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Q. Please choose the services that you are in use / Please choose the services that you USE THE MOST / Please choose the services that
you are in use / Please choose the service that you LIKE THE BEST
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“Friends connection” “entertainment” and “News update” are
the top 3 reasons for using social media

84%
79%
72%

44%
41%

Connection with For entertainment News update For shopping For study
friends

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“Vietnam News” is the most updated information, follow by
“World News” and “News about celebrities, entertainment
world”.
81%

70% 69%

50%

3%

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celebrities,
;<=67"1=/$50=>&=?&+=&@1$/=3$">=B=+9>"1$=&/=0&#-")= entertainment
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 '()%*+,-#.%*:0,/0*1#,6%-#
Peak hours are 18:00-22:00

30%

18%

12%
10%
7% 6% 6%
3% 4%
2% 1% 2%

0:01 - 2:01 - 4:01 - 6:01 - 8:01 - 10:01 - 12:01 - 14:01 - 16:01 - 18:01 - 20:01 - 22:01 -
2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24:00

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97% use Facebook with all the profile. 94% are daily users,
increased 1% compared with last year.

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JKL JJL JNL JKL JML

JML 75%
Several times /
day 75%

19%
Once / day
19%
2022
2021
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week 4%

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above 2%
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 A(/7/;#,3$(9%+#,@,9$#=/#5)8
86% use YouTube with higher popularity among the youth.
81% are daily users, similar number of daily users compared
with the previous year.
!"#$%&'(&)*+,-.% Usage frequency

Several times / 55%

NML NRL NKL NML NML NRL day 54%

26%
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27%
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2021
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above 2%
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87% use Zalo with higher popularity among female and aged
from 26 to 44. 88% are daily users, the number of several
times / day users increased 4% compared with the last year.
!"#$%&'(&)*+,-.% Usage frequency

JSL JSL Several times / 60%

JOL
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28%
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 C506*1$*-,3$(9%+#,@,9$#=/#5)8
48% use Instagram with higher popularity among female and
youth. 54% are daily users, increased 3% compared with last
year.
!"#$%&'(&)*+,-.% Usage frequency

Several times / 32%

day 25%

22%
RML Once / day
ROL ROL 26%
UNL 2022
UQL USL
2021
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week 32%

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above 18%
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62% use TikTok with higher popularity among youth. 74% are
daily users, increased 8% compared with the previous year.

!"#$%&'(&)*+,-.% Usage frequency

Several times / 50%

day 37%

MKL
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Useful image to know friends activities and general trend
watching.
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