A BLISSFUL COMMUNITY IN CIPUTAT

RE WA R D
 CARPORT &
TERRACE

MOMENTUM
Type 7x12 Level 1
Scale 1:250

My name is XANDER the Smartwatch! I’ve traveled a long way

from the factory to assist my new friend, STEVEN. When I
arrived at STEVEN’s house, I was placed in a handy package
drop box near the carport. Upon realizing I had arrived,
STEVEN immediately ran outdoors to greet me. I’ve never
seen a bigger smile before. He immediately put me on his
wrist and ran back inside the house happily.

4 MEMORA HOUSE a blissful community in ciputat 5

MAMA was in the living room when STEVEN went in “Thank you so much
for the watch, Mom!” STEVEN said. “You’re welcome. Well, that’s because
LIVING
you got the first rank in your class. So, keep up the good work and don’t ROOM
forget to study for the math competition.” MAMA said. “Okay, Mom,”
MOMENTUM
STEVEN replied with a smile. Afterwards, STEVEN spent some time getting
Type 7x12 Level 1
to know all my features. I noticed that the living room was bright with
Scale 1:250
natural light and really cozy. We ended up staying for hours.

6 MEMORA HOUSE a blissful community in ciputat 7

 Time went by so quickly, it’s already noon. STEVEN moved to the dining
room, feeling a little hungry, but he was still playing with me. BIBI and
STEVEN’s little sister, STELLA, went to the kitchen to prepare the lunch.
The dining and kitchen area was located in the same room with the
living area. The whole area was spacious for various activities and also
has a nice view of the backyard. It was very pleasant.
KITCHEN &
DINING ROOM
8 MEMORA HOUSE a blissful community in ciputat
STEVEN was supposed to help BIBI and STELLA, but he didn’t seem
interested. Then, STELLA approached him. “STEVEN, can you help us
prepare the table?” STELLA asked. “I’m still trying to configure my watch.
I’ll help you next time around,” STEVEN answered. BIBI and STELLA were
puzzled. They thought STEVEN would help them like he had used to.
MOMENTUM
Type 7x12 Level 1
Scale 1:250
9
 MOMENTUM
Type 7x12 Level 1
Scale 1:250
One day, PAPA was working in the office room using his laptop. It was a
flexi space which could be used for work. From the living room, STEVEN
could see PAPA through the glass door. The room was seamlessly FLEXI
SPACE
connected to the living area. “PAPA, may I browse the internet using your
laptop?” STEVEN said as he entered the room. “How about we save some
energy in the house and play outside?” PAPA responded. “I rather not, I
wanted to learn more about XANDER,” STEVEN said. “Okay, I’ll let you use
the laptop one last time. I think you’ve learned enough about XANDER,”
PAPA warned.

10 MEMORA HOUSE a blissful community in ciputat 11

 Days went by, PAPA realized that STEVEN had spent too much time with
me. MAMA seemed to agree. They told STEVEN to take me off his wrist
so he would stop playing games with me. I agreed with MAMA and PAPA,
although I couldn't do anything about it. However, instead of doing what
he was told to do, STEVEN went to the backyard to hide from MAMA and
PAPA. The backyard was trimmed with greenery and well-lit by natural
light. STEVEN wasn't alone, STELLA and BIBI were there too.

“STEVEN, come play with me. Bring your toys

too!” Stella said. “I'll play with you later,” STEVEN
replied. STELLA frowned and went away upset.
At that time, BIBI was carrying the laundry.
She heard the conversation and felt sorry for
STELLA. “Hey, how about we play together after
I put away the laundry?” BIBI said. “Yay! Okay,”
STELLA exclaimed. So, BIBI and STELLA spent
some time playing in the backyard while STEVEN
kept on playing games with me.

BACKYARD &
SERVICE AREA

MOMENTUM
Type 7x12 Level 1
Scale 1:250

12 MEMORA HOUSE a blissful community in ciputat 13

BACKWARD
 KIDS
BEDROOM

Later that day, MAMA reminded STEVEN to study. He headed

MOMENTUM
to his room. It was a cozy room, very comfortable for him
Type 7x12 Level 2
to spend hours studying. Instead, he ended up tinkering
Scale 1:250
with all the features that I had. Suddenly, STEVEN could hear
STELLA calling him from a distance. Her room was close and
SHARED
BATHROOM connected by a shared bathroom.

Not long after, STEVEN heard STELLA’s

footsteps approaching his room. He immediately
hid me and pretended that he was studying.
“Hey, STEVEN, let’s play outside!” STELLA asked
when she entered the room. “I’m pretty busy
right now. Can you go away?” STEVEN said.
STELLA wasn’t happy about it. She went back to
her room grumpily.

16 MEMORA HOUSE a blissful community in ciputat 17

HEALTH FACILITIES COFFEE SHOPS

01 Sari Asih Ciputat 0,9 km, 3 mins 10 Starbucks Ciputat Raya 1,3 km, 7 mins
N
oll
02 Hermina Ciputat gT
5,1 km, 11 mins 11 Bi Coffee 4 km, 10 mins p on
S er
-
rta
ka
Ja
03 Mitra Keluarga Pamulang 5,8 km, 13 mins 12 Segitiga Bermuda Coffee 2.1km, 8 mins

Jl
.W
R
Su
pr
at
m
an
EDUCATION FACILITIES SHOPPING MALL

Se
rp
a
The Park Sawangan tr
13

o
04 Kharisma Bangsa School 7,9 km, 20 mins Pu

ng
0,4 km, 1 mins ia

-C
. Ar

in
Jl

er
e
To
ll
05 Menara Harapan School 2,6 km, 6 mins 14 Bintaro Xchange 6,4 km, 15 mins

06 Labschool Cirendeu 7 km, 16 mins 15 Paradise Walk Serpong 7,7 km, 20 mins Jl. Bambu Apus

Jl. Raya Villa Pamulang Mas

GROCERY STORES TRANSPORTATION ACCESS

Jl. Oscar Raya

Jl. Jak
07 Lotte Grosir Ciputat 4,5 km, 9 mins KRL Sudimara 4,9 km, 12 mins

arta -
Jl. P
ajaja
MRT Lebak Bulus 8,7 km 20 mins

Bogor
ran
08 Tip Top Ciputat 2,1 km, 8 mins

09 Super Indo Pamulang 1,7 km, 5 mins Gerbang Tol Serpong 5 1,7 km 6 mins

Gerbang Tol Bintaro Viaduct 8,4 km 20 mins

The day of the Math Competition is here... The competition took place not
far from the house. MAMA, PAPA and STELLA went there together to show
their support. Unfortunately, STEVEN was not well-prepared, so he lost.

Counted from the location to closest point without traffic jam.

18 MEMORA HOUSE a blissful community in ciputat 19

 BALCONY
On the following morning, PAPA
relaxed on the balcony while
MAMA carried her coffee to join
him. “I think we should talk to
STEVEN about the competition,”
PAPA said. MAMA agreed and
immediately called STEVEN.
20 MEMORA HOUSE
MASTER
BEDROOM
Mama, Papa, and Steven had a discussion in the master
bedroom. “You’ve been spending too much time playing with
your new watch. I think it is best for us to take it away for
now,” PAPA said. STEVEN asked earnestly to have me back,
but PAPA insisted on keeping me for a while. “If you want to
keep the watch, you’ll have to prove that you can be without
MOMENTUM it,” he emphasized. Then, I was taken off STEVEN’s wrist.
Type 7x12 Level 2 STEVEN left the room, crying his eyes out. I felt sorry for him.
Scale 1:250 But I know that it was the right thing to do.
a blissful community in ciputat 21
 The lounge was STELLA’s favorite place to play with her
toys. There, she kept some of her favorite toys. There were
times when she fell asleep on the lounge because of the
cool breeze from the outside. While STELLA was playing, she
saw STEVEN stormed out of the master bedroom. He looked
so upset. She wondered why he looked that way. Then, she
followed him to the window bay.

LOUNGE

MOMENTUM
Type 7x12 Level 2
Scale 1:250

22 MEMORA HOUSE a blissful community in ciputat 23

STEVEN sat at the window bay with STELLA following closely behind him.
“What’s wrong? Are you okay?” STELLA asked. “I lost the Math Competition,
so MAMA and PAPA took XANDER away from me,” STEVEN answered.
STELLA immediately hugged STEVEN because she felt sorry for him. “PAPA WINDOW BAY

told me that I didn’t spend enough time with you too. I’m sorry.” STEVEN
apologized. STELLA checked the weather from the window. It was wide
enough to let natural light pass through, brightening the whole area.
“Well, as an apology, what if you play outside with me?” STELLA requested.
“Agreed!” STEVEN said, feeling better already. I’m glad that STELLA was
there for STEVEN when I wasn't around.

MOMENTUM
Type 7x12 Level 2
Scale 1:250

24 MEMORA HOUSE a blissful community in ciputat 25

F ORWA R D
 MEMORY PARK &
Some time has passed, STEVEN became better at managing his time. He was also able to socialize PLAYGROUND
with his friends, including PAULINE, a friend he met at the competition. As a diligent student,
PAULINE was involved in many activities. However, she recently decided to focus on competing in the
Math Competition and won the first place. PAULINE taught STEVEN to count faster by practicing with
a little board game that used addition and subtraction. By the time I was reunited with STEVEN, he
did not depend on me to do math calculations anymore.

28 MEMORA HOUSE a blissful community in ciputat 29

 STEVEN and PAULINE really love to hang out and meet
new friends at the playground near the house. There were
many things to play with like a seesaw, a merry-go-round,
swings, and even a mini suspension bridge. Amongst all,
STEVEN was most excited about playing the board game with
PAULINE in the memory park & playground.

STEVEN learned a lot when I was away and I’m happy to see
MEMORY PARK &
PLAYGROUND him again now. He understands that he needs to work hard
and gain his momentum to be the best version of himself.
As his favorite smartwatch, I’m ready to always be around and
support him in every way.

30 MEMORA HOUSE a blissful community in ciputat 31

 Security Post Multifunction Room 7 x var

Memory Garden Mini Library 7 x 12 m

Gym

Memory Park & Playground

SE CRETL AND !

32 MEMORA HOUSE a blissful community in ciputat 33

MO M E NT U M
7x12 2100 3700 1200 1200 3400 2400

3+1

1200

1200

1200
1800
Bedrooms

3.7 m
2100

2100
Ceiling Height

1875

5025
1125

1500
3+1
Bathrooms

30 sqm

3525
2775

2100
Living Space

2325
Flexi

2250
Space

3900
2
4800

2250
1150
Vehicles

1400

1200

1200
Window Bay +
Lounge
Land Area 84 sqm
Building Area 125 sqm 4600 2400 1200 2450 2175 1175

Scale 1:100 Level 1 Scale 1:100 Level 2

34 MEMORA HOUSE a blissful community in ciputat 35

 BACKYARD MAXIMUM AIR MAXIMUM NATURAL SMART HOME WINDOW BAY
CIRCULATION LIGHT SYSTEM

Foundation Reinforced Concrete Footing

Structure Reinforced Concrete
Roof Frame Steel Truss
Cover Sanded Metal Tile
Window Aluminum Black Anodized & Clear Glass
Door Multiplex ex. Teak Wood Finish
Door Accessories Stainless Steel BALCONY LOUNGE

Ceiling Gypsum
Wall Plastered Brick Wall with Emulsion Paint Finish
Floor Interior Homogenous Tile 60x60
Terrace Solid Wood ex. Bengkirai
Sanitary ex. American Standard
Utilities Underground Electricity
Fiber Optic Internet
CCTV & Smart Home System

FLEXI
SPACE

Whilst we endeavour to ensure the content of this marketing material is correct at the time of printing, the information it contains is to be used as a guide only. All images, views,
diagrams, maps and descriptions are indicative or artist’s impressions only. Dimensions, areas, fittings, landscape and paved areas are indicative and subject to change without notice.
Information in this marketing material does not constitute part of the contract.

36 MEMORA HOUSE a blissful community in ciputat 37

 DEVELOPER ARCHITECT

Established in 2016, PT Easton Urban Kapital is a fast-growing property development Rafael Miranti Architects is a young architecture studio based in Jakarta. It was

company which focuses on developing high quality, small to middle scale projects, established in 2014 by Rafael Arsono & Margareta Miranti. Rafael Miranti Architects

with thoughtful planning and design applications. believes in the clarity of ideas executed with rigorous planning and design in order to

Recipient of Property Guru’s Indonesia Property Awards in 2019, 2020, and 2021 as make good architecture. This attitude is adopted for each project with respect to the

the Best Townhouse Development for their residential projects: Cornerstone House, specific context, site and the client’s needs. Each project is thoughtfully developed with

Somerhill House, and Providence House, Easton Urban Kapital aims to keep improving in a strong emphasis on material study and exploration of local workmanship.

order to deliver the best for customers. Both Rafael and Miranti are closely involved in development of all projects, always with

Momentum at Memora House is developed adhering to the company values, and based one of the partners leading the project.

on years of experience. It is the latest product of continuous improvement done by

@rafaelmirantiarchitects www.rafaelmiranti.com
Easton Urban Kapital to provide better housing development to the market.

@eastonurbankapital www.eastonurbankapital.com

BR ANDING CONSULTANT

Momentum at Memora House marks the 10th consecutive collaboration with GAB,

a branding consultation company. Under PT. Garda Asha Bhumi. On this project GAB

works together with a professional illustrator studio, Dialograf. Taking on the developer

and architect's vision, GAB developed a story about a young girl discovering her passion

through culinary heritage. The creative idea was beautifully crafted through the mind and

hand of a professional copywriter, Karel Adiwardoyo.

@gab.consultant/ @dialograf www.graphic-branding.com

38 MEMORA HOUSE a blissful community in ciputat 39

 0812 8811 7613
Jl. Bampu Apus, Pamulang,
Tangerang Selatan - Banten 15415

@eastonurbankapital

Google Maps: Memora House