Professional Documents
Culture Documents
6. (p. 356) Technology has not yet developed the ability to track a single user's
behavior and preferences on a particular Web site. FALSE
User profiles are developed using profiling tools such as user registration,
cookie files, & other tools.
AACSB: TechnologyBlooms: RememberDifficulty: 2 MediumLearning Objective: 09-02 Identify the
essential processes of an e-commerce system; and give examples of how it is implemented in e-
commerce applications.Marakas - Chapter 09 #6
24. (p. 369) According to the text, discussion groups and chat rooms are one of
the components of the Support function of Serving Your Customers. TRUE
AACSB: TechnologyBlooms: RememberDifficulty: 2 MediumLearning Objective: 09-04 Identify and
explain the business value of several types of e-commerce marketplaces.Marakas - Chapter 09 #24
A post-trade market history server e-mails buyers and sellers after a market
closes to confirm transactions.
AACSB: TechnologyBlooms: RememberDifficulty: 2 MediumLearning Objective: 09-04 Identify and
explain the business value of several types of e-commerce marketplaces.Marakas - Chapter 09 #27
59. (p. 365) A basic fact for Internet retailing is that all retail websites are created
equal as far as the _______________ imperative of success in retailing is
concerned. A. advertisingB. integrationC. locationD. pricing
AACSB: TechnologyBlooms: RememberDifficulty: 2 MediumLearning Objective: 09-02 Identify the
essential processes of an e-commerce system; and give examples of how it is implemented in e-
commerce applications.Marakas - Chapter 09 #59
77. (p. 369) All of the following are examples of the web store requirements that
must be implemented in order to serve customers as they select an item and
pay for it except: A. E-mail order notificationsB. Shipping and tax calculations
C. Credit card processingD. Gift wrapping and gift card options
AACSB: TechnologyBlooms: RememberDifficulty: 2 MediumLearning Objective: 09-03 Identify and
give examples of several key factors and Web store requirements needed to succeed in e-commerce.
Marakas - Chapter 09 #77