Contents

1. Business Case:.....................................................................................................................................2
1.1 Company/ Organization:..............................................................................................................2
1.2 Detailed Company Profile:...........................................................................................................2
Business details:..................................................................................................................................2
Company basics:..................................................................................................................................2
Current and future integration needs and challenges:........................................................................3
2. System Architecture:...........................................................................................................................3
2.1 System:........................................................................................................................................3
2.2 Mission of the system:.................................................................................................................3
2.3 Environment:...............................................................................................................................3
2.4 Stakeholders:...............................................................................................................................4
2.5 Concerns:.....................................................................................................................................4
2.6 Architectural Description:............................................................................................................4
2.7 Zachman Framework:..................................................................................................................4
2.8 Architectural Models:..................................................................................................................6
Use case diagram:................................................................................................................................6
3. Process Modelling and performance analysis:.....................................................................................6
3.1 Process identification and description:........................................................................................6
3.2 Business process modelling notation (BPMN):............................................................................7
3.3 Process performance management (BPM):.................................................................................8
3.4 Process evaluation summary:....................................................................................................10
4. Service oriented architecture (RESTFUL API):....................................................................................10
5. References.........................................................................................................................................11

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 1. Business Case:
1.1 Company/ Organization:

I have selected company named as “Amazon”. Amazon.com, Inc. is an American worldwide technology
organization, which focuses on e-commerce, cloud computing, computerized streaming, and artificial
intelligence (Amazon (Company), 2020).

Partners: Amazon has generally relied on partners like FedEx, UPS, and USPS to help deliver its
packages. In any case, the organization is presently investing heavily in its own freight jets, trailer trucks,
and related infrastructure to help support its Prime quick delivery program (Amazon Partners with
Retailers for New Counter Package Pickup Service, Starting with Rite-Aid, 2019).

Suppliers: Following is the list of top suppliers of Amazon (The Biggest Amazon Sellers in the World,
2020):

 MEDIMOPS
 Cloudtail India
 musicMagpie
 Appario Retail Price
 Momax fr
 Pharmapacks
 World of books ltd
 reBuy eCommerce
 Amazon Warehouse

1.2 Detailed Company Profile:

Business details:
 Company name: Amazon
 Established date: July 5, 1994
 Location (s): Seattle, Washington (Amazon (Company), 2020)

Company basics:
 Business description: It is an American worldwide technology organization, which focuses on e-
commerce, cloud computing, computerized streaming, and artificial intelligence.
 Product description: It includes several media (books, DVDs, music CDs, videotapes and
software), apparel, child products, consumer electronics, beauty products, gourmet food,
groceries, health and personal-care items, modern and scientific supplies, kitchen items,
jewelry, watches, yard and garden items, instruments, outdoor supplies, devices, automotive
items, and toys and games.
 Service description: It includes Amazon.com, Amazon Alexa, Amazon Appstore, Amazon Luna,
Amazon Music, Amazon Prime, Amazon Prime Video, Twitch, Ring, Amazon Web Services
 Number of employees: 1,608,000 (Dec. 2021)
 Market shares: Amazon's Share of the US Ecommerce Market is 45%

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  Annual sales: US$33.364 billion (2021) (Amazon (Company), 2020)

Current and future integration needs and challenges:

As chief executive officer of the whole association, he by and by faces an assortment of considerable
difficulties: a tight work market that expects Amazon to spend more to recruit distribution center
specialists, creating representative dissatisfaction and unionization endeavors, expanded government
examination and likely guideline, and the moving back advancement.

Here is list of the common challenges faced by Amazon sellers now a days (9 Common Challenges for
Amazon Sellers, n.d.):

o Cashflow
o Excessive competition
o Price wars
o Product reviews and sellers feedback
o Changing sales tax laws
o Customer returns
o Category restrictions
o Inconsistent communication from Amazon
o Completely at Amazon’s mercy

2. System Architecture:
2.1 System:

The system I selected in my organization or company is a “selling of products”.

Components of the selected system includes the variety of products from different suppliers, common
purpose and division of labors.

2.2 Mission of the system:

To serve consumers through online and actual stores and spotlight on selection, price, and convenience.

2.3 Environment:
AWS serves north of 1,000,000 dynamic customers in excess of 245 nations and regions. We are
consistently extending overall foundation to assist our customers with accomplishing lower dormancy
and higher throughput, and to guarantee that their data lives simply in the AWS Region they determine.
As our customers foster their organizations, AWS will keep on giving foundation that meets their overall
prerequisites.

Every Availability Zone is disconnected, but the Availability Zones in a Region are associated through
low-inertness joins. AWS gives you the adaptability to put occurrences and store data inside numerous
geographic areas as well as across different Availability Zones inside each AWS Region.

The AWS Cloud works in north of 84 Availability Zones inside 26 geographic Regions all around the
planet, with reported plans for greater Availability Zones and Regions. Availability Zones are largely

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 needlessly associated with different level 1 travel suppliers (Global Infrastructure - Overview of Amazon
Web Services, n.d.).

2.4 Stakeholders:
Main stakeholders of the selected system are as follow:

Directors
Officers
Employees
Shareholders
Suppliers

2.5 Concerns:
List of concerns for each stakeholder is as follow:

Governance (for officers and directors)

Continuity (for officers, employees and suppliers)
Disclosure (for directors, officers and suppliers)
Ethics (for directors, officers, employees, shareholders and suppliers)
Citizenship (for employees, shareholders and suppliers)
Cost (for directors, shareholders and suppliers)
Quality (for directors and officers)
Access (for directors, officers, employees, shareholders and suppliers)

2.6 Architectural Description:

The architecture would be three-tier client-server architecture. Here are the components of this
architecture:

 Presentation layer: User interface (UI) will be accessed by clients

 Application layer: Process management will be done through web servers
 Database layer: Database management will be done through different databases for each client

2.7 Zachman Framework:

What How Where Who When Why

DATA FUNCTION NETWORK PEOPLE TIME MOTIVATION
SCOPE What kind How will we Location? Whom to hire? Timeline? Why online
(contextual) of products build, staff We will build or Who are our When do store?
Planner to sell? and funds? buy? customers? we start?
How to Target audience? When we
organize all? will hire?
BUSINESS MODEL Entity BPMN Supplier to a Sequential Gantt chart Business plan
(conceptual) relationship business workflow
Owner model Business to a
customer
SYSTEM MODEL Hierarchal Client-server Internet  relate to Processing Business rule
(logical) model architecture common structure model

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Designer sense
 work on
usage
 provide
feedback
 forgive
errors'
 be
appealing
TECHNOLOGY WBS System How to design a Presentation How the What rules
MODEL Hierarchal design system? architecture system will will be
(physical) model How the be applied to
Builder system will controlled the system?
work? ?
Who will
control the
system?
DETAILED What type How to sell How client and What security Timeline Rule
REPRESENTATIONS of services product? servers will be measures? Schedule specification
(out of context) or data will How to interconnected How
Programmers be upload ? authentication
provided? product? and privacy will
be implemented?
FUNCTIONING Data? How the Network? Sales and Schedule Strategy
ENTERPRISE Products? system will revenues?
User Services? work?
Functionality?

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 2.8 Architectural Models:
Use case diagram:

3. Process Modelling and performance analysis:

3.1 Process identification and description:
The process that I have selected is “selling a product”. The cases or processes involved in this process
are as follow:

 Receive order – system: when a customer places an order, the system will be able to receive
that order. The system will then forward that order to the supplier.
 Organize payment- admin: when a customer places an order and confirms it, the system will
forward the order to the admin in order to organize a payment against the placed order. The
admin will then organize a payment and will request customer to pay.
 Check availability – supplier: when a customer places an order and the system receives that
order, the system will then pass the order to the relative supplier. The supplier will then check
the availability of the product. If the product is available, the supplier will dispatch the product
to the system. System will then send confirmation notification to the customer. Else supplier will
notify the system that the product is not available currently.
 Authenticate payment- admin: when the customer make payment upon the request of admin
to pay after places an order, the admin will authenticate the details of payment that includes
credit card validity, bank validity and customer personal details verification.

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Actors for this system would be:

 Customer
 Supplier
 Admin
 System

3.2 Business process modelling notation (BPMN):

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 3.3 Process performance management (BPM):

Process ID PROCESS TIME CYCLE TIME EMPLOYEE

1 2 hours 3 days Amazon System

2 1-13 Hours 2 days Admin

3 3 hours 5 days Supplier

Process Time:

Activity Low End High End Medium value

Number
 1  2hrs  2 hrs 2 hrs
 2  1 hrs 13 hrs (1+13)/2=7
 3  3 hrs 3 hrs 3
TOTAL  6 hrs  18 hrs (1080mins)
(360mins)

Cycle Time:

Activity Number of Hours Number

Number Of Days
 1  3 days=3*8=24 hrs  3 days
 2  2*8=16 hrs  2 days
 3  5*8=40 hrs  5 days
     
TOTAL  80 hrs  10 days

Activity Description Process Time Sales Cashier Logistics  

Number
 1  Receive  2 hrs=120  120 mins      
Order min
 2  Organize  7 hrs=420    420    
Payment mins mins

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  3  Check  3      180 mins  
Availability hrs=180mins
  Total minutes    120 mins  420 min  180 mins  
Award

Annual Volume:

Assume that the process can develop up to 13000 Orders per year

Total Annual Minutes = Annual Volume X Minutes Per award

Total Annual Minutes for Amazon System = 13000*120= 1560000 min=1560000/60=26000 hrs

Total Annual Minutes for Admin = 13000*420=5460000 min = 5460000/60=91000 hrs

Total Annual Minutes for Supplier = _13000*180=2340000 min=2340000/60=39000 hrs

FTE Formula

Labor Calculation Used (baseline): 1880

Amazon System FTE = 26000/1880=13.82

Admin FTE = 91000/1880=48.40

Supplier FTE = 39000/1880=20.74                

Employee Salary and Benefit Costs

Assume the following salaries:

Amazon System Annual Salary = 45,000

Admin Annual Salary = 42,000

Supplier Annual Salary = 40,000

Total Amazon System cost dedicated to business process = 45000*13.82=621900

Total Admin cost dedicated to business process = 42000*48.40=2032800

Total Supplier cost dedicated to business process = 40000*20.74=829600

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Total employee cost Amazon System=621900*130%=621900*130/100=621900*1.3=808470

Total Employee cost Admin=2032800*130%=2642640

Total employee cost Supplier=829600*130%=1078480

3.4 Process evaluation summary:

Therefore, from the above calculations, I have found that Amazon.com is providing profit to suppliers,
employees and to the admins. I did not found any problem or issue in the calculations or the in the
Amazon system.

4. Service oriented architecture (RESTFUL API):

1) Select product

Method/ Verb: GET

URI: www.amazon.com/products/
JSON: [{“productID”.”12”, “productType”. “gaming_accessories”,
“productName”.”headsets”, “productOrigin”.”US”}]

2) Add new product

Method/ Verb: POST

URI: www.amazon.com/products/baby/
JSON: [{“productID”.”490”, “productType”. “baby_care”,
“productName”.”brush_set”, “productOrigin”.”US”}]

3) Delete product

Method/ Verb: DELETE

URI: www.amazon.com/products/computers/
JSON: [{“productID”.”45”, “productType”. “monitors”, “productName”.”Dell 24
monitor”, “productOrigin”.”US”}]

4) Update product details

Method/ Verb: PUT

URI: www.amazon.com/products/luggage/
JSON: [{“productID”.”1002”, “productType”. “backpacks”, “productName”.”Adidas
alliance”, “productOrigin”.”US”}]

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 5. References
[1] Amazon (company). (2020, February 27). Wikipedia.
https://en.wikipedia.org/wiki/Amazon_(company)#Products_and_services

[2] Amazon partners with retailers for new Counter package pickup service, starting with Rite-Aid. (2019,
June 27). GeekWire. https://www.geekwire.com/2019/amazon-partners-rite-aid-new-store-package-
pickup-option-expanding-logistics-network/

[3] The Biggest Amazon Sellers in the World. (2020, March 25). The Fastest Amazon Repricer |
Repricer.com. https://www.repricer.com/blog/worlds-biggest-amazon-sellers/

[4] 9 Common Challenges for Amazon Sellers. (n.d.). Business 2 Community.

https://www.business2community.com/ecommerce/9-common-challenges-for-amazon-sellers-
02285392

[5] Global Infrastructure - Overview of Amazon Web Services. (n.d.). Docs.aws.amazon.com.

https://docs.aws.amazon.com/whitepapers/latest/aws-overview/global-infrastructure.html

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