CIARA MAE PARDO

BSA- 1D

Election 2022 is coming. We are now on the verge of choosing who among all
candidates will ruled well our country. And they are convincing us to vote them by means
of exposit their platforms. They have a lot of unique way to introduce their selves, their
motives, and on how they will attain the issues of our country. And we all know that
Francisco Moreno Domagoso or also known as Isko Moreno, is one of the presidential
candidates of this year, 2022. And this video of advertisement of him is one of his way to
introduce himself and not just to convince but to present his platforms.
Link address: https://www.youtube.com/watch?v=ZvejefG0qBU

Now let us evaluate the message or the image presented in this advertisement.
ALL MESSAGES ARE CONSTRUCTED
 It was clearly indicated in the advertisement that it was a video of
delivering a message of Presidential candidate Isko Moreno on how he
builds himself, on how he is on the past, how is he today. Most
importantly the video delivered a message of hope and courage. That like
him, we can also able to put our heads up and not giving up despite
struggles we will encounter. Which means that we are not different from
him, that if he intended to succeed beyond life’s challenges, we can also
achieve the success we’ve been waiting for.
 The message of the advertisement is strongly mirrored reality. It serves as
a tool as an eyeopener to us Filipinos that beyond this crisis we are
experiencing we have the rights and its never too late to stand and fight
back not just for our lives but the lives of all individual.
 They’ve put a people that will serve as a living proof that we are no
different from him (Isko Moreno). It was constructed in a clear and most
lucent manner so that the viewers or the voters can easily and literally
understand what message he is intended to deliver.

MEDIA HAVE EMBEDDED VALUES AND POINT OF VIEW

 Like what is indicated above, the advertisement represent reality. The
lifestyle of a lot of ordinary Filipinos is no different of what Presidential
candidate Isko Moreno has been experienced. The Filipinos hope for a
better tomorrow were coming. It delivers a message of pointing a view of
 the Filipinos visual of what and who really deserves to be elected for this
year’s election and create hope to every Filipinos beyond this dark
experienced amidst pandemic and other issues we have.
 I must say that