A BLISSFUL COMMUNITY IN CIPUTAT

REWA RD

The long-awaited Awarding Day to end the school year is here! My name is SIGNO,
I am a medal given to the second-rank student in the class. This year, I was given to
PAULINE, the class president. This came as a surprise for everyone and even PAULINE
herself, because she had always been known as the busy bee who was too active in
school activities to score the top student awards. Everyone was happy for her, including
ALBERT and STEVEN, PAULINE's closest friends and neighbors. They were the ones who
helped her study and cheered for her whenever she needed it. "You did it, PAULINE! I
told you, nothing is impossible!" ALBERT said while PAULINE put me on her blouse.
 CARPORT &
TERRACE

MILESTONE
Type 7x12 Level 1
Scale 1:250

PAULINE quickly went home with STEVEN and ALBERT, impatient to show me to her family. She
arrived home, but apparently, PAPA and MAMA weren't home as both of their cars were gone. They
usually park both of their cars in the carport.

She sat on the bench on the front porch to untie her shoelaces, half shouting, "BIBI! Come here!
Quick!" BIBI came to the front door and sat alongside her. "Look, I just got a medal for being the
second rank of the class! Its name is SIGNO and I’m going to wear it everyday!"

4 MEMORA HOUSE a blissful community in ciputat 5

 Upon entering the house, PAULINE took off her bag and placed it on
the hanging shelf in the foyer. She then settled in the living room. From
my position on PAULINE’s blouse, I could clearly see that the room is
abundant with light – thanks to the huge windows, making the room
feel airy and cozy. I love it!

Not long after, a girl came down the stairs and approached us.
Hmm, this must be PAULINE’s older sister. "Look, JOAN, I won
a medal today! You’ve never got the top rank position, have
you?" PAULINE snickered. Slightly annoyed, JOAN answered,
"Good for you, but did you think becoming the smartest in the
class allows you to look down on other people?" PAULINE was
taken aback, “Sorry, I was just kidding.”

LIVING
ROOM

MILESTONE
Type 7x12 Level 1
Scale 1:250

6 MEMORA HOUSE a blissful community in ciputat 7


It's been two months since the Awarding Day. MAMA and
PAPA were preparing dinner with JOAN and BIBI. PAULINE
was sitting on the floor, surrounded by papers. MAMA looked
worried, "PAULINE, why don't you help us prepare for dinner?"
8 MEMORA HOUSE
KITCHEN &
DINING ROOM
MILESTONE
Type 7x12 Level 1
Scale 1:250
"Sorry MAMA, I’m too busy! I am submitting my answer for the newspaper’s
Biology quiz. I plan to win again, just as I did the other times with SIGNO here."
PAULINE replied, pointing at me. Since the Awarding Day, I've been attached to
her blouse. "Sweetie, I’m sure you’ll do well. BIBI told me you haven't had lunch.
You even ignore ALBERT's call, is that right?". I looked up at the skylight above
our dining room void. The sky was indeed getting darker. PAULINE has been
studying since noon. "Yeah, because I’m busy, MA!" said PAULINE.
a blissful community in ciputat 9
Dinner was ready, but PAULINE was still glued to her paper. When others
settled down on the dining table, she left the dining room and moved to
the panoramic garden instead. She made quite a mess with all the books
she carried, but the backyard is fairly spacious for PAULINE to sit and
get comfortable. MAMA was concerned, "PAULINE, why don’t you come
here and eat with us?"

"I need to finish this, MAMA. I don't have much time left!" answered
PAULINE while holding me tightly. I was really concerned for PAULINE, her
obsession to win competitions was getting unhealthy. I wonder how I can
help… Oh! I have an idea.
CORNER
DECK

MILESTONE
Type 7x12 Level 1
Scale 1:250

10 MEMORA HOUSE a blissful community in ciputat 11

 The next morning, I hid in the garden, watching BIBI folding the laundry. Suddenly,
PAULINE ran downstairs screaming, “BIBI! Did you see SIGNO? I can’t find him in my
room. Did you accidentally wash him?” BIBI quickly took a peek inside the washing
machine but there wasn’t anything inside. “I don’t think so, PAULINE. It wasn’t on your
blouse when BIBI put it in the machine.” PAULINE started crying, “I can’t find SIGNO
everywhere. I need to submit my answers for the quiz by today, and if I don’t have
SIGNO, there’s no way I could win.” Hearing her cry, I was beginning to feel sorry for
PAULINE, but I know that this is something that I need to do.

PANORAMIC
GARDEN

MILESTONE
Type 7x12 Level 1
Scale 1:250

12 MEMORA HOUSE a blissful community in ciputat 13

BACKWARD
It's a new day, I saw from afar that JOAN was getting ready
for school. However, PAULINE was nowhere to be seen or
heard. JOAN shouted from the living room to the void,
hoping her voice reached PAULINE's room. "PAULINE, are
you ready for school?" no answer. I started worrying, and
so did JOAN. I followed her to PAULINE’s room, but it was
locked. We then passed through the shared bathroom as it
also connected to PAULINE's room.

SHARED
BATHROOM

KIDS
BEDROOM

PAULINE was asleep at her desk.

As JOAN came closer and touched
PAULINE to wake her up, she found
that JOAN's body was warm. JOAN MILESTONE
called MAMA and PAPA to move Type 7x12 Level 2
her from the desk to the bed. Scale 1:250

16 MEMORA HOUSE a blissful community in ciputat 17

 MAMA and PAPA let PAULINE rest in their bedroom so they could take care of her more Half awake, PAULINE was still looking for me.
closely. Good thing their bedroom is equipped with a working desk, so PAPA can still "Where's SIGNO? Why is it gone? Without SIGNO,
work while monitoring PAULINE's health. MAMA also took some time off work to help I'm helpless!" Oh, no. I can’t believe PAULINE
take care of PAULINE. Inside the master bedroom, there's a bathroom, but not just would think that way. She should have known
a regular one. It has a walk-in closet in it. MAMA could easily grab a cloth, wet it with that her recent achievements were due to her
warm water and apply it to PAULINE’s forehead to lower her body temperature. With the hard work, not mine. I did nothing but cheer for
ensuite bathroom, MAMA didn't have to go back and forth around the house too much. her.

MASTER
BEDROOM

MILESTONE
Type 7x12 Level 2
Scale 1:250

18 MEMORA HOUSE a blissful community in ciputat 19

Suddenly, PAPA’s phone rang.
He quickly brought the phone
outside to the balcony to answer
it. Through the glass door, I saw
PAPA leaning on the balcony
railing, looking very stressed out.
After he was done with the call,
he went back to the bedroom and
took his laptop.

BALCONY

“Honey, I’m going to work in the home office.

Let me know if you or PAULINE need anything,
okay?” PAPA told MAMA who was sitting on the
bed next to PAULINE. The office is just next MILESTONE
door, so I’m sure MAMA could easily reach him Type 7x12 Level 2
if necessary. Scale 1:250
After a few days of resting, PAULINE
finally got better. "Hey, PAULINE!
Come here!" PAPA called PAULINE
from his office, sounding very
excited,"Congratulations, sweetie!
You won the quiz in the newspaper!"
PAULINE was confused, "It can't be...
There's no way I could win without
SIGNO."

PAPA ushered PAULINE to the

corridor, flaunting the newspaper
under the light of the skylight.
“See? Did you really think that you
won because of SIGNO? Didn't you
win the math competition and became
the second rank, all by yourself?”
asked PAPA. “No, I didn’t do it alone!
ALBERT and STEVEN were there to
help me study...Oh.” Finally, PAULINE
understood. “PAPA, I need to go!”

OFFICE
STATION

MILESTONE
Type 7x12 Level 2
Scale 1:250

22 MEMORA HOUSE a blissful community in ciputat 23

F ORWA R D
I rushed behind PAULINE, curious as to what
she was thinking. She ran to the Memory Park
& Playground, the place where she usually
hangs out with ALBERT and STEVEN. She
looked around, as if looking for someone. “Hey,
PAULINE! We thought that you were still down
with the flu.” STEVEN called for her from the
bridge above the playground. ALBERT was
beside him looking surprised as well.

They quickly went down and approached PAULINE. “STEVEN,

ALBERT, you’re here! I’m sorry I haven’t been hanging out
MEMORY PARK & with you much. I hope you don’t get mad.” PAULINE said while
PLAYGROUND
wringing her hands. “It’s okay, PAULINE. We’re just glad to see
you healthy! By the way, where’s SIGNO? You usually have him
attached to your blouse.”

26 MEMORA HOUSE a blissful community in ciputat 27

 “I lost SIGNO a few days ago. I was really sad because I
thought that SIGNO was my lucky charm.” PAULINE said
sadly. “That’s silly. We all know how much time you put into
studying.” STEVEN said while ruffling her hair. “I know that
now. I also want to thank both of you for helping me study
all this time.” ALBERT smiled and said, “You’re welcome,
PAULINE. By the way, do you want to play with us?” ALBERT
pulled out a board game from his bag. Happy that they made
up, I reappeared beside PAULINE. “PAULINE, look! Isn't that
SIGNO?” PAULINE picked me up with a joyful expression.

I’m glad that finally, PAULINE remembered what really

matters in life: family and friends who support you.
MILESTONE doesn’t always mean winning or achieving
something grand, but also when the way you live your life
is simply changed for the better.

MEMORY PARK &

PLAYGROUND

28 MEMORA HOUSE a blissful community in ciputat 29

 Security Post Multifunction Room 7 x 12 m Others

Gym Tree Library 7 x 13 m

Memory Park & Playground 7 x var

Jogging Track

SE CRETL AND !

30 MEMORA HOUSE a blissful community in ciputat 31

HEALTH FACILITIES

01 Sari Asih Ciputat 0,9 km, 3 mins

02 Hermina Ciputat 5,1 km, 11 mins

03 Mitra Keluarga Pamulang 5,8 km, 13 mins

oll
gT
pon
Ser
-
rta
ka
Ja

EDUCATION FACILITIES COFFEE SHOPS

Jl
.W
R
Su
10 Starbucks Ciputat Raya 2,9 km, 7 mins

pr
04 Kharisma Bangsa School 5,3 km, 12 mins

at
m
an
05 Menara Harapan School 2 km, 5 mins
11 Bi Coffee 4 km, 10 mins

Se
a
tr

rp
Pu

on
ia

g
Ar

-C
12 Segitiga Bermuda Coffee Jl
.

in
2.1km, 6 mins
06 Labschool Cirendeu 6,7 km, 16 mins

er
e
To
ll
GROCERY STORES SHOPPING MALL

Jl. Raya Villa Pamulang Mas

Jl. Bambu Apus

07 Lotte Grosir Ciputat 4,5 km, 9 mins

10 The Park Sawangan 8,1 km, 20 mins

Jl. Oscar Raya

08 Tip Top Ciputat 2,8 km, 10 mins
11 Bintaro Xchange 6,4 km, 15 mins

Jl. Jak
12 Paradise Walk Serpong 7,7 km, 20 mins

arta -
09 Super Indo Pamulang 2,1 km, 6 mins

Jl.

Bogor
Paj
aja
n ra
TRANSPORTATION ACCESS

KRL Sudimara
MRT Lebak Bulus
4,9 km, 12 mins

8,7 km 20 mins
Serpong - Kunciran Toll Gate
Bintaro Viaduct Toll Gate
1,7 km, 6 mins

9,2 km, 26 mins

N

Counted from the location to closest point without traffic jam.

32 MEMORA HOUSE a blissful community in ciputat 33

MI L ESTONE
7x12 2775 2150 950 1125 1225 2350 2300 1125

3+1

1825
1825

1825
Bedrooms

4.8 m
1625
Ceiling Height

5375
3200
3+1

4550
1925

Bathrooms

26 sqm

2100
1750

Living Space

2350
Office Station

3850
3100

4875

3800
Vehicles
Corner Deck

1300
1775

475

475
Land Area 84 sqm
Building Area 125 sqm 1800 5200 4925 2075
Panoramic Garden

Scale 1:100 Level 1 Scale 1:100 Level 2

34 MEMORA HOUSE a blissful community in ciputat 35

 PANORAMIC MAXIMUM AIR MAXIMUM NATURAL SMART HOME OFFICE
GARDEN CIRCULATION LIGHT SYSTEM STATION

Foundation Reinforced Concrete Footing

Structure Reinforced Concrete
Roof Frame Steel Truss
Cover Sanded Metal Tile
Window Aluminum Black Anodized & Clear Glass
Door Multiplex ex. Teak Wood Finish
Door Accessories Stainless Steel BALCONY WALK-IN CLOSET

Ceiling Gypsum
Wall Plastered Brick Wall with Emulsion Paint Finish
Floor Interior Homogenous Tile 60x60
Terrace Solid Wood ex. Bengkirai
Sanitary ex. American Standard
Utilities Underground Electricity
Fiber Optic Internet
CCTV & Smart Home System

FOYER PANORAMIC
GARDEN

Whilst we endeavour to ensure the content of this marketing material is correct at the time of printing, the information it contains is to be used as a guide only. All images, views,
diagrams, maps and descriptions are indicative or artist’s impressions only. Dimensions, areas, fittings, landscape and paved areas are indicative and subject to change without notice.
Information in this marketing material does not constitute part of the contract.

36 MEMORA HOUSE a blissful community in ciputat 37

 DEVELOPER ARCHITECT

Established in 2016, PT Easton Urban Kapital is a fast-growing property development Tamara Wibowo Architects, established in 2015 in Semarang, is a holistic design studio

company which focuses on developing high quality, small to middle scale projects, that focuses on architecture, interior and landscape design. The studio approaches

with thoughtful planning and design applications. every project with attention to details that take inspiration from site, function and

Recipient of Property Guru’s Indonesia Property Awards in 2019, 2020, 2021, and 2022 characteristics of its user while creating meaningful space embodied with composition

as the Best Townhouse Development for their residential projects: Cornerstone House, of materials and natural phenomenon into each of its architecture. The studio aspires in

Somerhill House, Providence House, and Hummingbird House, Easton Urban Kapital creating timeless architecture that represents a symbiotic relationship between human,

aims to keep improving in order to deliver the best for customers. physical structure, and nature.

Milestone at Memora House is developed adhering to the company values, and based on

years of experience. It is the latest product of continuous improvement done by Easton

@tamarawibowoarchitects
Urban Kapital to provide better housing development to the market.

@eastonurbankapital www.eastonurbankapital.com

BR ANDING CONSULTANT

Milestone at Memora House marks the 13th consecutive collaboration with GAB,

a branding consultation company. Under PT. Garda Asha Bhumi. On this project GAB works

together with a professional illustrator studio, Dialograf. Taking on the developer and

architect's vision, GAB developed a story about friendships and milestones. The creative

idea was beautifully crafted through the mind and hand of a professional copywriter,

Vania Evan.

@gab.consultant/ @dialograf www.graphic-branding.com

38 MEMORA HOUSE a blissful community in ciputat 39

 0812 8811 7613
Jl. Bampu Apus, Pamulang,
Tangerang Selatan - Banten 15415

@eastonurbankapital

Google Maps: Memora House