 11.9%
10.5%
149
125 108 6.8%
88
FY18A FY19A FY20A 1H20 1H21 FY18A FY19A FY20A 1H20 1H21
Continually growing expenditure on Advertising, Promotion Downward trend of Selling & Marketing Expenses as a % of
& Marketing to promote brand adoption Net Sales when adjusted for one-off listing fees
Growing Salaries & Allowances and Distribution & Marketing and distribution functions enjoying benefits of scale
Administration expenses as our operations continue to as top line net sales grow rapidly
expand
27
General & administrative expenses
General & Administrative Expenses (Rp bn) General & Administrative Expenses % Net Sales (Rp bn)
Salaries & Allowances Salaries & Allowances
Others Others
66
55
4.5%
49 30 4.3%
4.0%
3.5%
26
2.2% 1.9%
24
31 32 1.9%
1.6%
15 2.0%
14
36 0.9%
29 2.3% 2.3%
25 2.1% 1.9%
17 17
1.1%
FY18A FY19A FY20A 1H20 1H21 FY18A FY19A FY20A 1H20 1H21
Year on year growth in Salaries & Allowances expenses as Consistent downward trend in General & Administrative
operations continue to expand Expenses as a % of Net Sales, owing to significant
operating leverage
28
Operating & net profit
Operating Profit & Margin (Rp bn)
1,0 00 40 %
90 0
29%
30 %
80 0
70 0
20 %
13%
60 0
10% 10%
50 0
465 10 %
40 0
0%
30 0
236
20 0
145
111 -1 0%
10 0
0 -2 0%
23%
Strong top line growth leads to a significant
70 0 25 %
10%
8% 8% 365
40 0 10 %
84 108
10 0 -5 %
0 -1 0%
c. 7%
Short Term Medium To Long Term
4 By FYE22 FY23 & Beyond
c. 15%
30
4 Transaction Overview
Offering summary
Issuer PT Cisarua Mountain Dairy Tbk (“Cimory”)
c. 33% of the net proceeds for capital expenditures of the Company relating to additional capacity in the form of PP&E for our production facilities;
c. 25% of the net proceeds will be used for capital injection in MP, with the following details:
c. 80% of them will be used by MP for capital expenditures relating to additional capacity in the form of PP&E for our production facilities;
c. 20% of them will be used by MP for working capital purposes
c. 20% of the net proceeds will be used for capital injection in MN, with the following details:
Use of Proceeds c. 75% of them will be used by MN for capital expenditures relating to expansion plans with respect to our distribution centers in the form of
acquisition of land, buildings and supporting equipment relating to our operational activities mostly in West Java;
c. 25% of them will be used by MN for working capital purposes
c. 15% of the net proceeds will be used for capital expenditures of the Company relating to distribution channel expansion in the form of (a) increasing
about 68,000 chillers available in general trade outlets and (b) investing in more supporting facilities such as training and development facilities to
support the growing number of MCM agents;
c. 7% of the net proceeds for working capital purposes of the Company
Issuer: 12 months
Lock-Up Period
Existing Shareholders: 6 months
CLSA Limited
Joint Global Coordinators PT Mandiri Sekuritas
Nomura Singapore Limited
CLSA Limited
International Selling Agents
Nomura Singapore Limited
Paul Hadiwinata, Hidajat, Arsono, Retno, Palilingan & Rekan (a member firm of PKF International Limited)
Auditors
KAP Purwantono, Sungkoro & Surja (a member firm of Ernst & Young Global Limited)
32
IPO key dates
November 2021 December 2021
S M T W T F S S M T W T F S
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28 29 30 26 27 28 29 30 31
Key Dates 33