BUSINESS ENGLISH REVIEWER

Preparing any piece of writing involves

The Importance of Communication Skills
three (3) stages:
- Evidence of the importance of
1) Planning
communication in business is found
a) Determining goals
in numerous surveys of executives,
b) Analyzing your audience
managers, and recruiters. Despite
c) Gathering information
the advent and advances in
d) Analyzing and organizing
technology, soft skills still matter
information
most according to business people.
e) Choosing a form
Among these soft skills,
communication tops them all
2) Drafting / Writing
followed by teamwork/collaboration,
a) Being flexible
adaptability/flexibility, critical thinking,
b) Keep going
and problem-solving.
c) Using your own favorite
strategies
Current Challenges to Business
Communicators
3) Revising
While communication has always been
a) Revising
central to business, the nature of work today
b) Editing
presents special communication challenges..
c) Proofreading
1. The need for expanded media
literacy.
Selecting a Channel
2. Increasing Globalism and Workplace
SOME FACTORS:
Diversity.
➢ Who is the audience
3. Increased need for strong analytical
➢ How important is the message
skills.
➢ How formal is the situation
4. An increased focus on ethics and
➢ Is speed important
social responsibility.
➢ Is feedback required
➢ Is a permanent record required
Adapting Your Words to Your Readers
➢ Are there legal requirements
➢ What are the costs involved
“The main goal of business communication is
to get the message across in the shortest,
REVISING - Going back over carefully again
simplest, and most direct way possible.”
and again.
FACTORS for REVISING:
1. Use familiar words.
➢ Do you say what you mean?
2. Prefer short words.
➢ Could someone misunderstand or
3. Use slang and popular clichés with
take offense at what you have
caution.
written?
4. Use technical words and acronyms
➢ Is your organization best for the
appropriately.
situation?
5. Use precise language.
➢ Is each word the right one for your
6. Select words for appropriate usage.
goals?
7. Prefer active verbs (action words).
➢ Is your format appropriate for your
8. Avoid overuse of camouflaged verbs.
Message?

REVISING – looking at the top level concerns
➢ Have you included all necessary
information?
➢ Is the pattern of organization logical
and effective?
➢ Does the overall meaning of the
message come through?
➢ Is the formatting appropriate?
EDITING – focusing on your style
➢ Examine your SENTENCES:
➢ If they pace the information in such a
way that the reader can easily follow
it
➢ If they emphasize the right things
➢ If they combine pieces of information
coherently
➢ Look at choices of words if they best
serve your purpose
PROOFREADING – looking at mechanical
and grammatical elements.
➢ Spelling
➢ Typography
➢ Punctuation
➢ Grammar problems
Types of Business Pitch
1. Investor Pitch. In this type of
business pitch, you present a
persuasive presentation or pitch
deck to a group of potential business
partners and/or investors. An
investor business pitch should
typically last for 45 minutes. The
best practice for this type of pitch is
20-30 minutes of presentation
followed by discussion or a Q&A
afterward.
2. Sales Pitch. The goal of a sales pitch
is to answer the question “What’s in
it for me?” from the lens of the
potential customer. The best and
most effective salespeople can
make a sales pitch in as short as one
minute. Also known as the ‘elevator
pitch’, this type of business pitch
should be able to be delivered in a
single elevator ride (30-60 seconds
on average). In this format, a short
sales pitch should include four key
components.
3. Job Pitch. If you’re applying for a job
or internship and you’re wondering
how you can stand out from the
crowd (consisting of your peers and
other qualified applicants), consider
pitching yourself to a prospective
employer. A job pitch or personal
summary pitch should be concise,
personalized, and consistent.
4. Product Pitch. A product pitch is
similar to a sales pitch, however, the
spotlight should be on the product
and/or solution itself.
5. Pitching in the Workplace. Do you
have an idea or initiative that will
help your colleagues and help boost
the company’s profitability? Pitch it
internally within your workplace, to
your team or boss! For example, you
can pitch a remote-first culture or the
four-day workweek to your HR,
and/or the rest of the leadership
team. Another workplace pitch
example? Maybe you might want to
propose the creation of a new role in
your team which can help advance
your career and address a challenge
in the organization at the same time.
To do this, simply create a pitch deck
including your main points, the
benefits, and proposed next steps to
turn your idea into a reality.