Socio-eco-legal importance of trademark

A registered trademark is a symbol, logo, word, slogan, or company name. It protects your status
and stops other businesses from trespassing on your intellectual assets. Trademark registration
online is an easy process.

SIX FACTS WHY TRADEMARK IS IMPORTANT

1. Important Assets– It is a valuable asset for your company or business. These assets continue
to grow in value over time.

2. Brand safeguarding– A trademark registration establishes ownership of a brand, name, or

logo. It safeguards your brand against unauthorized third-party use.

3. Gives a sense of individuality to the brand– Every business requires a brand or logo to stand
out and differentiates its brand from others, so a brand that is unique and different must be
registered. As a result, a registered logo provides your brand with a distinct identity.

4. Tool for Simple Communication– Yes, it is an effective and simple communication tool. They
are the ones who speak for themselves. It is easy to determine which brand your product
belongs to. For example, if you see a silver-colored half-bitten apple on any device, whether it’s
a laptop or a phone, you know it’s an Apple product.

5. Customers will find it easy to find– Customers can easily locate a product with a registered
label. Because it is a powerful tool with a distinct identity, they are easily traceable, and
customers can easily find your product.

6. It lasts forever– Once registered, a trademark lasts forever. Any company that registers a
trademark owns it in life.

Necessity / Importance of Trademark Registration

A Trademark protects your brand and provides you with the tools to prevent someone from
riding on the back of your business. Trademark is capable of distinguishing the goods or services
of one person from those of others and includes the shape of goods, their packaging, and a
combination of colors. Let us know more reasons for the Importance of Trademark Registration
in India.

Valuable Assets

A registered trademark may prove to be a valuable asset for your company / Business. These
assets keep on appreciating over time. As your business grows over time, the value of the
trademarks gets scaled up automatically. So, if your business grows, your trademark also grows
in value.

Protection of your Brand

A registered trademark establishes ownership over the brand, name, or logo. It protects your
brand from any unauthorized use by a third party. The registered trademark proves that the
product totally belongs to you and you have exclusive rights to use, sell, and modify the brand or
goods in whichever manner you want.
Provides Uniqueness to Brand

A brand that is unique and different must be registered as every business needs a brand or logo
that stands out and differentiates its brand from that of others. Hence, a registered trademark
gives a unique identity to your brand.

Easy Communication tool

Yes, Trademarks may prove to be an effective and easy communication tool. They speak for
themselves. A registered trademark can be easily identified which brand your product belongs
to. For example, when you see a silver color half-bitten apple on any device, be it a laptop or a
phone, you can easily identify that it is an Apple product.

Easy for customers to find

A registered trademark makes it easy for customers to find the product. As it is an effective tool
and unique in its identity, the trademarks that are registered can be easily traceable and
customers may reach your product easily.

Trademark is forever

Trademarks once registered can last for eternity. The Trademark registered by any firm remains
with them forever. Yes, the trademark registration shall be renewed after every 10 years.
However, the identity that it gave to the brand remains forever.

Conclusion
Trademark Registration provides an exclusive right to the owner and distinguishes the product
from other similar products from other businesses. Trademark proves as intangible assets for the
owner and protects the brand for a long time. Trademark provides an exclusive right to the
owner to use such words, logos, and