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 SITUATION AND
PROBLEM ANALYSIS
 SITUATION ANALYSIS

Started as the first Easy access of internet

01 04
multiplex in Bangladesh and cable TV.

Did huge success in Audiences aren’t familiar

02 05
Dhaka with going movie theater

It’s time to expand our Poor economy

03 06
business

TASK TO DO:
Bring the audiences to the cinema halls by overcoming the barriers.
What ahead?
 PROBLEM IDENTIFICATION

ISSUES
Failure to create quality contents CORE ISSUE

Easy access to internet and OTT Failure to make

People are not habituate going people interested in
cinema hall. going to cinema hall.
May not be affordable for the
students
 SWOT ANALYSIS

S W O T
Strengths Weakness Opportunities Threats
1. Positive image of 1. As most of the 1. There is no cinema 1. Increase price in
the brand. people in Rajshahi hall/cineplex in essential
2. Provide quality belong to lower Rajshahi commodities.
services. and lower-middle 2. There is 1 million 2. Many other
3. Prices of ticket is class and students, potential audiences in competitors may
consistently lower the prices of ticket Rajshahi. come to the market
than that of Dhaka. seem higher. 3. There are 3 public offering better
2. Technological universities in Rajshahi. services.
incapability. 4. Recently released 3. Lack of people’s
few movies has created income sources.
buzz among the
audiences.
 ALTERNATIVES
Evaluation and Justification
 ALTERNATIVES EVALUATION
Alternative: 01 Alternative: 02 Alternative: 03
Arranging some free shows to make
Offer food service with tickets at a Creating huge buzz through
people understand our superior
low cost. promotion
offerings
Pros Pros Pros
• Will grab huge public attention. • Will attract both foodies and cinema • Will help to get huge public attention.
• Guaranteed Footfall. lovers. • People will be familiar with the word
• Trial • Will create a hype among the people. “Galaxy Cineworld.”
• Will influence the people to come
Cineworld to watch cinemas.

Cons Cons Cons

• Will cost a huge amount of money. • Will be costly. • Promotional activities will cost a vast
• Long term not sustainable. • May fail to get public attention. amount of money.
• May fail to meet our anticipation. • May not be profitable. • Initial growth slow
• May create negative impression. • May lose premium brand essence.

Rejected Rejected Accepted

TG AND BIG IDEA
TARGET GROUP
 TARGET AUDIENCE ANALYSIS

PRIMARY TARGET AUDIENCE: SECONDARY TARGET AUDIENCE:

THE STUDENTS THE YOUNG PROFESSIONALS

Age: 16-24 Age: 25-35

Income: Dependent on family Income: Have own income

Psychography Psychography

Spend huge time using mobile phone, feel bored, Busy, Work pressure, Seek relax, Go out with
love to out and gossip with friend, watch movies family in the weekend

Interested Movie Genres Interested Movie Genres

Romantic, Comedy, Action, Adventure, Classic, Comedy, Drama, Biography,
Thriller and Si-Fi etc. Documentary, Adventure etc.
THE BIG IDEA
 THE BIG IDEA

হারিয়ে যান িরিন জগয়ে, Galaxy Cineworld এি সায়ে।

WHY THIS IDEA?

WE WANT TO BRING OUR AUDIENCE TO A COLORFUL
WORLD IN THEIR FREE TIME.

ALSO INDICATES
Audiences will discover themselves in a new colorful world
while watching movies in our colorful display.
THE ACTION PLAN
Awareness

Conversion

Sustain
Brand Awareness
 PROMOTIONAL STRATEGIES

Create a Facebook page for Rajshahi Add a new webpage in the existing
branch to provide regular updates website of Galaxy Cineword for
Rajshahi branch.
 PROMOTIONAL STRATEGIES

হযায় া কায়েি মানুষজন,

এয়ি মামুি বেটা রিরিি-রমরিি
Galaxy Cineworld এি আি ভাল্লাইগয়েনা, চ Galaxy
িরিন জগয়ে আপনায়ক Cineworld এি িরিন জগে
স্বাগেম। বেইয়ক ঘুইয়ি আরস।

Sponsor RnaR Youtube channel and Rezoan

2.0 facebook page for the promotion of
Galaxy Cineworld Rajshahi Branch.
 PROMOTIONAL STRATEGIES

রক ভাই বোয়টা পিদাে আি কয়ো!

চয় আসুন েড় পিদাি Galaxy

Cineworld এ, আি হারিয়ে যান
িরিন জগয়ে।

এিন িাজশাহী।
Facebook
Advertisement
PROMOTIONAL STRATEGIES

Create awareness among the

Young Professionals
PROMOTIONAL STRATEGIES

Give T-shirt for free among the

RU, RUET, RMC and Rajshahi
College’s students.
PROMOTIONAL STRATEGIES

Billboard Advertisement at
Shaheb Bazar
Conversion
 PROMOTIONAL STRATEGIES

আমিা আপনাি েন্ধুয়েি মূ য েুজি।

বিফাি কয়ি জজয়ে োইয়ো ৫জন েন্ধু একসায়ে

আসয় পায়েন ৫% রিস্কাউন্ট
রনন রি টটরকট আি এেং ১০জন েন্ধু আসয়
হারিয়ে যান িরিন পায়েন ১০% রিস্কাউন্ট
িরু নোে। েন্ধুয়িি সায়ে হারিয়ে যান িরিন জগয়ে

৫ জন বক Galaxy Cineworld এ
রনয়ে আসয়ে পািয় পায়েন
একটট রি টটয়কট।

Campus Referral
Friendship Special Offer
PROMOTIONAL STRATEGIES

Host a movie review competition

where top 10 from each campus
will get free ticket.
PROMOTIONAL STRATEGIES

Arrange a social media contest where people will

be asked to share the post with #Galaxy_Cineworld
#Rajshahi. It will help to engage with more people.
 PROMOTIONAL STRATEGIES

Weekend এ পরিোয়িি সায়ে আসয় পায়েন

টটরকটসহ বযয়কায়না িাোয়ি ১০% রিস্কাউন্ট।

পরিোি রনয়ে ঘুয়ি আসুন

িরিন িরু নো বেয়ক|

Pre-booking 10% discount. Family Combo

SUSTAIN
 PROMOTIONAL STRATEGIES

পয়েন্ট জমা কয়ি

বপয়ে যান রিস্কাউন্ট
এেং হারিয়ে যান
িরিন িরু নোে।
Give discount on earned
point
১ টটরকট= ০৪ পয়েন্ট
২০ পয়েন্ট= ২০% রিস্কাউন্ট
PROMOTIONAL STRATEGIES

Take feedback from the

audiences and run movies
and provide services on the
basis of their wishes.
 AT THE END!

First impression is the best impression. So, we will start by providing a

great experience. It will help to sustain the audience for a long term.
 FINANCIAL PROJECTION
Particulars Average Cost (tk)
Giving free T-Shirt 250000
Campus Referral 250000

Friendship special discount 500000

Boosting Facebook Page 150000
Social Media contest 150000
Webpage maintenance expense 60000
Influencer marketing 100000
Facebook Ads 300000
Billboard 80000

Pre-booking discount 400000

Movie review competition 220000

Family combo 100000

Discount on point 30000

Others 100000
Total 2690000
 FINANCIAL PROJECTION

Cost Per Reach

Total Cost 2690000 TK
Reach 6 Lakh | 5 Lakh | 3 Lakh
= 4.48 TK | 5.38 TK | 8.96 TK
 = Activation TIMELINE
Particulars Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

Giving free T-Shirt

Campus Referral

Special friendship offer

Social Media contest

Influencer marketing

Facebook Ads

Billboard

Pre booking discounts

Movie review competition
Family combo

Facebook Page boosting

Discount on point
Thank You