WORK

SAMPLES
INDEX
ABOUT ME 1
CONTENT STRATEGY 4
KEYWORDS RESEARCH 5
MARKET RESEARCH 5
EMAIL MARKETING 6
ADVERTISING 7
MARKETING PLANS 8
MARKETING MANAGEMENT 9
CONVERSION FUNNEL 10
DATA ANALYTICS 11
COPYWRITING 11
SOCIAL MEDIA 14
CONTACT 15
Hi!
I'm Celeste
FREELANCER - DIGITAL MARKETING

My goal is to
EXPERIENCE design a
8+ years of experience in Marketing.
Growth
2020 until now: FREELANCER AT UPWORK
2018 until now: CO-FOUNDER OF CHESHIRE CAT DIGITAL MARKETING AGENCY Strategy
2016-2017 - REAL ESTATE AGENT AT REMAX customized to
2012-2017 - COMMERCIAL MANAGEMENT OF A CONSTRUCTION COMPANY your business
needs, so that
EDUCATION & COURSES it can have an
2007 - 2012 DEGREE IN MARKETING exponential
2004 - 2007 DEGREE IN ADVERTISING
growth.
GROWTH MARKETING SPECIALIST

2021: E-COMMERCE EXPERT / FACEBOOK ADS (Advanced segmentation) /

2022: MORE MARKETING: MASTERING DIGITAL MARKETING AND OMNICHANNEL
ADVERTISING / COPYWRITING / CONTENT STRATEGY / and more...

1 | ABOUT ME
 skills Content Strategy

Campaign Management

Data Analysis

Market Research

Marketing Plans

Growth Marketing

Conversion Funnel

Digital Marketing Strategy

2 | ABOUT ME
some of
my
WORK
 CONTENT
STRATEGY
Financial Consulting Firm - USA

MARKETING GOAL:
To increase sales (20%) of digital products by
generating more traffic (33%) to the website
and increasing the number of subscribers by
7500 during a 6-month period..

STRATEGIES & TACTICS:

Instagram Lives Webinar AWARENESS:
Social media, Collaborations, Facebook Ads,
Blog, SEO On page.

Blog CONSIDERATION:
Social Media (lives, educational videos,
webinars, podcasts), Free guides, E-books,
Facebook Ads retargeting, Email marketing,
conversational marketing (chatbots), Blog
Free Guide CONVERSION:
Landing page, copywriting, Email marketing,
4 | WORK SAMPLES | CONTENT STRATEGY conversational marketing (chatbots)
 keywords market
research research
Secondary Research

Primary Research - Calls

5 | WORK SAMPLES | KEYWORDS | RESEARCH

Email Marketing

B2B
Institutional e-mail

B2B - NEWSLETTER
To nurture the audience B2C - SALES E-MAIL
To encourage sales

6 | WORK SAMPLES | EMAIL MARKETING CAMPAIGNS

 Advertising

7 | WORK SAMPLES | EMAIL MARKETING CAMPAIGNS

 Marketing Plans

Buyer Persona Tactics Calendar

8 | WORK SAMPLES | MARKETING PLANS

Customer Journey
 Marketing Management
Tasks & Campaigns

Some Collaborative
Tools I use

9 | WORK SAMPLES | MARKETING MANAGEMENT

 Conversion Funnels

10 | WORK SAMPLES | CONVERSION FUNNELS

 data copywriting
analytics Websites | Emails | Social Media | Copies for Ads | Blogs | SEO

Heatmap

Google - Analytics Tools

11 | WORK SAMPLES | DATA ANALYTICS | COPYWRITING

 SOCIAL
Social Media
Calendar

MEDIA
MANAGEMENT
Instagram | Facebook | Linkedin
Pinterest | Twitter | Whatsapp

Analytics

Instagram Fee Engagement

12 | WORK SAMPLES | SOCIAL MEDIA

 Thank you! How can I
help?
celestehrosso@gmail.com
www.linkedin.com/in/celesterossomarketing/

Opportunities don't happen

you create them
-Chris Grosser
12 | CONTACT INFORMATION