What Is a

Home & Lifestyle Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet

The Right
Development Platform

HOW TO DEVELOP
AND LAUNCH A
SUPERSTAR PRODUCT

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 What Is a
Superstar Product?

MEET OUR EXPERTS Part 1:

Right the First Time

Bastien HILLEN Part 2:

Right Every Time
Senior Director for Business Consulting
- Home & Lifestyle, Packaged Goods and Retail
Dassault Systèmes Part 3:
Right on Time
Bastien is responsible for the business development of
consumer-centric industries (Consumer Packaged Goods, Part 4:
Home & Lifestyle, Retail) within Dassault Systèmes. He has Right for the Planet
more than 20 years' experience in the software industry and
has worked in both large organizations and startups. The Right
Development Platform

Jean-Luc LE CONG THUAN

Business Consultant Director - Home & Lifestyle
Dassault Systèmes

Jean-Luc uses his deep knowledge of the 3DEXPERIENCE®

platform to become a business director for the Home
& Lifestyle industry within Dassault Systèmes. He has
more than 30 years of industry experience in MCAD
(mechanical computer aided design), business development
and project lifecycle management.

2
 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet

The Right
Development Platform

WHAT IS A
SUPERSTAR PRODUCT?
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 What Is a
Superstar Product?

Part 1:
Right the First Time

A great product must balance several key Part 2:

requirements at once. It has to be beautifully designed, Right Every Time

provide a great experience to the consumer and be

Part 3:
developed in a way that is harmonious with the Right on Time
environment. A product that can balance these factors
perfectly is, in my mind, a superstar product.” Part 4:
Right for the Planet
— Bastien HILLEN
The Right
Development Platform

4
 What Is a
Superstar Product?
Your superstar product has the potential to deliver Despite the layers of complexity involved in developing a
transformative consumer experiences that enrich lives and new product and getting it to market at the right time,
provide a positive impact to the world. However, making that Home & Lifestyle companies cannot afford to stand Part 1:
superstar product a reality is always challenging. still. They must overcome these challenges or risk losing Right the First Time
market share.
According to a report by INC.com, 30,000 new products
Part 2:
enter the market every year — but 95 percent of them fail.1 You can develop and launch superstar products when you Right Every Time
A year later, only a fifth of successful product launches survive have the right digital platform that supports your product
in the marketplace.2 development process.
Part 3:
Right on Time
Brand loyalty is also on a downward trend across industries, Let’s have a look at what’s possible.
accelerated in part by the emergence of startups that combine
premium products with no-frills marketing. Part 4:
Right for the Planet
At the same time, the rise in purchasing power and consumer
savviness has increased demand for products that can save The Right
consumers’ time, improve their well-being and deliver a richer Development Platform
quality of life.

5
 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet

The Right
Development Platform

PART 1:
RIGHT THE FIRST TIME
6
 What Is a
Superstar Product?

The middle class is a constantly growing demographic.

McKinsey estimates that there will be more than 1 billion Part 1:
Right the First Time
new consumers spending between US$10 and US$100 per
day by 2020.3 By 2050, more than 68 percent of the world's
population will live in urban areas.4 Part 2:
Right Every Time
That means a growing market — and a bigger pool of
consumers with spending power. For example, consumers Part 3:
spent US$21.6 billion on toys in 2018 alone.5 That figure will Right on Time
only grow in the coming years. Though this is good news
for Home & Lifestyle companies, it also poses a challenge for Part 4:
those struggling to keep up with the changing expectations of Right for the Planet
empowered consumers.
The Right
Consumers want limitless innovation in their products; they Development Platform
want their products to be complex and innovative, but also
easy to use. Most importantly, they want this combination in
a package that offers value for money.

The standard product development cycle for a Home &

Lifestyle product is between 12 to 18 months — a period long
enough for technologies and customer expectations to change.

Unfortunately, product development is often lengthy and

complex, where failure is essentially — and expectedly — the
bulk of the product development cycle.

7
 What Is a
Superstar Product?
Many physical prototypes are thrown into the garbage
at the end of the day. I think there will come a point where the
Part 1:
entire prototyping process — simulation, modeling, testing Right the First Time
— is digitized. Nothing will be performed physically. Not only
will this save companies a lot of time and money, it will also Part 2:
have a positive impact on the planet.” Right Every Time

— Bastien HILLEN Part 3:

Right on Time
Getting it right the first time is therefore not only
cost-efficient, but also integral to winning the race to
Part 4:
market. That’s why it’s imperative for Home & Lifestyle Right for the Planet
companies to utilize solutions that cut cost and time without
sacrificing quality.
The Right
Development Platform
Here’s how one world-renowned toy maker did just
that — and satisfied consumers’ desire for innovative and
safe toys.

8
 What Is a
Superstar Product?
Customer Spotlight: IMC Toys
With more than 30 years’ experience in the global toy industry, of product development at IMC Toys. “We examined other Part 1:
IMC Toys is a leader in this sector. Its products are designed and options but they were much more rigid, so we decided on the Right the First Time
developed in-house, with the product lifecycle corresponding 3DEXPERIENCE platform. The platform enables us to be more
to holiday seasons. This means that its toys must be launched flexible, agile and fast, which is fundamental in our sector.”
Part 2:
in a very short time without compromising on quality, control
Right Every Time
and safety. With the 3DEXPERIENCE platform, IMC Toys is able to visualize
the status of all its projects at all times, allowing for more
The toy maker needed an integrated digital business platform complete and quicker access to all required information. As Part 3:
that would give it the flexibility to experiment and iterate a result, they are able to minimize quality errors and loss of Right on Time
quickly without sacrificing control. “From the beginning, we information, shorten the iteration process and get its products
didn’t want a bureaucratic system that made us go slower to market with minimal changes. Part 4:
— it was a luxury we couldn’t afford,” said Joan Puig, head Right for the Planet

The Right
Development Platform

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 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet

The Right
Development Platform

PART 2:
RIGHT EVERY TIME
10
 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet
Launching a superstar product is not a one-and-done
deal. To be successful in cementing brand loyalty, The Right
Home & Lifestyle companies must deliver hit after hit Development Platform
to their consumers.

Achieving this requires a value chain in which every step

of the product development process — from concept to
development, production and sales — is optimized.

With the 3DEXPERIENCE platform, Home & Lifestyle

companies now have the opportunity to leverage fully
integrated digital continuity that encompasses the entire
product development process.

Let’s explore some of the technologies that enable

digital continuity:

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 What Is a
Superstar Product?
3D Design
Stakeholders can now expand the parameters of a simulation
when designing a virtual model within a 3D workspace.
Part 1:
Instead of being limited by the parameters of a physical Right the First Time
product simulation — stresses between joints, weight
displacement and so on — designers can now bring system
behaviors and even real-world customer input into the Part 2:
Right Every Time
innovation loop.

By involving these parameters at the design stage, design Part 3:

iterations can be made quickly and cost-effectively. Right on Time

Modifications to the design can also be as granular or Part 4:

as expansive as needed without incurring additional Right for the Planet
development time and costs.
The Right
Digital continuity allows changes to be viewed and Development Platform
adapted by the entire value network in the same virtual
workspace. An added benefit is the opportunity to
research new design options that can potentially improve
the functionality and efficiency of the product. We will
explore this aspect in more detail later in this ebook.

12
 What Is a
Superstar Product?
Virtual Simulation Additive Manufacturing
Traditional simulation workflows require manual transfer of Additive manufacturing has evolved since its introduction
2D design into 3D simulation. This adds additional time to the more than 20 years ago. Today, it is a mix of design,
Part 1:
development process. simulation and manufacturing. Additive manufacturing Right the First Time
defines and optimizes the shape and design of the product,
If the simulation requires a new update or additional while taking into account relevant specifications and
permissions before changes can be implemented, designers physical constraints. The user can now input all the Part 2:
Right Every Time
would have to repetitively and manually key in the changes, specifications and physical constraints of the product
thereby restarting the process. into the design itself, and let the solution optimize the initial
designs and input data. Part 3:
For instance, if a company needed to accurately measure Right on Time
the decibels generated by the motor of a lawn mower, From here, the user can accurately produce physical
the development team would need to create a physical prototypes with 3D printing — a much faster and less costly Part 4:
lawn mower motor and test the product in a variety of way to test designs. An additional benefit of 3D printing is Right for the Planet
real-world conditions. Any changes to the design would the freedom to generate complex, organic shapes that cannot
require a trip back to the drawing board — a costly and be achieved through conventional machining.
The Right
time-consuming affair. Development Platform

Now that we can expand the parameters of a simulation by

combining physical product simulation with system behaviors
and external data, product development does not require
detailed physical prototype models. This can shorten the
production cycle by up to 50 percent.

Simulations can now be utilized much earlier in the

development process to validate concepts, creating a much
smoother integration between the design and simulation
stages. The solution is also powerful and intuitive enough to
provide control and functionality to the user, regardless of
their skill level.

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 What Is a
Superstar Product?
Virtual Twin
Creating a virtual twin of your product is the key to unlocking
Part 1:
the full potential of an integrated digital business platform. Right the First Time

It is more than just working in a digital environment with

all your stakeholders; it connects Home & Lifestyle Part 2:
Right Every Time
companies with a variety of real-world data inputs, such as
information from sensors and IoT devices, to create a digital
representation of a real product. Part 3:
Right on Time
This creates a continous circle of innovation and value
creation that's based on real-world activities. Iteration Part 4:
and experimentation can take place more quickly. All variables Right for the Planet
can be modified, and the consequences of changes can be
viewed in real time.
The Right
Development Platform
This ultimately results in a higher quality digital model
that translates to a more mature and fully realized physical
product that better fulfills customer demand.

With this comes real-world feedback that can be fed

back into the digital business platform, serving as another
data input that provides a richer feedback loop of innovation
and value creation.

Digital continuity has helped an American manufacturer

make a beloved line of products work even better —
without increasing its manufacturing costs.

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 What Is a
Superstar Product?
Customer Spotlight: Ariens
Ariens is a major American manufacturer of both industrial and Part 1:
personal lawn-care equipment. It owns the Gravely® brand of Right the First Time
state-of-the-art zero-turn commercial lawn mowers.

Part 2:
When it came time to upgrade the design of the Gravely®
Right Every Time
lawn mower, Ariens decided to implement the 3DEXPERIENCE
platform into its design process. By creating an accurately
modeled 3DEXPERIENCE twin of the lawn mower frame, its Part 3:
designers were able to focus on each of the 22 pieces that Right on Time
made up the structure.
Part 4:
“A strong structural design is key for noise and vibration control, Right for the Planet
durability and overall manufacturing costs,” says Mathew
Weglarz, lead engineer and structural analyst at Ariens. The Right
Development Platform
The team discovered that a number of welds could be eliminated
outright as one piece of steel could do without multiple
brackets. These design changes increased the overall strength
of the frame structure considerably. At the end of the redesign
process, the new frame had 50 percent fewer parts and costs
less to manufacture than its predecessor.

15
 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet

The Right
Development Platform

PART 3:
RIGHT ON TIME
16
 What Is a
Superstar Product?

Whether it’s an enhancement on an existing product or a brand

new one, there is always a cost to create, develop and launch a Part 1:
new product to market. Right the First Time

The potential return on investment will affect the cost and scope Part 2:
of the change. If the overall result is a development process Right Every Time
that's faster, cheaper and more innovative, your product is
developed with a higher quality — albeit with a higher price tag. Part 3:
Right on Time

Part 4:
With the 3DEXPERIENCE platform, everything Right for the Planet
is fully integrated to address 3D design, analysis,
simulation and intelligence in a collaborative and The Right
Development Platform
interactive environment. We are the only real
platform to provide a true cross-disciplinary product
development process across every department in an
organization. No external solutions are necessary.
This is the real differentiator against our competitors.”
— Jean-Luc LE CONG THUAN

17
 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

To deliver truly amazing products and experiences, the entire
product innovation process — from ideation to final delivery,
usage, support and beyond — must take place in an integrated
digital environment.
It's no longer about a linear start-to-finish product
development process; the secret ingredient is a continuous
cycle of innovation and value creation that brings all
disciplines together into a collaborative workspace.
Part 4:
This scenario illustrates the new 'business as usual' for a bicycle Right for the Planet
manufacturer on the 3DEXPERIENCE platform:
• Designers create customized bicycle frames according to The Right
consumer specifications. Development Platform
• Engineers subject the 3D model of a bicycle frame to the full
suite of product tests.
• Changes are propagated to the engineers, designers and
simulators in real time, and modifications can be
made quickly
• This iteration loop occurs until the final model satisfies all
requirements and is validated by all stakeholders

The 3DEXPERIENCE platform enables this by creating a single
source of truth from ideation to final delivery. All departments
have access to the same knowledge set using a common data
model. Rich insights across the value network can be captured
and verified digitally before actual production commences.
This integrated product innovation process is the secret behind
a world-renowned jeweler’s ability to satisfy the growing
demands of a global consumer base, while coordinating and
expanding its production capacity.

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 What Is a
Superstar Product?
Customer Spotlight: PANDORA
PANDORA is the world’s largest jeweler by production Part 1:
volume, with a brand presence in more than 100 countries. Right the First Time
It produces approximately 117 million pieces of jewelry
and develops more than 500 new designs annually.
Part 2:
The company added almost 380 new stores in 2017,
Right Every Time
bringing its overall retail presence to more than 2,400
stores worldwide.
Part 3:
The company began a capacity expansion program in Right on Time
2015 to cope with increasing customer demand. This is
where the 3DEXPERIENCE platform came in. By bringing Part 4:
all stakeholders — designers, planners, modelers and Right for the Planet
production managers — onto the same platform, designs
can be iterated and validated more quickly. Production The Right
capacity also can be adjusted according to seasonal Development Platform
demands. Designers and modelers now have the freedom
to create more intricate jewelry designs thanks to a
full suite of additive manufacturing solutions.

With the 3DEXPERIENCE platform, PANDORA expects to

optimize its production planning and double its production
capacity from early 2020 onwards.

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 What Is a
Superstar Product?

Part 1:
Right the First Time

Part 2:
Right Every Time

Part 3:
Right on Time

Part 4:
Right for the Planet

The Right
Development Platform

PART 4:
RIGHT FOR THE PLANET
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 What Is a
Superstar Product?
In the past, sustainability was never a part of the conversation
when it came to product development. However, consumer
demand for more sustainable products and experiences has led
Part 1:
Home & Lifestyle companies to begin integrating sustainability Right the First Time
into the development lifecycle.

Part 2:
The increasing importance of sustainability has caused a shift Right Every Time

in the global value chain. Lego’s US$155 million investment

into a new Sustainable Materials Center is an example of this. Part 3:
Right on Time
The goal? To produce its toy bricks using fully sustainable
materials by 2030.6
Part 4:
Right for the Planet
But, sustainability is more than just the search for new
materials. Home & Lifestyle companies must consider The Right
sustainability more holistically. Development Platform

How can you make your superstar product sustainable?

Let’s have a look.

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 What Is a
Superstar Product?
Modularity Virtual prototyping
With modularity, Home & Lifestyle companies benefit from The prototyping process is becoming digitalized, and this is
production scale by reducing the number of product variants, good news for the environment.
Part 1:
complexity and associated costs along the value chain.7 Right the First Time
This also allows companies to offer more personalization A fully modeled virtual prototype will allow designers to cut
and customization to consumers without incurring down on the need for physical prototyping and validation.
additional expenses. They can also research new and potentially more efficient Part 2:
Right Every Time
product designs that reduces resource use without
An additional benefit of modularity comes at the end of the compromising on the product's functionality.
product lifecycle. A modular product can be disassembled Part 3:
into smaller discrete parts which can then be recycled or For example, a flush toilet typically used up to 26 liters of Right on Time
refurbished. By implementing this design methodology into water per flush. Now, high-efficiency flush toilets only use up
the product development process itself, Home & Lifestyle to 5 liters of water per flush — that’s 80 percent less water.9 Part 4:
companies can extend resource utilization and reduce waste, Right for the Planet
energy requirements and other environmental loads.8
The Right
Modularity also allows consumers to enhance their original Development Platform
purchases or give them additional value. Home & Lifestyle
companies can produce new modules that replace existing
modules on the original product. This not only offers
more choice over time, but also nurtures a ‘reuse and
upgrade’ mindset.

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 What Is a
Superstar Product?
THE RIGHT DEVELOPMENT PLATFORM

©2020 Dassault Systèmes. All rights reserved. 3DEXPERIENCE®, the Compass icon, the 3DS logo, CATIA, BIOVIA, GEOVIA, SOLIDWORKS, 3DVIA, ENOVIA, EXALEAD, NETVIBES, MEDIDATA, CENTRIC PLM, 3DEXCITE, SIMULIA, DELMIA, and IFWE are commercial
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The 3DEXPERIENCE platform is the best choice to launch your Part 1:
superstar product. It enables you to determine your entire product Right the First Time
development process from concept to development, production,
consumption and beyond. Part 2:
Right Every Time
With the 3DEXPERIENCE platform, you have the agility to quickly
execute winning decisions across your entire value network,
Part 3:
regardless of potential shifts and disruptions in your industry. Right on Time

It's time for you to deliver unforgettable experiences that

Part 4:
turn consumers into loyal fans. Win the race to market with the
Right for the Planet
right business platform for you — the 3DEXPERIENCE platform.

Learn more at 3ds.com/home-lifestyle/perfect-consumer-product. The Right

Development Platform

owners. Use of any Dassault Systèmes or its subsidiaries trademarks is subject to their express written approval.
Our 3DEXPERIENCE® platform powers our brand applications, serving 11 industries, and provides a rich portfolio of industry solution experiences.
Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating ‘virtual experience twins’ of
the real world with our 3DEXPERIENCE platform and applications, our customers push the boundaries of innovation, learning and production.

Dassault Systèmes’ 20,000 employees are bringing value to more than 270,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com.

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