Chief General ManagF Note No.

DGM/SMEBULKO
Date: 04.08.2022

bepupuoyu y bsa"ior
General Manager(NW-) General Manayèr(NW-) General Manager(NWJ
Approval for launch of Campaign-"SME GOONJ" from August 1, 2022 to September 30,2022
Keeping in view the potential of SME advances in our Circle and to substantially improve our
performance in this area, there is a need of SME connect and focused approach in
sourcing/sanction/disbursement of SME Advances.
We therefore propose to launch a campaign, "SME GOONJ" during current i.e. from
August 1, 2022 to September 30, 2022 and aim at disbursement of Rs.1500 quarter,
Crs fresh SME
Advances during the campaign.

Fresh Business acquisition under the campaign SME GOONJ will be in three parts:
1. Loans above Rs.50 lacs SME Giants and SME
Business Generation).
Super Giants [Targeting Rs.1000 Cr of
2. Loans above 10 lacs 5 0 lacs- SME Heroes and SME Super Heroes [Targeting Rs.400 Cr
of Business Generation].
3. PABL Champions [Targeting Rs.100 Cr of Business Generation]1.

The salient features of the Campaign are as

under
Part 1-SME GIANTS AND SUPER GIANTS [Loan above Rs.50 lacs]
Particularss SME Giants SME Super Giants
Qualifying criteria for 1. Fresh Sanction and 1. Fresh Sanction and
RMSMEs/CSOs Disbursement of minimum Disbursement of minimumn
Rs.6 Crs at module Rs.10 Crs at module centers
centers and Rs.2 Crs at and Rs.5 Crs at non module
non module centers
per centers per month (Min
2
month (Min 2 proposals)
2. Meeting atleast 10 new
proposals).
Meeting atleast 10 new
Qualifying Criteria for 60%
Customers
of
Customers
total RMSMEs in the 40%
DGM(B&0) and AGM- Module
of total RMSMEs in thee Module
qualifying the above qualifying the above criteria
SME, Modules criteria

ME
VON

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 Part 2-SME HEROES AND SUPER HEROES
[Loan above Rs.10 lacs to Rs.50 lacs]
(Excluding PABL Loans)
Particulars SME Heroes SME Super Heroes
Qualitying Criteria for 2 proposals per month (Scale I, II| 3 proposals
Branches (Other than &Ill Branch)
per month(Scale I&
SME Intensive Branches) 3
Branch)
Proposals per month (Scale IV& 5 Proposals per month (Scale ll &V
V Branch)
Branch)
7 Proposals per month (ScaleV

Qualifying criteria for Fresh Sanction and Disbursement

Branch)
Fresh Sanction and Disbursement of
RMs/RBOs of minimum 15 proposals in a minimum 20 proposals in a month
CM SalesRBO/Modules month per region. perregion.
Qualifying Criteria for All RBOs to qualify Atleast 4 RBOs to qualify
Modules/DGM(B&O)
Qualifying Criteria for 50% of Branches mapped to 60% of Branches mapped to
SMEC/RASMEC SMEC/RASMEC qualified SMEC/RASMEC qualified

Part 3-PABL CHAMPIONS AND SUPER CHAMPIONS

Particulars PABL Champions PABL Super Champions
Qualifying criteria for 20% conversion MTD, min 3 20% conversion, min 5
Branches proposals
proposals per month consecutively.
Qualifying criteria for 20% conversion of PABL Leads 20% conversion, min 5
RMs/RBOs proposals
per month consecutively.
Qualifying Criteria for All RBOS to qualify Atleast 4 RBOs to qualify
DGM(B&0)

FELICITATION

AllQualifying
MODULE/DGM(B&O)/RMs/AGM By CMC
SMEs/SMEC/RASMEC/RACC
BRANCHES
By DGM Module

On approval, the details shall be communicated to all concerned.

Subnitted for approval Please,

Dy. General Manager (SMEBH)

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