Business Spotlight 09.2022

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EDITORIAL
Exchanges
Communication is what we’re
about — culturally and linguistically.
Whatever you do or say, do so
gracefully and eloquently.
The TOEIC® tests assess

the English-language
skills needed to succeed
in the global workplace
Whether you are an employee,
a student or a job applicant,
TOEIC scores can help you
achieve your goals by:
n demonstrating your ability to
communicate in English with
W
hat do you say when you have to give someone bad news?
co-workers and clients from many
At work and in life, it’s always a good idea to break bad countries
news gently. How do you tell a client, customer or your n making you a stronger candidate
boss that something hasn’t worked out the way they were
for global organisations
expecting, or that you made a mistake? In this issue in our Business Skills
section, we give you the right language for an eloquent and clear email n improving your chances at receiving
exchange. Further, our career coach offers tips on how you and your a promotion or prestigious
team can exchange ideas effectively and efficiently.
international assignment
In our Intercultural Business section, a Turkish immigrant to the US
reports how he navigated through a new and different culture and n
evaluating, increasing and proving
system to find success at work and happiness in life — suggesting that a your English communication skills
Titelillustration: comicstocks/iStock.com; Fotos: Julynxa/iStock.com; privat
personal cultural exchange within oneself is key to doing so.

In a very different kind of exchange, we look at the cost of doing busi-
ness with oligarchs and how their property has changed hands — now
that governments are seizing their yachts, villas and other assets. We also Try Our Free TOEIC Test
examine how money and scientific advancements are flowing through Level Projector Tool and Estimate Your
the lunar economy here on earth.
Listening Skill Level in
Finally, on the lighter side, a photographer describes a funny incident
on her first day at work, and our very own CEO at DIE ZEIT tells us what
LESS THAN 15 MINUTES!
his favourite after-work drink is.
Copyright © 2022 by ETS Global.
JUDITH GILBERT, EDITOR-IN-CHIEF

j.gilbert@spotlight-verlag.de
9/2022 Business Spotlight 3 www.etsglobal.org

34
CONTENTS
9/2022
TRENDS
6 The Big Picture M Business Skills
Larry, top cat in 10 Downing Street How to break
bad news in an email
8 Names and News E M
The latest from the business world
10 Bits and Bytes M
News and numbers on the internet
11 Innovation E M
Robotics and seasteading
12 Profile M
Sheryl Sandberg and her career at
the helm of Facebook
16 Head-to-Head A
Should we introduce universal
basic income?
18 Space Exploration M
What will the new missions to the
moon achieve?
24 Start-Up M
Treeconomy — planting trees to
offset carbon emissions
26 Global Business M
The oligarchs and the effects of
sanctions on their wealth
COMMUNICATION
30 Intercultural Business M
How the American Dream became
12
reality for a Turkish immigrant
34 Business Skills M
Tips on writing a work email
announcing bad news
CAREERS Profile
Sheryl Sandberg —
37 My First Day M
An embarrassing situation can showing the way for
make you memorable women in tech
38 Career Coach M
Strategies for making decisions REGULAR SECTIONS
within your team
3 Editorial
50 Freestyle M
LANGUAGE
My favourite after-work
42 English for... E drink in... Hamburg
Quitting a job 51 Preview / Impressum
44 Skill Up! M
The language of insurance There is extra audio material related to
this article on Business Spotlight Audio
48 Test E M A You can find exercises related to this
Assess your language skills article in Business Spotlight Plus
4 Business Spotlight 9/2022 CONTENTS

Learning with
Business Spotlight products
Business Spotlight Plus

Practise the language of
topics from the current
magazine with our special
16-page exercise booklet.
Business Spotlight Audio

Listen to 60 minutes of texts,
dialogues, exercises and
interviews related to topics
in the current magazine.
18
Space Exploration
Business Spotlight in the Classroom
Our monthly newsletter for business English

The race to the moon
24
teachers and trainers provides free lesson plans
and the lunar economy
and worksheets. To receive the newsletter by
email, write to: B2B@spotlight-verlag.de
Start-Up
Treeconomy is
Online and social media
helping companies
to offset their
carbon emissions
You can find more business English content at:

www.business-spotlight.de
26
www.facebook.com/businessspotlight
Follow the ZEIT SPRACHEN page on LinkedIn:

www.linkedin.com
Global Business Language in Business Spotlight

How oligarchs are ➻ Articles use the style, spelling, punctuation and pronuncia-
tion of British English unless otherwise marked.
trying to save their
Fotos: ESA-Pierre Carril; ddp; picture-alliance; Getty Images (3)
➻ Articles that use American style, spelling, punctuation and

property pronunciation are marked “US”.
Approximately Approximately Approximately

at CEF level A2 at CEF levels B1–B2 at CEF levels C1–C2
CEF: European Framework of Reference for Languages
ifml.: informal word or phrase

vulg.: vulgar word or phrase; sl.: slang word or phrase
non-stand.: non-standard word or phrase
UK: chiefly British usage; US: chiefly North American usage
CONTENTS 9/2022 Business Spotlight 5

THE BIG PICTURE
Fotos: XX
6 Business Spotlight x/2022 TRENDS

Top cat
MEDIUM
UNITED KINGDOM •
Everyone
knows that the British prime minister
lives at number 10 Downing Street. But
someone else lives there, too — Larry the
cat. Since he arrived, in 2011, Larry has
been arguably Downing Street’s most
steadfast resident, and the only one peo-
ple are always happy to see. Far from be-
ing just a pet, Larry has the official title of
chief mouser to the Cabinet Office.
Over the past several years, Larry
has seen a number of prime ministers
come and go. Most recently, Boris John-
son’s government finally collapsed as
the scandals and mistakes became too
much even for his own party. As a pop-
ulist, Johnson didn’t like taking unpop-
ular decisions, preferring to tell people
what they wanted to hear. This meant
he was protectionist as well as pro-
free trade; he wanted big government-
funded projects and tax cuts for every-
one. This leaves Britain in a bad position,
with the highest inflation rate in the G7
and the group’s lowest expected growth
for 2023. Industrial action is rising, and a
cost-of-living crisis is growing.
Cats are not fond of change, so Larry
(along with the rest of the country) will
be hoping the new government quickly
gets back to sustainable policies.
Top cat , etwa: Spitzen-, funded , finanziert

Superkatze
industrial action UK
arguably [(A:gjuEbli] , Arbeitskampf
Foto: picture alliance / ASSOCIATED PRESS
, wohl
pet , Haustier
chief mouser [(maUzE]
steadfast [(stedfA:st]
, etwa: Chef-Mäuse-
, standhaft; hier: treu,
fänger(in)
verlässlich
collapse , zusammen-
sustainable
brechen; hier: scheitern
[sE(steInEb&l] , nach-
fond of: be ~ sth. haltig, zukunftsfähig
, etw. mögen
Fotos: XX
tax cut , Steuersenkung
TRENDS
FINANCE
The bank that

speaks Spanish
MEDIUM AUDIO
When managing personal finances, it’s help-

ful to be able to speak freely with the bank.
However, for many of the 44 million Span-
ish speakers in the United States, opening a
bank account can be a confusing and intim-
idating experience. That is why a new bank,
called Seis, has been created specifically for
them. Seis has employees from the US but
also from Mexico, Colombia and many oth- Rachel Romer Carlson,
education provider
er Latin American countries, and all interac-
tions with customers are in Spanish.
The bank’s founder, Trevor McKendrick, PROFILE when she started the company in
told CNN, since the US has so many Spanish
speakers, “they deserve their own banking
and that’s why we started Seis. We’re able
Excellent at 2015, is now about 15 per cent — af-
ter several funding rounds and giv-
to build something really specific to them, education ing away shares to her employees.
“I had a less-than-ideal early ex-
whereas a big bank operates on kind of a one- MEDIUM AUDIO perience as an employee where no
size-fits-all mentality and ends up not really one explained to me really what
prioritizing our customers.” Rachel Romer Carlson has a lot of equity was or how to exercise it,”
It’s not just about the language barrier, ei- experience of education, both as a she told Forbes magazine. “I just felt
ther. At Seis, immigrants can open a checking learner and a provider. The 34-year- like I could do something differ-
account with only a passport — no social se- old has an MBA from the Stanford ent in my own company and teach
curity number or minimum balance, which University Graduate School of everyone the value of equity. Now,
are normally required. McKendrick wants Business as well as a master’s degree all employees have a position of
to help his customers understand American in education and a bachelor’s degree $15,000 or greater.”
finance. “They’re on their own American in political science. She’s also the
dream,” he says. “And so, we view ourselves CEO of Guild Education. The com- CEO (chief executive graduate school
as helping them along that path.” pany helps employers design and officer) [(grÄdZuEt]
, Geschäftsführer(in) , Graduiertenfakultät,
implement education-as-a-benefit
Hochschule für
Making programmes, which give employ- degree
Aufbaustudien (nach
money , Abschluss
easier to ees the chance to get a university Erlangen eines BA)
degree while helping companies design sth.
understand MBA
, hier: etw. konzi-
keep qualified workers. (Master of Business
pieren
Administration)
What’s unusual about Guild Ed-
Fotos: picture alliance/Zoonar; Michael Silverwood/MacArthur Foundation; Stephen Cardinale
equity [(ekwEti] , höher Abschluss

ucation is who owns it — all 1,000 , Beteiligungskapital in BWL
employees own shares. Carlson’s funding share
ownership, which was 95 per cent , Finanzierung , Anteil, Aktie
SPAC
balance kind of ifml. A special-purpose acquisition company (SPAC) is a shell company set up by
, hier: Bankguthaben , eine Art investors in order to raise money on the stock exchange. The SPAC then buys
checking account US one-size-fits-all a private company, allowing the private company to join the stock exchange
, Girokonto , Einheitsgröße; without having to go through the process of an initial public offering (IPO).
hier: Gleichbehandlung
founder
, Gründer(in) prioritize sb. initial public offering (IPO) raise money [reIz] shell company
[praI(QrItaIz] [I(nIS&l] , Geld beschaffen , Mantelgesellschaft
intimidating [In(tImIdeItIN]
, jmdm. Priorität einräumen , Börsengang
, einschüchternd set sth. up , etw. gründen stock exchange
, Börse
TRENDS 9/2022 Business Spotlight 9

NAMES AND NEWS
Are we ready for

FOOD
“Dig into every
meat from a lab? industry, and
you’ll find AI
EASY AUDIO
changing the
nature of work”
DANIELA RUS (1963–present),

Romanian-American roboticist,
director of MIT’s Computer
Science and Artificial
Intelligence Laboratory,
Massachusetts, USA
Holy cow! AI (artifical intelligence) CEO (chief executive industry

This beef is , KI (künstliche Intelli- officer) , hier: Branche
With the high environmental cost of farm slaughter-free genz) [Ig(zekjUtIv]
just
animals, food scientists have been looking , Geschäftsführer(in)
argue , hier: gerecht
for other ways to give us protein. Some say [(A:gju:] computer science
laboratory (lab)
, den Standpunkt , Informatik
plant-based alternatives are the future, but [lE(bQrEtEri (lÄb)]
vertreten
others have been growing meat in laborato- dig into sth. ifml. , Labor
brand , hier: Nachforschungen
ries. Lab-grown meat, or “cultivated protein”, , Marke über etw. anstellen
trademark
, Handelsmarke
uses real animal cells but, rather than being
part of a living animal, the cells are grown in
a bioreactor. In Singapore in 2020, chicken
nuggets made by the US start-up Eat Just
became the first lab-grown meat to be sold
commercially. Comparison
However, despite big investments, culti- The five most popular colours used in US-registered single-colour
vated-protein start-ups are struggling. Eat trademarks:
Just’s CEO, Josh Tetrick, told the Financial
Times: “If your interest is maximizing prof- Blue – 18%
itability in the early years, you should never Red/Pink – 18%
start a cultivated-meat company.” The prob- Yellow/Gold – 15%
lems include unclear regulation in many Green – 14%
countries, technology challenges and high Orange – 10%
production costs. And then, there’s the ques-
A single-colour trademark is a brand’s whole logo/trademark in
tion of what consumers think. Awareness of one colour — such as the blue of Facebook or Deutsche Telekom’s
the product is still low, but Tetrick is optimis- magenta. These companies argue that the colour itself is part of
tic, saying he wants to make lab-grown meat their brand and should be protected.
“the boring, everyday meat we all consume”.
8 Business Spotlight 9/2022 TRENDS

BITS AND BYTES
MEDIUM
Do you want my data?

If you live in Europe, data about your internet usage gets shared, on average, 376 times a day, according to a study
by the Irish Council for Civil Liberties (ICCL). If you live in North America, it happens nearly twice as often. Now,
a Canadian tech firm called Surf wants not only to give people more control over how much of their data is shared,
but also give them a way to make money from it. Surf has developed a browser extension that lets users sell their
data directly to retail brands — cutting out Google and others. As a reward, users earn points, which can be turned
into gift vouchers and discounts at those shops.
5 billion
Good bot, bad bot
About five per cent of Twitter accounts
are said to be spam bots — automated
accounts that imitate human users. Bots
have a bad reputation, as they’re often
used in internet scams, for example. But
Bluetooth-enabled devices will be sold world- Twitter says not all bots are bad. Some
wide in 2022. By 2026, it’s expected to be more provide a useful service, such as answer-
than seven billion per year. This 20-year-old ing questions with relevant, up-to-date
technology is still going strong — sometimes information on the stock market, the
in unexpected places, from headphones to weather and other topics.
refrigerators and even light bulbs.
billion extension [Ik(stenS&n] light bulb , Glühbirne spam bot

, Milliarde(n) , Erweiterung , Bot, der Spam-
refrigerator
43%
Nachrichten sendet
civil liberties found sth. [ri(frIdZEreItE]
, Bürgerrechte , etw. gründen , Kühlschrank stock market
of US tweens (children aged 8–12) had , Börse
device [di(vaIs] gift voucher [(vaUtSE] retail brand [(ri:teI&l]
their own smartphone in 2021. This , Gerät , Geschenkgutschein , Handelsmarke topic
has increased from 24 per cent in 2015. discount going strong ifml. scam ifml. , Schwindel,
, Thema
, Preisnachlass, Rabatt , erfolgreich sein Betrugsmasche
The rivals
1998 2007
founded founded
nearly 60,000 nearly 60,000

restaurants restaurants
80+ 12
countries countries
31 MILLION+ 20 MILLION+
OPENTABLE visits per month visits per month THEFORK
OpenTable and TheFork are online restaurant booking platforms.

Fotos: pr
OpenTable is the global market leader, while TheFork claims to be top in Europe and Australia.

INNOVATION
ROBOTICS
Prime slime
EASY AUDIO PLUS
Not all robots look very high-tech. This

ball of slime was developed by scientists
at the Chinese University of Hong Kong
(CUHK). Thanks to magnetic particles in-
side, it can be moved and controlled with
a magnetic field. And, because it has the
consistency of custard, it can squeeze into
small, hard-to-reach spaces as narrow as
1.5 millimetres. However, it can also grasp Could floating cities really be a
and carry small objects, and repair broken solution to rising sea levels?
circuits inside machines, for example. SEASTEADING
In the future, it’s even possible that
the Magnetic Slime Robot could be used
Creating worlds on water
MEDIUM AUDIO
in human internal medicine — perhaps
to catch objects that people have swal-
lowed by accident. “Because this is a gel- A lot of the world is covered by water, and there are many ways
like material, it’s very soft and there are no to make use of that space. Rotterdam, for example, has a floating
sharp edges,” Li Zhang, a professor in the dairy farm — a way to bring fresh agricultural produce closer to
mechanical and automation engineering cities. There are also floating power plants that can be transport-
faculty at CUHK, told the website CNET. ed to disaster zones to generate power for people in need. Will
com. There are already elastic robots that we one day see entire cities built on water?
can grasp things, and fluid-based robots This is the aim of “seasteading” — “homesteading” on the sea.
that can squeeze into small spaces. This Some see this as a way to save the people of low-lying island
little slime ball combines both qualities countries from rising sea levels. “Long before we get to Mars,
in one. we’re going to see floating nations on the ocean,” Joe Quirk,
president of the non-profit Seasteading Institute (STI), told the
Australian Broadcasting Corporation. STI has active projects in
places like Brazil, Singapore and the US.
Seasteading is also being promoted as a better alternative to
land reclamation, which requires enormous amounts of sand,
for example. Neil Davies, of the University of California, Berk-
The Magnetic ley, says of floating cities: “If they were located right, if they were
designed right, they could be done and would have a low impact
Fotos: The seasteading Institute and Gabriel Scheare; picture alliance/Cover Images
Slime Robot can

navigate narrow
passages and
or even possibly some beneficial impact — certainly a beneficial
grasp objects to impact economically.”
repair or remove
them
agricultural produce floating mechanical and
[(prQdju:s] , landwirt- , schwimmend automation engineering
schaftliche Erzeugnisse [)endZI(nIErIN]
fluid [(flu:Id]
, Maschinenbau- und
beneficial [)benI(fIS&l] , Flüssigkeit
Automatisierungstechnik
, positiv
grasp sth. , etw. greifen
power plant
circuit [(s§:kIt]
homesteading , Kraftwerk
, Strom-, Schaltkreis
[(hEUmstedIN]
prime , erstklassig
custard [(kVstEd] , hier: Schaffen von
, Eiercreme Wohnstätten sea level , Meeresspiegel
dairy farm [(deEri] land reclamation slime , Schleim, Glibber
, Milch erzeugender , Landgewinnung
Diesen Text hier squeeze into sth. , sich in
kostenlos anhören! Betrieb
low impact: have a ~ etw. hineinzwängen
www.business- design sth. , (nur) geringe Auswir-
spotlight.de/ swallow sth. [(swQlEU]
, etw. konzipieren kungen haben
audio-gratis/09 , etw. schlucken

PROFILE

Sheryl Sandberg
Showing the
way for women
in tech
Top-Managerin Sheryl Sandberg hat Facebook groß gemacht und eine
fulminante Karriere in der Tech-Branche hingelegt. Wichtig war ihr dabei immer
zu zeigen, dass Frauen dort führen können. Und das mit großem Erfolg.
Von RICHARD MOTE

MEDIUM
SHERYL SANDBERG
Born: 28 August 1969 in Washington, DC
Known as: chief operating officer (COO)
of Meta/Facebook
Net worth: $1.6 billion
Books: Lean In: Women, Work, and the
Will to Lead (2013) and Option B: Facing
Adversity, Building Resilience, and
S
Finding Joy (2017)
heryl Sandberg has been the most prominent and suc-
cessful woman in the tech industry for more than a
decade. As Facebook’s chief operating officer (COO),
she was the strategist behind the platform’s rise to the
top of social media. So, despite speculation that it might happen,
adversity face sth. previous
it came as a shock to many when Sandberg announced in June [Ed(v§:sEti] , etw. gegenüberstehen; , vorausgegangen
that she was leaving Facebook’s parent company, Meta, after , Unglück, Widrigkeit(en) hier auch: etw. mit Fassung
resilience [ri(zIliEns]
14 years. The previous several years had been a difficult time gegenübertreten
billion , Resilienz, Belastbarkeit
— both for Sandberg and for her employer. There were reports , Milliarde(n) lean in
sick: be ~ of sth.
, etwa: häng dich rein
that she was burned out and increasingly distanced from the chief operating officer , von etw. die Nase voll
Foto: Jerod Harris/Getty Images
rest of the company. A former co-worker of hers told The Wall (COO) net worth haben
, Vorstand für das , (Rein-)Vermögen
Street Journal (WSJ): “She sees herself as someone who has been operative Geschäft
tar sb.
parent company , jmdn. teeren; hier: in den
targeted, been tarred as a woman executive in a way that would
executive , Muttergesellschaft Schmutz ziehen
not happen to a man. She’s sick of it.” [Ig(zekjUtIv]
poach sb. target sb.
It had not always been this way. When Facebook poached , Führungskraft
, jmdn. abwerben [(tA:gIt]
her from Google in 2008, Sandberg was already a rising star of , jmdn. ins Visier nehmen

cabinet position as treasury secretary in a govern-
ment led by Hillary Clinton — who was widely ex-
pected to win the election.
Unfriending Facebook
Of course, things didn’t happen that way. Instead,
2016 became an infamous year in the history of
Facebook, as the company was roundly criticized
for not doing enough to stop interference in the US
presidential election. And things got worse in 2018,
when The Guardian and The New York Times reported
that the political consulting firm Cambridge An-
alytica had accessed and shared the data of nearly
90 million Facebook users in order to target them
with ads supporting Donald Trump. Zuckerberg re-
portedly blamed Sandberg for the scandal — both of
them were called to Washington, DC, to testify be-
fore Congress about foreign influence in social media.
As further scandals grew over privacy, hate speech
Sandberg with Zuckerberg —
for many years, they were and corporate power, Sandberg found herself at least
tech’s dream team as much in the firing line as her boss. “She built the
foundation that allowed Facebook to grow into
what it became — good and bad,” says Jones. Inside
the company, she saw her standing and influence
suffer as Zuckerberg began taking greater control
the tech world. At the time, Facebook was a free so- of all areas himself. The WSJ wrote that the propor-
cial-media site with no real business model, and its tion of company employees who report to Sandberg
founder, Mark Zuckerberg, a 23-year-old computer had fallen from 43 per cent in 2014 to 31 per cent by
geek. Sandberg was the great networker and sharp 2021. This is, at least partly, a result of Zuckerberg’s
business mind who allowed Zuckerberg to concen- ten-billion-dollar investment in creating virtual
trate on what he did best: create innovative software. worlds, known as the metaverse, in which digital ad-
She is the architect of Facebook’s phenomenal advertising is less important.
vertising business, transforming the company from
a start-up into a tech giant that earned $118 billion
(€115 billion) in 2021 with more than 77,000 employ-
ees. Only Google’s parent company, Alphabet, earned
access sth. foundation report to sb.
more from advertising last year. David Jones, head of , auf etw. zugreifen , Fundament , jmdm. unterstehen
The Brandtech Group, told the Financial Times: “Face-
architect founder rumour [(ru:mE]
book would not be Facebook without Sheryl.” , hier: Gestalter(in) , Gründer(in) , Gerücht
Sandberg is particularly proud of Facebook’s role assert oneself infamous standing
as an enabler. As the platform grew from strength , sich behaupten, , berüchtigt; , Ansehen
to strength, countless small businesses around sich durchsetzen hier: rufschädigend
target sb. with sth.
the world benefited from the company’s ability to billion interference , hier: jmdm. etw.
, Milliarde(n) [)IntE(fIErEns] zukommen lassen
place the right ads in front of the right people. Her
, Einmischung
prominent role in all this success has naturally made bring sth. to the table testify about sth.
, (einen) Beitrag leisten, lean in [(testIfaI]
Sandberg an icon for women in tech, and she’s been etw. einbringen , etwa: häng dich rein , eine Zeugenaussage
a strong supporter of women in leadership posi- über etw. machen
computer geek ifml. metaverse
tions across all industries. In 2013, she published , Computerfreak [(metEv§:s] treasury secretary
her best-selling book Lean In, in which she encour- , Metaversum [(treZEri] US
corporate [(kO:pErEt]
, Finanzminister(in)
aged women to assert themselves. She told Harvard , Unternehmens- mind , hier: Kopf
Business Review that she wanted “more companies enabler privacy [(prIvEsi]
unfriend sb./sth. ifml.
, hier: jmdn./etw. von
to recognize what women bring to the table.” By , Wegbereiter(in) , Datenschutz
seiner Kontaktliste in
2016, there were rumours everywhere that Sand- firing line prominent einem sozialen Netzwerk
berg would leave the corporate world and take up a , Schusslinie , herausragend entfernen

HEAD-TO-HEAD
Should we introduce
universal basic income?
Jeden Monat vom Staat einen festen Geldbetrag ohne Bedingungen – das ist die Idee des
Grundeinkommens. Was bedeutet das für die Gesellschaft? Ein menschenwürdiges Leben für alle?
Oder ist das Grundeinkommen ein teurer Anreiz, weniger bis gar nicht mehr zu arbeiten?
Interviews: JULIAN EARWAKER

ADVANCED AUDIO PLUS

Sandberg with Canadian Prime Minister
Justin Trudeau in a session on gender parity at
the World Economic Forum in Davos, 2017
Goodbye for now
“Facebook would not be

Even through professional troubles, Sandberg has
continued to be a supporter of women as leaders,
although critics say her experience is not represen
tative of typical working women. They have a point
— Sandberg has never been “average”. She was top
of her economics class at Harvard University, one
Facebook without Sheryl”
of America’s most prestigious educational institu-
tions. She went on to work at McKinsey & Com-
pany, the World Bank and as chief of staff to US
Treasury Secretary Lawrence Summers. In 2001,
she joined Google as manager of its business unit
— before it actually had any business. She helped
make Google a profitable company, just as she
business unit philanthropic
Fotos: Kevin Dietsch/Getty Images; The Canadian Press/Alamy Stock Photo
would later do for Facebook.

, Geschäftsfeld [)fIlEn(TrQpIk]
What Sandberg’s decision to leave means for , [wg. Aussprache]
chief of staff
Meta’s future is unclear. It comes at a turbulent , Stabschef(in) prestigious
time for the company. Fewer young people are [pre(stIdZEs]
class
joining Facebook, and even Instagram faces an ex- , renommiert
, hier: Jahrgang
tremely strong competitor in TikTok. And a change competitor
see the last of sb.: not ~
, nicht das letzte Mal
to Apple’s privacy rules in 2021 allows iPhone users , Mitbewerber(in),
von jmdm. hören
to block tracking, which is what made Facebook so Konkurrent(in)
tracking
valuable to advertisers. exit
, Tracking, Profil-
, hier: Ausstieg
What Sandberg’s exit means for herself isn’t erstellung
clear either. She says she wants to spend time on face sb.
, sich jmdm. gegenüber-
family and her philanthropic work, but she will get sehen
job offers — the first ones reportedly arrived within
have a point
hours of her announcement. We have probably not , nicht ganz unrecht
seen the last of Sheryl. haben

Yes “Many people have insufficient
income to meet their basic needs” No “Universal basic income acts as a
disincentive for people to find work”
We need universal basic income (UBI) benefit If universal basic income (UBI) were in- corporate tax rate
to tackle the cost of living crisis. The level , hier: (Zusatz-)Leistung troduced to society as a whole, we’d have [(kO:pErEt]
of social-security support in the UK and a huge population working part-time or , Körperschaftsteuersatz
carbon tax
globally is inadequate. Wages are lagging , CO2-Steuer entirely dependent on the state. That’s dedicate sth. to sth.
, etw. etw. widmen; hier:
behind living costs and in-work poverty is disincentive economically undesirable, because we
etw. für etw. aufwenden
a big problem. Many people have insuffi- [)dIsIn(sentIv] want people producing, but it’s also detri-
, negativer Anreiz degrading
cient income to meet basic needs. mental to people’s self-esteem and sense , erniedrigend
evidence
The quickest way to introduce UBI of self-sufficiency. To be a ward of the
, Beleg(e), Indiz(ien) detrimental: be ~ to sth.
is through reform of the tax and benefit state is degrading and socially destructive. , etw. abträglich sein
funding
system. This could involve more progres- , Finanzierung
If you look at people in the US who have disincentive
sive taxation, like a wealth tax, carbon tax lived for generations on welfare, you can [)dIsIn(sentIv]
in-work poverty
or land tax, sharing profits from natural see the negative effect it’s had. , negativer Anreiz
[(pQvEti]
resources like land and oil, and using a , Armut trotz Beschäfti- Basic income is extremely expensive effectively
gung , faktisch
sovereign funding model similar to the and has failed wherever it’s been tried.
Covid response measures. In the long lag behind sth. There are two ways to fund it: use UBI to GDP (gross domestic
, hinter etw. zurück- product)
term, UBI payments should rise to a level bleiben replace old-age pensions, public health, , BIP (Bruttoinlands-
that people can actually live off. welfare, unemployment insurance and so produkt)
land tax
Basic income has five characteristics: , Grundsteuer on, or raise taxes. If basic income replaces idle [(aId&l]
it’s a cash payment, not vouchers. It’s live off sth.
public health and pensions, it transfers , untätig, müßig
regular — weekly or monthly. It’s paid , von etw. leben money from the elderly to the young, merger [(m§:dZE]
to individuals, not households. It’s un- recipient [ri(sIpiEnt] from the needy to the healthy. The Con- , Fusion
conditional, for the recipient’s whole life. , Empfänger(in) gressional Budget Office estimates that to reluctant
Finally, it is paid to everyone. A universal give $3,000 (€2,980) a month to every US , unwillig
revenues
component ensures that everyone has [(revEnju:z] adult, and $250 for every child, would cost securities
, Einnahmen, Umsatz- , Wertpapiere
access to resources like food, heating and erlös(e)
ten per cent of GDP. Proposals to pay for
housing. You still need targeted measures it include adding three per cent to the cor- self-esteem
sovereign [(sQvrIn] , Selbstwertgefühl
as well, like disability or sickness benefit. , unabhängig porate tax rate, three per cent on mergers,
self-sufficiency
This would become the income floor taxes on transfers of securities and so on:
tackle sth. [)self sE(fIS&nsi]
beneath which no one would fall. It , etw. angehen, bekämpfen effectively, tax the rich. Are we productive , Autarkie
wouldn’t stop people from earning other universal basic income enough to dedicate ten per cent of GDP to universal basic income
incomes — globally, the evidence shows (UBI) idle behaviour? Possibly, but that doesn’t (UBI)
that it’s not an anti-work measure. Most , bedingungsloses mean it’s desirable. UBI gives people the , bedingungsloses
Grundeinkommen (BGE) Grundeinkommen (BGE)
people receiving basic income don’t do ability to consume while producing less,
voucher [(vaUtSE] ward [wO:d]
less paid work. The few who do tend to be so we’d need some kind of rationing sys-
, Gutschein , Mündel
parents of young children or young peo- tem to support our population.
ple wanting to stay in education, both of It’s a disincentive for people to find
which are just forms of unpaid work. The work. We learned that in 2020, during
UK benefits system currently sanctions Covid, when the US government added
people when they start paid work. That’s $600 a week to unemployment insurance.
a disincentive to get a job. Single mothers were particularly reluc-
Fotos: Amax Photo/iStock.com; Suzanne R Livingstone; privat
The truest basic-income model right tant to return to work. Back in the 1960s,
now is the Alaska Permanent Fund, which Milton Friedman proposed a negative
is paid to every permanent resident of income tax, which amounted to a form of
Alaska, entirely from oil revenues. In UBI. If you earned below a certain level,
the UK, we have begun this journey. The the government paid you. Across the US,
pandemic and state support have shown there was a nine per cent fall in desired
what role a basic-income policy can play hours of work for all people involved in
and how it makes good political sense. the experiment.
Mehr zu diesem
Thema hier
CLEO GOODMAN is co-founder MILTON EZRATI is an economist, kostenlos anhören!
of the Basic Income Conversation author and consultant www.business-
(https://www.compassonline.org.uk/ (https://www.linkedin.com/in/ spotlight.de/
campaigns/basic-income-hub) milton-ezrati-5532424) audio-gratis/09

SPACE EXPLORATION
Mindestens acht Mondmissionen sind dieses und nächstes Jahr

geplant. Sie sind nicht nur wissenschaftlich motiviert: Unternehmer
wie Elon Musk wittern auf dem Satelliten das große Geschäft.
Von BECCA CADDY

MEDIUM
Race to the
18
moon
Business Spotlight 9/2022 TRENDS
Lunar base made with 3D
printing — the future of
space exploration and the
lunar economy
O
nly 12 people have ever done it: all of them men; all of them American.
And the last time it happened was 50 years ago. In December 1972,
US astronaut Gene Cernan became the last person to walk on the
moon — since then, no human being has been back. That is going to
Foto: ESA
change soon. In the coming years, the moon will again be the hottest destination in
the solar system, not least because of what it means for the economy here on earth.

At least eight missions to the moon’s orbit are NASA’s Artemis moon missions astronomer [E(strQnEmE]
planned in 2022 or early 2023, and that is just the be- Top: The Universal Waste Management
, [wg. Aussprache]
System (UWS) for human waste
ginning. Artemis 1, the first of several Artemis mis- Bottom: The SLS moon megarocket bigger picture US
sions that NASA has planned, is expected to launch topped by the Orion spacecraft , größere Perspektive
in the second half of 2022, after several delays be- billionaire , Milliardär(in)
cause of problems in wet dress rehearsals.
entrepreneur
One of the most important trips will be made by [)QntrEprE(n§:]
Artemis 3. Planned for 2025, it will take the first astro- , Unternehmer(in)
nauts since Gene Cernan to the moon — including a fuel [(fju:El] , Treibstoff

woman and a person of colour. Moon missions from gravity [(grÄvEti]
several other space agencies as well as private com- , Anziehungs-, Schwer-
kraft
panies are also planned — to do scientific research,
find valuable resources or give billionaires the trip in one’s own right
, selbst; hier: aus eigenem
of a lifetime. Interesse
“Moon landings of the 1960s and 1970s were
launch sth. [lO:ntS]
mainly politically motivated, with nations vying to , etw. starten
demonstrate who had the most powerful rockets,” lump [lVmp] , Brocken
Dr James O’Donoghue, a planetary scientist and as-
lunar exploration [(lu:nE]
tronomer at the Japanese space agency, JAXA, told , Monderkundung
Fotos: ESA/P.Carill; NASA; picture alliance/BIG/Cover Images; picture alliance/ZUMAPRESS.com; Anadolu Agency/Getty Images
Business Spotlight. “Today, it’s more about human ex- map sth. out
ploration, science and industry.” , etw. kartieren
The moon has caught the attention of some of the mine sth. , etw. abbauen;
biggest entrepreneurs on earth — including rivals hier: ausbeuten
Elon Musk and Jeff Bezos. Both men want to build on orbit , Umlaufbahn
the moon, and both see it as just the first step before outpost , Außen-
going further into space. Andrew May, an astrophys- posten, Stützpunkt
icist and author of the book The Space Business, expects oxygen [(QksIdZEn]
a new phase of lunar exploration driven by the pri- , Sauerstoff
vate sector. “Companies increasingly see commercial research [ri(s§:tS]

reasons for going to the moon, both in its own right , Forschung
and as part of a bigger picture of space industrializa- soil sample , Bodenprobe

tion,” he says. stable
, stabil, beständig
Mine the moon? viable [(vaIEb&l]

Government space agencies are also using economic , existenz-, lebensfähig
arguments to get support for their missions. NASA, vying [(vaIIN]

, in Konkurrenz (stehend)
for example, speaks of a “lunar economy”. Far from
being just an uninteresting lump of rock, as people wet dress rehearsal
[ri(h§:s&l] , letzte
long thought it was, the moon has significant eco- Some key discoveries have already been made. Überprüfung vor dem Start
nomic potential. There are resources there that could Water is obviously a priority, and researchers know (dress rehearsal
possibly be mined and brought back to earth — these there’s water on both the sunlit and dark sides of , Generalprobe)
include titanium, aluminium and helium-3. “This is a the moon. Soil samples collected from the moon
stable and non-radioactive substance which happens by China’s Chang’e 5 rover (the first samples since
to be the perfect fuel for nuclear fusion,” says May. “If 1976) suggest it could be used to generate oxygen
fusion ever becomes a practical reality, helium-3 will and rocket fuel, but there are many questions about
be in high demand because it doesn’t exist on earth.” how such resources could be found and used by as-
Transporting raw materials back to earth will be tronauts in the future.
expensive, however, so it is likely that the moon’s In addition to what may be in the soil, the moon
resources will be used primarily to build a base of has useful geophysical characteristics. Since gravi-
some kind. O’Donoghue explains: “The motivations ty on the moon is only one-sixth of what it is here
for both nations and private companies are to be the on earth, the moon is potentially a great place from
first to get there, to map out the resources and make which to launch missions further into space — to
the moon a viable outpost.” Mars, for example — as far less energy would be

required than for a launch directly from earth. And Concept of a
future lunar
astrophysicist and aerospace engineer Joalda Moran- settlement
cy told Business Spotlight: “Because the moon has a thin
atmosphere and is tidally locked to earth, installing
radio and infrared telescopes on the far side could
benefit astronomers.”
Holiday among the stars

Another business opportunity will be tourism. Re-
cently, several flights have taken billionaires into
space — or very near to it. For private companies like
Space Adventures and SpaceX, an obvious source of
revenue is to charge the super-rich for the chance to
get close to the moon.
“We’ll see ‘circumlunar’ space tourism flights,
which go round the moon and come straight back,
in the not-too-distant future,” May says. However,
in the future, the range of recreational options will
grow, including moon hotels, for those with the mon-
“Companies increasingly
ey to buy a ticket. “With its low gravity, other-worldly
landscape and a stunning view of earth, the moon has see commercial reasons
for going to the moon”
to be the number-one destination for any space tour-
ist,” says May.
While space tourism is controversial and has
many critics, it could provide a boost to lunar explo-
ration. Dr O’Donoghue explains that demand to visit
space and the moon might lead to the development OUT-OF-THIS-WORLD WORDS
of new technologies. “It also increases public inter- Here are some common space-launch words you might
est in space travel in general,” he says. “This usually
hear:
means increased political pressure to be in space,
which in turn leads to increased budgets.” ⋅⋅⋅⋅ Abort means to “stop a launch or mission”
Command module is the compartment that carries the
⋅⋅
astronauts
Cryogenic means extremely cold. Liquid oxygen, for
⋅⋅⋅⋅
example, is kept at minus 183 degrees Celsius
Downlink is a radio signal sent to earth from a spacecraft
⋅⋅
Glitch (ifml.) is a technical problem
Lift-off is a vertical launch, the moment the spacecraft
⋅⋅⋅⋅
leaves the ground
T-minus (US ifml.) refers to the time left until launch
⋅⋅
Uplink is a radio signal sent from earth to a spacecraft
Wet dress rehearsal (WDR) is the last big test before
launch. It’s called “wet” because it practises filling the
⋅⋅
tank with liquid fuel
Zero gravity refers to the weightlessness that
astronauts feel
aerospace engineer liquid oxygen source of revenue

[)endZI(nIE] [)lIkwId (QksIdZEn] , Einnahmequelle
, Raumfahrtingenieur(in) , Flüssigsauerstoff
spacecraft
boost on the far side , Raumfahrzeug
, Anschub, Impuls , hier: auf der Mond-
space launch [lO:ntS]
rückseite
circumlunar , Weltraumstart
[)s§:kEm(lu:nE] other-worldly
stunning
, zirkumlunar, rund um , übernatürlich, nicht von
, atemberaubend,
den Mond dieser Welt
überwältigend
compartment radio , Funk
tidally locked: be ~ to sth.
, Abteil; hier: Kabine
recreational [(taId&li] , eine gekop-
fuel [(fju:El] [)rekri(eIS&nEl] pelte Rotation gegenüber
, Treibstoff , Freizeit- etw. aufweisen
9/2022 Business Spotlight 21

Replica of a lunar
rover created by the
Japanese Hakuto
team
PLANNED MISSIONS IN 2022/23
USA
Artemis 1 (NASA)
Test of the unmanned Orion lunar orbiter
capsule
IM-1 (Intuitive Machines, with NASA)

Test of Nova-C lander
“The moon has to be

Mission 1 (Astrobotic)
Rover delivery to lunar surface for NASA
the number-one destination

JAPAN
Hakuto-R 1 (ispace)
Soft landing
for any space tourist” SLIM (Smart Lander for Investigating

Moon; ISAS)
Precision landing
Serving science SOUTH KOREA
The planned lunar missions will give researchers a capsule [(kÄpsju:l] Korea Pathfinder Lunar Orbiter (Danuri;
chance to carry out scientific studies and learn more , Kapsel Korea Aerospace Research Institute)
about the possibility of living on the moon for long competition Surface exploration for future missions
periods, including measuring radiation levels to min- [)kQmpE(tIS&n]
, Wettbewerb INDIA
imize the risks to humans.
Bringing back rocks and soil from the moon helps environment Chandrayaan-3
, hier: Umgebung Soft landing
scientists discover all kinds of things — thanks to the
exploration
recent Chang’e 5 mission, for example, we know that , Erkundung RUSSIA
the moon was volcanically active for longer than was Luna 25
goal , Ziel
previously thought. Surface exploration of the lunar south pole
lander
This kind of work is necessary to better under- , Landefahrzeug
stand the risks as humans travel further and stay
lawyer , Jurist(in)
longer in space. “The moon is the first stepping stone
lunar surface [(lu:nE] The Hakuto-R lunar lander
for humanity’s exploration of the solar system and , Mondoberfläche
beyond,” O’Donoghue says.
orbiter [(O:bItE]
It will not be easy, however. To make future mis- , Raumgleiter, -sonde
sions a success, the agencies and private companies
radiation
involved need to share the same goals and values. [)reIdi(eIS&n]
“It’s tough to begin operations in an environment , Strahlung
that technically no one can own,” Morancy says, ex- rover , Mondfahrzeug

Fotos: Pitris/iStock.com; The Asahi Shimbun; Kyodo News/Getty Images
plaining that not only aerospace experts but people stepping stone
in other professions must play a role in the future , Sprungbrett
of lunar industry, discovery and ownership. “It will technically

require the efforts of many professions, including , hier: eigentlich
economists, lawyers and more.” unmanned

, unbemannt
There are also fears that strategic/military prior-
ities could come to dominate the civilian/scientific
ambitions. The US established Space Force (USSF)
in 2019, while China appears to have chosen com-
petition over cooperation, by building its own space
station, for example. This is hardly an environment
that builds trust between nations. While the moon
missions have great potential, much will depend on
how well all parties involved can work together.

START-UP
Carbon
farming —
growth and
renewal Das Start-up Treeconomy lässt fürs
Klima Bäume pflanzen — und verkauft
Firmen Kohlendioxid-Guthaben. Wie
funktioniert die Geschäftsidee? Und
welche Technologie steckt dahinter?
Von MELITA CAMERON-WOOD

MEDIUM AUDIO
Harry Grocott:
Treeconomy CEO and
co-founder
I
magine using carbon finance to fund nature restoration. carbon content of trees and forests, and therefore, nobody could
That’s the concept behind Treeconomy — a young, growing make money out of it,” Grocott says.
carbon-removal company. The idea is simple: find invest- Treeconomy uses two main types of technology to calculate
ment, plant trees, capture carbon and sell carbon credits to the carbon content of forests. One is high-resolution satellite
companies to offset their carbon emissions. imagery, which uses private satellites to take pictures of forests.
By encouraging landowners to become carbon farmers, the The other involves flying drones over forests and firing light
company also hopes to spread the message that the carbon- beams at the trees, using lidar (light detection and ranging) or
offset business can be lucrative. “You can transition your land picture-based technology, to generate 3D images of the forest.
use from, let’s say, sheep farming — where you’re extracting a
product like meat or wool, which emits CO2 — to something capture sth. [(kÄptSE] detection , Erkennung light beam
that captures carbon, and you’re going to get paid for it as well,” , etw. einfangen;
drone , Drohne
, Lichtstrahl
hier: binden
says Harry Grocott, CEO and co-founder of Treeconomy. “Car- offset sth.
carbon , Kohlenstoff; emit sth. , etw. ausstoßen
bon farming is a fairly passive form of income — it just involves , etw. ausgleichen
hier auch: CO2 extract sth.
planting trees. We help landowners to create these projects and , etw. gewinnen
ranging , hier: Entfer-
carbon credit , CO2- nungsmessung
connect them with big companies, because there’s no stock ex- Guthaben, -Gutschrift fund sth.
change for carbon.” restoration
CEO (chief executive , etw. finanzieren
, Wiederherstellung
Treeconomy was born when Grocott, a geography gradu- officer)
graduate [(grÄdZuEt]
ate who spent three years working in wealth management in , Geschäftsführer(in) stock exchange
, Absolvent(in)
, Börse
London, realized that there was no way of investing in effective co-founder
high-resolution
, Mitgründer(in) wealth , hier: Vermögen
carbon-removal strategies. “No one knew how to calculate the , hochauflösend

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Flying above forests:
drones capture
sophisticated data to
determine the carbon
value of woodland
CLOSER LOOK
WHAT IS NET ZERO?

WHAT IS CARBON NEGATIVE?
The world emits CO2 into the
atmosphere, but CO2 is also
removed — by trees, for example.
We reach net zero when we
produce no more than the amount
we take out. That’s only the first
step, however.
Carbon negative is when we
remove more CO2 than we produce.
Two countries are already doing
this: the Himalayan Kingdom of
Bhutan and the South American
country of Suriname. And Panama,
in Central America, is expected to
join the carbon-negative club this
year. Forests, which absorb CO2 ,
enjoy a high level of legal protection
in these countries. There are also
strict rules about reducing carbon
emissions.
More and more companies are trying to reduce their net to zero, or at least equivalent to zero, by 2050. According to the
emissions. “There’s huge movement on the demand side,” Gro- Intergovernmental Panel on Climate Change (IPCC), one third
cott says. “The question is where do these carbon credits come of the journey to net zero can be achieved with nature-based
from?” With individual companies like energy giant Shell solutions alone.
looking to increase its carbon offsets to 120 million tonnes by Treeconomy projects range from R&D work on the carbon
2030, there is a big imbalance on the supply end. According value of dynamic rewilding landscapes to working with big
to the Bank of America, the carbon offset market will need companies and a number of smaller B Corps. It is sure to grow
to grow fiftyfold to achieve 2050 net-zero emissions goals. over the coming years, as will its trees and the number of carbon
Despite the need for carbon farming, starting Treeconomy was a offsets available on the market.
challenge. After three attempts to get funding from the Sustain-
able Innovation Fund, Treeconomy received just over £100,000
achieve sth. competitive R&D (research and
(€120,000), which allowed Grocott and his co-founder, Robert [E(tSi:v] [kEm(petEtIv] development)
Godfrey, to prove the concept, build a team, test the technology , etw. erreichen , wettbewerbsfähig , F&E (Forschung und
Entwicklung)
and start some pilot projects. “Our theory is we need to make B Corp (benefit emit sth.
carbon-removing land use really profitable, or at least competi- corporation) , etw. ausstoßen rewild sth.
, Unternehmen, das [)ri:(waI&ld]
tive with other forms of land use,” Grocott says. “We operate at bestimmte ökologische und
greenhouse gas
, etw. renaturieren
, Treibhausgas
Foto:s: Treeconomy
a 70:30 business model, so 70 per cent of everything we sell goes soziale Standards erfüllt
sustainable
straight back to the landowner, and we take 30 per cent.” Intergovernmental Panel
, nachhaltig
on Climate Change (IPCC)
Globally, more than 50 gigatonnes of greenhouse gases are , Weltklimarat target [(tA:gIt]
emitted every year. With global net-zero targets, the aim is to get , Ziel(vorgabe)

GLOBAL BUSINESS
Catch us
if you can
The 140-metre superyacht

Scheherazade is said
to belong to Putin himself

Im Zuge der Sanktionen gegen Russland werden in vielen Ländern
Vermögenswerte von Oligarchen eingefroren. Einfach ist das nicht.
Von RICHARD MOTE

MEDIUM
T
here’s no oligarchy quite like a Russian oligarchy. the south of France. What’s more, the speed and aggression of
While extreme wealth gives individuals political influ- the sanctions took many by surprise and led to a few high-pro-
ence in any country, Russia’s oligarchs form a closed file asset seizures. Lady M, the superyacht belonging to Russia’s
system in which the lines between state, commercial richest sanctioned man, Alexsey Mordashov, was seized by Ital-
and personal interests are unclear. It is without transparency, ian authorities. German police in Hamburg impounded the su-
independence and the kinds of checks on power (imperfect as peryacht Dilbar, which sanctioned businessman Alisher Usmanov
they are) found in democratic systems. bought for $600 million in 2016. And French authorities seized
The West has sanctioned wealthy private citizens with links the $120-million mansion Château de la Croë, just one of many
to Vladimir Putin, in the hope that they’ll put pressure on him French properties belonging to Roman Abramovich.
to stop the war in Ukraine. However, half of Russia’s 20 richest And then, there’s the interesting case of the Amadea, a
people haven’t been sanctioned, particularly those with interests $300-million superyacht, thought to belong to Suleiman Keri-
in key global markets. Vladimir Potanin, Russia’s richest man mov, which disappeared near Mexico on the day that Russia be-
(worth $25.9 billion), has not been sanctioned. He owns over gan its invasion — the ship’s automatic identification system
a third of Nornickel, the world’s largest producer of palladium (AIS) was disabled. But superyachts attract attention, and US
and nickel. And the second-richest oligarch, Leonid Mikhelson authorities found the Amadea in Fiji. In court, defence lawyers
(worth $22.6 billion), owns part of Novatek, Russia’s largest non- claimed that the yacht didn’t belong to Kerimov at all. The Fijian
state-owned producer of natural gas. judge wasn’t convinced and allowed the US to take it.
Where sanctions are being used, will they actually work? The Amadea is a sanction success story but it also shows how
Many experts doubt that Russia’s oligarchs have enough influ- difficult the process is. The US Task Force KleptoCapture, cre-
ence to pressure the leadership. Some believe sanctions only ated to hunt down the assets of sanctioned Russians, must first
make their position weaker. “The current isolation and decrease identify and, in some cases, locate the right assets. Often, local
in oligarch wealth increases Putin’s leverage over them,” Daniel authorities must approve and carry out the seizure. From Turkey
Treisman, a political-science professor at the University of Cali- to Dubai, plenty of places don’t comply with Western sanctions.
fornia, Los Angeles, told Forbes. And then, there’s the considerable cost of holding on to seized
assets — superyachts, for example, typically cost ten per cent of
Who owns what? their value in maintenance every year.
From gold in Swiss banks to mansions in London or superyachts
sailing around the Caribbean — wealth takes many forms. The asset high-profile oligarch [(QlIgA:k]
Paradise Papers, a huge financial-data leak in 2017, showed how , Vermögenswert, , namhaft; hier: im Fokus , [wg. Aussprache]
Kapitalanlage der Öffentlichkeit stehend
the wealthy of all nationalities hide assets. This murky owner- oligarchy [(QlIgA:ki]
ban , Verbot impound sth. , [wg. Aussprache]
ship structure is one of the biggest difficulties for the authorities
, etw. abschleppen lassen
trying to enforce sanctions. billion , Milliarde(n) property
layer , Ebene , Eigentum; Immobilie(n)
An estimated 60 per cent of the wealth of the richest Russians Caribbean: the ~
is held offshore, but much of it is hidden in a web of trusts and [)kÄrE(bi:En] leak [li:k] , Leck; secretary of labor US
, die Karibik hier auch: Enthüllung , Arbeitsminister(in)
partnerships. The Economist reports that foreign assets can be hid-
comply with sth. leverage [(li:vErIdZ] seize sth. [si:z]
den “behind 20–30 layers of shell companies”, often registered [kEm(plaI] , Einfluss , etw. beschlagnahmen
not in island tax havens, but in places like the US, where there , etw. erfüllen, einhalten
link , Verbindung seizure [(si:ZE]
are strong legal protections for private property. Former US Sec- corporation , Beschlagnahme
maintenance
retary of Labor Robert Reich wrote in The Guardian: “American , Kapitalgesellschaft
, Instandhaltung; shell company
laws governing taxes, corporations, transportation and banking disable sth. hier: Unterhaltskosten , Mantelgesellschaft
are wonderfully convenient for the world’s oligarchs.” After the , etw. deaktivieren
mansion [(mÄnS&n] superyacht [(su:pEjQt]
war began, the UK sanctioned ten Russian billionaires, the EU enforce sth. , Villa, herrschaftliches , [wg. Aussprache]
nine, but the US only four — before adding more in August. , etw. verhängen Wohnhaus
tax haven , Steueroase
Foto: Nodi/iStock.com
Fiji [(fi:dZi:] murky [(m§:ki] , trüb;

trust , hier: Investment-
, [wg. Aussprache] hier: undurchsichtig
Where’s my yacht? gesellschaft
Not all sanctions can be avoided, however. The EU’s travel bans, govern sth. natural gas , Erdgas
Ukraine [ju(kreIn]
, hier: etw. regeln
for example, make it difficult for some to enjoy their houses in offshore , hier: im Ausland , [wg. Aussprache]

Another challenge is the merging of private assets
and Russian state property. As Putin and his allies have
been in power for more than 20 years, the line between
their personal assets and those of the state has become
less and less clear. The New York Times reported on Putin’s
alleged wealth: “Many of his more obvious luxuries are
embedded in state-owned enterprises and largely be-
yond the reach of Western sanctions.”
The 140-metre superyacht Scheherazade, for ex-
ample, is said to belong to Putin himself. Opposition
groups claim the presence of Russian Federal Security
Service (FSB) agents shows that Putin uses the yacht,
but the official owner is most likely the Russian govern-
ment itself. Despite evidence that state-run companies
have used public money to buy real estate, private jets
and other assets used by Putin and his friends, the West
is reluctant to sanction the entire Russian state as this
would include Gazprom and other energy suppliers.
When wealth goes west

While it is frustrating that sanctions cannot end the
war, they may at least force Western governments to
see the dangers of cross-border illicit wealth. When
a large amount of foreign money flows into Western
economies, it distorts markets for real estate or private
equity, for example, and may also influence donations
to political parties and lobbyists.
There’s no better example than London — Britain’s
ALEKSEY MORDASHOV
capital isn’t called “Londongrad” for nothing. After the
Total wealth: $22.5 billion
global financial crisis, Britain actively attracted foreign Companies: Severstal, TUI
capital, for example by selling residence visas to “inves- Operations: steel, tourism
tors”. Transparency International UK says £1.5 billion Sanctioned by: EU, UK
worth of London property has been bought by Russians Seized assets: superyacht Lady M
accused of corruption or of having close links to Putin. was seized by Italian authorities.
And The Economist reported that about 6,000 homes in Mordashov has been sanctioned by
Kensington and Chelsea, London’s richest borough, the EU, and his assets frozen
were owned through anonymous shell companies. How
many of those belong to Russians is unknown. alleged [E(ledZd] donation , Spende overstretched
On the other hand, a report by the organization Spot- , mutmaßlich , überlastet
embedded
light on Corruption described Britain’s financial-crime ally [(ÄlaI] , eingebettet, integriert private equity
, Verbündete(r) , privates Eigenkapital
police as “under-resourced, overstretched and out- evidence , Beleg(e)
gunned”. The UK’s National Crime Agency estimates asset , Vermögenswert,
for nothing , umsonst
real estate US
Kapitalanlage , Immobilien
that money laundering and fraud cost Britain’s con
fraud [frO:d] , Betrug
sumers, businesses and government close to £300 bil- beneficial ownership reluctant: be ~ , zögern
, wirtschaftliches freeze sth.
lion (€355 billion) a year. Eigentum , etw. einfrieren
seize sth. [si:z]
, etw. beschlagnahmen
Britain is not alone. Too many countries still do not
billion , Milliarde(n) illicit [I(lIsIt]
have public “beneficial ownership” registries, which superyacht [(su:pEjQt]
, unrechtmäßig, illegal
borough [(bVrE] UK , [wg. Aussprache]
are records that show who really owns the assets of , Stadtbezirk merging [(m§:dZIN]
anonymous companies. Across the West, shipbuild- under-resourced
, Zusammenführung,
dirty money [)VndE ri(zO:st]
ers, art dealers and others have been happy to accept Verschmelzen
, Schwarzgeld , unzureichend ausge-
business from oligarchs without asking where the cash cross-border
money laundering stattet; unterbesetzt
came from. The sanctions may not catch any oligarchs [(lO:ndErIN]
, grenzüberschreitend
, Geldwäsche
but might finally push countries to eliminate the dirty distort sth.
outgunned , unterlegen
money that’s flowing through their markets. , etw. verzerren

ALISHER USMANOV
Total wealth: $19 billion
Companies: Metalloinvest, MegaFon
Operations: steel, ore, telecoms
Sanctioned by: EU, US, UK
Seized assets: superyacht Dilbar in Germany, for
which Usmanov paid $600 million in 2016. Built
by German shipbuilder Lürssen, it’s one of the ROMAN ABRAMOVICH
world’s most complex yachts and has one of the Total wealth: $14.1 billion
most advanced security systems Companies: Millhouse, Chelsea FC
Operations: commodities, sports
Sanctioned by: EU, UK
Fotos: ddp; picture alliance/dpa/TASS; picture-alliance/Reuters/Stevo Vasiljevic; Mikhail Svetlov, UCG/Getty Images;
Seized assets: over $7 billion in assets

seized in Jersey, plus the $120-million
Château de la Croë. His superyacht Solaris,
SULEIMAN KERIMOV which fled to Turkey before disappearing,
Total wealth: $11.8 billion has avoided sanctions so far
Company: Polyus
Operations: precious metals, asset , Vermögenswert,
real estate Kapitalanlage
Sanctioned by: EU, US, UK billion , Milliarde(n)
Seized assets: the $300-million
commodity , Rohstoff
superyacht Amadea; $1 billion
in assets in the US state of freeze sth. , etw. einfrieren
Delaware frozen by the Treasury ore , Erz
Department precious metal [(preSEs]
, Edelmetall
real estate US

, Immobilien
seize sth. [si:z]

, etw. beschlagnahmen
superyacht [(su:pEjQt]
, [wg. Aussprache]
Treasury Department
[(treZEri] US
, Finanzministerium

INTERCULTURAL BUSINESS
Aras Toker
Making it in
America
Fotos: XX
30 Business Spotlight 9/2022 COMMUNICATION

In den USA kann jeder den amerikanischen Traum
leben – wenn er sich nur anstrengt. Aber stimmt das
wirklich? Aras Toker musste als türkischer Immigrant
trotz harter Arbeit gegen einige Hindernisse kämpfen.
Von TALITHA LINEHAN

MEDIUM US PLUS
T
“ his is where I want to live. I hope I can make it.”
That’s what Turkish-born Aras Toker thought on
his first visit to San Francisco when he was 13. Five
years later, he returned and spent the next ten years
navigating the U.S. immigration system, applying for different
visas, all of which cost about $12,000.
Now, he’s a citizen of Turkey and the U.S., but Toker says the
thought of not getting a visa and having to leave his adopted
home was “nerve-wracking.” “I wanted to stay, but that doesn’t
make it happen.” The system, he says, “has good intentions but
is ever-changing — a labyrinth you have to figure out.”
From tourist to student to employee to citizen

Toker began figuring out the immigration system right after
“I’d worry more
high school in Istanbul. In 2000, at age 18, he returned to Cali-
fornia, hoping to study there. He had his tourist visa changed about AI stealing
our jobs than
to an F-1 visa, given to foreign students, and enrolled in college.
He worked hard on his English — without having had many
opportunities to speak it in Turkey, he had only a “fundamental
knowledge” when he arrived.
After studying mathematics and economics at UCLA, Toker
needed a job with a company that would invest time and money
immigrants”
to sponsor him so he could stay in the U.S. Only one company
offered him a job: Citibank, the consumer division of the big U.S.
financial-services corporation Citigroup. The company paid for a
12-month employment authorization, called Optional Practical
Training, as well as Toker’s H-1B visa, and employed him for six
years, first, in New York and, later, in San Francisco. After leaving
the company, he got an MBA at the University of San Francisco.
Fotos: STILLFX, Nikada/iStock.com; privat; Kollage: Georg Lechner
In 2011, Toker and his American girlfriend got married, which abuse sth. [E(bju:z] enroll in sth. navigate sth.
, etw. missbrauchen , sich in etw. immatri- [(nÄvIgeIt]
allowed him to become a U.S. citizen. kulieren , hier: sich in etw.
AI (artificial intelligence)
zurechtfinden
, KI (künstliche figure sth. out
Living the American Dream Intelligenz) , etw. herausfinden; nerve-wracking
Today, Toker lives with his wife and son near Sausalito, Cali- hier: ergründen [(n§:v )rÄkIN]
apply for sth.
, nervenaufreibend;
fornia, and runs a health-care start-up. A proud immigrant, he , etw. beantragen health care
hier auch: zermürbend
understands the contrasting viewpoints Americans have of im- corporation
, Gesundheits-,
Medizinwesen UCLA , University of
migration. Some “fear people coming in, taking their jobs.” But, , Unternehmen
California, Los Angeles
he says, “I’d worry more about AI stealing our jobs than immi- make it , es schaffen
diversity [dE(v§:sEti*]
unique
grants.” Others say “this country was built on immigrants, and , Vielfalt MBA (Master of Business
[ju(ni:k]
Administration)
everybody is an immigrant.” division , besonders
, höherer Studien-
“Diversity is what makes America unique and great,” Toker , Geschäftszweig
abschluss in BWL * This symbol marks
says, adding that the immigrants he’s met don’t want to abuse standard US pronunciation.
COMMUNICATION 9/2022 Business Spotlight 31

Growth
the system but to contribute to the economy

and society. “The people running this country
have to communicate the value of immigrants
and what they’re doing.”
One of the things Toker likes about the U.S. “Diversity is Time
what makes
is the “mindset that you can achieve anything.”
Success isn’t guaranteed, he says, but there CLOSER LOOK
are systems in place that make it possible. His
America
HOCKEY-STICK GROWTH
advice is to “come with a mindset that you’re
This term refers to a steady growth
bringing your own culture. That’s beautiful.
period in a company. Imagine the
Don’t change that, but don’t demand the same
unique”
form of a hockey stick on a graph.
thing from the U.S.” Germany, for example, The line at the bottom starts out flat,
“takes care of its people. Here, we’re more in- moving a short distance from left to
dividualistic. We don’t rely much on the gov- right, but then it starts a steep rise.
ernment; you’ve got to find your own way.”
FROM WALL STREET TO PEACE OF MIND

As an immigrant from Turkey, it was Diagnosed with the chronic His focus is now on new clients
a dream come true for Aras Toker to inflammatory condition Crohn’s and funding. “We’re getting some
work on Wall Street, but he says the disease, Toker spent eight years good initial traction and looking for
highly competitive environment has healing himself through diet, exer more hockey-stick growth,” he says.
a dark side. This reached a breaking cise and meditation, before transi Toker says the U.S. has more of
point in the financial crisis of 2008. tioning into health care. In 2020, he a “hustle culture” than Europe does,
Some investment banks went under, co-founded the start-up Peace of but people everywhere can suffer
and many of his friends lost their Mind. burnout from too much work. Wall
jobs. Toker feared losing his job at With personalized digital pro Street and his journey into health
Citibank, which would have meant grams for mental well-being, Peace care have taught him to “live for
losing his visa and having to leave of Mind helps companies prevent today because nothing is given for
the U.S. But Citibank got bailed out, employee burnout. In 2021, the tomorrow.” In his experience, de
and Toker was able to stay. How company was accepted into the veloping a holistic perspective and
ever, the stress of the crisis, com accelerator program NEC X, which self-awareness, and finding balance
bined with burnout, had taken a toll Toker says is committed to “using in everything, are the key to a happy
on his health. technology to improve society.” and healthy life.
accelerator program co-found sth. contribute to sth. holistic mindset steep , steil
[Ek(selEreIt&r*] , etw. mitgründen , zu etw. beitragen , ganzheitlich , Einstellung, Denkweise
take a toll on sth.
, Förderprogramm für
committed: be ~ to sth. environment hustle culture peace of mind , bei etw. seinen Tribut
Start-Ups in der Gründungs
, sich etw. verschrieben , hier: Umfeld [(hVs&l] US ifml. , innerer Frieden fordern
phase
haben , hier: Arbeiten bis zum
funding rely on sb./sth. traction [(trÄkS&n]
achieve sth. Umfallen
competitive , Finanzierung [ri(laI] , Zugkraft; hier: Dynamik
[E(tSi:v] (hustle , geschäftiges
Foto: STILLFX/iStock.com
[kEm(petEtIv] , sich auf jmdn./ etw.

, etw. erreichen go under Treiben, Hetze) transition into sth.
, wettbewerbsorientiert verlassen
, pleitegehen , zu etw. wechseln
bail sb./sth. out inflammatory
condition steady [(stedi]
, jmdn./etw. (vor dem graph , Diagramm [In(flÄmEtO:ri*]
, hier: Erkrankung , stetig, kontinuierlich
Konkurs) retten , entzündlich,
health care Entzündungs- * This symbol marks
, Medizinwesen standard US pronunciation.

BUSINESS SKILLS
How to write
an email with
bad news
Schlechte Nachrichten bekommt niemand gern. Wie
vermitteln Sie unliebsame Botschaften trotzdem souverän
und positiv? Am Beispiel einer E-Mail zeigen wir Ihnen,
wie es geht – und was dabei besonders wichtig ist.
Von KEN TAYLOR

MEDIUM AUDIO PLUS
W
hether you’re the boss best way. Maybe a face-to-face meeting
or an employee, you will is more appropriate, even if it’s harder.
almost certainly have to Sending an email has the advantage
give bad news to some- of creating a written record of the ex-
one at some point. Obviously, delivering change, however, and it gives you time
bad news is not fun, but it is a fact of life. to gather your thoughts and express
There are many reasons why you might them in the right way.
have to do this — including minor things, Imagine you must inform a customer
like reminding a colleague about some- that you cannot complete an order by the
thing they’ve forgotten, or informing a specified deadline because of a technical
customer that they can’t have what they problem in production. We’ll create an
want, but also very stressful situations, appropriate email step-by-step. accurate [(ÄkjErEt]
like telling someone they’re going to lose Before you start, make sure you have , korrekt, präzise
their job. all the relevant facts and details to hand. appropriate [E(prEUpriEt]
In March 2022, the boss of a British fer- You want the message you send to be ac- , angemessen
ry operator fired 800 employees, without curate, and you want to be able to answer face-to-face
notice, via video call. The media called any questions from the customer. , persönlich
him “the most hated man in Britain”. Next, decide on the tone. How well do ferry operator
, Fährenbetreiber(in)
Clearly, some ways of delivering bad news you know the person you are writing to?
Foto: Martin Barraud/iStock.com
are better (or should I say “worse”?) than How formal or informal should you be? In purchaser [(p§:tSEsE]
, Käufer(in)
others. this case, we’ve never met Mr Jones, the
purchaser, in person, so the tone will be record [(rekO:d]
, Aufzeichnung
How to do it quite formal.
without notice
When you’re giving someone bad news, Let’s now follow a six-point plan for the , ohne Vorankündigung,
first decide whether email really is the email itself. fristlos

EXKLUSIV: Erhalten
Sie nützliche Tipps zum
Thema Telefonieren auf
Englisch
PROFESSIONELL:
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https://lp.workingoffice.de/englische_telefonate
1. Start with the bad news Here’s another example of an email
Be upfront. Make sure the recipient with bad news. In this scenario, the recip-
Offer something
knows immediately what the situation ient is a client who has requested infor-
is. If you leave the bad news to the end, it mation from a management consultancy.
could be misunderstood or misinterpret-
ed.
Order no. 789076
Dear Mr Jones
Dear Ms Mason
Thank you for your email requesting the detailed
results of our research into the commercial appli-
to minimize the
I’m afraid it will not be possible to dispatch the
above order in time to meet the May 17th dead-
line.
cations of blockchain technology.
I’m afraid the information you have asked
for is confidential and for our internal use only.
impact of the news
This means that I cannot provide you with the
2. Explain the context full report.
Tell the customer how and why the prob- The participants in the research were prom-
lem occurred. Normally, technical details ised total anonymity and that only a general ESSENTIAL PHRASES
won’t be necessary — just a brief, simple summary of the research would be published. Start with the bad news
description of the situation. I’m sorry if this causes you some inconven- • I’m afraid that it is not possible for
We have had some technical problems with our ience. us to…
production line that have caused the delay. The I would be happy to provide you with a copy • I regret that…
• I’m sorry to have to tell you that…
problems have now been resolved with the in- of the generalized summary of the blockchain
stallation of new equipment. technology report if you think it would be of help. Explain the context
Please give me a call on my direct number, • The situation is that…
3. Apologize when necessary which you have, if you wish to discuss this further. • The background to this is…
If you or your organization is at fault, now • So, why is this the case?
is the moment to apologize professional- Best regards
Apologize when necessary
ly. Do not use overemotional language.
Simply say you’re sorry and that steps When delivering bad news, it is impor-
• I’m sorry for the inconvenience.
• Please accept our apologies.
have been taken to make sure it won’t tant to be clear, so there can be no misun- • I’m very sorry...
happen again. derstandings or misinterpretations. Hon-
I’m very sorry about this. I have been assured by esty goes a long way, too. Accept fault and Offer a resolution
our technical people that this will not happen apologize when necessary. • It might be possible for us to…
again. • One alternative would be to…
• On the other hand, we could…
4. Offer a resolution
Provide a quick contact option
Try to find some kind of resolution to the apologize keep in touch
situation or, at least, something to mini- [E(pQlEdZaIz] , in Kontakt bleiben • The simplest way to contact me is…
, sich entschuldigen • Please call me on my mobile / direct
mize the impact of the bad news. management consultancy number.
We would be able to arrange delivery of your assure sb. sth. [E(SO:] , Unternehmensberatung
• To contact me directly, please call
, jmdm. etw. versichern
order on May 21st. Please let me know if this is mobile UK , Handy me on…
acceptable. at fault: be ~ (for sth.)
occur [E(k§:] , auftreten
[fO:lt] , die Schuld End positively
(für etw.) tragen production line
Illustrationen: MicrovOne/Paperkites/Marc_Espolet/kyoshino/posteriori/iStock.com
5. Provide a quick contact option , Fertigungsstraße, • I would be happy to help you with
best regards anything else.
Even if the customer knows your contact Fließband
, mit freundlichen Grüßen
• Let’s keep in touch.
information, include the quickest way to brief [bri:f] , kurz
recipient [ri(sIpiEnt]
• This will help us improve in future.
, Empfänger(in)
reach you for any follow-up.
confidential
The best way to contact me is on my mobile: research [ri(s§:tS]
, vertraulich
, Recherche(n)
07765 84635. dispatch sth.
resolution , Lösung
, etw. versenden
6. End positively resolve sth. , etw. lösen
ensure sth. [In(SO:]
AUDIO + PLUS
Try to end with a few positive words. This , etw. sicherstellen state-of-the-art
, auf dem neuesten Stand
may help reduce the stress of the situa- follow-up You can listen to this
der Technik, hochmodern text on Business
tion and might even help keep the busi- , Weiterverfolgung
Spotlight Audio.
summary
ness relationship intact. go a long way
, Zusammenfassung
You can also do
, viel bewirken exercises on this
Our recent investment in state-of-the-art pro- topic in Business
upfront ifml. , direkt
duction equipment will ensure that any future impact , Auswirkung(en) Übungen zu diesem Spotlight Plus.
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orders will be trouble-free. inconvenience anhören! www.aboshop.
[)InkEn(vi:niEns] www.business-spotlight. spotlight-verlag.de
, Unannehmlichkeit(en) de/audio-gratis/09

MY FIRST DAY
First impressions are

everything, right?
Mit einer lauten Hupe hat Lauren Psyk gleich an ihrem
ersten Arbeitstag einen bleibenden Eindruck hinterlassen.
Beabsichtigt war das natürlich nicht — aber im Nachhinein
betrachtet war das Malheur kein schlechter Einstieg.
Aufgeschrieben von MELITA CAMERON-WOOD

MEDIUM AUDIO PLUS
“I’d rather be
A remembered
s a self-employed copywriter and photographer liv- LAUREN PSYK helps
ing and working in Brighton, England, I help people her clients build
than blend
to leave a good first impression with their websites, their personal
brands with unique
but I haven’t always been so successful at leaving a
photography and
good first impression myself. website copywrit-
On the first day of my first-ever job, I drove into the car park
of Lex Vehicle Leasing in the new car my parents had bought me.
I was 22 and fresh out of university. Lex Vehicle Leasing, based
ing in Brighton,
UK.
into the
in Marlow, just west of London, specialized in car-fleet leasing,
with big clients, like the BBC. I was going to be their marketing
executive.
background”
I felt excited and nervous, but not just because I was starting
a new job. I was also worried that my car might get stolen. I put a
lock on the steering wheel to keep the car extra safe. This seemed
like a sensible thing to do at the time, but looking back, the staff
car park was hardly a top target for criminals. I also try not take myself too seriously because I want to strike a
I walked into the office and was taken up to the second floor balance between being professional and fun.
to begin my induction. I didn’t realize that, just minutes after It’s important to be able to show your personality. I’d rather be
I’d gone into the building, my steering-wheel lock slipped and remembered — for whatever reason, even if it’s a funny reason
pressed itself on to the car horn. I couldn’t hear it from the sec- — than be someone who blends into the background. And my
ond floor, but the reception staff were running around trying experience in the car park definitely got me off to a good start!
to find out who owned the car that was causing such a racket. It
took them about an hour to find me because my personal details
blend into the background get sb. off to a good start sensible [(sensEb&l]
weren’t in their system yet, and there were always new cars in , hier: sich im , hier: jmdm. zu einem , vernünftig
the car park. Hintergrund halten guten Einstand verhelfen
slip , hier: verrutschen
I was so embarrassed when they told me. By the time I got brand , Marke horn , hier: Hupe
steering wheel
down to the car park, my horn was completely worn out, making car park UK , Parkplatz induction , Lenkrad
a pathetic little farting noise. copywriter
, Einführung, Einweisung
strike a balance
My new colleagues had a good laugh about this for months, , Werbetexter(in) marketing executive , einen Mittelweg finden
but most seemed to have forgotten about it by the time I
Foto: Nicole Engelmann
[Ig(zekjUtIv]
embarrassed target [(tA:gIt] , Ziel
, Marketingleiter(in)
changed jobs two years later. , verlegen
unique , einzigartig
After working in marketing in London for a few years, I be- pathetic
farting ifml.
, erbärmlich worn out: be ~
came self-employed and moved to Brighton. While making a , pupsend, Furz-
, hier: an Lautstärke
racket , Krach
good first impression with new clients is important for my work, fleet , Flotte verloren haben
CAREERS 9/2022 Business Spotlight 37

CAREER COACH
Decisions,
decisions
Von der Wahl des Mittagessens bis zur Zukunft eines Unternehmens: Kleine
und große Entscheidungen sind Teil des Arbeitslebens — und werden oft im Team
getroffen. Was ist der beste Weg, um gemeinsam über eine Frage zu entscheiden?
Von FRANK PETERS

MEDIUM AUDIO PLUS
“Teams make lots

of decisions, but are
they good at it?”
T
he former US president Theodore Roo-
sevelt once said: “In any moment of deci-
sion, the best thing you can do is the right
thing, the next-best thing is the wrong
thing, and the worst thing you can do is nothing.”
I love this quote for several reasons.
It points out that the worst thing you can do is assume sth. [E(sju:m]
make no decision at all. In business, millions of deci- , etw. annehmen
Fotos: Uwe Klössing/werdewelt/visual branding berlin; Scyther5/iStock.com
sions are made every day: minor and major, easy and at stake: be ~
, auf dem Spiel stehen
difficult decisions. Sometimes, millions of dollars or
people’s jobs may be at stake. come across sth.
, auf etw. stoßen
Many decisions involve more than one person
— meaning a team. Should we assume that, if teams core , hier: zentral
make lots of decisions, they’re also good at it? I would inevitably
FRANK PETERS lives in
[In(evItEbli]
love to say yes, but in my experience, the answer is Cologne and works as a coach
, unweigerlich
no. with teams and leaders, to
issue [(ISu:]
When I work with a team, we inevitably come , Frage, Problem
make them a successful and
across the question of the decision-making process happy team (again)
point sth. out
within the team. It could be a minor thing (“Where , auf etw. hinweisen
shall we go for our next team lunch?”) or a more im- quote , Zitat
portant issue (“What are the core values and princi-
Theodore
ples that lead our daily work as a team?”) — and, yes, [(Ti:EdO:]
for some, lunch is a major issue, too. , [wg. Aussprache]
38 Business Spotlight 9/2022 CAREERS

With most of assign sb./sth. (to) sth.
the teams I work [E(saIn] ESSENTIAL PHRASES
, jmdm./etw. etw.
with, I like to do Agreeing
zuweisen
● I agree (with you).
the following ex-
beg to differ ● I think you’re right about that.
ercise. It’s quick, , anderer Ansicht sein
● I’m with you on that.
insightful and (dürfen)
● That’s fair enough.
fun. And, inter- come up with sth. ● I’d go along with that.
estingly, it’s also , sich etw. einfallen lassen;
hier: etw. vorbringen
a meta exercise. Disagreeing
dedicated [(dedIkeItId]
This means the team learns about decision-making ● I don’t agree (with you).
, zweckbestimmt;
methods and works on its decision-making skills at hier: speziell ● That doesn’t sound right to me.
the same time. ● I don’t see it that way.

empowered
● I beg to differ.
, mit Handlungsvollmacht,
autorisiert ● I don’t see how you can say that.
How it works
⋅⋅⋅⋅
I start by presenting three types of information: expertise [)eksp§:(ti:z]
, Sachkompetenz
Three categories of decision-making methods
⋅⋅
Seven types of decision-making methods go along with sth.
, etw. zustimmen
Seven pro/con pairs (= one for each method)
hint , Hinweis
The team now has one task: to assign each pro/con
pair to the right method and each method to the right implement sth.
, etw. umsetzen
category. To give you a better idea of how hard or easy
that task is, here are the categories and methods I’m insightful
, erkenntnisreich
talking about:
meta [(metE]
, hier: übergeordnet
Categories
pro/con
1. One person decides , pro und kontra
2. Everybody votes
raise concerns [reIz]
3. Inclusive , Bedenken äußern
revise sth. [ri(vaIz]

Methods , etw. überarbeiten 5. Systemic consent: for each proposal, everyone
1. Majority vote: the proposal with the most votes scattered , verstreut is asked to give their level of resistance (0 = no
is accepted. stakeholder
resistance; 10 = very strong resistance). The pro-
2. Top-down: the leader decides. , Projektbeteiligte(r) posal with the least resistance is accepted.
3. Consensus: everyone must agree, otherwise no sticky note 6. Dedicated group: a group of team members is
decision is made. , Haftnotiz given the task of asking all stakeholders for their
4. Consent: a subgroup of the team comes up with top-down perspective and finally decides for the team.
a proposal. The whole team can ask questions or , hierarchisch (von oben 7. Empowered expert: one team member with the
nach unten)
raise concerns. The subgroup revises the propos- relevant experience and expertise gets the job of
al, and the team votes on whether the revised with: be ~ sb. on sth. ifml. deciding for the team.
, mit jmdm. über etw.
proposal should be implemented. einer Meinung sein
The task begins
I write the three categories on a pinboard, the meth-
ods and pro/con pairs are written on cards or sticky
“If you make no notes scattered all around the board.

Next, I start the timer (ten minutes), and the team
starts to move the cards. Before I start the timer, I pro-
decision, you can’t vide one important hint: “When you want to make a
decision, it’s helpful to agree on a decision-making
learn from it”

method first.”
Everybody hears my hint, but they all forget it
within seconds — maybe because of the time pres-
sure. Or maybe they think they know better. Some-
times, after a minute of chaos, someone will ask if
40 Business Spotlight 9/2022 CAREERS

they shouldn’t first discuss how they make their de-
cisions. Often, this question remains unheard.
As the team works on the solution, many decisions
are made within the ten minutes. The way teams
move forward varies a lot. Some discuss each card THEODORE ROOSEVELT
and put it in its place only when everyone agrees Born in 1858, Theodore “Teddy”
(consensus). In other teams, one team member takes Roosevelt was the 26th president of the
the cards and places them without discussion (top- United States, from 1901 to 1909. He is
down). Sometimes, there’s one team member who
perhaps best known for the antitrust
laws he introduced and for helping
says: “I have an idea. Let me do it. If you disagree, let
America win the bid to build the
me know” (mixture of empowered expert and con- Panama Canal (1904–1914). Roosevelt
sent). Other teams distribute the cards and let each even won the Nobel Peace Prize in 1906
team member decide where to put them. Then, the for his part in ending a war between
group decides if they want to change anything (mix- Russia and Japan. He died in 1919.
ture of dedicated team and consent). achieve sth. [E(tSi:v]
It’s in these ten minutes that the magic happens. , etw. erreichen
The team is working on decision-making methods that an empowered expert must enjoy a high level of antitrust laws
and applying various methods as they do the exer- trust within the team. , Kartellgesetze
cise. Most teams switch from one method to another, After ten minutes, we look at the results and I pro- bid [bId]
Foto: scyther5/iStock.com; Illustration: rob zs/Shutterstock.com
, Ausschreibung
and back again. Of course, I could just put up a Power vide feedback. Here’s where Theodore Roosevelt
Point slide to explain the different methods and their comes in: it’s better to make a wrong decision than no in terms of
, im Hinblick auf
pros and cons, but that wouldn’t have a lasting effect. decision, because there is no feedback for cards that
magic happens: the ~
Participants would forget the information as soon as haven’t been assigned. In other words: if you make no
, hier: die Wirkungsweise
they left the room. decision, you can’t learn from it. zeigt sich
It’s much better to experience it. For example, Most of the time, after a second round, the teams robust [rEU(bVst]
the consensus teams (who move a card only when are happy with the result and proud of what they’ve , solide, bestandsfähig
everyone agrees) always run out of time. This is a achieved. I love this exercise because people not only run out of time
clear disadvantage of that method. On the other experience and learn a lot about decision-making in a , in Zeitnot geraten
hand, the decisions they do make are robust. Other team, but also learn where there’s room for improve- slide , Folie
participants experience for themselves that a top- ment in terms of cooperation and trust. And I have a Theodore [(Ti:EdO:]
down method is fast but also frustrating, or they see better idea of what to work on next. , [wg. Aussprache]
CAREERS 9/2022 Business Spotlight 41

ENGLISH FOR...
W
y
u
w
v
X
x
at
U V
bt ak
L A N G UAG E S E C TI O N
al
as
ar
am
ao
an
ap
aq
Illustration: Mike Ellis
42 Business Spotlight 9/2022 LANGUAGE

Quitting your job
Für einen guten Abgang braucht man die richtigen Worte. Deshalb
verraten wir Ihnen hier, welche Vokabeln und Formulierungen bei
einer Kündigung essenziell sind.
Von HILDEGARD RUDOLPH

EASY AUDIO
1. employee , Arbeitnehmer(in) Termination of an Notice given by

2. long-time/long-standing member of employment contract the employer
staff , längjährige(r) Mitarbeiter(in)
⋅⋅
An essential element of an employment The employer can dismiss an employee…
3. written notice , Kündigungsschreiben contract is the section that stipulates its ter- if the employee does not fulfil their du-
⋅⋅
4. head of HR (human resources) mination. It includes all the circumstances ties as contracted;
, Leiter(in) der Personalabteilung
under which the employment relationship if the employee breaks rules stipulated
5. employer , Arbeitgeber(in) could end. And it regulates the notice peri- in the contract ( like revealing confiden-
⋅⋅
6. reason for giving notice , Kündi- ods (Kündigungsfristen), for example “with tial information to a competitor);
gungsgrund (seitens Arbeitnehmer(in)) two weeks’ notice” (mit zweiwöchiger Kün- if the employee does not stop doing
⋅⋅
7. grounds for dismissal , Kündigungs- digungsfrist) or “with six weeks’ notice to something despite warnings;
grund (seitens Arbeitgeber(in))
the end of quarter” (mit sechswöchiger Kün- if a department is closed down for eco-
8. long commute [kE(mju:t] digungsfrist zum Quartalsende). Such a period nomic reasons. Such forced redundan-
, langer Arbeitsweg
might increase the longer an employee has cy ([ri(dVndEnsi] betriebsbedingte Kündi-
9. poor traffic connection
worked for a company. gung) usually comes with a redundancy
, schlechte Verkehrsanbindung
programme (Sozialplan), whereby dis-
10. relocating
, (in eine andere Stadt) umziehen
Notice given by missed employees are paid severance
the employee (Abfindung).
11. not getting on well with colleagues
, mit Kollegen/Kolleginnen nicht The most frequent reasons why an em-
auskommen ployee may terminate their employment
12. going abroad , ins Ausland gehen contract and give notice are shown in the Don’t mix us up!
illustration. A new job might mean a high- Kündigung can be translated as follows:
13. personal belongings ● notice if it refers to someone’s job or flat:
, persönliche Dinge er salary, a more senior position, more in-
“Why don’t you hand in your notice and
14. clearing one’s desk teresting or challenging tasks, greater re- look for another job?”
, seinen Schreibtisch räumen sponsibility or a better work-life balance. “She can stay in her flat, as the landlord
15. farewell party If an employee gives notice, they usu- didn’t have the right to give notice.”
, Abschiedsparty ● termination if it refers to an agreement:
ally ask their employer for a reference
“Early termination of the contract is not
16. farewell speech (Arbeitszeugnis), which they will probably
, Abschiedsrede
possible.”
need when applying for a new job.
17. being headhunted , (von einem
Headhunter) abgeworben werden
18. a better job in another company
, eine bessere Stelle in einer anderen
Other useful vocabulary make sb. redundant Adjectives
Nouns Verbs [ri(dVndEnt] UK,
Firma next possible
lay sb. off , jmdn.
19. unmanageable workload , ein nicht exit interview dismiss sb. freistellen, entlassen , nächstmöglich
zu bewältigendes Arbeitspensum , Entlassungsgespräch , jmdn. entlassen
quit a job [kwIt] ifml. ordinary [(O:d&nEri]
tedious recurrent tasks (legal/contractual) notice fire sb. ifml. , ordentlich
, eine Stelle kündigen
[)ti:diEs ri)kVrEnt (tA:sks] period [kEn(trÄktSuEl] , jmdn. feuern,
, ermüdende wiederkehrende resign [ri(zaIn] timely , fristgerecht
, (gesetzliche/vertrag- rausschmeißen
Aufgaben liche) Kündigungsfrist , kündigen with (good) reason
hand in one’s notice
20. disagreement with one’s boss terminate a contract , aus gutem Grund
right of termination, , seine Kündigung
, Unstimmigkeiten mit seinem/ right to give notice einreichen , einen Vertrag beenden/ without notice
seiner Chef(in) , Kündigungsrecht kündigen , fristlos
LANGUAGE 9/2022 Business Spotlight 43

Grammar check
Exercise 1
Contractions are short forms, such as “can’t” and
“won’t”. In the dialogue opposite, there are seven exam-
ples of contractions (two are mentioned twice). List the
examples here and write their long forms beside them.
The first one has been done for you.
In context don’t = do not
Colleagues Charles and Mabel are talking about in-

surance fraud.
Charles: I was reading an article about insurance

fraud. It said that a growing percentage of
the population consider insurance fraud
acceptable. You’ll find the answers on page 47
Mabel: Well, I don’t!
Charles: Do you mean to say that you’ve never ex-
aggerated a claim or falsified a loss on your
household contents insurance?
Mabel: I wouldn’t know where to begin. Give me Contractions: points to remember
an example. Contractions are common and correct in spoken
Charles: Perhaps you haven’t always disclosed your
English and in informal writing.
previous claims when applying for car in-
⋅⋅⋅⋅
There are two types of contractions:
surance? Or not told your private health noun/pronoun + auxiliary verb, such as “I’m”
insurance about a pre-existing condition. auxiliary verb + “not”, such as “shouldn’t”
Or what about pretending to be ill in order
Be careful not to confuse it’s (“it is” or “it has”) with
to get a medical certificate so that you can
its (possessive): “It’s time the dog had its dinner.”
cancel a holiday and get the money back
from your travel insurance? In non-standard English, ain’t is used in place of “am
Mabel: I’ve never done any of those things, but not”, “are not”, “is not”, “have not” and “has not”.
I can see why some might think about it
when they’ve spent so much money on in-
surance cover over the years.
Charles: According to the article, fraud costs the in- Exercise 2
surance industry £1.6 billion every year. Complete each sentence below with the correct contrac-
Mabel: That’s a lot. No wonder insurance premi- tion from the list. You won’t need two of them.
ums are so high!
Charles: You know, insurance companies are also didn’t | doesn’t | don’t | he’s | she’d | she’s | wouldn’t | you’re
notorious for not covering claims. When
my car was damaged by an uninsured mo-
A. Mabel think that insurance fraud is
torist, my insurance company accused me
acceptable.
of making a false claim, and then tried to get
out of paying for the repairs by alleging that B. She tells Charles that never exagger-
the damage had been done earlier. ated a claim.
Fotos: Phiwath Jittamas, Abel Mitja Varela/iStock.com
Mabel: Yeah, that’s not great. That still wouldn’t en- C. Charles tells Mabel about the time his insurance com-
courage me to commit fraud. pany want to pay up.
D. Mabel says never commit insurance
allege sth. [E(ledZ] cover a claim notorious: be ~ for fraud.
, etw. unterstellen , für einen Schaden sth.
aufkommen [nEU(tO:riEs] E. Mabel says she know where to begin.
apply for sth.
, für etw. berüchtigt
, etw. beantragen disclose sth. F. Charles says spent a lot of money on
sein
billion , Milliarde(n)
, etw. offenlegen insurance.
uninsured
medical certificate
commit sth. , nicht versichert
, ärztliches Attest You’ll find the answers on page 47
, etw. begehen

SKILL UP!
Typical
mistake
Can you correct the common error
Insurance in the following sentence?
Um Wörter und Wendungen rund um “I need an insurance

Versicherungen geht es auf diesen beiden
Seiten.
for my new car.”
Von DAGMAR TAYLOR
MEDIUM AUDIO PLUS
Knowledge check You’ll find the answer on page 47
A.
Can you list three different types of insur-
ance?

B.
What’s the German word for “insurance
cover”?

C. “Cancel” and “modify” are two verbs that are

commonly used together with “an insurance
policy”. Write down three more.

You’ll find the answers on page 47
Word bank
Here, we present essential vocabulary you’ll need to talk about insurance.
occupational disability policyholder , Versicherungs- event cancellation insurance exaggerate a claim

Types of insurance nehmer(in) , Veranstaltungsausfall- , eine Forderung übertreiben
insurance , Berufsunfähigkeits- versicherung
premium , Prämie, Beitrag falsify a loss [(fO:lsIfaI]
versicherung
car insurance fidelity insurance [fI(delEti] , einen Schadensfall fälschen
, Kfz-Versicherung
risk , Risiko
personal liability insurance , Kautionsversicherung
forge a receipt
, Privathaftpflichtversicherung (voluntary) excess (US
(fully) comprehensive insur- legal malpractice insurance , einen Beleg fälschen
ance , Vollkaskoversicherung deductible) , Selbstbehalt
, Berufshaftpflichtversicherung
Insurance für Anwälte
fraudulent insurance claim
health insurance terms Insurance [(frO:djUlEnt] , betrügerische
, Krankenversicherung medical malpractice insurance
claim , Versicherungsfall,
for business , Berufshaftpflichtversicherung
Schadensmeldung
home insurance , Hausrat- inflate costs
Schadensanspruch business interruption insurance für Ärzte
und Wohngebäudeversicherung , Kosten aufblähen
, Betriebsunterbrechungs-
cover (US coverage) product liability insurance
household contents insurance versicherung invent a claim , einen
, Versicherungsschutz , Produkthaftpflichtversicherung
, Hausratversicherung Schadensfall erfinden
cargo insurance professional indemnity
liability [)laIE(bIlEti]
income protection insurance , Güterversicherung nondisclosure
, Haftung insurance , Berufshaftpflicht-
, Verdienstausfallversicherung , Anzeigepflichtverletzung
credit and surety insurance versicherung
limitation , Beschränkung
legal expenses insurance , Kredit- und Kautions- pre-existing medical condition
, Rechtsschutzversicherung loss adjuster (US claim versicherung Insurance [)pri:Ig(zIstEntIN]
life insurance , Lebensver-
adjuster)
employer’s liability insurance
fraud , Vorerkrankung
, Schadenssachbearbeiter(in)
sicherung , Arbeitgeberhaftpflicht- defraud sb. [di(frO:d] stage an accident
policy [(pQlEsi] , Police versicherung , jmdn. betrügen , einen Unfall inszenieren

Common collocations sign (sth.)
Here, we look at some key word partnerships with “an insur-
ance policy”.
verb + “an insurance policy”

add sb./sth. to an covered by: be ~ an renew an insurance policy
insurance policy insurance policy , eine Versicherungspolice
, jmdn./etw. in eine , durch eine Versicherung erneuern/verlängern
Versicherung aufnehmen (ab)gedeckt sein
shop around for an
cancel an insurance policy modify an insurance insurance policy ifml.
, eine Versicherungspolice policy , Versicherungsprämien
kündigen , eine Versicherungspolice
ändern
vergleichen
underwrite
claim on an insurance take out an insurance
policy remove sb./sth. from an policy
, eine Versicherung in insurance policy , eine Versicherung
Anspruch nehmen , jmdn./etw. au seiner abschließen
Versicherung entfernen
update an insurance policy
, eine Versicherung
aktualisieren
Advantage
Brokers Ltd. False friends
At Advantage Brokers, Many words in German and English seem
our dedicated team of
experienced insurance similar but have very different meanings.
adv
with all aspects of person isers is here to assist you
al
decide what type of insu insurance. We’ll help you
rance you need. We’ll also What’s unterschreiben in English?
tell you if you’re already
covered by your existing
⋅⋅
insurance policies, and unterschreiben = sign (sth.)
ma
deal by shopping around ke sure you get the best
for
Should you want to can policies. It’s important to read through an
cel
you’ve just taken out, you an insurance policy insurance contract carefully before signing it.
period, during which you have a 14-day cooling-off
can cancel the policy for
any reason. Your adviser
will also make sure that
your policy is not renew
ed when you don’t wan It’s not “underwrite”!
to be. t it
⋅⋅
If you need to make a cla underwrite = ein Risiko zeichnen, versichern
im, our experts will assist
you so that you won’t hav
e any hassle or worry. It will be difficult to find an insurer
that will underwrite a household policy for a
Cartoon: Joe die Chiarro/Cartoonstock.com; ljubaphoto, Pixelimage, AndreyPopov/iStock.com

ADV ANT AGE BRO KER S:
ALW AYS BY YOU R SID
E! home bought in a high-risk flooding area.
cooling-off period hassle

, Bedenkzeit [(hÄs&l] ifml.
, Ärger, Schererei
dedicated , gewidmet;
hier: engagiert
“Just look for something in my
price-range”
The US has some of the world’s best doctors and
Cartoon hospitals, but also extremely expensive healthcare.
Most personal bankruptcies in the US involve
medical issues — either because of large bills or
time out of work. A combination of high costs and
inadequate insurance means medical debt is grow-
ing fast, a recent study shows. In the past five years,
over half of American adults have gone into debt
because of medical bills, and about two-thirds have
put off necessary care because of the high cost.
bankruptcy issue [(ISu:]

[(bÄNkrVptsi] , Problem
, Insolvenz
put sth. off
debt [det] , Schulden , etw. verschieben

MARKTPLATZ – MARKETPLACE
Idioms at work Sprachkurse und Sprachferien

I’m going to take out travel
insurance because it’s better
Learn English in Cornwall
to be safe than sorry.
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The policy was due to expire the day after the NOW AVAILABLE
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You’re taking your life in your own hands by
doing something like that. Lernen Sie Italienisch,
Maybe we should play it safe and have our
wo Italien zu Hause ist!
legal expert look at it. Möchten Sie Italienisch lernen
und das Piemont mit seiner Kultur,
der vorzüglichen Küche und den
better (to be) safe than take one’s life in one’s own
ausgezeichneten Weinen entdecken? Hallo! Wir sind Daniela und Judit, von der
sorry , Vorsicht ist hands Zunsún Academy aus Gran Canaria
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, beinahe ins Auge gehen play it safe Appartements und lernen die Canaria zu lernen.
, auf Nummer sicher Sprache – individuell abgestimmt
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Progress check
info@zunsunacademy.com www.zunsunacademy.com
Replace each German word (in italics) in the sen-

tences below with the correct English term. Akttion Deutsch
hland Hilft
ftt
Das starke Bündnis bei Katastrophen
A. (Vollkaskoversicherung)
gives you the highest level of protection
from an accident.
B. Insurers usually appoint
(Schadenssachbearbeiter(innen)) to decide
whether a claim should be paid or not.
C. Insurers are being forced to increase
(Güterversicherung) premiums in Nigeria.
Wenn Menschen durch große Katastrophen in Not geraten, helfen wir.
D. (Berufsunfähigkeitsver- Gemeinsam, schnell und koordiniert. Aktion Deutschland Hilft - Bündnis
sicherung) protects people against loss of earn- deutscher Hilfsorganisationen.
ings should they no longer be able to do their Spendenkonto: DE62 3702 0500 0000 1020 30
job due to illness or injury. Jetzt Förderer werden: www.Aktion-Deutschland-Hilft.de
Deutscher
Spendenrat e.V.
You’ll find the answers below
ANSWERS
Knowledge check: Typical mistake: Exercise 2
A. For example: car “I need insurance for A. doesn’t Kontakt für
insurance, health my new car.” OR: “I B. she’s
insurance, life need an insurance C. didn’t
Nächste Anzeigenkunden
insurance policy for my new car.” D. she’d Anzeigentermine:
B. Versicherungs- E. wouldn’t +49-89/85681-131
schutz Grammar check: F. he’s
C. For example: Exercise 1 (“Don’t” and “you’re” Spotlight Verlag GmbH –
renew an insurance you’ve = you have; are not needed.) Ausgabe Anzeigenschluss Ihr Ansprechpartner
policy, take out an wouldn’t = would not
insurance policy, (x2); Progress check: 11/2022 21.09.2022 für Beratung und Verkauf
update an insur- haven’t = have not; A. (Fully) comprehen- sales@spotlight-verlag.de
I’ve = I have; 12/2022 19.10.2022
ance policy sive insurance
they’ve = they have; B. loss adjusters UK 01/2023 08.11.2022
that’s = that is (x2) C. cargo insurance
D. Occupational
disability insurance
LANGUAGE 47
TEST
Test your
language skills!
Testen Sie nun Ihre sprachlichen Kompetenzen.
Die Übungen auf diesen zwei Seiten basieren auf
Artikeln dieser Ausgabe.
Von DAGMAR TAYLOR

EASY MEDIUM ADVANCED
1. What does it mean? M 2. Oligarchs A
The profile on Sheryl Sandberg, “Showing the way for wom- In “Catch us if you can” (pp. 26–29), you can read
en in tech” (pp. 12–15), contains many useful words. Decide about some of Russia’s richest people. Match the
whether the following statements are correct or incorrect. adjectives (A–E) from the article to their defini-
tions (1–5).

Correct Incorrect
A. alleged
Adversity is a person who somebody is opposed
A. B. high-profile
to or competing with in an argument or a battle. C. illicit
D. murky
B. An enabler is someone who makes it possible E. overstretched
for a particular thing to happen or be done.
C. The foundation of something is the person 1. illegal or disapproved of by society

who starts an organization, institution, etc., or
causes something to be built. 2. stated as a fact but without clear proof
D. Interference is the act of trying to influence 3. not having enough money, people,
a situation that should not really involve you, equipment, etc.
in a way that annoys other people.
4. not clear or transparent
E. Resilience is the dislike of or opposition to a
Foto: eyetoeyePIX/iStock.com
plan, an idea, etc.

5. attracting a lot of attention in the media
F. Someone’s standing is their reputation or

position in an organization or area of work.
A– ; B– ; C– ; D– ; E–

3. Time to go 5. Capturing carbon A
In the English for... section (pp. 42–43), we present In “Carbon farming — growth and renewal”
useful expressions on the topic of quitting your (pp. 24–25), you can read about Treeconomy, a
job. Complete this dialogue with the English young carbon-removal company. Complete each
translations of the German words in brackets. statement with the correct option.
James: Have you heard that Tony (A) A. The idea behind Treeconomy is simple:
(seine Kündigung eingereicht hat) find investment, plant trees and
yesterday? carbon.
Dana: No! Oh my goodness! He’s such a(n) 1. capture 2. catch
(B) (längjähriger
Mitarbeiter). Why is he leaving? Has he B. The carbon-removal company then sells
had a(n) (C) (eine carbon credits to companies to
Auseinandersetzung mit seiner Chefin)? carbon emissions.
James: No, nothing like that. He’s been 1. offload 2. offset
(D) ((von einem
Headhunter) abgeworben) by a Canadian C. The world CO2 into the atmos-
company. phere, but CO2 can also be removed by trees.
Dana: Well, that’ll be a(n) (E) 1. emits 2. omits
(langer Arbeitsweg)!
James: [laughs] You’re funny! He’ll be working D. Among other things, Treeconomy works on
from home, of course. projects that aim to increase the accuracy of
Dana: Well, good for Tony! I wonder if he can carbon credits for landscapes.
get me a job there. I’m getting tired of 1. rewarding 2. rewilding
my (F) (ermüdende
wiederkehrende Aufgaben). I could do with E. According to the IPCC, one third of the
a change. journey to net zero can be with
James: Why don’t you ask him at his (G) nature-based solutions alone.
(Abschiedsparty)? It’s next 1. acquired 2. achieved
week.
ANSWERS
4. Moon mission M Test your language skills!
In “Race to the moon” (pp. 18–22), you can read 1. What does it mean? 3. Time to go
A. Incorrect. “Adversity” is a A. handed in his notice
about why the moon is becoming a very attractive difficult or unlucky situation B. long-time/long-standing member
destination. Complete the sentences below using or event. (adversity = Unglück, of staff
the words from the list. Widrigkeit(en)) C. disagreement with his boss
B. Correct D. headhunted
(enabler = Wegbereiter(in)) E. long commute
boost | exploration | launch | orbit | outpost C. Incorrect. The “foundation” of F. tedious recurrent tasks
something is the principle, idea G. farewell party
or fact that something is based
A. At least eight missions to the moon’s on. (foundation = Fundament) 4. Moon mission
are planned in 2022/23. D. Correct A. orbit = Umlaufbahn
B. Several Artemis missions that NASA has (interference = Einmischung) B. launch = starten
E. Incorrect. “Resilience” is the ability C. boost = Anschub, Impuls
planned are expected to over to be happy, successful, etc., again D. exploration = Erkundung
the next few years. after something difficult or bad E. outpost = Außenposten,
has happened. (resilience Stützpunkt
C. Space tourism is controversial but could pro-
= Resilienz, Belastbarkeit)
vide a(n) to the space industry. F. Correct (standing = Ansehen) 5. Capturing carbon
D. Experts expect a new phase of lunar A–1 (capture = einfangen;
2. Oligarchs hier: binden)
driven by the private sector. A–2 (mutmaßlich) B–2 (offset = ausgleichen)
E. Nations and private companies want to map B–5 (namhaft; hier: im Fokus der C–1 (emit sth. = etw. ausstoßen)
out resources and make the moon a viable Öffentlichkeit stehend) D–2 (rewild sth. = etw. renaturieren)
C–1 (unrechtmäßig, illegal) E–2 (achieve sth. = etw. erreichen)
. D–4 (trüb; hier: undurchsichtig)
E–3 (überlastet)

LIFESTYLE
My favourite
after-work drink
in ... HAMBURG
Wie gelingt der Start in den Feier
abend? Kolleginnen und Kollegen von
DIE ZEIT geben Tipps. Los geht es in
Hamburg — mit Gin und Basilikum.
Von RAINER ESSER

MEDIUM
T
he harbour is Hamburg’s
gateway to the world, but the
Alster is the heart of the city.
Almost every day, I jog around
the Alster — it helps me to organize my
thoughts and focus on the most impor-
tant business decisions. On a normal day, DR RAINER ESSER studied law in
Munich, Geneva, London and the US. He
I’m in the office until around 7 p.m. Then, is a journalist and practised law before
I enjoy going for a drink near the Alster, becoming CEO of DIE ZEIT in the late
1990s. He loves living in Hamburg with
and there are several great locations. If his wife, and likes jogging and tennis.
basil [(bÄz&l]
I want the best view, you’ll find me in
, Basilikum
the roof-top bar of The Fontenay at the
bold , hier: kräftig
Außenalster drinking a bold red wine —
what a fantastic skyline! CEO (chief executive
officer)
However, one of the most popular , Geschäftsführer(in)
drinks around here is served in Le Lion, GIN BASIL SMASH cosy: be~ [(kEUzi]
a bar just down the street from the offic- • 6 cl gin , gemütlich sein; hier: eine
es of DIE ZEIT, near the Alster. It’s best to • 3 cl fresh lemon juice intime Atmosphäre haben
Fotos: Johannes Arlt; StockFood/Westermann & Buroh Studios
book a table, as the bar room is small and • 2 cl sugar syrup garnish sth. , etw. garnieren
cosy. A year after it opened, Le Lion got • a handful of fresh basil gateway , Tor
leaves and a handful
an award as “World’s best new cocktail pestle [(pes&l] , Stößel
of ice
bar” — and their Gin Basil Smash, a drink
pour sth. [pO:]
created in Hamburg in 2008, has become • Smash the basil leaves and stems with a pestle , etw. gießen
a modern classic that is popular around in a cocktail shaker
refreshing
the world. • Add the lemon juice, then the sugar syrup, then the
, erfrischend
gin, then the ice cubes
The drink is refreshing and looks great, • Shake long and hard sieve [sIv] , Sieb
because the basil makes it a cool green. • Add fresh ice cubes to a glass smash sth.
After my Smash, I’m ready for a fantas- • Pour through a fine sieve into the glass and garnish , etw. zertrümmern;
tic evening with everything Hamburg with basil leaves hier: zerstoßen
has to offer. stem , Stängel, Stiel
50 Business Spotlight 9/2022 FREESTYLE

ISSUE 10/2022
ächste
Die n n
be vo
Ausga ight
ne ss Spo l
t
Busi m
eint a
ersch ber Quantum computing
ptem
21. Se Complex problems need fast
2022 computers. Now, big tech is build-
ing quantum computers that can
do in minutes what a supercom-
puter needs 10,000 years to do.
We look at how they work and
how they will change the world.
Return economy
E-commerce is booming, but
what happens to returned items?
Some products can’t go back on
the shelf as new. We explore the
economy of reselling returns and
of upcycling.
Brainwriting
Leaders and teams, forget about
brainstorming! When you need
new ideas fast, try this alternative
method. It gets everyone in your
team on board and results in
ideas upon which you can build.
Quantum computers — 10,000
years’ work in a few minutes
impressum leserservice
Geschäftsführerin Leitung Produktion und Litho
Fragen Konditionen
Malgorzata Schweizer Redaktionsmanagement Mohn Media Mohndruck GmbH zum Abonnement und zu Abonnement pro Ausgabe
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Judith Gilbert (V.i.S.d.P.) Vertriebsleitung Druck Unser Serviceportal erreichen Deutschland: € 7,90 inkl. MwSt.
Nils von der Kall / Zeitverlag Vogel Druck & Medienservice GmbH, Sie 24 Stunden täglich unter: und Versandkosten
Geschäftsführende Redakteurin 97204 Höchberg https://kundenportal. Österreich: € 8,90 inkl. MwSt.
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Ina Sinning (Übersetzungen, frei) Mediainformationen: www.iqm.de © 2022 Spotlight Verlag, Samstag: 9 bis 14 Uhr Spotlight, Business Spotlight,
auch für alle genannten Autoren,
Foto: IBM/Graham Carlow
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9 BUSINESS

Business Mit mehr

Spotlight hilft Ihnen, die Welt zu verstehen.

Jetzt Gratisausgabe bestellen unter:

SPOTLIGHT- ONLINE .DE/TESTEN

The TOEIC® tests assess

personal cultural exchange within oneself is key to doing so.

JUDITH GILBERT, EDITOR-IN-CHIEF

9/2022 Business Spotlight 3 www.etsglobal.org

4 Business Spotlight 9/2022 CONTENTS

Business Spotlight Plus

Business Spotlight Audio

Our monthly newsletter for business English

You can find more business English content at:

Follow the ZEIT SPRACHEN page on LinkedIn:

Global Business Language in Business Spotlight

➻ Articles that use American style, spelling, punctuation and

Approximately Approximately Approximately

ifml.: informal word or phrase

CONTENTS 9/2022 Business Spotlight 5

6 Business Spotlight x/2022 TRENDS

Top cat , etwa: Spitzen-, funded , finanziert

The bank that

When managing personal finances, it’s help-

equity [(ekwEti] , höher Abschluss

TRENDS 9/2022 Business Spotlight 9

Are we ready for

DANIELA RUS (1963–present),

Holy cow! AI (artifical intelligence) CEO (chief executive industry

8 Business Spotlight 9/2022 TRENDS

Do you want my data?

billion extension [Ik(stenS&n] light bulb , Glühbirne spam bot

, Preisnachlass, Rabatt , erfolgreich sein Betrugsmasche

nearly 60,000 nearly 60,000

OpenTable and TheFork are online restaurant booking platforms.

10 Business Spotlight 9/2022 TRENDS

Not all robots look very high-tech. This

Slime Robot can

TRENDS 9/2022 Business Spotlight 11

12 Business Spotlight 9/2022 TRENDS

Von RICHARD MOTE

TRENDS 9/2022 Business Spotlight 13

14 Business Spotlight 9/2022 TRENDS

Interviews: JULIAN EARWAKER

16 Business Spotlight 9/2022 TRENDS

“Facebook would not be

would later do for Facebook.

TRENDS 9/2022 Business Spotlight 15

TRENDS 9/2022 Business Spotlight 17

Mindestens acht Mondmissionen sind dieses und nächstes Jahr

Von BECCA CADDY

TRENDS 9/2022 Business Spotlight 19

nauts since Gene Cernan to the moon — including a fuel [(fju:El] , Treibstoff

vate sector. “Companies increasingly see commercial research [ri(s§:tS]

and as part of a bigger picture of space industrializa- soil sample , Bodenprobe

Mine the moon? viable [(vaIEb&l]

arguments to get support for their missions. NASA, vying [(vaIIN]

20 Business Spotlight 9/2022 TRENDS

Holiday among the stars

aerospace engineer liquid oxygen source of revenue

9/2022 Business Spotlight 21

PLANNED MISSIONS IN 2022/23

IM-1 (Intuitive Machines, with NASA)

“The moon has to be

➻ Articles that use American style, spelling, punctuation and

“Facebook would not be

Charles: I was reading an article about insurance

Knowledge check You’ll find the answer on page 47

C. “Cancel” and “modify” are two verbs that are

You’ll find the answers on page 47