


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
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
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Sommaire
Introduction 

Partie 1 - Acquisition d’un avantage concurrentiel 






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Partie 2 - Interconnexions et stratégie horizontale 




Partie 3 - Implications stratégiques 




Quelques commentaires en guise de conclusion 
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Introduction




         

            

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Partie 1 - Acquisition d’un avantage concurrentiel
              
                
                 
            


A - Un instrument d’analyse : la chaîne de valeur



       
        


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             


             

                 



              

             
            

 
              

               

             


            


B - L’avantage par les coûts


              
             
                
               

             


         



               



             
                






C - La différenciation






             







              

 
              
            


D - Eléments influant à la fois sur l’avantage concurrentiel et la structure du secteur

              
           
             
             
           
              





              


             


                 


            

              
             
              

              


              


               

            

                

           
             




               



            
              

 


               
                  
            

             
              
             
          

              



E - Interactions avec le champ concurrentiel







             
               
            




               

              

            
             






              
          
            

            

              
             






             
          




               
               
             
       


              
                

           
               
           
             




              
            


            



Partie 2 - Interconnexions et stratégie horizontale
             
          


A - Les interconnexions entre unités de l’entreprise

            

             
              


              
            
            

            
         


           


            



            


            


B - La stratégie horizontale
           
            
            
            
          

            

            
           

             
             


            

             

             



            

          


           
          

 


C - Les produits complémentaires


            

             
           
           

             


             






            

                
            


Partie 3 - Implications stratégiques

           


A- Le rôle des scénarios sectoriels

              
        
             

              
           
             
             
           


              
                
               

             




B - Les stratégies défensives

               






           
            
              
             
             
              

              

              

               


C - Les stratégies offensives



               
             


            




             


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Quelques commentaires en guise de conclusion



            


              


              


             
            

              
           

              
             
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