COMMUNICATION

PLANNING 

COMMUNICATION PLANNING
PROCESS
✗ defining the types of
information you will
deliver;
✗ who are the intended
recipients of that
information;
COMMUNICATION PLANNING
PROCESS

✗ the format for

communicating it;
and
✗ the timing of its
release and
distribution.
✗ The key goal is
to make sure
everybody gets
the right
message at the
PURPOSES OF COMMUNICATION
PLANNING
✗ To inform ✗ To persuade
✗ To ✗ To present a
prevent point of view
misunders- or reduce
tanding barriers
 STEPS IN COMMUNICATION PLANNING
1. Research and 3. Identify the 5. Strategize on
analyze current target audience
communicatio
(what they know,
situation. n styles and
what influences
2. Establish goals
them, platform(s).
and objectives communication 6. Evaluate and
(short and long impediments,
term). etc.).
anticipate.
4. Conceptualize on
key messages.
COMMUNICATION
STRATEGIES IN
TECH-BASED
COMMUNICATION

✗ Part of
communication
planning is
deciding on the
platform in which
the message will
Few factors that you need to bear in mind in
using technology as an aid to communication:

✗ Keep it ✗ Show what ✗ Combine

you can’t say.
simple. variety
✗ Keep the
✗ Emphasize number of with
only on key images you coherence.
present
ideas. ✗ Use large
manageable.
lettering.
REFERENCES:

• Purposive Communication Module

• Images retrieved from google.com